MO vs VPRB vs TPB Stock Comparison

Altria, VPR Brands and Turning Point Brands Prices as of Oct 26, 2026 Peers: Industry group
MO Altria Group, Inc.
$73.61 +7.0% 1M +13.8% 1Y
Market cap
$122.68B
P/E
15.4x
Revenue (TTM)
$23.46B
Div. yield
0.06%
Tobacco Consumer Staples
6 wins
VPRB VPR Brands, LP.
$0.09 +12.5% 1M +350.0% 1Y
Market cap
$8.26M
P/E
8.2x
Revenue (TTM)
$2.94M
Div. yield
–
Tobacco Consumer Staples
4 wins

Head to Head

11 decided of 12

Altria leads on 6 of the 12 questions below (Altria 6, VPR Brands 4, Turning Point Brands 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMOVPRBTPBLeader
Larger companyMarket capitalisation $122.68B $8.26M $1.34B MO
Cheaper on earningsLower P/E, profitable companies only 15.4x 8.2x 30.1x VPRB
Cheaper on forward earningsLower price / next fiscal year consensus EPS 12.6x — 55.8x MO
Faster revenue growthRevenue growth, trailing twelve months -0.6% -32.5% +24.5% TPB
More profitableNet margin, trailing twelve months 34.0% 34.1% 8.8% VPRB
Better return on capitalReturn on invested capital 38.9% -50.3% 9.1% MO
Less leveragedLower net debt / EBITDA 2.0x — — –
Higher dividend yieldTrailing dividend yield 0.06% — 0.00% MO
Better 1-year returnPrice return, last 12 months +13.8% +350.0% -28.4% VPRB
Better 5-year returnAnnualised price return, 5 years +9.2%/yr +17.6%/yr +11.6%/yr VPRB
Less volatileAnnualised volatility, 1 year 26.8% 284.6% 56.5% MO
Higher overall scoreMean of the five percentile scores vs peers 65/100 57/100 53/100 MO

Percentile Scorecard

MOVPRBTPB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMOVPRBTPB
Valuation 76 #10 of 38 60 #16 of 38 32 #26 of 38
Growth 27 #26 of 35 32 #24 of 35 50 #18 of 35
Profitability 100 #1 of 36 80 #8 of 36 89 #5 of 36
Financial Health 21 #31 of 39 58 #17 of 39 79 #9 of 39
Shareholder Returns 100 #1 of 13 – 17 #11 of 13
Overall 65 57 53
  • MO ranked among 40 companies in Tobacco and Cannabis
  • VPRB ranked among 40 companies in Tobacco and Cannabis
  • TPB ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMOVPRBTPBSPY
1 month +7.0%+12.5%+5.3% -0.8%
3 months +1.0%-25.0%-17.0% +3.5%
6 months +11.5%+350.0%-18.2% +7.0%
Year to date +27.7%+200.0%-39.8% +12.2%
1 year +13.8%+350.0%-28.4% +13.0%
3 years +87.3%-43.8%+229.2% +86.3%
3 years, per year +23.3%-17.5%+48.8% +23.1%
5 years +55.0%+125.0%+72.8% +68.6%
5 years, per year +9.2%+17.6%+11.6% +11.0%
10 years +14.1%-83.6%+423.7% +258.0%
10 years, per year +1.3%-16.6%+18.0% +13.6%

Risk

MeasureMOVPRBTPBSPY
Volatility, 1Y 26.8%284.6%56.5% 12.7%
Downside volatility, 1Y 29.6%457.5%66.2% 12.7%
Beta vs S&P 500, 1Y -0.52-3.040.61 1.00
Return / volatility, 1Y 0.521.23-0.50 1.02
Max drawdown, 5Y -30.6%-90.9%-61.4% -25.4%
From 52-week high -3.2%-30.8%-54.3% -1.8%
52-week high $76.07$0.13$142.98 $779.14
52-week low $54.72$0.02$55.23 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMOVPRBTPB
P/E now vs peer median 15.4xmedian 16.5x 8.2xmedian 16.5x 29.2xmedian 16.5x
P/S now vs peer median 5.2xmedian 0.9x 2.8xmedian 0.9x 2.6xmedian 0.9x
EV/EBITDA now vs peer median 12.9xmedian 12.3x —median 12.3x —median 12.3x
P/FCF now vs peer median 13.5xmedian 23.1x 5.5xmedian 23.1x 66.7xmedian 23.1x
P/B now vs peer median -46.1xmedian 1.0x 7.4xmedian 1.0x 2.9xmedian 1.0x
PEG now vs peer median 2.01median 0.56 1.00median 0.56 0.56median 0.56

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMOVPRBTPB
Revenue $23.46B $2.94M $507.23M
Gross profit $14.77B $737.52K $300.08M
Operating income $10.97B -$1.71M $75.01M
Net income $7.97B $1.00M $59.64M
Free cash flow $9.11B $1.51M $19.63M
EPS (diluted) $4.77 $0.01 $2.21
Cash & equivalents $2.37B $2.14M $270.20M
Total debt $24.58B $2.40M $1.18B
Shares (diluted) 1.67B 91.75M 20.16M
Enterprise value $108.83B $2.77M $449.49M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMOVPRBTPB
P/E 15.4x 8.2x 29.2x
P/FCF 13.5x 5.5x 66.7x
P/Operating cash flow 13.1x 5.5x 40.6x
P/S 5.2x 2.8x 2.6x
P/B -46.1x 7.4x 2.9x
P/Tangible book -8.5x 7.8x 3.4x
EV/EBITDA 12.9x – –
EV/EBIT 13.2x -4.0x 17.8x
EV/Revenue 6.2x 2.3x 2.6x
EV/FCF 15.9x 4.5x 67.9x
EV/Operating cash flow 15.4x 4.5x 41.4x
PEG (3Y EPS CAGR) 2.01 1.00 0.56

Growth

14 metrics
MetricMOVPRBTPB
Revenue growth (1Y) -0.6% -32.5% 24.5%
Revenue CAGR (3Y) -2.0% -28.2% 11.1%
Gross profit growth (1Y) 1.8% -38.8% 31.0%
Gross profit CAGR (3Y) 1.1% -33.1% 16.3%
Operating income growth (1Y) -0.7% -12.3% -15.0%
Operating income CAGR (3Y) -1.8% -62.2% 0.3%
Net income growth (1Y) -9.3% 188.4% 23.8%
Net income CAGR (3Y) 5.4% 6.8% 69.6%
EPS growth (1Y) -8.5% 188.4% -7.6%
EPS CAGR (3Y) 7.7% 8.2% 52.4%
Operating cash flow growth (1Y) 6.0% 767.4% -46.5%
Operating cash flow CAGR (3Y) 2.2% 6.5% -14.0%
Free cash flow growth (1Y) 4.4% 767.4% -62.4%
Free cash flow CAGR (3Y) 2.0% 6.5% -24.4%

Profitability

14 metrics
MetricMOVPRBTPB
Gross margin 63.0% 25.1% 59.2%
EBITDA margin 47.8% – –
Operating margin 46.8% -58.1% 14.8%
Pretax margin 44.2% 39.2% 13.6%
Net margin 34.0% 34.1% 8.8%
FCF margin 38.8% 51.4% 3.9%
Operating cash flow margin 40.1% 51.4% 6.4%
Return on equity – 46.4% 14.2%
Return on assets 23.5% 16.1% 7.3%
Return on invested capital 38.9% -50.3% 9.1%
Return on capital employed 41.9% -105.1% 10.3%
Asset turnover 0.7x 0.8x 0.6x
Cash conversion (OCF / net income) 1.2x 1.5x 0.5x
Stock comp / revenue – – 1.8%

Financial Health

11 metrics
MetricMOVPRBTPB
Debt / assets 73.6% 21.0% 34.4%
Debt / equity -9.2x 0.6x 0.6x
Net debt / EBITDA 2.0x – –
Debt / FCF 2.7x 0.5x 15.0x
Liabilities / assets 108.0% 66.7% 46.9%
Equity / assets -8.0% 33.3% 53.1%
Interest coverage – -10.1x 2.7x
Current ratio 0.5x 1.6x 5.7x
Quick ratio 0.4x 1.3x 3.5x
Cash ratio 0.3x 1.0x 3.1x
Altman Z-score 5.23 -1.19 3.77

Shareholder Returns

7 metrics
MetricMOVPRBTPB
Dividend yield 5.8% – 0.5%
Net buyback yield 0.6% – -12.2%
Shareholder yield 6.4% – -11.7%
Payout ratio (earnings) 88.6% – 10.2%
Payout ratio (FCF) 77.5% – 30.9%
Dividend growth (1Y) 2.7% – 15.9%
Dividend CAGR (3Y) 1.8% – 11.9%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMOVPRBTPB
Forward P/E 12.6xFY2026 – 55.8xFY2026
EPS, next fiscal year $5.83FY2026 – $1.17FY2026
EPS growth, next FY +7.6%FY2026 – -62.4%FY2026
EPS growth, the year after +4.3% – +59.0%
Revenue, next fiscal year $19.71BFY2026 – $597.82MFY2026
Revenue growth, next FY -2.1%FY2026 – +29.1%FY2026
Revenue growth, the year after -0.8% – +4.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMOVPRBTPB
Held by institutions 64.0% – 99.9%
Institutions holding 2,547 – 231
Change in shares held, QoQ +3.6% – +8.1%
Institutions buying 1,348 – 138
Institutions selling 821 – 66
Buyers to sellers 1.64 – 2.09

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MOVPRBTPB
MO 1.00 0.01 0.22
VPRB 0.01 1.00 -0.04
TPB 0.22 -0.04 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MO, VPRB and TPB?

Altria (MO) is the largest by market capitalisation: Altria (MO) $122.68B, VPR Brands (VPRB) $8.26M, Turning Point Brands (TPB) $1.34B.

Which stock is cheaper, MO, VPRB and TPB?

VPR Brands (VPRB) trades on the lowest price-to-earnings ratio (Altria (MO) 15.4x, VPR Brands (VPRB) 8.2x, Turning Point Brands (TPB) 30.1x). On next year's consensus earnings, Altria (MO) is cheapest (Altria (MO) 12.6x, Turning Point Brands (TPB) 55.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Turning Point Brands (TPB) grew revenue fastest over the trailing twelve months: Altria (MO) -0.6%, VPR Brands (VPRB) -32.5%, Turning Point Brands (TPB) +24.5%.

Which company is more profitable?

VPR Brands (VPRB) has the highest net margin (Altria (MO) 34.0%, VPR Brands (VPRB) 34.1%, Turning Point Brands (TPB) 8.8%). On return on invested capital, Altria (MO) leads (Altria (MO) 38.9%, VPR Brands (VPRB) -50.3%, Turning Point Brands (TPB) 9.1%).

Which stock has performed better?

Over the past year VPR Brands (VPRB) returned the most: Altria (MO) +13.8%, VPR Brands (VPRB) +350.0%, Turning Point Brands (TPB) -28.4%. Over five years, VPR Brands (VPRB) compounded fastest (Altria (MO) +9.2%/yr, VPR Brands (VPRB) +17.6%/yr, Turning Point Brands (TPB) +11.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Altria (MO) has the highest dividend yield: Altria (MO) 0.06%, Turning Point Brands (TPB) 0.00%. VPR Brands (VPRB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Altria (MO) has been the steadiest (Altria (MO) 26.8%, VPR Brands (VPRB) 284.6%, Turning Point Brands (TPB) 56.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MO, VPRB and TPB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Altria (MO) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.