MKTW vs FICO vs SMWB Stock Comparison

Marketwise, Fair Isaac and Similarweb Prices as of Nov 3, 2026 Peers: Industry group
MKTW Marketwise, Inc.
$20.85 +3.7% 1M +25.7% 1Y
Market cap
$56.14M
P/E
25.2x
Revenue (TTM)
$317.50M
Div. yield
0.08%
Analytics and BI Technology
2 wins
FICO Fair Isaac Corp
$724.19 +9.6% 1M -56.1% 1Y
Market cap
$15.91B
P/E
19.5x
Revenue (TTM)
$2.39B
Div. yield
–
Analytics and BI Technology
7 wins
SMWB Similarweb Ltd.
$8.73 +9.7% 1M -0.3% 1Y
Market cap
$747.24M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology

Head to Head

9 decided of 12

Fair Isaac leads on 7 of the 12 questions below (Fair Isaac 7, Marketwise 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMKTWFICOSMWBLeader
Larger companyMarket capitalisation $56.14M $15.91B $747.24M FICO
Cheaper on earningsLower P/E, profitable companies only 25.2x 19.5x -34.3x FICO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 65.2x 16.6x 39.7x FICO
Faster revenue growthRevenue growth, trailing twelve months -11.3% +24.1% +10.2% FICO
More profitableNet margin, trailing twelve months 0.7% 34.1% -7.4% FICO
Better return on capitalReturn on invested capital — 62.6% — –
Less leveragedLower net debt / EBITDA — 4.3x — –
Higher dividend yieldTrailing dividend yield 0.08% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +25.7% -56.1% -0.3% MKTW
Better 5-year returnAnnualised price return, 5 years -33.5%/yr +13.6%/yr -15.0%/yr FICO
Less volatileAnnualised volatility, 1 year 51.5% 66.8% 80.8% MKTW
Higher overall scoreMean of the five percentile scores vs peers 53/100 74/100 36/100 FICO

Percentile Scorecard

MKTWFICOSMWB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMKTWFICOSMWB
Valuation 99 #2 of 100 61 #40 of 100 28 #72 of 100
Growth 12 #87 of 99 81 #20 of 99 62 #38 of 99
Profitability 80 #20 of 96 100 #1 of 96 42 #56 of 96
Financial Health 11 #100 of 112 34 #74 of 112 24 #85 of 112
Shareholder Returns 64 #25 of 67 97 #3 of 67 21 #53 of 67
Overall 53 74 36
  • MKTW ranked among 114 companies in Business Applications
  • FICO ranked among 114 companies in Business Applications
  • SMWB ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMKTWFICOSMWBSPY
1 month +3.7%+9.6%+9.7% -2.0%
3 months -1.7%-30.9%+17.8% -2.2%
6 months +19.8%-32.1%+173.7% +4.2%
Year to date +38.8%-57.2%+16.6% +10.6%
1 year +25.7%-56.1%-0.3% +10.4%
3 years -56.2%-22.2%+71.5% +73.6%
3 years, per year -24.1%-8.0%+19.7% +20.2%
5 years -87.0%+89.2%-55.5% +61.6%
5 years, per year -33.5%+13.6%-15.0% +10.1%
10 years —+529.2%— +261.3%
10 years, per year —+20.2%— +13.7%

Risk

MeasureMKTWFICOSMWBSPY
Volatility, 1Y 51.5%66.8%80.8% 12.8%
Downside volatility, 1Y 47.3%82.0%88.9% 12.8%
Beta vs S&P 500, 1Y 0.310.341.78 1.00
Return / volatility, 1Y 0.50-0.840.00 0.81
Max drawdown, 5Y -94.2%-75.1%-88.3% -25.4%
From 52-week high -2.3%-60.7%-5.8% -3.2%
52-week high $21.34$1,844.98$9.27 $779.14
52-week low $13.65$592.49$2.33 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMKTWFICOSMWB
P/E now vs peer median 24.7xmedian 27.1x 20.1xmedian 27.1x -34.0xmedian 27.1x
P/S now vs peer median 1.0xmedian 2.8x 6.5xmedian 2.8x 2.6xmedian 2.8x
EV/EBITDA now vs peer median 10.5xmedian 16.6x 16.7xmedian 16.6x -298.1xmedian 16.6x
P/FCF now vs peer median 7.1xmedian 15.7x 15.7xmedian 15.7x 49.2xmedian 15.7x
P/B now vs peer median -1.2xmedian 2.8x -3.8xmedian 2.8x 33.3xmedian 2.8x
PEG now vs peer median -2.72median 0.87 0.68median 0.87 -1.13median 0.87

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMKTWFICOSMWB
Revenue $317.50M $2.39B $295.61M
Gross profit $273.79M $2.04B $235.99M
Operating income $25.65M $1.24B -$11.06M
Net income $28.69M $815.02M -$21.78M
Free cash flow $45.87M $996.02M $15.44M
R&D $9.37M $208.49M $73.83M
EPS (diluted) $0.84 $35.90 $-0.26
Cash & equivalents $32.91M $248.44M $73.90M
Total debt – $5.58B –
Shares (diluted) 2.64M 22.70M 84.82M
Enterprise value -$150.12M $15.15B $470.19M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMKTWFICOSMWB
P/E 24.7x 20.1x -34.0x
P/FCF 7.1x 15.7x 49.2x
P/Operating cash flow 7.0x 15.6x 53.6x
P/S 1.0x 6.5x 2.6x
P/B -1.2x -3.8x 33.3x
P/Tangible book -1.2x -3.8x 33.3x
EV/EBITDA 10.5x 16.7x -298.1x
EV/EBIT 11.4x 17.0x -61.9x
EV/Revenue 0.9x 8.8x 2.3x
EV/FCF 6.4x 21.1x 44.4x
EV/Operating cash flow 6.3x 20.9x 48.4x
PEG (3Y EPS CAGR) -2.72 0.68 -1.13

Growth

14 metrics
MetricMKTWFICOSMWB
Revenue growth (1Y) -11.3% 24.1% 10.2%
Revenue CAGR (3Y) -12.7% 17.6% 12.5%
Gross profit growth (1Y) -12.1% 29.2% 12.1%
Gross profit CAGR (3Y) -13.2% 20.6% 14.6%
Operating income growth (1Y) -67.0% 39.7% 50.2%
Operating income CAGR (3Y) -33.2% 26.5% 42.5%
Net income growth (1Y) -64.7% 28.8% 25.1%
Net income CAGR (3Y) -30.2% 24.9% 27.5%
EPS growth (1Y) -65.9% 39.5% 28.7%
EPS CAGR (3Y) -9.1% 29.5% 30.2%
Operating cash flow growth (1Y) 136.8% 28.1% -30.9%
Operating cash flow CAGR (3Y) -4.3% 30.6% 33.8%
Free cash flow growth (1Y) 135.7% 28.5% -29.0%
Free cash flow CAGR (3Y) -4.9% 30.7% 32.7%

Profitability

14 metrics
MetricMKTWFICOSMWB
Gross margin 86.2% 85.1% 79.8%
EBITDA margin 8.8% 52.3% -0.8%
Operating margin 8.1% 51.7% -3.7%
Pretax margin 9.3% 44.5% -5.9%
Net margin 0.7% 34.1% -7.4%
FCF margin 14.4% 41.6% 5.2%
Operating cash flow margin 14.7% 41.8% 4.8%
Return on equity – – -108.3%
Return on assets 14.8% 39.9% -8.8%
Return on invested capital – 62.6% –
Return on capital employed – 95.3% -19.5%
Asset turnover 1.6x 1.2x 1.1x
Cash conversion (OCF / net income) 1.6x 1.2x -0.7x
Stock comp / revenue 3.3% 7.3% 6.2%

Financial Health

11 metrics
MetricMKTWFICOSMWB
Debt / assets – 274.0% –
Debt / equity – -1.4x –
Net debt / EBITDA – 4.3x –
Debt / FCF – 5.6x –
Liabilities / assets 243.8% 301.1% 91.9%
Equity / assets -143.8% -201.1% 8.1%
Interest coverage – 6.6x –
Current ratio 0.4x 1.2x 0.8x
Quick ratio 0.1x 1.5x 0.6x
Cash ratio 0.1x 0.3x 0.3x
Altman Z-score 0.69 8.37 0.43

Shareholder Returns

7 metrics
MetricMKTWFICOSMWB
Dividend yield 5.0% – –
Net buyback yield 0.5% 22.8% -0.3%
Shareholder yield 5.6% 22.8% -0.3%
Payout ratio (earnings) 15.2% – –
Payout ratio (FCF) 9.5% – –
Dividend growth (1Y) 22.8% – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMKTWFICOSMWB
Forward P/E 65.2xFY2026 16.6xFY2026 39.7xFY2026
EPS, next fiscal year $0.32FY2026 $43.69FY2026 $0.22FY2026
EPS growth, next FY -86.1%FY2026 +46.2%FY2026 +266.7%FY2026
EPS growth, the year after +425.0% +11.1% +36.4%
Revenue, next fiscal year $327.52MFY2026 $2.41BFY2026 $332.14MFY2026
Revenue growth, next FY -0.2%FY2026 +21.0%FY2026 +17.5%FY2026
Revenue growth, the year after +2.3% +18.5% +0.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMKTWFICOSMWB
Held by institutions 5.7% 95.7% 45.9%
Institutions holding 53 845 68
Change in shares held, QoQ +8.7% +1.9% -7.8%
Institutions buying 33 383 36
Institutions selling 12 344 18
Buyers to sellers 2.75 1.11 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MKTWFICOSMWB
MKTW 1.00 0.11 0.17
FICO 0.11 1.00 0.16
SMWB 0.17 0.16 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MKTW, FICO and SMWB?

Fair Isaac (FICO) is the largest by market capitalisation: Marketwise (MKTW) $56.14M, Fair Isaac (FICO) $15.91B, Similarweb (SMWB) $747.24M.

Which stock is cheaper, MKTW, FICO and SMWB?

Fair Isaac (FICO) trades on the lowest price-to-earnings ratio (Marketwise (MKTW) 25.2x, Fair Isaac (FICO) 19.5x, Similarweb (SMWB) -34.3x). On next year's consensus earnings, Fair Isaac (FICO) is cheapest (Marketwise (MKTW) 65.2x, Fair Isaac (FICO) 16.6x, Similarweb (SMWB) 39.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Fair Isaac (FICO) grew revenue fastest over the trailing twelve months: Marketwise (MKTW) -11.3%, Fair Isaac (FICO) +24.1%, Similarweb (SMWB) +10.2%.

Which company is more profitable?

Fair Isaac (FICO) has the highest net margin (Marketwise (MKTW) 0.7%, Fair Isaac (FICO) 34.1%, Similarweb (SMWB) -7.4%).

Which stock has performed better?

Over the past year Marketwise (MKTW) returned the most: Marketwise (MKTW) +25.7%, Fair Isaac (FICO) -56.1%, Similarweb (SMWB) -0.3%. Over five years, Fair Isaac (FICO) compounded fastest (Marketwise (MKTW) -33.5%/yr, Fair Isaac (FICO) +13.6%/yr, Similarweb (SMWB) -15.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Marketwise (MKTW) 0.08%, Fair Isaac (FICO) 0.00%, Similarweb (SMWB) 0.00%. Fair Isaac (FICO) and Similarweb (SMWB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Marketwise (MKTW) has been the steadiest (Marketwise (MKTW) 51.5%, Fair Isaac (FICO) 66.8%, Similarweb (SMWB) 80.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MKTW, FICO and SMWB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Fair Isaac (FICO) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.