MKTW vs CRM vs NIQ Stock Comparison

Marketwise, Salesforce and NIQ Global Intelligence Prices as of Oct 29, 2026 Peers: Industry group
MKTW Marketwise, Inc.
$19.97 0.0% 1M +39.7% 1Y
Market cap
$52.75M
P/E
23.6x
Revenue (TTM)
$317.50M
Div. yield
0.08%
Analytics and BI Technology
CRM Salesforce, Inc.
$230.92 +2.4% 1M -8.2% 1Y
Market cap
$187.50B
P/E
19.4x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
10 wins

Head to Head

11 decided of 12

Salesforce leads on 10 of the 12 questions below (Salesforce 10, NIQ Global Intelligence 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMKTWCRMNIQLeader
Larger companyMarket capitalisation $52.75M $187.50B $5.88B CRM
Cheaper on earningsLower P/E, profitable companies only 23.6x 19.4x -22.3x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 62.4x 13.1x 18.4x CRM
Faster revenue growthRevenue growth, trailing twelve months -11.3% +11.2% +7.5% CRM
More profitableNet margin, trailing twelve months 0.7% 22.0% -6.1% CRM
Better return on capitalReturn on invested capital — 9.0% 2.8% CRM
Less leveragedLower net debt / EBITDA — 1.9x 4.0x CRM
Higher dividend yieldTrailing dividend yield 0.08% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +39.7% -8.2% +59.5% NIQ
Better 5-year returnAnnualised price return, 5 years -32.3%/yr -5.1%/yr — CRM
Less volatileAnnualised volatility, 1 year 53.8% 47.0% 67.0% CRM
Higher overall scoreMean of the five percentile scores vs peers 54/100 70/100 53/100 CRM

Percentile Scorecard

MKTWCRMNIQ

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMKTWCRMNIQ
Valuation 99 #2 of 101 77 #24 of 101 72 #29 of 101
Growth 15 #83 of 97 74 #26 of 97 72 #28 of 97
Profitability 80 #19 of 93 87 #13 of 93 44 #53 of 93
Financial Health 10 #97 of 108 41 #64 of 108 25 #81 of 108
Shareholder Returns 65 #23 of 63 71 #19 of 63 –
Overall 54 70 53
  • MKTW ranked among 114 companies in Business Applications
  • CRM ranked among 114 companies in Business Applications
  • NIQ ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMKTWCRMNIQSPY
1 month 0.0%+2.4%+17.2% +0.7%
3 months +0.2%+27.8%+79.1% +3.7%
6 months +18.7%+30.8%+86.6% +7.1%
Year to date +33.0%-12.8%+23.7% +12.8%
1 year +39.7%-8.2%+59.5% +11.9%
3 years -55.4%+15.9%— +85.2%
3 years, per year -23.6%+5.0%— +22.8%
5 years -85.7%-22.9%— +67.6%
5 years, per year -32.3%-5.1%— +10.9%
10 years —+207.4%— +262.0%
10 years, per year —+11.9%— +13.7%

Risk

MeasureMKTWCRMNIQSPY
Volatility, 1Y 53.8%47.0%67.0% 12.7%
Downside volatility, 1Y 47.4%42.2%62.8% 12.6%
Beta vs S&P 500, 1Y 0.210.410.45 1.00
Return / volatility, 1Y 0.74-0.170.89 0.94
Max drawdown, 5Y -94.2%-59.2%-59.6% -25.4%
From 52-week high -6.4%-13.3%0.0% -1.2%
52-week high $21.34$266.23$20.40 $779.14
52-week low $13.65$150.12$7.97 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMKTWCRMNIQ
P/E now vs peer median 23.7xmedian 28.0x 19.6xmedian 28.0x -22.8xmedian 28.0x
P/S now vs peer median 1.0xmedian 2.8x 4.3xmedian 2.8x 1.4xmedian 2.8x
EV/EBITDA now vs peer median 10.0xmedian 16.9x 14.6xmedian 16.9x 11.5xmedian 16.9x
P/FCF now vs peer median 6.8xmedian 15.9x 12.5xmedian 15.9x —median 15.9x
P/B now vs peer median -1.2xmedian 3.2x 5.0xmedian 3.2x 5.2xmedian 3.2x
PEG now vs peer median -2.61median 0.89 0.21median 0.89 —median 0.89

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMKTWCRMNIQ
Revenue $317.50M $43.94B $4.36B
Gross profit $273.79M $33.96B $2.43B
Operating income $25.65M $8.74B $135.00M
Net income $28.69M $9.66B -$264.00M
Free cash flow $45.87M $15.15B –
R&D $9.37M $6.37B –
EPS (diluted) $0.84 $11.77 $-0.89
Cash & equivalents $32.91M $8.31B $416.60M
Total debt – $39.29B $3.55B
Shares (diluted) 2.64M 821.00M 295.06M
Enterprise value -$153.50M $143.37B $4.24B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMKTWCRMNIQ
P/E 23.7x 19.6x -22.8x
P/FCF 6.8x 12.5x –
P/Operating cash flow 6.7x 12.1x –
P/S 1.0x 4.3x 1.4x
P/B -1.2x 5.0x 5.2x
P/Tangible book -1.2x 5.9x -7.0x
EV/EBITDA 10.0x 14.6x 11.5x
EV/EBIT 10.9x 24.9x 67.8x
EV/Revenue 0.9x 5.0x 2.1x
EV/FCF 6.1x 14.4x –
EV/Operating cash flow 6.0x 13.8x –
PEG (3Y EPS CAGR) -2.61 0.21 –

Growth

14 metrics
MetricMKTWCRMNIQ
Revenue growth (1Y) -11.3% 11.2% 7.5%
Revenue CAGR (3Y) -12.7% 9.9% –
Gross profit growth (1Y) -12.1% 10.7% 6.6%
Gross profit CAGR (3Y) -13.2% 11.3% –
Operating income growth (1Y) -67.0% 9.4% 577.0%
Operating income CAGR (3Y) -33.2% 47.8% –
Net income growth (1Y) -64.7% 45.0% 55.3%
Net income CAGR (3Y) -30.2% 82.9% –
EPS growth (1Y) -65.9% 69.9% 62.2%
EPS CAGR (3Y) -9.1% 94.5% –
Operating cash flow growth (1Y) 136.8% 19.6% –
Operating cash flow CAGR (3Y) -4.3% 23.3% –
Free cash flow growth (1Y) 135.7% 21.3% –
Free cash flow CAGR (3Y) -4.9% 26.1% –

Profitability

14 metrics
MetricMKTWCRMNIQ
Gross margin 86.2% 77.3% 55.7%
EBITDA margin 8.8% 34.0% 18.2%
Operating margin 8.1% 19.9% 3.1%
Pretax margin 9.3% 28.2% -2.4%
Net margin 0.7% 22.0% -6.1%
FCF margin 14.4% 34.5% –
Operating cash flow margin 14.7% 35.8% –
Return on equity – 26.7% -21.5%
Return on assets 14.8% 8.9% -3.8%
Return on invested capital – 9.0% 2.8%
Return on capital employed – 10.7% 2.6%
Asset turnover 1.6x 0.4x 0.6x
Cash conversion (OCF / net income) 1.6x 1.6x –
Stock comp / revenue 3.3% 8.3% –

Financial Health

11 metrics
MetricMKTWCRMNIQ
Debt / assets – 35.8% 52.5%
Debt / equity – 1.0x 3.1x
Net debt / EBITDA – 1.9x 4.0x
Debt / FCF – 2.6x –
Liabilities / assets 243.8% 65.0% 83.0%
Equity / assets -143.8% 35.0% 17.0%
Interest coverage – 9.4x –
Current ratio 0.4x 0.8x 1.1x
Quick ratio 0.1x 0.7x 1.0x
Cash ratio 0.1x 0.4x 0.3x
Altman Z-score 0.68 2.56 0.90

Shareholder Returns

7 metrics
MetricMKTWCRMNIQ
Dividend yield 5.3% 0.8% –
Net buyback yield 0.6% 18.0% –
Shareholder yield 5.8% 18.8% 0.0%
Payout ratio (earnings) 15.2% – –
Payout ratio (FCF) 9.5% – –
Dividend growth (1Y) 22.8% – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMKTWCRMNIQ
Forward P/E 62.4xFY2026 13.1xFY2026 18.4xFY2026
EPS, next fiscal year $0.32FY2026 $17.65FY2026 $1.11FY2026
EPS growth, next FY -86.1%FY2026 +41.0%FY2026 +382.6%FY2026
EPS growth, the year after +425.0% -5.3% +19.8%
Revenue, next fiscal year $327.52MFY2026 $43.89BFY2026 $4.21BFY2026
Revenue growth, next FY -0.2%FY2026 +5.7%FY2026 +0.2%FY2026
Revenue growth, the year after +2.3% +11.7% +18.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMKTWCRMNIQ
Held by institutions 5.7% 80.7% 84.4%
Institutions holding 53 2,472 162
Change in shares held, QoQ +8.7% -4.8% +4.0%
Institutions buying 33 1,004 101
Institutions selling 12 1,270 51
Buyers to sellers 2.75 0.79 1.98

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MKTWCRMNIQ
MKTW 1.00 0.08 0.03
CRM 0.08 1.00 0.33
NIQ 0.03 0.33 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MKTW, CRM and NIQ?

Salesforce (CRM) is the largest by market capitalisation: Marketwise (MKTW) $52.75M, Salesforce (CRM) $187.50B, NIQ Global Intelligence (NIQ) $5.88B.

Which stock is cheaper, MKTW, CRM and NIQ?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (Marketwise (MKTW) 23.6x, Salesforce (CRM) 19.4x, NIQ Global Intelligence (NIQ) -22.3x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Marketwise (MKTW) 62.4x, Salesforce (CRM) 13.1x, NIQ Global Intelligence (NIQ) 18.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Marketwise (MKTW) -11.3%, Salesforce (CRM) +11.2%, NIQ Global Intelligence (NIQ) +7.5%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Marketwise (MKTW) 0.7%, Salesforce (CRM) 22.0%, NIQ Global Intelligence (NIQ) -6.1%). On return on invested capital, Salesforce (CRM) leads (Salesforce (CRM) 9.0%, NIQ Global Intelligence (NIQ) 2.8%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: Marketwise (MKTW) +39.7%, Salesforce (CRM) -8.2%, NIQ Global Intelligence (NIQ) +59.5%. Over five years, Salesforce (CRM) compounded fastest (Marketwise (MKTW) -32.3%/yr, Salesforce (CRM) -5.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Marketwise (MKTW) 0.08%, Salesforce (CRM) 0.00%, NIQ Global Intelligence (NIQ) 0.00%. Salesforce (CRM) and NIQ Global Intelligence (NIQ) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Marketwise (MKTW) 53.8%, Salesforce (CRM) 47.0%, NIQ Global Intelligence (NIQ) 67.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MKTW, CRM and NIQ?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 10. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.