MGNI vs GOOGL vs TTD Stock Comparison

Magnite, Alphabet and Trade Desk Prices as of Oct 29, 2026 Peers: Industry group
MGNI Magnite, Inc.
$22.43 -12.6% 1M +20.3% 1Y
Market cap
$3.22B
P/E
19.2x
Revenue (TTM)
$742.04M
Div. yield
–
Digital Advertising Technology
2 wins
GOOGL Alphabet Inc.
$283.82 -16.7% 1M +3.4% 1Y
Market cap
$3.45T
P/E
14.7x
Revenue (TTM)
$471.10B
Div. yield
0.30%
Digital Advertising Technology
6 wins
TTD Trade Desk, Inc.
$13.06 +8.4% 1M -73.9% 1Y
Market cap
$6.13B
P/E
15.0x
Revenue (TTM)
$2.99B
Div. yield
–
Digital Advertising Technology
1 win

Head to Head

9 decided of 12

Alphabet leads on 6 of the 12 questions below (Alphabet 6, Magnite 2, Trade Desk 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMGNIGOOGLTTDLeader
Larger companyMarket capitalisation $3.22B $3.45T $6.13B GOOGL
Cheaper on earningsLower P/E, profitable companies only 19.2x 14.7x 15.0x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.2x 13.5x 35.3x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +8.3% +22.2% +11.6% GOOGL
More profitableNet margin, trailing twelve months 22.5% — 13.6% MGNI
Better return on capitalReturn on invested capital 9.1% — — –
Less leveragedLower net debt / EBITDA 0.1x — — –
Higher dividend yieldTrailing dividend yield — 0.30% — –
Better 1-year returnPrice return, last 12 months +20.3% +3.4% -73.9% MGNI
Better 5-year returnAnnualised price return, 5 years -3.7%/yr +13.9%/yr -29.5%/yr GOOGL
Less volatileAnnualised volatility, 1 year 57.9% 34.1% 57.8% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 58/100 55/100 75/100 TTD

Percentile Scorecard

MGNIGOOGLTTD

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMGNIGOOGLTTD
Valuation 50 #84 of 166 36 #107 of 166 80 #34 of 166
Growth 74 #41 of 153 82 #29 of 153 64 #56 of 153
Profitability 80 #32 of 153 61 #61 of 153 86 #23 of 153
Financial Health 46 #97 of 179 78 #40 of 179 56 #80 of 179
Shareholder Returns 43 #52 of 91 20 #73 of 91 89 #11 of 91
Overall 58 55 75
  • MGNI ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms
  • TTD ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMGNIGOOGLTTDSPY
1 month -12.6%-16.7%+8.4% +0.7%
3 months +15.7%-14.9%-28.6% +3.7%
6 months +75.0%-26.2%-44.6% +7.1%
Year to date +38.2%-9.3%-65.6% +12.8%
1 year +20.3%+3.4%-73.9% +11.9%
3 years +243.5%+128.0%-80.8% +85.2%
3 years, per year +50.9%+31.6%-42.3% +22.8%
5 years -17.0%+91.7%-82.6% +67.6%
5 years, per year -3.7%+13.9%-29.5% +10.9%
10 years +195.9%+592.6%+410.2% +262.0%
10 years, per year +11.5%+21.4%+17.7% +13.7%

Risk

MeasureMGNIGOOGLTTDSPY
Volatility, 1Y 57.9%34.1%57.8% 12.7%
Downside volatility, 1Y 59.3%34.6%61.0% 12.6%
Beta vs S&P 500, 1Y 1.061.390.82 1.00
Return / volatility, 1Y 0.350.10-1.28 0.94
Max drawdown, 5Y -79.2%-44.3%-91.5% -25.4%
From 52-week high -12.6%-29.5%-74.0% -1.2%
52-week high $25.67$402.62$50.28 $779.14
52-week low $11.20$273.50$11.92 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMGNIGOOGLTTD
P/E now vs peer median 19.2xmedian 16.7x 14.7xmedian 16.7x 15.0xmedian 16.7x
P/S now vs peer median 4.3xmedian 1.4x 7.3xmedian 1.4x 2.1xmedian 1.4x
EV/EBITDA now vs peer median 18.6xmedian 12.7x —median 12.7x 6.5xmedian 12.7x
P/FCF now vs peer median 14.9xmedian 10.5x 77.8xmedian 10.5x 7.1xmedian 10.5x
P/B now vs peer median 3.4xmedian 1.7x 5.1xmedian 1.7x 2.4xmedian 1.7x
PEG now vs peer median 0.50median 0.39 0.26median 0.39 0.30median 0.39

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMGNIGOOGLTTD
Revenue $742.04M $471.10B $2.99B
Gross profit $480.73M – $2.30B
Operating income $115.95M $156.98B $586.32M
Net income $166.89M $235.69B $406.89M
Free cash flow $215.76M – $863.05M
R&D $90.15M $74.46B $541.95M
EPS (diluted) $1.13 $19.12 $0.87
Cash & equivalents $332.62M $56.33B $1.12B
Total debt $350.40M – –
Shares (diluted) 147.17M 12.31B 469.95M
Enterprise value $1.66B $3.13T $493.76M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMGNIGOOGLTTD
P/E 19.2x 14.7x 15.0x
P/FCF 14.9x 77.8x 7.1x
P/Operating cash flow 11.4x 19.2x 5.7x
P/S 4.3x 7.3x 2.1x
P/B 3.4x 5.1x 2.4x
P/Tangible book 3.5x 5.2x 2.4x
EV/EBITDA 18.6x – 6.5x
EV/EBIT 27.9x – 7.9x
EV/Revenue 4.4x 6.8x 1.6x
EV/FCF 15.0x – 5.4x
EV/Operating cash flow 11.5x 17.7x 4.3x
PEG (3Y EPS CAGR) 0.50 0.26 0.30

Growth

14 metrics
MetricMGNIGOOGLTTD
Revenue growth (1Y) 8.3% 22.2% 11.6%
Revenue CAGR (3Y) 7.1% 16.6% 20.0%
Gross profit growth (1Y) 12.6% – 8.0%
Gross profit CAGR (3Y) 42.5% – 17.7%
Operating income growth (1Y) 52.7% 26.5% 23.4%
Operating income CAGR (3Y) 36.1% 25.8% 58.5%
Net income growth (1Y) 287.0% 89.7% -2.5%
Net income CAGR (3Y) 39.5% 52.3% 46.5%
EPS growth (1Y) 289.8% 87.8% 2.9%
EPS CAGR (3Y) 38.6% 57.2% 49.5%
Operating cash flow growth (1Y) 23.7% 18.6% 16.4%
Operating cash flow CAGR (3Y) 17.8% 19.0% 20.0%
Free cash flow growth (1Y) 18.2% – 14.2%
Free cash flow CAGR (3Y) 16.4% – 17.0%

Profitability

14 metrics
MetricMGNIGOOGLTTD
Gross margin 64.8% – 76.9%
EBITDA margin 23.4% – 23.8%
Operating margin 15.6% – 19.6%
Pretax margin 13.2% – 21.5%
Net margin 22.5% – 13.6%
FCF margin 29.1% – 28.9%
Operating cash flow margin 37.9% 38.1% 36.2%
Return on equity 18.0% 35.8% 16.2%
Return on assets 5.6% 24.5% 7.1%
Return on invested capital 9.1% – –
Return on capital employed 9.0% – 19.8%
Asset turnover 0.2x 0.5x 0.5x
Cash conversion (OCF / net income) 1.7x 0.8x 2.7x
Stock comp / revenue 10.1% 6.5% 15.1%

Financial Health

11 metrics
MetricMGNIGOOGLTTD
Debt / assets 11.6% – –
Debt / equity 0.4x – –
Net debt / EBITDA 0.1x – –
Debt / FCF 1.6x – –
Liabilities / assets 69.1% 32.5% 55.3%
Equity / assets 30.9% 67.5% 44.7%
Interest coverage 5.9x – –
Current ratio 1.0x 2.8x 1.7x
Quick ratio 1.0x 2.0x 1.7x
Cash ratio 0.2x 2.0x 0.5x
Altman Z-score 1.08 – 2.25

Shareholder Returns

7 metrics
MetricMGNIGOOGLTTD
Dividend yield – 0.3% –
Net buyback yield 1.5% – 15.3%
Shareholder yield 1.5% 0.3% 15.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMGNIGOOGLTTD
Forward P/E 20.2xFY2026 13.5xFY2026 35.3xFY2026
EPS, next fiscal year $1.11FY2026 $21.10FY2026 $0.37FY2026
EPS growth, next FY +27.6%FY2026 +95.2%FY2026 -58.9%FY2026
EPS growth, the year after +20.7% -31.6% -29.7%
Revenue, next fiscal year $743.97MFY2026 $528.22BFY2026 $2.86BFY2026
Revenue growth, next FY +11.1%FY2026 +31.1%FY2026 -1.5%FY2026
Revenue growth, the year after +10.5% +21.6% -12.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMGNIGOOGLTTD
Held by institutions 98.6% 80.1% 88.4%
Institutions holding 309 5,742 684
Change in shares held, QoQ +8.0% +4.6% +1.9%
Institutions buying 170 2,657 338
Institutions selling 90 2,574 254
Buyers to sellers 1.89 1.03 1.33

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MGNIGOOGLTTD
MGNI 1.00 0.12 0.33
GOOGL 0.12 1.00 0.14
TTD 0.33 0.14 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, MGNI, GOOGL and TTD?

Alphabet (GOOGL) is the largest by market capitalisation: Magnite (MGNI) $3.22B, Alphabet (GOOGL) $3.45T, Trade Desk (TTD) $6.13B.

Which stock is cheaper, MGNI, GOOGL and TTD?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Magnite (MGNI) 19.2x, Alphabet (GOOGL) 14.7x, Trade Desk (TTD) 15.0x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Magnite (MGNI) 20.2x, Alphabet (GOOGL) 13.5x, Trade Desk (TTD) 35.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Magnite (MGNI) +8.3%, Alphabet (GOOGL) +22.2%, Trade Desk (TTD) +11.6%.

Which company is more profitable?

Magnite (MGNI) has the highest net margin (Magnite (MGNI) 22.5%, Trade Desk (TTD) 13.6%).

Which stock has performed better?

Over the past year Magnite (MGNI) returned the most: Magnite (MGNI) +20.3%, Alphabet (GOOGL) +3.4%, Trade Desk (TTD) -73.9%. Over five years, Alphabet (GOOGL) compounded fastest (Magnite (MGNI) -3.7%/yr, Alphabet (GOOGL) +13.9%/yr, Trade Desk (TTD) -29.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Alphabet (GOOGL) 0.30%. Magnite (MGNI) and Trade Desk (TTD) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Magnite (MGNI) 57.9%, Alphabet (GOOGL) 34.1%, Trade Desk (TTD) 57.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MGNI, GOOGL and TTD?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.