MGNI vs GOOGL vs DSP Stock Comparison

Magnite, Alphabet and Viant Technology Prices as of Oct 28, 2026 Peers: Industry group
MGNI Magnite, Inc.
$21.77 -7.0% 1M +9.5% 1Y
Market cap
$3.12B
P/E
18.7x
Revenue (TTM)
$742.04M
Div. yield
–
Digital Advertising Technology
3 wins
GOOGL Alphabet Inc.
$324.89 -5.2% 1M +21.5% 1Y
Market cap
$3.95T
P/E
16.8x
Revenue (TTM)
$471.10B
Div. yield
0.26%
Digital Advertising Technology
6 wins
DSP Viant Technology Inc.
$14.30 +16.8% 1M +58.4% 1Y
Market cap
$950.30M
P/E
32.4x
Revenue (TTM)
$388.50M
Div. yield
–
Digital Advertising Technology
1 win

Head to Head

10 decided of 12

Alphabet leads on 6 of the 12 questions below (Alphabet 6, Magnite 3, Viant Technology 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMGNIGOOGLDSPLeader
Larger companyMarket capitalisation $3.12B $3.95T $950.30M GOOGL
Cheaper on earningsLower P/E, profitable companies only 18.7x 16.8x 32.4x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 19.6x 15.4x 84.1x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +8.3% +22.2% +22.0% GOOGL
More profitableNet margin, trailing twelve months 22.5% — 2.2% MGNI
Better return on capitalReturn on invested capital 9.1% — 3.0% MGNI
Less leveragedLower net debt / EBITDA 0.1x — — –
Higher dividend yieldTrailing dividend yield — 0.26% — –
Better 1-year returnPrice return, last 12 months +9.5% +21.5% +58.4% DSP
Better 5-year returnAnnualised price return, 5 years -4.2%/yr +17.0%/yr +4.0%/yr GOOGL
Less volatileAnnualised volatility, 1 year 58.2% 31.3% 68.8% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 58/100 54/100 58/100 MGNI

Percentile Scorecard

MGNIGOOGLDSP

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMGNIGOOGLDSP
Valuation 51 #82 of 166 30 #117 of 166 50 #83 of 166
Growth 72 #43 of 152 82 #29 of 152 86 #22 of 152
Profitability 79 #33 of 152 62 #58 of 152 57 #66 of 152
Financial Health 46 #97 of 179 79 #38 of 179 75 #45 of 179
Shareholder Returns 44 #53 of 94 19 #76 of 94 20 #75 of 94
Overall 58 54 58
  • MGNI ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms
  • DSP ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMGNIGOOGLDSPSPY
1 month -7.0%-5.2%+16.8% +0.9%
3 months +10.3%-3.5%+24.8% +5.9%
6 months +68.5%-7.2%+34.8% +8.5%
Year to date +34.1%+3.8%+18.8% +13.3%
1 year +9.5%+21.5%+58.4% +12.4%
3 years +229.8%+165.9%+184.3% +88.1%
3 years, per year +48.9%+38.6%+41.7% +23.5%
5 years -19.5%+119.4%+21.7% +68.2%
5 years, per year -4.2%+17.0%+4.0% +11.0%
10 years +187.2%+692.8%— +263.4%
10 years, per year +11.1%+23.0%— +13.8%

Risk

MeasureMGNIGOOGLDSPSPY
Volatility, 1Y 58.2%31.3%68.8% 12.7%
Downside volatility, 1Y 59.8%28.9%72.9% 12.7%
Beta vs S&P 500, 1Y 1.071.351.26 1.00
Return / volatility, 1Y 0.160.690.85 0.98
Max drawdown, 5Y -79.2%-44.3%-75.0% -25.4%
From 52-week high -15.2%-19.3%0.0% -0.9%
52-week high $25.67$402.62$14.30 $779.14
52-week low $11.20$267.47$8.50 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMGNIGOOGLDSP
P/E now vs peer median 18.7xmedian 16.8x 16.8xmedian 16.8x 32.4xmedian 16.8x
P/S now vs peer median 4.2xmedian 1.4x 8.4xmedian 1.4x 2.4xmedian 1.4x
EV/EBITDA now vs peer median 18.0xmedian 13.9x —median 13.9x 25.3xmedian 13.9x
P/FCF now vs peer median 14.5xmedian 11.4x 77.8xmedian 11.4x 14.4xmedian 11.4x
P/B now vs peer median 3.3xmedian 1.8x 5.8xmedian 1.8x 3.0xmedian 1.8x
PEG now vs peer median 0.48median 0.36 0.29median 0.36 1.06median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMGNIGOOGLDSP
Revenue $742.04M $471.10B $388.50M
Gross profit $480.73M – $173.06M
Operating income $115.95M $156.98B $9.12M
Net income $166.89M $235.69B $21.59M
Free cash flow $215.76M – $66.03M
R&D $90.15M $74.46B –
EPS (diluted) $1.13 $19.12 $0.13
Cash & equivalents $332.62M $56.33B $193.05M
Total debt $350.40M – –
Shares (diluted) 147.17M 12.31B 65.19M
Enterprise value $1.57B $3.63T $424.50M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMGNIGOOGLDSP
P/E 18.7x 16.8x 32.4x
P/FCF 14.5x 77.8x 14.4x
P/Operating cash flow 11.1x 22.0x 14.1x
P/S 4.2x 8.4x 2.4x
P/B 3.3x 5.8x 3.0x
P/Tangible book 3.4x 5.9x 3.1x
EV/EBITDA 18.0x – 25.3x
EV/EBIT 27.1x – 83.1x
EV/Revenue 4.2x 7.8x 1.9x
EV/FCF 14.5x – 11.5x
EV/Operating cash flow 11.2x 20.5x 11.2x
PEG (3Y EPS CAGR) 0.48 0.29 1.06

Growth

14 metrics
MetricMGNIGOOGLDSP
Revenue growth (1Y) 8.3% 22.2% 22.0%
Revenue CAGR (3Y) 7.1% 16.6% 24.3%
Gross profit growth (1Y) 12.6% – 20.0%
Gross profit CAGR (3Y) 42.5% – 26.3%
Operating income growth (1Y) 52.7% 26.5% 78.9%
Operating income CAGR (3Y) 36.1% 25.8% 30.8%
Net income growth (1Y) 287.0% 89.7% 70.6%
Net income CAGR (3Y) 39.5% 52.3% 38.5%
EPS growth (1Y) 289.8% 87.8% 12.6%
EPS CAGR (3Y) 38.6% 57.2% 30.6%
Operating cash flow growth (1Y) 23.7% 18.6% 34.7%
Operating cash flow CAGR (3Y) 17.8% 19.0% 62.0%
Free cash flow growth (1Y) 18.2% – 36.4%
Free cash flow CAGR (3Y) 16.4% – 63.4%

Profitability

14 metrics
MetricMGNIGOOGLDSP
Gross margin 64.8% – 44.5%
EBITDA margin 23.4% – 7.7%
Operating margin 15.6% – 2.3%
Pretax margin 13.2% – 1.8%
Net margin 22.5% – 2.2%
FCF margin 29.1% – 17.0%
Operating cash flow margin 37.9% 38.1% 17.3%
Return on equity 18.0% 35.8% 7.1%
Return on assets 5.6% 24.5% 4.6%
Return on invested capital 9.1% – 3.0%
Return on capital employed 9.0% – 2.9%
Asset turnover 0.2x 0.5x 0.8x
Cash conversion (OCF / net income) 1.7x 0.8x 3.1x
Stock comp / revenue 10.1% 6.5% 7.6%

Financial Health

11 metrics
MetricMGNIGOOGLDSP
Debt / assets 11.6% – –
Debt / equity 0.4x – –
Net debt / EBITDA 0.1x – –
Debt / FCF 1.6x – –
Liabilities / assets 69.1% 32.5% 36.0%
Equity / assets 30.9% 67.5% 64.0%
Interest coverage 5.9x – –
Current ratio 1.0x 2.8x 2.3x
Quick ratio 1.0x 2.0x 2.3x
Cash ratio 0.2x 2.0x 1.3x
Altman Z-score 1.05 – 4.20

Shareholder Returns

7 metrics
MetricMGNIGOOGLDSP
Dividend yield – 0.3% –
Net buyback yield 1.6% – -0.3%
Shareholder yield 1.6% 0.3% -0.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMGNIGOOGLDSP
Forward P/E 19.6xFY2026 15.4xFY2026 84.1xFY2026
EPS, next fiscal year $1.11FY2026 $21.10FY2026 $0.17FY2026
EPS growth, next FY +27.6%FY2026 +95.2%FY2026 -52.8%FY2026
EPS growth, the year after +20.7% -31.6% +76.5%
Revenue, next fiscal year $743.97MFY2026 $528.22BFY2026 $248.57MFY2026
Revenue growth, next FY +11.1%FY2026 +31.1%FY2026 +19.1%FY2026
Revenue growth, the year after +10.5% +21.6% +31.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMGNIGOOGLDSP
Held by institutions 98.6% 80.1% 58.1%
Institutions holding 308 5,741 121
Change in shares held, QoQ +8.0% +4.6% +14.8%
Institutions buying 170 2,657 77
Institutions selling 90 2,573 28
Buyers to sellers 1.89 1.03 2.75

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MGNIGOOGLDSP
MGNI 1.00 0.14 0.31
GOOGL 0.14 1.00 0.27
DSP 0.31 0.27 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, MGNI, GOOGL and DSP?

Alphabet (GOOGL) is the largest by market capitalisation: Magnite (MGNI) $3.12B, Alphabet (GOOGL) $3.95T, Viant Technology (DSP) $950.30M.

Which stock is cheaper, MGNI, GOOGL and DSP?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Magnite (MGNI) 18.7x, Alphabet (GOOGL) 16.8x, Viant Technology (DSP) 32.4x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Magnite (MGNI) 19.6x, Alphabet (GOOGL) 15.4x, Viant Technology (DSP) 84.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Magnite (MGNI) +8.3%, Alphabet (GOOGL) +22.2%, Viant Technology (DSP) +22.0%.

Which company is more profitable?

Magnite (MGNI) has the highest net margin (Magnite (MGNI) 22.5%, Viant Technology (DSP) 2.2%). On return on invested capital, Magnite (MGNI) leads (Magnite (MGNI) 9.1%, Viant Technology (DSP) 3.0%).

Which stock has performed better?

Over the past year Viant Technology (DSP) returned the most: Magnite (MGNI) +9.5%, Alphabet (GOOGL) +21.5%, Viant Technology (DSP) +58.4%. Over five years, Alphabet (GOOGL) compounded fastest (Magnite (MGNI) -4.2%/yr, Alphabet (GOOGL) +17.0%/yr, Viant Technology (DSP) +4.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Alphabet (GOOGL) 0.26%. Magnite (MGNI) and Viant Technology (DSP) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Magnite (MGNI) 58.2%, Alphabet (GOOGL) 31.3%, Viant Technology (DSP) 68.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MGNI, GOOGL and DSP?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.