META vs SNAP vs RUM Stock Comparison

Meta Platforms, Snap and Rum Prices as of Oct 23, 2026 Peers: Industry group
META Meta Platforms, Inc.
$642.62 -13.6% 1M -12.4% 1Y
Market cap
$1.60T
P/E
23.5x
Revenue (TTM)
$228.25B
Div. yield
–
Social Media Technology
8 wins
SNAP Snap Inc
$6.34 +19.6% 1M -19.4% 1Y
Market cap
$10.55B
P/E
–
Revenue (TTM)
$6.35B
Div. yield
–
Social Media Technology
1 win
RUM RUM Group Inc.
$5.64 -31.8% 1M -20.6% 1Y
Market cap
$1.53B
P/E
–
Revenue (TTM)
$117.28M
Div. yield
–
Social Media Technology

Head to Head

9 decided of 12

Meta Platforms leads on 8 of the 12 questions below (Meta Platforms 8, Snap 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMETASNAPRUMLeader
Larger companyMarket capitalisation $1.60T $10.55B $1.53B META
Cheaper on earningsLower P/E, profitable companies only 23.5x -33.9x -9.6x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 22.2x — — –
Faster revenue growthRevenue growth, trailing twelve months +27.7% +12.6% +12.7% META
More profitableNet margin, trailing twelve months 29.8% -4.9% -135.0% META
Better return on capitalReturn on invested capital 20.9% -5.8% — META
Less leveragedLower net debt / EBITDA -0.1x -5.9x -1.2x SNAP
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -12.4% -19.4% -20.6% META
Better 5-year returnAnnualised price return, 5 years +14.6%/yr -35.1%/yr -10.4%/yr META
Less volatileAnnualised volatility, 1 year 42.9% 58.1% 77.1% META
Higher overall scoreMean of the five percentile scores vs peers 59/100 56/100 33/100 META

Percentile Scorecard

METASNAPRUM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMETASNAPRUM
Valuation 39 #102 of 167 43 #96 of 167 19 #135 of 167
Growth 69 #48 of 153 87 #21 of 153 38 #95 of 153
Profitability 93 #12 of 153 35 #100 of 153 9 #140 of 153
Financial Health 66 #61 of 179 42 #105 of 179 66 #62 of 179
Shareholder Returns 29 #67 of 94 72 #27 of 94 –
Overall 59 56 33
  • META ranked among 185 companies in Internet Platforms
  • SNAP ranked among 185 companies in Internet Platforms
  • RUM ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMETASNAPRUMSPY
1 month -13.6%+19.6%-31.8% -1.0%
3 months +8.0%+46.1%-1.2% +2.9%
6 months -4.8%+12.2%-13.5% +6.4%
Year to date -2.6%-21.4%-10.8% +11.4%
1 year -12.4%-19.4%-20.6% +13.1%
3 years +105.6%-34.7%+11.9% +79.4%
3 years, per year +27.2%-13.3%+3.8% +21.5%
5 years +98.0%-88.5%-42.2% +67.7%
5 years, per year +14.6%-35.1%-10.4% +10.9%
10 years +386.6%—— +255.2%
10 years, per year +17.1%—— +13.5%

Risk

MeasureMETASNAPRUMSPY
Volatility, 1Y 42.9%58.1%77.1% 12.7%
Downside volatility, 1Y 43.3%58.0%71.2% 12.7%
Beta vs S&P 500, 1Y 1.542.203.21 1.00
Return / volatility, 1Y -0.29-0.33-0.27 1.03
Max drawdown, 5Y -74.4%-92.9%-79.8% -25.4%
From 52-week high -17.4%-30.3%-44.9% -2.5%
52-week high $777.59$9.09$10.23 $779.14
52-week low $525.72$3.93$4.67 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMETASNAPRUM
P/E now vs peer median 24.0xmedian 17.5x -33.9xmedian 17.5x -10.1xmedian 17.5x
P/S now vs peer median 7.2xmedian 1.4x 1.7xmedian 1.4x 23.8xmedian 1.4x
EV/EBITDA now vs peer median 14.9xmedian 14.9x -79.6xmedian 14.9x -22.1xmedian 14.9x
P/FCF now vs peer median 40.0xmedian 11.2x 15.5xmedian 11.2x —median 11.2x
P/B now vs peer median 6.3xmedian 1.7x 5.7xmedian 1.7x 2.0xmedian 1.7x
PEG now vs peer median 0.53median 0.42 -0.86median 0.42 0.45median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMETASNAPRUM
Revenue $228.25B $6.35B $117.28M
Gross profit $186.59B $3.64B –
Operating income $86.93B -$323.82M -$161.05M
Net income $68.10B -$311.24M -$160.12M
Free cash flow $40.98B $705.55M –
R&D $71.63B $1.95B $20.75M
EPS (diluted) $26.54 $-0.19 $-0.56
Cash & equivalents $15.46B $958.85M $203.27M
Total debt $83.66B $3.53B $364.26M
Shares (diluted) 2.57B 1.66B 283.92M
Enterprise value $1.30T -$862.01M $531.29M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMETASNAPRUM
P/E 24.0x -33.9x -10.1x
P/FCF 40.0x 15.5x –
P/Operating cash flow 12.6x 11.9x –
P/S 7.2x 1.7x 23.8x
P/B 6.3x 5.7x 2.0x
P/Tangible book 6.3x 6.0x 2.3x
EV/EBITDA 14.9x -79.6x -22.1x
EV/EBIT 18.8x -36.5x -18.3x
EV/Revenue 7.1x 1.9x 25.2x
EV/FCF 39.8x 16.7x –
EV/Operating cash flow 12.5x 12.9x –
PEG (3Y EPS CAGR) 0.53 -0.86 0.45

Growth

14 metrics
MetricMETASNAPRUM
Revenue growth (1Y) 27.7% 12.6% 12.7%
Revenue CAGR (3Y) 23.7% 12.3% 16.8%
Gross profit growth (1Y) 27.3% 20.0% –
Gross profit CAGR (3Y) 25.5% 11.9% –
Operating income growth (1Y) 10.4% 50.5% -34.1%
Operating income CAGR (3Y) 44.7% 39.9% -23.7%
Net income growth (1Y) -4.8% 43.0% 46.8%
Net income CAGR (3Y) 44.6% 38.7% -38.0%
EPS growth (1Y) -4.6% 42.6% 51.8%
EPS CAGR (3Y) 45.4% 39.5% -22.6%
Operating cash flow growth (1Y) 27.4% 56.7% –
Operating cash flow CAGR (3Y) 32.9% 54.3% –
Free cash flow growth (1Y) -18.3% 79.8% –
Free cash flow CAGR (3Y) 18.9% 105.7% –

Profitability

14 metrics
MetricMETASNAPRUM
Gross margin 81.7% 57.3% –
EBITDA margin 48.0% -2.3% -113.8%
Operating margin 38.1% -5.1% -137.3%
Pretax margin 38.3% -4.9% -136.3%
Net margin 29.8% -4.9% -135.0%
FCF margin 18.0% 11.1% –
Operating cash flow margin 57.1% 14.5% –
Return on equity 27.0% -15.5% -18.8%
Return on assets 16.1% -4.2% -13.0%
Return on invested capital 20.9% -5.8% –
Return on capital employed 23.7% -5.3% -15.6%
Asset turnover 0.5x 0.8x 0.1x
Cash conversion (OCF / net income) 1.9x -3.0x –
Stock comp / revenue 11.0% 16.2% 19.5%

Financial Health

11 metrics
MetricMETASNAPRUM
Debt / assets 18.6% 47.3% 16.9%
Debt / equity 0.3x 1.8x 0.3x
Net debt / EBITDA -0.1x -5.9x -1.2x
Debt / FCF 2.0x 5.0x –
Liabilities / assets 41.9% 74.2% 32.9%
Equity / assets 58.1% 25.8% 67.1%
Interest coverage – -2.2x –
Current ratio 2.2x 2.9x 2.1x
Quick ratio 2.0x 2.7x 1.3x
Cash ratio 1.6x 1.9x 1.0x
Altman Z-score 7.03 -0.44 1.89

Shareholder Returns

7 metrics
MetricMETASNAPRUM
Dividend yield 0.3% – –
Net buyback yield 0.2% 7.8% –
Shareholder yield 0.5% 7.8% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMETASNAPRUM
Forward P/E 22.2xFY2026 – –
EPS, next fiscal year $28.91FY2026 $-0.05FY2026 $-0.50FY2026
EPS growth, next FY +23.1%FY2026 – –
EPS growth, the year after +24.5% – –
Revenue, next fiscal year $260.76BFY2026 $7.07BFY2026 $255.32MFY2026
Revenue growth, next FY +29.8%FY2026 +19.2%FY2026 +153.7%FY2026
Revenue growth, the year after +23.2% -0.1% +161.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMETASNAPRUM
Held by institutions 77.0% 37.8% 11.3%
Institutions holding 5,030 534 224
Change in shares held, QoQ +3.6% -2.3% +8.7%
Institutions buying 2,679 254 128
Institutions selling 1,896 177 40
Buyers to sellers 1.41 1.44 3.20

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

METASNAPRUM
META 1.00 0.33 0.19
SNAP 0.33 1.00 0.37
RUM 0.19 0.37 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, META, SNAP and RUM?

Meta Platforms (META) is the largest by market capitalisation: Meta Platforms (META) $1.60T, Snap (SNAP) $10.55B, Rum (RUM) $1.53B.

Which company is growing faster?

Meta Platforms (META) grew revenue fastest over the trailing twelve months: Meta Platforms (META) +27.7%, Snap (SNAP) +12.6%, Rum (RUM) +12.7%.

Which company is more profitable?

Meta Platforms (META) has the highest net margin (Meta Platforms (META) 29.8%, Snap (SNAP) -4.9%, Rum (RUM) -135.0%). On return on invested capital, Meta Platforms (META) leads (Meta Platforms (META) 20.9%, Snap (SNAP) -5.8%).

Which stock has performed better?

Over the past year Meta Platforms (META) returned the most: Meta Platforms (META) -12.4%, Snap (SNAP) -19.4%, Rum (RUM) -20.6%. Over five years, Meta Platforms (META) compounded fastest (Meta Platforms (META) +14.6%/yr, Snap (SNAP) -35.1%/yr, Rum (RUM) -10.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Meta Platforms (META) has been the steadiest (Meta Platforms (META) 42.9%, Snap (SNAP) 58.1%, Rum (RUM) 77.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, META, SNAP and RUM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Meta Platforms (META) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.