MCD vs REBN vs YUMC Stock Comparison

Mcdonalds, Reborn Coffee and Yum China Holdings Prices as of Oct 29, 2026 Peers: Industry group
MCD Mcdonalds Corp
$257.39 +10.0% 1M -14.9% 1Y
Market cap
$183.64B
P/E
20.9x
Revenue (TTM)
$27.70B
Div. yield
0.03%
Quick-Service Restaurants Consumer Discretionary
6 wins
REBN Reborn Coffee, Inc.
$1.57 +5.4% 1M -23.8% 1Y
Market cap
$12.91M
P/E
–
Revenue (TTM)
$12.72M
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
3 wins
YUMC Yum China Holdings, Inc.
$45.19 +10.7% 1M +3.1% 1Y
Market cap
$15.99B
P/E
16.4x
Revenue (TTM)
$12.44B
Div. yield
0.02%
Quick-Service Restaurants Consumer Discretionary
3 wins

Head to Head

12 decided of 12

Mcdonalds leads on 6 of the 12 questions below (Mcdonalds 6, Yum China Holdings 3, Reborn Coffee 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMCDREBNYUMCLeader
Larger companyMarket capitalisation $183.64B $12.91M $15.99B MCD
Cheaper on earningsLower P/E, profitable companies only 20.9x -1.4x 16.4x YUMC
Cheaper on forward earningsLower price / next fiscal year consensus EPS 19.4x 0.8x 14.9x REBN
Faster revenue growthRevenue growth, trailing twelve months +6.3% +93.8% +8.8% REBN
More profitableNet margin, trailing twelve months 31.7% -75.1% 7.8% MCD
Better return on capitalReturn on invested capital 25.9% -82.9% 16.5% MCD
Less leveragedLower net debt / EBITDA 2.6x -0.8x -0.7x REBN
Higher dividend yieldTrailing dividend yield 0.03% 0.00% 0.02% MCD
Better 1-year returnPrice return, last 12 months -14.9% -23.8% +3.1% YUMC
Better 5-year returnAnnualised price return, 5 years +0.9%/yr — -4.6%/yr MCD
Less volatileAnnualised volatility, 1 year 20.0% 108.4% 25.6% MCD
Higher overall scoreMean of the five percentile scores vs peers 51/100 22/100 75/100 YUMC

Percentile Scorecard

MCDREBNYUMC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMCDREBNYUMC
Valuation 20 #40 of 50 2 #49 of 50 74 #14 of 50
Growth 41 #28 of 47 78 #11 of 47 50 #24 of 47
Profitability 100 #1 of 46 0 #46 of 46 69 #15 of 46
Financial Health 46 #28 of 51 6 #48 of 51 88 #7 of 51
Shareholder Returns 48 #17 of 32 – 94 #3 of 32
Overall 51 22 75
  • MCD ranked among 53 companies in Restaurants
  • REBN ranked among 53 companies in Restaurants
  • YUMC ranked among 53 companies in Restaurants

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMCDREBNYUMCSPY
1 month +10.0%+5.4%+10.7% +0.7%
3 months -4.1%+13.8%-2.7% +3.7%
6 months -12.3%-36.4%-6.7% +7.1%
Year to date -15.8%+5.4%-5.3% +12.8%
1 year -14.9%-23.8%+3.1% +11.9%
3 years -1.1%-50.8%-14.9% +85.2%
3 years, per year -0.4%-21.1%-5.3% +22.8%
5 years +4.8%—-20.8% +67.6%
5 years, per year +0.9%—-4.6% +10.9%
10 years +129.6%—+85.5% +262.0%
10 years, per year +8.7%—+6.4% +13.7%

Risk

MeasureMCDREBNYUMCSPY
Volatility, 1Y 20.0%108.4%25.6% 12.7%
Downside volatility, 1Y 20.4%104.0%24.2% 12.6%
Beta vs S&P 500, 1Y -0.011.900.27 1.00
Return / volatility, 1Y -0.74-0.220.12 0.94
Max drawdown, 5Y -32.3%-98.2%-54.6% -25.4%
From 52-week high -24.5%-45.1%-22.0% -1.2%
52-week high $341.06$2.86$57.95 $779.14
52-week low $230.86$0.70$39.98 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMCDREBNYUMC
P/E now vs peer median 20.8xmedian 21.0x -1.3xmedian 21.0x 16.1xmedian 21.0x
P/S now vs peer median 6.6xmedian 1.1x 1.1xmedian 1.1x 1.3xmedian 1.1x
EV/EBITDA now vs peer median 14.7xmedian 12.8x -3.3xmedian 12.8x 7.7xmedian 12.8x
P/FCF now vs peer median 24.7xmedian 17.6x —median 17.6x 16.6xmedian 17.6x
P/B now vs peer median -178.0xmedian 3.4x 18.4xmedian 3.4x 2.6xmedian 3.4x
PEG now vs peer median 4.83median 0.93 -0.06median 0.93 0.98median 0.93

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMCDREBNYUMC
Revenue $27.70B $12.72M $12.44B
Gross profit $24.86B $5.97M $2.14B
Operating income $12.80B -$5.67M $1.38B
Net income $8.79B -$9.66M $1.05B
Free cash flow $7.39B – $940.00M
EPS (diluted) $12.36 $-1.16 $2.79
Cash & equivalents $822.00M $309.88K $485.00M
Total debt $162.65B $11.15M $66.00M
Shares (diluted) 711.10M 8.21M 349.00M
Enterprise value $178.46B $9.89M $9.65B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMCDREBNYUMC
P/E 20.8x -1.3x 16.1x
P/FCF 24.7x – 16.6x
P/Operating cash flow 16.1x – 9.9x
P/S 6.6x 1.1x 1.3x
P/B -178.0x 18.4x 2.6x
P/Tangible book -178.0x 18.4x 2.6x
EV/EBITDA 14.7x -3.3x 7.7x
EV/EBIT 17.3x -3.1x 10.3x
EV/Revenue 8.0x 1.4x 1.1x
EV/FCF 30.0x – 15.2x
EV/Operating cash flow 19.5x – 9.0x
PEG (3Y EPS CAGR) 4.83 -0.06 0.98

Growth

14 metrics
MetricMCDREBNYUMC
Revenue growth (1Y) 6.3% 93.8% 8.8%
Revenue CAGR (3Y) 4.6% 43.1% 6.3%
Gross profit growth (1Y) 5.3% – 9.7%
Gross profit CAGR (3Y) 4.8% 11.4% 5.6%
Operating income growth (1Y) 7.3% 33.4% 12.8%
Operating income CAGR (3Y) 5.2% -10.6% 10.3%
Net income growth (1Y) 4.7% 3.7% 6.3%
Net income CAGR (3Y) 3.2% -30.9% 9.0%
EPS growth (1Y) 5.7% 46.2% 13.7%
EPS CAGR (3Y) 4.3% 23.5% 16.5%
Operating cash flow growth (1Y) 15.8% – 9.6%
Operating cash flow CAGR (3Y) 9.1% – -3.0%
Free cash flow growth (1Y) 18.0% – 12.7%
Free cash flow CAGR (3Y) 8.3% – -4.0%

Profitability

14 metrics
MetricMCDREBNYUMC
Gross margin 89.7% 46.9% 17.2%
EBITDA margin 54.4% -42.2% 14.9%
Operating margin 46.2% -44.6% 11.1%
Pretax margin 40.4% -72.8% 11.5%
Net margin 31.7% -75.1% 7.8%
FCF margin 26.7% – 7.6%
Operating cash flow margin 40.9% – 12.7%
Return on equity – -354.1% 17.3%
Return on assets 14.6% -76.3% 9.7%
Return on invested capital 25.9% -82.9% 16.5%
Return on capital employed 22.9% -176.6% 16.4%
Asset turnover 0.5x 1.0x 1.1x
Cash conversion (OCF / net income) 1.3x – 1.5x
Stock comp / revenue 0.6% – 0.3%

Financial Health

11 metrics
MetricMCDREBNYUMC
Debt / assets 66.5% 38.8% 0.6%
Debt / equity -39.0x 6.2x 0.0x
Net debt / EBITDA 2.6x -0.8x -0.7x
Debt / FCF 5.4x – 0.1x
Liabilities / assets 101.7% 93.8% 44.2%
Equity / assets -1.7% 6.2% 55.8%
Interest coverage 7.9x -314.7x –
Current ratio 1.1x 0.7x 1.0x
Quick ratio 0.8x 0.5x 0.6x
Cash ratio 0.2x 0.0x 0.6x
Altman Z-score 4.65 -4.27 3.72

Shareholder Returns

7 metrics
MetricMCDREBNYUMC
Dividend yield 2.9% – 2.5%
Net buyback yield 1.1% – 8.4%
Shareholder yield 4.0% – 10.8%
Payout ratio (earnings) 59.5% – 35.7%
Payout ratio (FCF) 70.8% – 40.0%
Dividend growth (1Y) 4.6% – 24.5%
Dividend CAGR (3Y) 6.3% – 21.6%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMCDREBNYUMC
Forward P/E 19.4xFY2026 0.8xFY2026 14.9xFY2026
EPS, next fiscal year $13.24FY2026 $2.07FY2026 $3.04FY2026
EPS growth, next FY +8.5%FY2026 – +21.1%FY2026
EPS growth, the year after +6.8% -72.0% +15.5%
Revenue, next fiscal year $29.23BFY2026 $35.97MFY2026 $12.37BFY2026
Revenue growth, next FY +8.7%FY2026 +344.4%FY2026 +4.8%FY2026
Revenue growth, the year after -4.0% +9.0% +6.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMCDREBNYUMC
Held by institutions 74.2% – –
Institutions holding 3,477 – –
Change in shares held, QoQ +0.4% – –
Institutions buying 1,536 – –
Institutions selling 1,487 – –
Buyers to sellers 1.03 – –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MCDREBNYUMC
MCD 1.00 -0.03 0.33
REBN -0.03 1.00 0.00
YUMC 0.33 0.00 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, MCD, REBN and YUMC?

Mcdonalds (MCD) is the largest by market capitalisation: Mcdonalds (MCD) $183.64B, Reborn Coffee (REBN) $12.91M, Yum China Holdings (YUMC) $15.99B.

Which stock is cheaper, MCD, REBN and YUMC?

Yum China Holdings (YUMC) trades on the lowest price-to-earnings ratio (Mcdonalds (MCD) 20.9x, Reborn Coffee (REBN) -1.4x, Yum China Holdings (YUMC) 16.4x). On next year's consensus earnings, Reborn Coffee (REBN) is cheapest (Mcdonalds (MCD) 19.4x, Reborn Coffee (REBN) 0.8x, Yum China Holdings (YUMC) 14.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Reborn Coffee (REBN) grew revenue fastest over the trailing twelve months: Mcdonalds (MCD) +6.3%, Reborn Coffee (REBN) +93.8%, Yum China Holdings (YUMC) +8.8%.

Which company is more profitable?

Mcdonalds (MCD) has the highest net margin (Mcdonalds (MCD) 31.7%, Reborn Coffee (REBN) -75.1%, Yum China Holdings (YUMC) 7.8%). On return on invested capital, Mcdonalds (MCD) leads (Mcdonalds (MCD) 25.9%, Reborn Coffee (REBN) -82.9%, Yum China Holdings (YUMC) 16.5%).

Which stock has performed better?

Over the past year Yum China Holdings (YUMC) returned the most: Mcdonalds (MCD) -14.9%, Reborn Coffee (REBN) -23.8%, Yum China Holdings (YUMC) +3.1%. Over five years, Mcdonalds (MCD) compounded fastest (Mcdonalds (MCD) +0.9%/yr, Yum China Holdings (YUMC) -4.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Mcdonalds (MCD) has the highest dividend yield: Mcdonalds (MCD) 0.03%, Reborn Coffee (REBN) 0.00%, Yum China Holdings (YUMC) 0.02%. Reborn Coffee (REBN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Mcdonalds (MCD) has been the steadiest (Mcdonalds (MCD) 20.0%, Reborn Coffee (REBN) 108.4%, Yum China Holdings (YUMC) 25.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MCD, REBN and YUMC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Mcdonalds (MCD) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.