MCD vs REBN vs LKNCY Stock Comparison

Mcdonalds, Reborn Coffee and Luckin Coffee Prices as of Oct 29, 2026 Peers: Industry group
MCD Mcdonalds Corp
$257.39 +10.0% 1M -14.9% 1Y
Market cap
$182.14B
P/E
20.8x
Revenue (TTM)
$27.70B
Div. yield
2.89%
Quick-Service Restaurants Consumer Discretionary
6 wins
REBN Reborn Coffee, Inc.
$1.57 +5.4% 1M -23.8% 1Y
Market cap
$13.53M
P/E
–
Revenue (TTM)
$12.72M
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
3 wins
LKNCY Luckin Coffee Inc.
$31.52 -8.0% 1M -22.9% 1Y
Market cap
$8.50B
P/E
19.7x
Revenue (TTM)
—
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
2 wins

Head to Head

11 decided of 12

Mcdonalds leads on 6 of the 12 questions below (Mcdonalds 6, Reborn Coffee 3, Luckin Coffee 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMCDREBNLKNCYLeader
Larger companyMarket capitalisation $182.14B $13.53M $8.50B MCD
Cheaper on earningsLower P/E, profitable companies only 20.8x -1.3x 19.7x LKNCY
Cheaper on forward earningsLower price / next fiscal year consensus EPS 19.4x 0.8x 14.6x REBN
Faster revenue growthRevenue growth, trailing twelve months +6.3% +93.8% — REBN
More profitableNet margin, trailing twelve months 31.7% -75.1% — MCD
Better return on capitalReturn on invested capital 25.9% -82.9% — MCD
Less leveragedLower net debt / EBITDA 2.6x -0.8x — REBN
Higher dividend yieldTrailing dividend yield 2.89% — — –
Better 1-year returnPrice return, last 12 months -14.9% -23.8% -22.9% MCD
Better 5-year returnAnnualised price return, 5 years +0.9%/yr — +17.6%/yr LKNCY
Less volatileAnnualised volatility, 1 year 20.0% 108.4% 43.3% MCD
Higher overall scoreMean of the five percentile scores vs peers 51/100 22/100 — MCD

Percentile Scorecard

MCDREBNLKNCY

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMCDREBNLKNCY
Valuation 20 #40 of 50 2 #49 of 50 57 #22 of 50
Growth 41 #28 of 47 78 #11 of 47 –
Profitability 100 #1 of 46 0 #46 of 46 –
Financial Health 46 #28 of 51 6 #48 of 51 86 #8 of 51
Shareholder Returns 48 #17 of 32 – –
Overall 51 22 –
  • MCD ranked among 53 companies in Restaurants
  • REBN ranked among 53 companies in Restaurants
  • LKNCY ranked among 53 companies in Restaurants

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMCDREBNLKNCYSPY
1 month +10.0%+5.4%-8.0% +0.7%
3 months -4.1%+13.8%-6.4% +3.7%
6 months -12.3%-36.4%-9.9% +7.1%
Year to date -15.8%+5.4%-5.9% +12.8%
1 year -14.9%-23.8%-22.9% +11.9%
3 years -1.1%-50.8%+0.7% +85.2%
3 years, per year -0.4%-21.1%+0.2% +22.8%
5 years +4.8%—+124.8% +67.6%
5 years, per year +0.9%—+17.6% +10.9%
10 years +129.6%—— +262.0%
10 years, per year +8.7%—— +13.7%

Risk

MeasureMCDREBNLKNCYSPY
Volatility, 1Y 20.0%108.4%43.3% 12.7%
Downside volatility, 1Y 20.4%104.0%37.6% 12.6%
Beta vs S&P 500, 1Y -0.011.900.41 1.00
Return / volatility, 1Y -0.74-0.22-0.53 0.94
Max drawdown, 5Y -32.3%-98.2%-58.9% -25.4%
From 52-week high -24.5%-45.1%-22.9% -1.2%
52-week high $341.06$2.86$40.90 $779.14
52-week low $230.86$0.70$27.67 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMCDREBNLKNCY
P/E now vs peer median 20.8xmedian 21.0x -1.3xmedian 21.0x 19.7xmedian 21.0x
P/S now vs peer median 6.6xmedian 1.1x 1.1xmedian 1.1x 1.2xmedian 1.1x
EV/EBITDA now vs peer median 14.7xmedian 12.8x -3.3xmedian 12.8x —median 12.8x
P/FCF now vs peer median 24.7xmedian 17.6x —median 17.6x 17.2xmedian 17.6x
P/B now vs peer median -178.0xmedian 3.4x 18.4xmedian 3.4x 3.8xmedian 3.4x
PEG now vs peer median 4.83median 0.93 -0.06median 0.93 —median 0.93

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMCDREBNLKNCY
Revenue $27.70B $12.72M –
Gross profit $24.86B $5.97M –
Operating income $12.80B -$5.67M –
Net income $8.79B -$9.66M –
Free cash flow $7.39B – –
EPS (diluted) $12.36 $-1.16 –
Cash & equivalents $822.00M $309.88K $327.91M
Total debt $162.65B $11.15M –
Shares (diluted) 711.10M 8.21M 321.02M
Enterprise value $176.96B $10.88M $7.59B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMCDREBNLKNCY
P/E 20.8x -1.3x 19.7x
P/FCF 24.7x – 17.2x
P/Operating cash flow 16.1x – –
P/S 6.6x 1.1x 1.2x
P/B -178.0x 18.4x 3.8x
P/Tangible book -178.0x 18.4x 3.8x
EV/EBITDA 14.7x -3.3x –
EV/EBIT 17.3x -3.1x –
EV/Revenue 8.0x 1.4x –
EV/FCF 30.0x – –
EV/Operating cash flow 19.5x – –
PEG (3Y EPS CAGR) 4.83 -0.06 –

Growth

14 metrics
MetricMCDREBNLKNCY
Revenue growth (1Y) 6.3% 93.8% –
Revenue CAGR (3Y) 4.6% 43.1% –
Gross profit growth (1Y) 5.3% – –
Gross profit CAGR (3Y) 4.8% 11.4% –
Operating income growth (1Y) 7.3% 33.4% –
Operating income CAGR (3Y) 5.2% -10.6% –
Net income growth (1Y) 4.7% 3.7% –
Net income CAGR (3Y) 3.2% -30.9% –
EPS growth (1Y) 5.7% 46.2% –
EPS CAGR (3Y) 4.3% 23.5% –
Operating cash flow growth (1Y) 15.8% – –
Operating cash flow CAGR (3Y) 9.1% – –
Free cash flow growth (1Y) 18.0% – –
Free cash flow CAGR (3Y) 8.3% – –

Profitability

14 metrics
MetricMCDREBNLKNCY
Gross margin 89.7% 46.9% –
EBITDA margin 54.4% -42.2% –
Operating margin 46.2% -44.6% –
Pretax margin 40.4% -72.8% –
Net margin 31.7% -75.1% –
FCF margin 26.7% – –
Operating cash flow margin 40.9% – –
Return on equity – -354.1% –
Return on assets 14.6% -76.3% –
Return on invested capital 25.9% -82.9% –
Return on capital employed 22.9% -176.6% –
Asset turnover 0.5x 1.0x –
Cash conversion (OCF / net income) 1.3x – –
Stock comp / revenue 0.6% – –

Financial Health

11 metrics
MetricMCDREBNLKNCY
Debt / assets 66.5% 38.8% –
Debt / equity -39.0x 6.2x –
Net debt / EBITDA 2.6x -0.8x –
Debt / FCF 5.4x – –
Liabilities / assets 101.7% 93.8% 48.4%
Equity / assets -1.7% 6.2% 51.6%
Interest coverage 7.9x -314.7x –
Current ratio 1.1x 0.7x 1.7x
Quick ratio 0.8x 0.5x 2.3x
Cash ratio 0.2x 0.0x 0.8x
Altman Z-score 4.65 -4.27 –

Shareholder Returns

7 metrics
MetricMCDREBNLKNCY
Dividend yield 2.9% – –
Net buyback yield 1.1% – –
Shareholder yield 4.0% – –
Payout ratio (earnings) 59.5% – –
Payout ratio (FCF) 70.8% – –
Dividend growth (1Y) 4.6% – –
Dividend CAGR (3Y) 6.3% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMCDREBNLKNCY
Forward P/E 19.4xFY2026 0.8xFY2026 14.6xFY2026
EPS, next fiscal year $13.24FY2026 $2.07FY2026 $2.16FY2026
EPS growth, next FY +8.5%FY2026 – +35.0%FY2026
EPS growth, the year after +6.8% -72.0% +28.2%
Revenue, next fiscal year $29.23BFY2026 $35.97MFY2026 $9.64BFY2026
Revenue growth, next FY +8.7%FY2026 +344.4%FY2026 +36.7%FY2026
Revenue growth, the year after -4.0% +9.0% +20.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMCDREBNLKNCY
Held by institutions 74.2% – 0.0%
Institutions holding 3,477 – 9
Change in shares held, QoQ +0.4% – +880.6%
Institutions buying 1,536 – 5
Institutions selling 1,487 – 0
Buyers to sellers 1.03 – –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MCDREBNLKNCY
MCD 1.00 -0.03 0.02
REBN -0.03 1.00 0.05
LKNCY 0.02 0.05 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MCD, REBN and LKNCY?

Mcdonalds (MCD) is the largest by market capitalisation: Mcdonalds (MCD) $182.14B, Reborn Coffee (REBN) $13.53M, Luckin Coffee (LKNCY) $8.50B.

Which stock is cheaper, MCD, REBN and LKNCY?

Luckin Coffee (LKNCY) trades on the lowest price-to-earnings ratio (Mcdonalds (MCD) 20.8x, Reborn Coffee (REBN) -1.3x, Luckin Coffee (LKNCY) 19.7x). On next year's consensus earnings, Reborn Coffee (REBN) is cheapest (Mcdonalds (MCD) 19.4x, Reborn Coffee (REBN) 0.8x, Luckin Coffee (LKNCY) 14.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Reborn Coffee (REBN) grew revenue fastest over the trailing twelve months: Mcdonalds (MCD) +6.3%, Reborn Coffee (REBN) +93.8%.

Which company is more profitable?

Mcdonalds (MCD) has the highest net margin (Mcdonalds (MCD) 31.7%, Reborn Coffee (REBN) -75.1%). On return on invested capital, Mcdonalds (MCD) leads (Mcdonalds (MCD) 25.9%, Reborn Coffee (REBN) -82.9%).

Which stock has performed better?

Over the past year Mcdonalds (MCD) returned the most: Mcdonalds (MCD) -14.9%, Reborn Coffee (REBN) -23.8%, Luckin Coffee (LKNCY) -22.9%. Over five years, Luckin Coffee (LKNCY) compounded fastest (Mcdonalds (MCD) +0.9%/yr, Luckin Coffee (LKNCY) +17.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Mcdonalds (MCD) 2.89%. Reborn Coffee (REBN) and Luckin Coffee (LKNCY) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Mcdonalds (MCD) has been the steadiest (Mcdonalds (MCD) 20.0%, Reborn Coffee (REBN) 108.4%, Luckin Coffee (LKNCY) 43.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MCD, REBN and LKNCY?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Mcdonalds (MCD) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.