MAR vs CCL vs CHH Stock Comparison

Marriott International, Carnival and Choice Hotels International Prices as of Oct 23, 2026 Peers: Industry group
CCL Carnival Corp Ltd.
$26.11 +19.8% 1M -11.3% 1Y
Market cap
$36.56B
P/E
11.7x
Revenue (TTM)
$27.59B
Div. yield
–
Cruise Lines Consumer Discretionary
5 wins

Head to Head

11 decided of 12

Marriott International leads on 5 of the 12 questions below (Marriott International 5, Carnival 5, Choice Hotels International 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMARCCLCHHLeader
Larger companyMarket capitalisation $104.19B $36.56B $4.93B MAR
Cheaper on earningsLower P/E, profitable companies only 40.3x 11.7x 15.0x CCL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 34.1x 12.2x 14.7x CCL
Faster revenue growthRevenue growth, trailing twelve months +4.7% +5.2% +2.6% CCL
More profitableNet margin, trailing twelve months 9.6% 11.4% 20.3% CHH
Better return on capitalReturn on invested capital 25.5% 11.5% 15.4% MAR
Less leveragedLower net debt / EBITDA 3.3x 3.1x 3.8x CCL
Higher dividend yieldTrailing dividend yield 0.01% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +44.9% -11.3% +10.8% MAR
Better 5-year returnAnnualised price return, 5 years +20.4%/yr +3.2%/yr -4.2%/yr MAR
Less volatileAnnualised volatility, 1 year 27.2% 49.2% 38.2% MAR
Higher overall scoreMean of the five percentile scores vs peers 48/100 67/100 41/100 CCL

Percentile Scorecard

MARCCLCHH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMARCCLCHH
Valuation 21 #23 of 29 86 #5 of 29 32 #20 of 29
Growth 52 #13 of 26 76 #7 of 26 12 #23 of 26
Profitability 64 #10 of 26 76 #7 of 26 80 #6 of 26
Financial Health 43 #18 of 31 57 #14 of 31 20 #25 of 31
Shareholder Returns 58 #9 of 20 42 #12 of 20 63 #8 of 20
Overall 48 67 41
  • MAR ranked among 32 companies in Travel and Lodging
  • CCL ranked among 32 companies in Travel and Lodging
  • CHH ranked among 32 companies in Travel and Lodging

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMARCCLCHHSPY
1 month +11.1%+19.8%+6.8% -1.0%
3 months +4.3%-0.9%-1.9% +2.9%
6 months +6.4%-3.9%-8.9% +6.4%
Year to date +25.9%-14.5%+13.9% +11.4%
1 year +44.9%-11.3%+10.8% +13.1%
3 years +105.5%+128.0%-4.9% +79.4%
3 years, per year +27.2%+31.6%-1.7% +21.5%
5 years +152.5%+17.1%-19.3% +67.7%
5 years, per year +20.4%+3.2%-4.2% +10.9%
10 years +481.9%-44.1%+139.2% +255.2%
10 years, per year +19.3%-5.7%+9.1% +13.5%

Risk

MeasureMARCCLCHHSPY
Volatility, 1Y 27.2%49.2%38.2% 12.7%
Downside volatility, 1Y 24.8%44.7%40.8% 12.7%
Beta vs S&P 500, 1Y 0.632.110.44 1.00
Return / volatility, 1Y 1.65-0.230.28 1.03
Max drawdown, 5Y -30.7%-74.3%-45.9% -25.4%
From 52-week high -3.3%-23.2%-11.1% -2.5%
52-week high $404.00$33.99$122.08 $779.14
52-week low $260.58$21.80$84.40 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMARCCLCHH
P/E now vs peer median 39.9xmedian 18.8x 11.3xmedian 18.8x 14.9xmedian 18.8x
P/S now vs peer median 3.8xmedian 1.5x 1.3xmedian 1.5x 3.0xmedian 1.5x
EV/EBITDA now vs peer median 23.9xmedian 15.0x 7.8xmedian 15.0x 13.5xmedian 15.0x
P/FCF now vs peer median 32.5xmedian 16.0x 11.1xmedian 16.0x 42.7xmedian 16.0x
P/B now vs peer median -22.5xmedian 2.5x 2.5xmedian 2.5x 34.5xmedian 2.5x
PEG now vs peer median 17.29median 0.37 0.19median 0.37 1.97median 0.37

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMARCCLCHH
Revenue $26.90B $27.59B $1.62B
Gross profit $5.33B – $818.90M
Operating income $4.25B $4.41B $408.04M
Net income $2.59B $3.14B $328.32M
Free cash flow $3.13B $3.18B $114.76M
EPS (diluted) $9.78 $2.29 $7.23
Cash & equivalents $462.00M $1.22B $42.83M
Total debt $16.92B $23.91B $2.00B
Shares (diluted) 264.50M 1.37B 45.39M
Enterprise value $102.23B $29.75B $4.75B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMARCCLCHH
P/E 39.9x 11.3x 14.9x
P/FCF 32.5x 11.1x 42.7x
P/Operating cash flow 27.3x 5.1x 22.1x
P/S 3.8x 1.3x 3.0x
P/B -22.5x 2.5x 34.5x
P/Tangible book -6.8x 2.7x -5.1x
EV/EBITDA 23.9x 7.8x 13.5x
EV/EBIT 27.8x 13.1x 16.8x
EV/Revenue 4.4x 2.1x 4.2x
EV/FCF 37.8x 18.2x 59.8x
EV/Operating cash flow 31.7x 8.5x 30.9x
PEG (3Y EPS CAGR) 17.29 0.19 1.97

Growth

14 metrics
MetricMARCCLCHH
Revenue growth (1Y) 4.7% 5.2% 2.6%
Revenue CAGR (3Y) 5.5% 11.3% 1.8%
Gross profit growth (1Y) 6.6% – -2.2%
Gross profit CAGR (3Y) 1.3% – 4.9%
Operating income growth (1Y) 9.5% 2.4% -14.2%
Operating income CAGR (3Y) 2.0% 116.1% -1.3%
Net income growth (1Y) 4.9% 18.5% 6.7%
Net income CAGR (3Y) -2.4% 57.8% 3.5%
EPS growth (1Y) 8.9% 21.7% 9.5%
EPS CAGR (3Y) 2.3% 58.4% 7.6%
Operating cash flow growth (1Y) 49.8% 21.6% -31.1%
Operating cash flow CAGR (3Y) 9.3% 28.1% -12.7%
Free cash flow growth (1Y) 86.2% 9.0% -30.7%
Free cash flow CAGR (3Y) 8.6% 98.3% -22.6%

Profitability

14 metrics
MetricMARCCLCHH
Gross margin 19.8% – 50.6%
EBITDA margin 18.4% 26.9% 31.5%
Operating margin 15.8% 16.0% 25.2%
Pretax margin 12.9% 11.5% 25.0%
Net margin 9.6% 11.4% 20.3%
FCF margin 11.6% 11.5% 7.1%
Operating cash flow margin 13.9% 24.7% 13.7%
Return on equity – 23.1% 234.8%
Return on assets 9.2% 6.1% 11.1%
Return on invested capital 25.5% 11.5% 15.4%
Return on capital employed 21.2% 11.3% 16.3%
Asset turnover 1.0x 0.5x 0.5x
Cash conversion (OCF / net income) 1.4x 2.2x 0.7x
Stock comp / revenue 0.9% 0.4% 2.0%

Financial Health

11 metrics
MetricMARCCLCHH
Debt / assets 60.2% 46.9% 67.0%
Debt / equity -3.7x 1.7x 14.1x
Net debt / EBITDA 3.3x 3.1x 3.8x
Debt / FCF 5.4x 7.5x 17.4x
Liabilities / assets 116.1% 72.1% 95.2%
Equity / assets -16.1% 27.9% 4.8%
Interest coverage 5.0x 3.8x 4.3x
Current ratio 0.5x 0.3x 0.9x
Quick ratio 0.5x 0.2x 0.7x
Cash ratio 0.1x 0.1x 0.1x
Altman Z-score 4.14 1.37 3.12

Shareholder Returns

7 metrics
MetricMARCCLCHH
Dividend yield 0.7% 1.7% 1.1%
Net buyback yield 3.5% 1.6% 2.7%
Shareholder yield 4.2% 3.3% 3.7%
Payout ratio (earnings) 28.3% – –
Payout ratio (FCF) 23.3% – –
Dividend growth (1Y) 3.1% – –
Dividend CAGR (3Y) 13.2% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMARCCLCHH
Forward P/E 34.1xFY2026 12.2xFY2026 14.7xFY2026
EPS, next fiscal year $11.45FY2026 $2.14FY2026 $7.38FY2026
EPS growth, next FY +14.3%FY2026 -4.9%FY2026 +6.3%FY2026
EPS growth, the year after +22.3% +16.4% -2.3%
Revenue, next fiscal year $26.29BFY2026 $29.26BFY2026 $1.70BFY2026
Revenue growth, next FY +0.4%FY2026 +9.9%FY2026 +6.1%FY2026
Revenue growth, the year after +4.4% -4.7% -4.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMARCCLCHH
Held by institutions 61.3% 69.1% 76.2%
Institutions holding 1,751 1,030 331
Change in shares held, QoQ +3.1% +9.5% -4.0%
Institutions buying 860 993 146
Institutions selling 550 13 121
Buyers to sellers 1.56 76.38 1.21

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MARCCLCHH
MAR 1.00 0.51 0.48
CCL 0.51 1.00 0.36
CHH 0.48 0.36 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MAR, CCL and CHH?

Marriott International (MAR) is the largest by market capitalisation: Marriott International (MAR) $104.19B, Carnival (CCL) $36.56B, Choice Hotels International (CHH) $4.93B.

Which stock is cheaper, MAR, CCL and CHH?

Carnival (CCL) trades on the lowest price-to-earnings ratio (Marriott International (MAR) 40.3x, Carnival (CCL) 11.7x, Choice Hotels International (CHH) 15.0x). On next year's consensus earnings, Carnival (CCL) is cheapest (Marriott International (MAR) 34.1x, Carnival (CCL) 12.2x, Choice Hotels International (CHH) 14.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Carnival (CCL) grew revenue fastest over the trailing twelve months: Marriott International (MAR) +4.7%, Carnival (CCL) +5.2%, Choice Hotels International (CHH) +2.6%.

Which company is more profitable?

Choice Hotels International (CHH) has the highest net margin (Marriott International (MAR) 9.6%, Carnival (CCL) 11.4%, Choice Hotels International (CHH) 20.3%). On return on invested capital, Marriott International (MAR) leads (Marriott International (MAR) 25.5%, Carnival (CCL) 11.5%, Choice Hotels International (CHH) 15.4%).

Which stock has performed better?

Over the past year Marriott International (MAR) returned the most: Marriott International (MAR) +44.9%, Carnival (CCL) -11.3%, Choice Hotels International (CHH) +10.8%. Over five years, Marriott International (MAR) compounded fastest (Marriott International (MAR) +20.4%/yr, Carnival (CCL) +3.2%/yr, Choice Hotels International (CHH) -4.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Marriott International (MAR) 0.01%, Carnival (CCL) 0.00%, Choice Hotels International (CHH) 0.00%. Carnival (CCL) and Choice Hotels International (CHH) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Marriott International (MAR) has been the steadiest (Marriott International (MAR) 27.2%, Carnival (CCL) 49.2%, Choice Hotels International (CHH) 38.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MAR, CCL and CHH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Marriott International (MAR) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.