LULU vs COLM vs BRIA Stock Comparison

Lululemon Athletica, Columbia Sportswear and BrilliA Prices as of Oct 27, 2026 Peers: Industry group
LULU lululemon athletica inc.
$104.59 +3.2% 1M -42.3% 1Y
Market cap
$11.85B
P/E
8.4x
Revenue (TTM)
$11.09B
Div. yield
–
Apparel Consumer Discretionary
6 wins
COLM Columbia Sportswear Co
$61.17 +6.2% 1M +11.4% 1Y
Market cap
$3.11B
P/E
15.1x
Revenue (TTM)
$3.41B
Div. yield
–
Apparel Consumer Discretionary
3 wins
BRIA BrilliA Inc
$1.40 -6.7% 1M -27.8% 1Y
Market cap
$36.00M
P/E
–
Revenue (TTM)
—
Div. yield
–
Apparel Consumer Discretionary

Head to Head

9 decided of 12

Lululemon Athletica leads on 6 of the 12 questions below (Lululemon Athletica 6, Columbia Sportswear 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionLULUCOLMBRIALeader
Larger companyMarket capitalisation $11.85B $3.11B $36.00M LULU
Cheaper on earningsLower P/E, profitable companies only 8.4x 15.1x -2,258x LULU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.2x 14.5x 20.0x LULU
Faster revenue growthRevenue growth, trailing twelve months +1.7% -0.1% — LULU
More profitableNet margin, trailing twelve months 12.8% 6.0% — LULU
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -42.3% +11.4% -27.8% COLM
Better 5-year returnAnnualised price return, 5 years -25.1%/yr -9.8%/yr — COLM
Less volatileAnnualised volatility, 1 year 46.9% 36.0% 66.5% COLM
Higher overall scoreMean of the five percentile scores vs peers 76/100 69/100 — LULU

Percentile Scorecard

LULUCOLMBRIA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisLULUCOLMBRIA
Valuation 84 #8 of 45 80 #10 of 45 34 #30 of 45
Growth 29 #31 of 43 31 #30 of 43 –
Profitability 98 #2 of 41 70 #13 of 41 –
Financial Health 75 #14 of 52 78 #12 of 52 71 #16 of 52
Shareholder Returns 97 #2 of 34 85 #6 of 34 –
Overall 76 69 –
  • LULU ranked among 52 companies in Apparel and Luxury
  • COLM ranked among 52 companies in Apparel and Luxury
  • BRIA ranked among 52 companies in Apparel and Luxury

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodLULUCOLMBRIASPY
1 month +3.2%+6.2%-6.7% -0.2%
3 months -13.1%-5.1%+13.8% +3.9%
6 months -26.5%+0.1%-17.2% +8.2%
Year to date -49.7%+11.0%-11.9% +12.9%
1 year -42.3%+11.4%-27.8% +12.3%
3 years -73.0%-14.3%— +87.4%
3 years, per year -35.4%-5.0%— +23.3%
5 years -76.4%-40.2%— +67.9%
5 years, per year -25.1%-9.8%— +10.9%
10 years +82.8%+8.9%— +261.1%
10 years, per year +6.2%+0.9%— +13.7%

Risk

MeasureLULUCOLMBRIASPY
Volatility, 1Y 46.9%36.0%66.5% 12.7%
Downside volatility, 1Y 52.0%31.0%76.0% 12.7%
Beta vs S&P 500, 1Y 1.200.630.08 1.00
Return / volatility, 1Y -0.900.32-0.42 0.97
Max drawdown, 5Y -82.0%-54.0%-74.1% -25.4%
From 52-week high -51.6%-9.8%-38.3% -1.2%
52-week high $215.88$67.79$2.27 $779.14
52-week low $91.88$49.63$1.10 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleLULUCOLMBRIA
P/E now vs peer median 8.3xmedian 16.4x 15.2xmedian 16.4x -2,258xmedian 16.4x
P/S now vs peer median 1.0xmedian 0.7x 0.9xmedian 0.7x 0.7xmedian 0.7x
EV/EBITDA now vs peer median 3.9xmedian 9.9x 8.0xmedian 9.9x —median 9.9x
P/FCF now vs peer median 8.2xmedian 12.0x 9.7xmedian 12.0x 209.6xmedian 12.0x
P/B now vs peer median 2.3xmedian 2.2x 2.0xmedian 2.2x 2.4xmedian 2.2x
PEG now vs peer median 0.50median 0.64 -2.89median 0.64 —median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsLULUCOLMBRIA
Revenue $11.09B $3.41B –
Gross profit $6.22B $1.78B –
Operating income $1.98B $257.00M –
Net income $1.42B $206.03M –
Free cash flow $1.35B $321.30M –
EPS (diluted) $12.56 $4.02 –
Cash & equivalents $1.39B $532.31M $5.14M
Shares (diluted) 112.92M 51.26M 25.00M
Enterprise value $6.10B $925.38M $5.88M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricLULUCOLMBRIA
P/E 8.3x 15.2x -2,258x
P/FCF 8.2x 9.7x 209.6x
P/Operating cash flow 5.6x 8.2x –
P/S 1.0x 0.9x 0.7x
P/B 2.3x 2.0x 2.4x
P/Tangible book 2.3x 2.0x 2.4x
EV/EBITDA 3.9x 8.0x –
EV/EBIT 4.9x 9.8x –
EV/Revenue 0.9x 0.7x –
EV/FCF 7.2x 7.8x –
EV/Operating cash flow 4.9x 6.5x –
PEG (3Y EPS CAGR) 0.50 -2.89 –

Growth

14 metrics
MetricLULUCOLMBRIA
Revenue growth (1Y) 1.7% -0.1% –
Revenue CAGR (3Y) 7.9% -1.5% –
Gross profit growth (1Y) -3.4% 3.2% –
Gross profit CAGR (3Y) 7.5% 0.3% –
Operating income growth (1Y) -20.7% -5.8% –
Operating income CAGR (3Y) 8.5% -10.9% –
Net income growth (1Y) -20.6% -8.3% –
Net income CAGR (3Y) 12.1% -11.0% –
EPS growth (1Y) -15.8% -2.1% –
EPS CAGR (3Y) 16.6% -5.3% –
Operating cash flow growth (1Y) 3.7% 20.0% –
Operating cash flow CAGR (3Y) 6.6% 58.0% –
Free cash flow growth (1Y) 15.9% 24.9% –
Free cash flow CAGR (3Y) 11.8% 92.8% –

Profitability

14 metrics
MetricLULUCOLMBRIA
Gross margin 56.1% 52.2% –
EBITDA margin 22.7% 9.2% –
Operating margin 17.8% 7.5% –
Pretax margin 18.1% 8.1% –
Net margin 12.8% 6.0% –
FCF margin 12.2% 9.4% –
Operating cash flow margin 17.9% 11.2% –
Return on equity 29.5% 12.9% –
Return on assets 16.7% 7.7% –
Return on invested capital – – –
Return on capital employed 29.5% 13.3% –
Asset turnover 1.3x 1.3x –
Cash conversion (OCF / net income) 1.4x 1.9x –
Stock comp / revenue 0.8% 0.8% –

Financial Health

11 metrics
MetricLULUCOLMBRIA
Debt / assets – – –
Debt / equity – – –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 43.5% 42.8% 46.1%
Equity / assets 56.5% 57.2% 53.9%
Interest coverage – – –
Current ratio 2.2x 2.5x 2.2x
Quick ratio 0.9x 1.2x 1.5x
Cash ratio 0.8x 0.8x 0.4x
Altman Z-score 4.91 4.40 –

Shareholder Returns

7 metrics
MetricLULUCOLMBRIA
Dividend yield – 2.0% –
Net buyback yield 10.4% 6.9% –
Shareholder yield 10.4% 8.9% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusLULUCOLMBRIA
Forward P/E 10.2xFY2026 14.5xFY2026 20.0xFY2026
EPS, next fiscal year $10.26FY2026 $4.21FY2026 $0.07FY2026
EPS growth, next FY -22.6%FY2026 +14.1%FY2026 –
EPS growth, the year after -16.3% -3.8% +128.6%
Revenue, next fiscal year $11.00BFY2026 $3.31BFY2026 $57.06MFY2026
Revenue growth, next FY -0.9%FY2026 -2.8%FY2026 +16.5%FY2026
Revenue growth, the year after -9.7% +14.8% +34.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersLULUCOLMBRIA
Held by institutions 71.6% 51.1% –
Institutions holding 846 323 –
Change in shares held, QoQ -2.1% +1.8% –
Institutions buying 407 161 –
Institutions selling 330 111 –
Buyers to sellers 1.23 1.45 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

LULUCOLMBRIA
LULU 1.00 0.40 0.02
COLM 0.40 1.00 0.04
BRIA 0.02 0.04 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, LULU, COLM and BRIA?

Lululemon Athletica (LULU) is the largest by market capitalisation: Lululemon Athletica (LULU) $11.85B, Columbia Sportswear (COLM) $3.11B, BrilliA (BRIA) $36.00M.

Which stock is cheaper, LULU, COLM and BRIA?

Lululemon Athletica (LULU) trades on the lowest price-to-earnings ratio (Lululemon Athletica (LULU) 8.4x, Columbia Sportswear (COLM) 15.1x, BrilliA (BRIA) -2,258x). On next year's consensus earnings, Lululemon Athletica (LULU) is cheapest (Lululemon Athletica (LULU) 10.2x, Columbia Sportswear (COLM) 14.5x, BrilliA (BRIA) 20.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Lululemon Athletica (LULU) grew revenue fastest over the trailing twelve months: Lululemon Athletica (LULU) +1.7%, Columbia Sportswear (COLM) -0.1%.

Which company is more profitable?

Lululemon Athletica (LULU) has the highest net margin (Lululemon Athletica (LULU) 12.8%, Columbia Sportswear (COLM) 6.0%).

Which stock has performed better?

Over the past year Columbia Sportswear (COLM) returned the most: Lululemon Athletica (LULU) -42.3%, Columbia Sportswear (COLM) +11.4%, BrilliA (BRIA) -27.8%. Over five years, Columbia Sportswear (COLM) compounded fastest (Lululemon Athletica (LULU) -25.1%/yr, Columbia Sportswear (COLM) -9.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Columbia Sportswear (COLM) has been the steadiest (Lululemon Athletica (LULU) 46.9%, Columbia Sportswear (COLM) 36.0%, BrilliA (BRIA) 66.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, LULU, COLM and BRIA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Lululemon Athletica (LULU) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.