LOCO vs MCD vs REBN Stock Comparison

El Pollo Loco Holdings, Mcdonalds and Reborn Coffee Prices as of Oct 28, 2026 Peers: Industry group
LOCO El Pollo Loco Holdings, Inc.
$15.01 +6.5% 1M +57.2% 1Y
Market cap
$456.91M
P/E
12.8x
Revenue (TTM)
$500.79M
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
4 wins
MCD Mcdonalds Corp
$250.64 +7.3% 1M -18.2% 1Y
Market cap
$177.36B
P/E
20.2x
Revenue (TTM)
$27.70B
Div. yield
2.97%
Quick-Service Restaurants Consumer Discretionary
4 wins
REBN Reborn Coffee, Inc.
$1.59 +12.0% 1M -28.1% 1Y
Market cap
$13.71M
P/E
–
Revenue (TTM)
$12.72M
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
3 wins

Head to Head

11 decided of 12

Mcdonalds leads on 4 of the 12 questions below (Mcdonalds 4, El Pollo Loco Holdings 4, Reborn Coffee 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionLOCOMCDREBNLeader
Larger companyMarket capitalisation $456.91M $177.36B $13.71M MCD
Cheaper on earningsLower P/E, profitable companies only 12.8x 20.2x -1.4x LOCO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.5x 18.9x 0.8x REBN
Faster revenue growthRevenue growth, trailing twelve months +4.4% +6.3% +93.8% REBN
More profitableNet margin, trailing twelve months 7.0% 31.7% -75.1% MCD
Better return on capitalReturn on invested capital 10.8% 25.9% -82.9% MCD
Less leveragedLower net debt / EBITDA 0.2x 2.6x -0.8x REBN
Higher dividend yieldTrailing dividend yield 0.00% 2.97% — –
Better 1-year returnPrice return, last 12 months +57.2% -18.2% -28.1% LOCO
Better 5-year returnAnnualised price return, 5 years +0.4%/yr +0.4%/yr — LOCO
Less volatileAnnualised volatility, 1 year 37.0% 19.8% 108.6% MCD
Higher overall scoreMean of the five percentile scores vs peers 59/100 50/100 22/100 LOCO

Percentile Scorecard

LOCOMCDREBN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisLOCOMCDREBN
Valuation 88 #7 of 50 20 #40 of 50 2 #49 of 50
Growth 83 #9 of 47 39 #29 of 47 78 #11 of 47
Profitability 58 #20 of 46 100 #1 of 46 0 #46 of 46
Financial Health 68 #17 of 51 44 #29 of 51 6 #48 of 51
Shareholder Returns 0 #32 of 32 48 #17 of 32 –
Overall 59 50 22
  • LOCO ranked among 53 companies in Restaurants
  • MCD ranked among 53 companies in Restaurants
  • REBN ranked among 53 companies in Restaurants

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodLOCOMCDREBNSPY
1 month +6.5%+7.3%+12.0% +0.9%
3 months -9.2%-7.7%+20.5% +5.9%
6 months +10.4%-13.6%-33.5% +8.5%
Year to date +43.5%-18.0%+6.7% +13.3%
1 year +57.2%-18.2%-28.1% +12.4%
3 years +82.8%-2.0%-49.0% +88.1%
3 years, per year +22.3%-0.7%-20.1% +23.5%
5 years +2.1%+2.1%— +68.2%
5 years, per year +0.4%+0.4%— +11.0%
10 years +25.1%+123.6%— +263.4%
10 years, per year +2.3%+8.4%— +13.8%

Risk

MeasureLOCOMCDREBNSPY
Volatility, 1Y 37.0%19.8%108.6% 12.7%
Downside volatility, 1Y 32.2%20.4%104.4% 12.7%
Beta vs S&P 500, 1Y 0.46-0.011.90 1.00
Return / volatility, 1Y 1.54-0.92-0.26 0.98
Max drawdown, 5Y -47.2%-32.3%-98.2% -25.4%
From 52-week high -12.7%-26.5%-44.4% -0.9%
52-week high $17.20$341.06$2.86 $779.14
52-week low $9.06$230.86$0.70 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleLOCOMCDREBN
P/E now vs peer median 12.8xmedian 20.8x 20.2xmedian 20.8x -1.4xmedian 20.8x
P/S now vs peer median 0.9xmedian 1.1x 6.4xmedian 1.1x 1.1xmedian 1.1x
EV/EBITDA now vs peer median 6.8xmedian 13.0x 14.4xmedian 13.0x -3.4xmedian 13.0x
P/FCF now vs peer median 11.1xmedian 17.6x 24.0xmedian 17.6x —median 17.6x
P/B now vs peer median 1.4xmedian 3.2x -173.4xmedian 3.2x 18.6xmedian 3.2x
PEG now vs peer median 0.62median 1.08 4.70median 1.08 -0.06median 1.08

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsLOCOMCDREBN
Revenue $500.79M $27.70B $12.72M
Gross profit $161.41M $24.86B $5.97M
Operating income $52.67M $12.80B -$5.67M
Net income $34.86M $8.79B -$9.66M
Free cash flow $41.01M $7.39B –
EPS (diluted) $1.16 $12.36 $-1.16
Cash & equivalents $13.30M $822.00M $309.88K
Total debt $186.00M $162.65B $11.15M
Shares (diluted) 30.09M 711.10M 8.21M
Enterprise value $422.58M $172.18B $11.05M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricLOCOMCDREBN
P/E 12.8x 20.2x -1.4x
P/FCF 11.1x 24.0x –
P/Operating cash flow 6.2x 15.6x –
P/S 0.9x 6.4x 1.1x
P/B 1.4x -173.4x 18.6x
P/Tangible book 1.8x -173.4x 18.6x
EV/EBITDA 6.8x 14.4x -3.4x
EV/EBIT 9.0x 16.9x -3.2x
EV/Revenue 0.9x 7.8x 1.4x
EV/FCF 11.5x 29.3x –
EV/Operating cash flow 6.4x 19.1x –
PEG (3Y EPS CAGR) 0.62 4.70 -0.06

Growth

14 metrics
MetricLOCOMCDREBN
Revenue growth (1Y) 4.4% 6.3% 93.8%
Revenue CAGR (3Y) 2.0% 4.6% 43.1%
Gross profit growth (1Y) 8.4% 5.3% –
Gross profit CAGR (3Y) 8.3% 4.8% 11.4%
Operating income growth (1Y) 33.5% 7.3% 33.4%
Operating income CAGR (3Y) 14.6% 5.2% -10.6%
Net income growth (1Y) 41.0% 4.7% 3.7%
Net income CAGR (3Y) 14.0% 3.2% -30.9%
EPS growth (1Y) 37.1% 5.7% 46.2%
EPS CAGR (3Y) 20.7% 4.3% 23.5%
Operating cash flow growth (1Y) 97.0% 15.8% –
Operating cash flow CAGR (3Y) 15.1% 9.1% –
Free cash flow growth (1Y) 98.0% 18.0% –
Free cash flow CAGR (3Y) 13.3% 8.3% –

Profitability

14 metrics
MetricLOCOMCDREBN
Gross margin 32.2% 89.7% 46.9%
EBITDA margin 13.9% 54.4% -42.2%
Operating margin 10.5% 46.2% -44.6%
Pretax margin 9.8% 40.4% -72.8%
Net margin 7.0% 31.7% -75.1%
FCF margin 8.2% 26.7% –
Operating cash flow margin 14.8% 40.9% –
Return on equity 11.2% – -354.1%
Return on assets 5.7% 14.6% -76.3%
Return on invested capital 10.8% 25.9% -82.9%
Return on capital employed 9.9% 22.9% -176.6%
Asset turnover 0.8x 0.5x 1.0x
Cash conversion (OCF / net income) 2.1x 1.3x –
Stock comp / revenue 1.1% 0.6% –

Financial Health

11 metrics
MetricLOCOMCDREBN
Debt / assets 4.8% 66.5% 38.8%
Debt / equity 0.1x -39.0x 6.2x
Net debt / EBITDA 0.2x 2.6x -0.8x
Debt / FCF 0.7x 5.4x –
Liabilities / assets 48.8% 101.7% 93.8%
Equity / assets 51.2% -1.7% 6.2%
Interest coverage 14.9x 7.9x -314.7x
Current ratio 0.4x 1.1x 0.7x
Quick ratio 0.3x 0.8x 0.5x
Cash ratio 0.2x 0.2x 0.0x
Altman Z-score 2.05 4.60 -4.26

Shareholder Returns

7 metrics
MetricLOCOMCDREBN
Dividend yield – 3.0% –
Net buyback yield -0.7% 1.2% –
Shareholder yield -0.7% 4.1% –
Payout ratio (earnings) – 59.5% –
Payout ratio (FCF) – 70.8% –
Dividend growth (1Y) – 4.6% –
Dividend CAGR (3Y) – 6.3% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusLOCOMCDREBN
Forward P/E 15.5xFY2026 18.9xFY2026 0.8xFY2026
EPS, next fiscal year $0.97FY2026 $13.24FY2026 $2.07FY2026
EPS growth, next FY -1.0%FY2026 +8.5%FY2026 –
EPS growth, the year after +22.7% +6.8% -72.0%
Revenue, next fiscal year $481.37MFY2026 $29.23BFY2026 $35.97MFY2026
Revenue growth, next FY -1.8%FY2026 +8.7%FY2026 +344.4%FY2026
Revenue growth, the year after +6.1% -4.0% +9.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersLOCOMCDREBN
Held by institutions 93.3% 74.2% –
Institutions holding 152 3,476 –
Change in shares held, QoQ +7.1% +0.4% –
Institutions buying 89 1,536 –
Institutions selling 42 1,486 –
Buyers to sellers 2.12 1.03 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

LOCOMCDREBN
LOCO 1.00 0.22 0.05
MCD 0.22 1.00 -0.03
REBN 0.05 -0.03 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, LOCO, MCD and REBN?

Mcdonalds (MCD) is the largest by market capitalisation: El Pollo Loco Holdings (LOCO) $456.91M, Mcdonalds (MCD) $177.36B, Reborn Coffee (REBN) $13.71M.

Which stock is cheaper, LOCO, MCD and REBN?

El Pollo Loco Holdings (LOCO) trades on the lowest price-to-earnings ratio (El Pollo Loco Holdings (LOCO) 12.8x, Mcdonalds (MCD) 20.2x, Reborn Coffee (REBN) -1.4x). On next year's consensus earnings, Reborn Coffee (REBN) is cheapest (El Pollo Loco Holdings (LOCO) 15.5x, Mcdonalds (MCD) 18.9x, Reborn Coffee (REBN) 0.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Reborn Coffee (REBN) grew revenue fastest over the trailing twelve months: El Pollo Loco Holdings (LOCO) +4.4%, Mcdonalds (MCD) +6.3%, Reborn Coffee (REBN) +93.8%.

Which company is more profitable?

Mcdonalds (MCD) has the highest net margin (El Pollo Loco Holdings (LOCO) 7.0%, Mcdonalds (MCD) 31.7%, Reborn Coffee (REBN) -75.1%). On return on invested capital, Mcdonalds (MCD) leads (El Pollo Loco Holdings (LOCO) 10.8%, Mcdonalds (MCD) 25.9%, Reborn Coffee (REBN) -82.9%).

Which stock has performed better?

Over the past year El Pollo Loco Holdings (LOCO) returned the most: El Pollo Loco Holdings (LOCO) +57.2%, Mcdonalds (MCD) -18.2%, Reborn Coffee (REBN) -28.1%. Over five years, El Pollo Loco Holdings (LOCO) compounded fastest (El Pollo Loco Holdings (LOCO) +0.4%/yr, Mcdonalds (MCD) +0.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: El Pollo Loco Holdings (LOCO) 0.00%, Mcdonalds (MCD) 2.97%. El Pollo Loco Holdings (LOCO) and Reborn Coffee (REBN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Mcdonalds (MCD) has been the steadiest (El Pollo Loco Holdings (LOCO) 37.0%, Mcdonalds (MCD) 19.8%, Reborn Coffee (REBN) 108.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, LOCO, MCD and REBN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Mcdonalds (MCD) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.