KMB vs BBWI vs HNST Stock Comparison

Kimberly Clark, Bath & Body Works and Honest Company Prices as of Oct 27, 2026 Peers: Industry group
KMB Kimberly Clark Corp
$109.10 +10.8% 1M -9.6% 1Y
Market cap
$36.20B
P/E
18.5x
Revenue (TTM)
$16.58B
Div. yield
0.05%
Personal Care Products Consumer Staples
6 wins
BBWI Bath & Body Works, Inc.
$21.94 +33.4% 1M -15.7% 1Y
Market cap
$4.70B
P/E
7.1x
Revenue (TTM)
$7.38B
Div. yield
–
Personal Care Products Consumer Staples
3 wins
HNST Honest Company, Inc.
$4.71 -11.0% 1M +28.3% 1Y
Market cap
$511.04M
P/E
–
Revenue (TTM)
$342.01M
Div. yield
–
Personal Care Products Consumer Staples
2 wins

Head to Head

11 decided of 12

Kimberly Clark leads on 6 of the 12 questions below (Kimberly Clark 6, Bath & Body Works 3, Honest Company 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionKMBBBWIHNSTLeader
Larger companyMarket capitalisation $36.20B $4.70B $511.04M KMB
Cheaper on earningsLower P/E, profitable companies only 18.5x 7.1x -42.0x BBWI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.3x 7.8x 39.3x BBWI
Faster revenue growthRevenue growth, trailing twelve months +0.7% +0.1% -12.3% KMB
More profitableNet margin, trailing twelve months 11.8% 9.0% -3.6% KMB
Better return on capitalReturn on invested capital 19.4% 32.2% — BBWI
Less leveragedLower net debt / EBITDA 1.7x 2.0x — KMB
Higher dividend yieldTrailing dividend yield 0.05% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -9.6% -15.7% +28.3% HNST
Better 5-year returnAnnualised price return, 5 years -3.5%/yr -20.6%/yr -11.9%/yr KMB
Less volatileAnnualised volatility, 1 year 29.4% 61.8% 71.4% KMB
Higher overall scoreMean of the five percentile scores vs peers 54/100 66/100 73/100 HNST

Percentile Scorecard

KMBBBWIHNST

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisKMBBBWIHNST
Valuation 57 #23 of 52 90 #6 of 52 69 #17 of 52
Growth 43 #29 of 50 47 #27 of 50 65 #18 of 50
Profitability 82 #9 of 45 93 #4 of 45 48 #24 of 45
Financial Health 38 #35 of 56 31 #39 of 56 95 #4 of 56
Shareholder Returns 50 #16 of 31 67 #11 of 31 90 #4 of 31
Overall 54 66 73
  • KMB ranked among 60 companies in Household and Personal Products
  • BBWI ranked among 60 companies in Household and Personal Products
  • HNST ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodKMBBBWIHNSTSPY
1 month +10.8%+33.4%-11.0% -0.2%
3 months -3.5%+7.0%+23.3% +3.9%
6 months +10.8%+13.9%+34.6% +8.2%
Year to date +8.1%+9.3%+82.6% +12.9%
1 year -9.6%-15.7%+28.3% +12.3%
3 years -6.6%-22.4%+324.3% +87.4%
3 years, per year -2.3%-8.1%+61.9% +23.3%
5 years -16.1%-68.3%-47.0% +67.9%
5 years, per year -3.5%-20.6%-11.9% +10.9%
10 years -4.1%-62.7%— +261.1%
10 years, per year -0.4%-9.4%— +13.7%

Risk

MeasureKMBBBWIHNSTSPY
Volatility, 1Y 29.4%61.8%71.4% 12.7%
Downside volatility, 1Y 32.8%64.0%68.7% 12.7%
Beta vs S&P 500, 1Y 0.021.421.17 1.00
Return / volatility, 1Y -0.33-0.250.40 0.97
Max drawdown, 5Y -37.3%-81.1%-89.1% -25.4%
From 52-week high -9.6%-15.9%-20.8% -1.2%
52-week high $120.66$26.09$5.95 $779.14
52-week low $93.05$14.85$2.10 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleKMBBBWIHNST
P/E now vs peer median 18.5xmedian 18.5x 7.2xmedian 18.5x -42.9xmedian 18.5x
P/S now vs peer median 2.2xmedian 1.6x 0.6xmedian 1.6x 1.6xmedian 1.6x
EV/EBITDA now vs peer median 12.9xmedian 12.9x 5.2xmedian 12.9x -35.7xmedian 12.9x
P/FCF now vs peer median 19.9xmedian 18.6x 4.7xmedian 18.6x 10.2xmedian 18.6x
P/B now vs peer median 19.4xmedian 2.2x -4.2xmedian 2.2x 3.2xmedian 2.2x
PEG now vs peer median 2.82median 0.97 3.40median 0.97 -0.98median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsKMBBBWIHNST
Revenue $16.58B $7.38B $342.01M
Gross profit $6.10B $3.23B $121.96M
Operating income $2.51B $1.13B -$14.94M
Net income $1.99B $662.00M -$12.17M
Free cash flow $1.82B – $52.71M
R&D – – $7.12M
EPS (diluted) $5.87 $3.28 $-0.11
Cash & equivalents $956.00M $794.00M $105.90M
Total debt $6.52B $3.61B –
Shares (diluted) 333.30M 202.00M 113.11M
Enterprise value $33.40B $2.36B $153.74M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricKMBBBWIHNST
P/E 18.5x 7.2x -42.9x
P/FCF 19.9x 4.7x 10.2x
P/Operating cash flow 10.9x – 9.5x
P/S 2.2x 0.6x 1.6x
P/B 19.4x -4.2x 3.2x
P/Tangible book 20.1x -3.6x 3.2x
EV/EBITDA 12.9x 5.2x -35.7x
EV/EBIT 16.6x 6.4x -29.1x
EV/Revenue 2.5x 1.0x 1.3x
EV/FCF 23.0x – 8.2x
EV/Operating cash flow 12.6x – 7.7x
PEG (3Y EPS CAGR) 2.82 3.40 -0.98

Growth

14 metrics
MetricKMBBBWIHNST
Revenue growth (1Y) 0.7% 0.1% -12.3%
Revenue CAGR (3Y) -6.7% -0.3% 0.8%
Gross profit growth (1Y) 2.0% -1.6% -20.1%
Gross profit CAGR (3Y) -2.8% 0.9% 10.2%
Operating income growth (1Y) -5.8% -10.2% -437.7%
Operating income CAGR (3Y) 3.5% -2.5% 35.8%
Net income growth (1Y) -18.9% -9.1% -287.8%
Net income CAGR (3Y) 6.5% -2.1% 40.1%
EPS growth (1Y) -19.5% -5.0% -289.3%
EPS CAGR (3Y) 6.6% 2.1% 43.7%
Operating cash flow growth (1Y) 16.1% – 1,143%
Operating cash flow CAGR (3Y) 1.5% – 47.4%
Free cash flow growth (1Y) -13.4% – 977.7%
Free cash flow CAGR (3Y) -8.7% – 45.4%

Profitability

14 metrics
MetricKMBBBWIHNST
Gross margin 36.8% 43.8% 35.7%
EBITDA margin 19.5% 18.7% -3.6%
Operating margin 15.2% 15.4% -4.4%
Pretax margin 13.5% 12.2% -3.5%
Net margin 11.8% 9.0% -3.6%
FCF margin 11.0% – 15.4%
Operating cash flow margin 20.1% – 16.5%
Return on equity 105.0% – -7.2%
Return on assets 11.1% 12.9% -5.6%
Return on invested capital 19.4% 32.2% –
Return on capital employed 23.1% 33.3% -9.0%
Asset turnover 0.9x 1.4x 1.6x
Cash conversion (OCF / net income) 1.7x – -4.7x
Stock comp / revenue 0.8% – 3.2%

Financial Health

11 metrics
MetricKMBBBWIHNST
Debt / assets 35.1% 70.1% –
Debt / equity 3.5x -3.4x –
Net debt / EBITDA 1.7x 2.0x –
Debt / FCF 3.6x – –
Liabilities / assets 89.9% 120.5% 24.1%
Equity / assets 10.1% -20.5% 75.9%
Interest coverage 10.7x 4.2x –
Current ratio 0.9x 1.2x 3.9x
Quick ratio 0.4x 0.6x 2.9x
Cash ratio 0.1x 0.5x 2.1x
Altman Z-score 3.34 2.33 5.13

Shareholder Returns

7 metrics
MetricKMBBBWIHNST
Dividend yield 4.7% 3.6% –
Net buyback yield 0.0% – 3.5%
Shareholder yield 4.7% 3.6% 3.5%
Payout ratio (earnings) 84.4% – –
Payout ratio (FCF) 92.3% – –
Dividend growth (1Y) 2.2% – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusKMBBBWIHNST
Forward P/E 14.3xFY2026 7.8xFY2026 39.3xFY2026
EPS, next fiscal year $7.64FY2026 $2.80FY2026 $0.12FY2026
EPS growth, next FY +1.5%FY2026 -12.8%FY2026 +71.4%FY2026
EPS growth, the year after -8.0% -5.7% 0.0%
Revenue, next fiscal year $16.99BFY2026 $7.36BFY2026 $307.35MFY2026
Revenue growth, next FY +3.3%FY2026 +1.0%FY2026 -17.2%FY2026
Revenue growth, the year after +5.2% +0.2% +12.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersKMBBBWIHNST
Held by institutions 96.8% 100.0% 45.0%
Institutions holding 1,710 463 146
Change in shares held, QoQ +9.1% +1.6% +5.2%
Institutions buying 827 244 94
Institutions selling 620 171 36
Buyers to sellers 1.33 1.43 2.61

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

KMBBBWIHNST
KMB 1.00 0.16 0.12
BBWI 0.16 1.00 0.20
HNST 0.12 0.20 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, KMB, BBWI and HNST?

Kimberly Clark (KMB) is the largest by market capitalisation: Kimberly Clark (KMB) $36.20B, Bath & Body Works (BBWI) $4.70B, Honest Company (HNST) $511.04M.

Which stock is cheaper, KMB, BBWI and HNST?

Bath & Body Works (BBWI) trades on the lowest price-to-earnings ratio (Kimberly Clark (KMB) 18.5x, Bath & Body Works (BBWI) 7.1x, Honest Company (HNST) -42.0x). On next year's consensus earnings, Bath & Body Works (BBWI) is cheapest (Kimberly Clark (KMB) 14.3x, Bath & Body Works (BBWI) 7.8x, Honest Company (HNST) 39.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Kimberly Clark (KMB) grew revenue fastest over the trailing twelve months: Kimberly Clark (KMB) +0.7%, Bath & Body Works (BBWI) +0.1%, Honest Company (HNST) -12.3%.

Which company is more profitable?

Kimberly Clark (KMB) has the highest net margin (Kimberly Clark (KMB) 11.8%, Bath & Body Works (BBWI) 9.0%, Honest Company (HNST) -3.6%). On return on invested capital, Bath & Body Works (BBWI) leads (Kimberly Clark (KMB) 19.4%, Bath & Body Works (BBWI) 32.2%).

Which stock has performed better?

Over the past year Honest Company (HNST) returned the most: Kimberly Clark (KMB) -9.6%, Bath & Body Works (BBWI) -15.7%, Honest Company (HNST) +28.3%. Over five years, Kimberly Clark (KMB) compounded fastest (Kimberly Clark (KMB) -3.5%/yr, Bath & Body Works (BBWI) -20.6%/yr, Honest Company (HNST) -11.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Kimberly Clark (KMB) 0.05%, Bath & Body Works (BBWI) 0.00%, Honest Company (HNST) 0.00%. Bath & Body Works (BBWI) and Honest Company (HNST) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Kimberly Clark (KMB) has been the steadiest (Kimberly Clark (KMB) 29.4%, Bath & Body Works (BBWI) 61.8%, Honest Company (HNST) 71.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, KMB, BBWI and HNST?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Kimberly Clark (KMB) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.