JMIA vs MELI vs BABA Stock Comparison

Jumia Technologies AG, Mercadolibre and Alibaba Group Holding Prices as of Oct 27, 2026 Peers: Industry group
JMIA Jumia Technologies AG
$5.56 -19.2% 1M -50.9% 1Y
Market cap
$700.11M
P/E
–
Revenue (TTM)
$209.58M
Div. yield
–
Digital Marketplaces Technology
1 win
MELI Mercadolibre Inc
$1,680.51 -4.1% 1M -26.4% 1Y
Market cap
$84.58B
P/E
45.4x
Revenue (TTM)
$35.18B
Div. yield
–
Digital Marketplaces Technology
5 wins
BABA Alibaba Group Holding Ltd
$100.23 -8.7% 1M -44.1% 1Y
Market cap
$234.40B
P/E
22.3x
Revenue (TTM)
$150.46B
Div. yield
–
Digital Marketplaces Technology
5 wins

Head to Head

11 decided of 12

Alibaba Group Holding leads on 5 of the 12 questions below (Alibaba Group Holding 5, Mercadolibre 5, Jumia Technologies AG 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionJMIAMELIBABALeader
Larger companyMarket capitalisation $700.11M $84.58B $234.40B BABA
Cheaper on earningsLower P/E, profitable companies only -12.1x 45.4x 22.3x BABA
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 41.5x 14.3x BABA
Faster revenue growthRevenue growth, trailing twelve months +27.8% +46.0% +8.1% MELI
More profitableNet margin, trailing twelve months -27.5% 5.3% 7.0% BABA
Better return on capitalReturn on invested capital -293.2% 11.7% 2.4% MELI
Less leveragedLower net debt / EBITDA 0.7x 1.1x — JMIA
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -50.9% -26.4% -44.1% MELI
Better 5-year returnAnnualised price return, 5 years -20.8%/yr +2.1%/yr -10.0%/yr MELI
Less volatileAnnualised volatility, 1 year 64.4% 41.0% 40.3% BABA
Higher overall scoreMean of the five percentile scores vs peers 26/100 62/100 46/100 MELI

Percentile Scorecard

JMIAMELIBABA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisJMIAMELIBABA
Valuation 10 #151 of 167 52 #81 of 167 68 #55 of 167
Growth 65 #55 of 153 79 #33 of 153 17 #127 of 153
Profitability 20 #123 of 153 86 #23 of 153 54 #71 of 153
Financial Health 12 #158 of 179 33 #120 of 179 59 #74 of 179
Shareholder Returns – – 30 #66 of 94
Overall 26 62 46
  • JMIA ranked among 185 companies in Internet Platforms
  • MELI ranked among 185 companies in Internet Platforms
  • BABA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodJMIAMELIBABASPY
1 month -19.2%-4.1%-8.7% -0.2%
3 months -7.2%-9.8%-13.0% +3.9%
6 months -18.7%-6.2%-23.4% +8.2%
Year to date -55.5%-16.6%-31.6% +12.9%
1 year -50.9%-26.4%-44.1% +12.3%
3 years +140.7%+40.0%+21.0% +87.4%
3 years, per year +34.0%+11.9%+6.6% +23.3%
5 years -68.9%+10.8%-41.0% +67.9%
5 years, per year -20.8%+2.1%-10.0% +10.9%
10 years —+891.8%-2.1% +261.1%
10 years, per year —+25.8%-0.2% +13.7%

Risk

MeasureJMIAMELIBABASPY
Volatility, 1Y 64.4%41.0%40.3% 12.7%
Downside volatility, 1Y 61.4%44.9%35.9% 12.7%
Beta vs S&P 500, 1Y 2.441.041.11 1.00
Return / volatility, 1Y -0.79-0.64-1.10 0.97
Max drawdown, 5Y -91.0%-64.2%-62.9% -25.4%
From 52-week high -61.9%-28.8%-44.3% -1.2%
52-week high $14.60$2,360.76$179.97 $779.14
52-week low $5.56$1,546.81$94.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleJMIAMELIBABA
P/E now vs peer median -11.9xmedian 17.3x 45.7xmedian 17.3x 22.1xmedian 17.3x
P/S now vs peer median 3.3xmedian 1.4x 2.4xmedian 1.4x 1.5xmedian 1.4x
EV/EBITDA now vs peer median -14.2xmedian 14.2x 20.9xmedian 14.2x —median 14.2x
P/FCF now vs peer median -19.3xmedian 11.5x 6.9xmedian 11.5x 7.0xmedian 11.5x
P/B now vs peer median 775.5xmedian 1.8x 10.9xmedian 1.8x 1.4xmedian 1.8x
PEG now vs peer median -0.36median 0.40 1.30median 0.40 -15.35median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsJMIAMELIBABA
Revenue $209.58M $35.18B $150.46B
Gross profit $118.07M $15.01B $57.45B
Operating income -$54.28M $2.91B $4.39B
Net income -$56.93M $1.86B $10.08B
Free cash flow -$35.67M $12.41B $33.19B
R&D $36.06M $2.58B $10.68B
EPS (diluted) $-0.47 $36.75 $4.38
Cash & equivalents $47.43M $3.65B $21.06B
Total debt $47.84M $10.63B $83.76B
Shares (diluted) 123.48M 50.70M 2.40B
Enterprise value $428.90M $60.60B $48.03B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricJMIAMELIBABA
P/E -11.9x 45.7x 22.1x
P/FCF -19.3x 6.9x 7.0x
P/Operating cash flow -18.0x 6.1x 20.6x
P/S 3.3x 2.4x 1.5x
P/B 775.5x 10.9x 1.4x
P/Tangible book -237.0x 10.9x 1.4x
EV/EBITDA -14.2x 20.9x –
EV/EBIT -12.1x 31.0x 48.0x
EV/Revenue 3.1x 2.6x 1.4x
EV/FCF -18.3x 7.3x 6.3x
EV/Operating cash flow -17.1x 6.5x 18.6x
PEG (3Y EPS CAGR) -0.36 1.30 -15.35

Growth

14 metrics
MetricJMIAMELIBABA
Revenue growth (1Y) 27.8% 46.0% 8.1%
Revenue CAGR (3Y) 3.2% 41.3% 5.6%
Gross profit growth (1Y) 30.3% 35.8% 0.2%
Gross profit CAGR (3Y) 1.2% 33.9% 6.5%
Operating income growth (1Y) 25.3% -2.0% -77.5%
Operating income CAGR (3Y) 25.9% 18.1% -35.9%
Net income growth (1Y) 16.9% -9.3% -50.0%
Net income CAGR (3Y) 28.7% 35.0% -3.6%
EPS growth (1Y) 26.3% -9.3% -47.9%
EPS CAGR (3Y) 33.4% 35.3% -1.4%
Operating cash flow growth (1Y) 56.0% 64.1% -45.8%
Operating cash flow CAGR (3Y) 35.8% 45.3% -27.8%
Free cash flow growth (1Y) 57.7% 68.0% -8.5%
Free cash flow CAGR (3Y) 36.4% 44.5% -0.6%

Profitability

14 metrics
MetricJMIAMELIBABA
Gross margin 56.3% 42.7% 38.2%
EBITDA margin -22.0% 12.3% –
Operating margin -25.9% 8.3% 2.9%
Pretax margin -26.7% 7.4% 9.7%
Net margin -27.5% 5.3% 7.0%
FCF margin -17.0% 35.3% 22.1%
Operating cash flow margin -18.3% 39.5% 7.5%
Return on equity -859.2% 24.7% 6.2%
Return on assets -52.4% 3.8% 3.6%
Return on invested capital -293.2% 11.7% 2.4%
Return on capital employed -430.0% 22.8% 2.1%
Asset turnover 1.9x 0.7x 0.5x
Cash conversion (OCF / net income) 0.7x 7.5x 1.1x
Stock comp / revenue 2.6% 0.8% 1.1%

Financial Health

11 metrics
MetricJMIAMELIBABA
Debt / assets 12.9% 20.7% 7.5%
Debt / equity 15.7x 1.4x 0.1x
Net debt / EBITDA 0.7x 1.1x –
Debt / FCF -0.4x 0.9x 0.6x
Liabilities / assets 99.2% 84.7% 43.6%
Equity / assets 0.8% 15.3% 56.4%
Interest coverage -7.1x 13.7x 3.2x
Current ratio 0.9x 1.1x 1.4x
Quick ratio 0.7x 0.2x 0.6x
Cash ratio 0.5x 0.2x 0.6x
Altman Z-score -25.25 2.33 2.30

Shareholder Returns

7 metrics
MetricJMIAMELIBABA
Dividend yield – – 1.0%
Net buyback yield – – –
Shareholder yield – 0.0% 1.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusJMIAMELIBABA
Forward P/E – 41.5xFY2026 14.3xFY2026
EPS, next fiscal year $-0.23FY2026 $40.52FY2026 $7.02FY2026
EPS growth, next FY – +2.8%FY2026 +80.9%FY2026
EPS growth, the year after – +42.0% +22.8%
Revenue, next fiscal year $239.17MFY2026 $39.34BFY2026 $174.00BFY2026
Revenue growth, next FY +26.6%FY2026 +36.2%FY2026 +17.3%FY2026
Revenue growth, the year after +23.0% +45.2% +14.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersJMIAMELIBABA
Held by institutions 25.3% 77.8% 10.1%
Institutions holding 134 1,438 1,218
Change in shares held, QoQ -12.9% +3.5% -5.4%
Institutions buying 70 714 555
Institutions selling 35 525 421
Buyers to sellers 2.00 1.36 1.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

JMIAMELIBABA
JMIA 1.00 0.30 0.19
MELI 0.30 1.00 0.17
BABA 0.19 0.17 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, JMIA, MELI and BABA?

Alibaba Group Holding (BABA) is the largest by market capitalisation: Jumia Technologies AG (JMIA) $700.11M, Mercadolibre (MELI) $84.58B, Alibaba Group Holding (BABA) $234.40B.

Which stock is cheaper, JMIA, MELI and BABA?

Alibaba Group Holding (BABA) trades on the lowest price-to-earnings ratio (Jumia Technologies AG (JMIA) -12.1x, Mercadolibre (MELI) 45.4x, Alibaba Group Holding (BABA) 22.3x). On next year's consensus earnings, Alibaba Group Holding (BABA) is cheapest (Mercadolibre (MELI) 41.5x, Alibaba Group Holding (BABA) 14.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Mercadolibre (MELI) grew revenue fastest over the trailing twelve months: Jumia Technologies AG (JMIA) +27.8%, Mercadolibre (MELI) +46.0%, Alibaba Group Holding (BABA) +8.1%.

Which company is more profitable?

Alibaba Group Holding (BABA) has the highest net margin (Jumia Technologies AG (JMIA) -27.5%, Mercadolibre (MELI) 5.3%, Alibaba Group Holding (BABA) 7.0%). On return on invested capital, Mercadolibre (MELI) leads (Jumia Technologies AG (JMIA) -293.2%, Mercadolibre (MELI) 11.7%, Alibaba Group Holding (BABA) 2.4%).

Which stock has performed better?

Over the past year Mercadolibre (MELI) returned the most: Jumia Technologies AG (JMIA) -50.9%, Mercadolibre (MELI) -26.4%, Alibaba Group Holding (BABA) -44.1%. Over five years, Mercadolibre (MELI) compounded fastest (Jumia Technologies AG (JMIA) -20.8%/yr, Mercadolibre (MELI) +2.1%/yr, Alibaba Group Holding (BABA) -10.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alibaba Group Holding (BABA) has been the steadiest (Jumia Technologies AG (JMIA) 64.4%, Mercadolibre (MELI) 41.0%, Alibaba Group Holding (BABA) 40.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, JMIA, MELI and BABA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alibaba Group Holding (BABA) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.