ISPR vs GPRO vs CRCT Stock Comparison

Ispire Technology, GoPro and Cricut Prices as of Oct 23, 2026 Peers: Industry group
ISPR Ispire Technology Inc.
$1.36 +2.3% 1M -43.8% 1Y
Market cap
$76.79M
P/E
–
Revenue (TTM)
$96.01M
Div. yield
–
Consumer Electronics Consumer Discretionary
GPRO GoPro, Inc.
$1.01 -22.9% 1M -53.9% 1Y
Market cap
$167.29M
P/E
–
Revenue (TTM)
$569.05M
Div. yield
–
Consumer Electronics Consumer Discretionary
1 win
CRCT Cricut, Inc.
$6.25 +6.1% 1M +18.8% 1Y
Market cap
$1.33B
P/E
15.2x
Revenue (TTM)
$689.79M
Div. yield
–
Consumer Electronics Consumer Discretionary
7 wins

Head to Head

8 decided of 12

Cricut leads on 7 of the 12 questions below (Cricut 7, GoPro 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionISPRGPROCRCTLeader
Larger companyMarket capitalisation $76.79M $167.29M $1.33B CRCT
Cheaper on earningsLower P/E, profitable companies only -2.3x -1.1x 15.2x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — — 17.4x –
Faster revenue growthRevenue growth, trailing twelve months -24.7% -23.8% -3.1% CRCT
More profitableNet margin, trailing twelve months -34.6% -27.6% 12.7% CRCT
Better return on capitalReturn on invested capital — -160.2% — –
Less leveragedLower net debt / EBITDA 0.6x -0.5x — GPRO
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -43.8% -53.9% +18.8% CRCT
Better 5-year returnAnnualised price return, 5 years — -35.3%/yr -24.8%/yr CRCT
Less volatileAnnualised volatility, 1 year 110.2% 112.8% 41.8% CRCT
Higher overall scoreMean of the five percentile scores vs peers 16/100 10/100 72/100 CRCT

Percentile Scorecard

ISPRGPROCRCT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisISPRGPROCRCT
Valuation 12 #37 of 42 15 #36 of 42 66 #15 of 42
Growth 24 #32 of 42 10 #38 of 42 37 #27 of 42
Profitability 8 #37 of 40 13 #35 of 40 100 #1 of 40
Financial Health 21 #35 of 44 7 #41 of 44 91 #5 of 44
Shareholder Returns – 7 #26 of 28 67 #10 of 28
Overall 16 10 72
  • ISPR ranked among 45 companies in Household Durables
  • GPRO ranked among 45 companies in Household Durables
  • CRCT ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodISPRGPROCRCTSPY
1 month +2.3%-22.9%+6.1% -1.0%
3 months -12.3%+50.7%+40.1% +2.9%
6 months -0.7%-24.1%+40.4% +6.4%
Year to date -51.4%-28.4%+26.3% +11.4%
1 year -43.8%-53.9%+18.8% +13.1%
3 years -84.9%-61.7%-26.5% +79.4%
3 years, per year -46.8%-27.4%-9.7% +21.5%
5 years —-88.6%-76.0% +67.7%
5 years, per year —-35.3%-24.8% +10.9%
10 years —-93.2%— +255.2%
10 years, per year —-23.6%— +13.5%

Risk

MeasureISPRGPROCRCTSPY
Volatility, 1Y 110.2%112.8%41.8% 12.7%
Downside volatility, 1Y 103.1%95.7%41.5% 12.7%
Beta vs S&P 500, 1Y 0.252.480.58 1.00
Return / volatility, 1Y -0.40-0.480.45 1.03
Max drawdown, 5Y -93.3%-95.9%-87.5% -25.4%
From 52-week high -63.0%-53.9%-6.7% -2.5%
52-week high $3.68$2.19$6.70 $779.14
52-week low $1.10$0.58$3.74 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleISPRGPROCRCT
P/E now vs peer median -2.3xmedian 15.0x -1.0xmedian 15.0x 14.9xmedian 15.0x
P/S now vs peer median 0.8xmedian 0.7x 0.3xmedian 0.7x 1.9xmedian 0.7x
EV/EBITDA now vs peer median -1.9xmedian 9.7x -2.0xmedian 9.7x 7.8xmedian 9.7x
P/FCF now vs peer median -89.7xmedian 12.1x -7.1xmedian 12.1x 8.9xmedian 12.1x
P/B now vs peer median -2.7xmedian 1.2x -5.7xmedian 1.2x 3.6xmedian 1.2x
PEG now vs peer median 0.03median 0.64 0.01median 0.64 0.63median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsISPRGPROCRCT
Revenue $96.01M $569.05M $689.79M
Gross profit $12.30M $157.32M $399.65M
Operating income -$32.59M -$120.35M $106.89M
Net income -$33.20M -$157.00M $87.68M
Free cash flow -$875.37K -$23.28M $147.65M
R&D – $124.82M $67.56M
EPS (diluted) $-0.58 $-0.92 $0.42
Cash & equivalents $19.33M – $266.91M
Total debt $4.94M $81.70M –
Shares (diluted) 57.31M 171.23M 211.06M
Enterprise value -$796.08K $140.02M $307.13M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricISPRGPROCRCT
P/E -2.3x -1.0x 14.9x
P/FCF -89.7x -7.1x 8.9x
P/Operating cash flow -137.9x -8.4x 7.3x
P/S 0.8x 0.3x 1.9x
P/B -2.7x -5.7x 3.6x
P/Tangible book -2.5x -5.7x 3.6x
EV/EBITDA -1.9x -2.0x 7.8x
EV/EBIT -1.8x -1.8x 9.6x
EV/Revenue 0.6x 0.4x 1.5x
EV/FCF -68.6x -9.5x 6.9x
EV/Operating cash flow -105.4x -11.2x 5.7x
PEG (3Y EPS CAGR) 0.03 0.01 0.63

Growth

14 metrics
MetricISPRGPROCRCT
Revenue growth (1Y) -24.7% -23.8% -3.1%
Revenue CAGR (3Y) -6.0% -18.3% -5.5%
Gross profit growth (1Y) -45.7% -39.3% 7.7%
Gross profit CAGR (3Y) -16.3% -23.3% 6.6%
Operating income growth (1Y) 13.9% -13.2% 27.4%
Operating income CAGR (3Y) -93.9% -49.3% 22.4%
Net income growth (1Y) 15.4% -44.7% 22.1%
Net income CAGR (3Y) -77.3% -81.1% 21.9%
EPS growth (1Y) 16.1% -33.3% 24.1%
EPS CAGR (3Y) -69.3% -75.0% 23.5%
Operating cash flow growth (1Y) 92.3% 74.1% -33.5%
Operating cash flow CAGR (3Y) 59.3% -31.4% -12.0%
Free cash flow growth (1Y) 89.7% 70.9% -41.3%
Free cash flow CAGR (3Y) 54.8% -25.5% -14.4%

Profitability

14 metrics
MetricISPRGPROCRCT
Gross margin 12.8% 27.6% 57.9%
EBITDA margin -32.6% -19.3% 19.0%
Operating margin -33.9% -21.1% 15.5%
Pretax margin -33.4% -27.3% 16.9%
Net margin -34.6% -27.6% 12.7%
FCF margin -0.9% -4.1% 21.4%
Operating cash flow margin -0.6% -3.5% 26.1%
Return on equity – – 24.1%
Return on assets -47.4% -40.3% 15.5%
Return on invested capital – -160.2% –
Return on capital employed -128.0% – 29.4%
Asset turnover 1.4x 1.5x 1.2x
Cash conversion (OCF / net income) 0.0x 0.1x 2.1x
Stock comp / revenue 3.6% 2.8% 3.9%

Financial Health

11 metrics
MetricISPRGPROCRCT
Debt / assets 1.3% 20.5% –
Debt / equity 0.0x -2.8x –
Net debt / EBITDA 0.6x -0.5x –
Debt / FCF -0.9x -3.5x –
Liabilities / assets 145.5% 107.4% 37.1%
Equity / assets -45.5% -7.4% 62.9%
Interest coverage -87.1x – 188.5x
Current ratio 1.0x 0.6x 2.5x
Quick ratio 0.9x 0.2x 1.8x
Cash ratio 0.4x 0.1x 1.4x
Altman Z-score -1.43 -3.01 6.10

Shareholder Returns

7 metrics
MetricISPRGPROCRCT
Dividend yield – – 3.2%
Net buyback yield – -1.6% 2.1%
Shareholder yield – -1.6% 5.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusISPRGPROCRCT
Forward P/E – – 17.4xFY2026
EPS, next fiscal year $-0.09FY2027 $-0.75FY2026 $0.36FY2026
EPS growth, next FY – – +2.9%FY2026
EPS growth, the year after – – -30.6%
Revenue, next fiscal year $106.54MFY2027 $572.94MFY2026 $663.76MFY2026
Revenue growth, next FY +11.0%FY2027 -12.1%FY2026 -6.4%FY2026
Revenue growth, the year after +11.4% +22.2% +11.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersISPRGPROCRCT
Held by institutions 7.3% 35.3% 14.3%
Institutions holding 48 142 153
Change in shares held, QoQ -14.0% +41.9% +5.1%
Institutions buying 29 85 86
Institutions selling 18 23 43
Buyers to sellers 1.61 3.70 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ISPRGPROCRCT
ISPR 1.00 0.05 0.13
GPRO 0.05 1.00 0.06
CRCT 0.13 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ISPR, GPRO and CRCT?

Cricut (CRCT) is the largest by market capitalisation: Ispire Technology (ISPR) $76.79M, GoPro (GPRO) $167.29M, Cricut (CRCT) $1.33B.

Which company is growing faster?

Cricut (CRCT) grew revenue fastest over the trailing twelve months: Ispire Technology (ISPR) -24.7%, GoPro (GPRO) -23.8%, Cricut (CRCT) -3.1%.

Which company is more profitable?

Cricut (CRCT) has the highest net margin (Ispire Technology (ISPR) -34.6%, GoPro (GPRO) -27.6%, Cricut (CRCT) 12.7%).

Which stock has performed better?

Over the past year Cricut (CRCT) returned the most: Ispire Technology (ISPR) -43.8%, GoPro (GPRO) -53.9%, Cricut (CRCT) +18.8%. Over five years, Cricut (CRCT) compounded fastest (GoPro (GPRO) -35.3%/yr, Cricut (CRCT) -24.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Cricut (CRCT) has been the steadiest (Ispire Technology (ISPR) 110.2%, GoPro (GPRO) 112.8%, Cricut (CRCT) 41.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ISPR, GPRO and CRCT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cricut (CRCT) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.