IBTA vs GOOGL vs APPS Stock Comparison

Ibotta, Alphabet and Digital Turbine Prices as of Oct 28, 2026 Peers: Industry group
IBTA Ibotta, Inc.
$48.41 +21.3% 1M +38.0% 1Y
Market cap
$1.14B
P/E
–
Revenue (TTM)
$343.17M
Div. yield
–
Digital Advertising Technology
GOOGL Alphabet Inc.
$324.89 -5.2% 1M +21.5% 1Y
Market cap
$3.43T
P/E
14.6x
Revenue (TTM)
$471.10B
Div. yield
–
Digital Advertising Technology
5 wins
APPS Digital Turbine, Inc.
$9.91 -11.7% 1M +54.1% 1Y
Market cap
$1.21B
P/E
–
Revenue (TTM)
—
Div. yield
–
Digital Advertising Technology
2 wins

Head to Head

7 decided of 12

Alphabet leads on 5 of the 12 questions below (Alphabet 5, Digital Turbine 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionIBTAGOOGLAPPSLeader
Larger companyMarket capitalisation $1.14B $3.43T $1.21B GOOGL
Cheaper on earningsLower P/E, profitable companies only -103.5x 14.6x — –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 15.4x 13.4x APPS
Faster revenue growthRevenue growth, trailing twelve months -6.6% +22.2% — GOOGL
More profitableNet margin, trailing twelve months -3.2% — — –
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +38.0% +21.5% +54.1% APPS
Better 5-year returnAnnualised price return, 5 years — +17.0%/yr -35.1%/yr GOOGL
Less volatileAnnualised volatility, 1 year 76.7% 31.3% 93.5% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 48/100 54/100 — GOOGL

Percentile Scorecard

IBTAGOOGLAPPS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisIBTAGOOGLAPPS
Valuation 40 #100 of 166 30 #117 of 166 –
Growth 4 #146 of 152 82 #29 of 152 –
Profitability 50 #77 of 152 62 #58 of 152 –
Financial Health 58 #76 of 179 79 #38 of 179 23 #139 of 179
Shareholder Returns 86 #14 of 94 19 #76 of 94 –
Overall 48 54 –
  • IBTA ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms
  • APPS ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodIBTAGOOGLAPPSSPY
1 month +21.3%-5.2%-11.7% +0.9%
3 months +82.3%-3.5%+22.0% +5.9%
6 months +35.9%-7.2%+194.1% +8.5%
Year to date +113.0%+3.8%+98.2% +13.3%
1 year +38.0%+21.5%+54.1% +12.4%
3 years —+165.9%+108.6% +88.1%
3 years, per year —+38.6%+27.8% +23.5%
5 years —+119.4%-88.5% +68.2%
5 years, per year —+17.0%-35.1% +11.0%
10 years —+692.8%+1,276.4% +263.4%
10 years, per year —+23.0%+30.0% +13.8%

Risk

MeasureIBTAGOOGLAPPSSPY
Volatility, 1Y 76.7%31.3%93.5% 12.7%
Downside volatility, 1Y 68.6%28.9%76.0% 12.7%
Beta vs S&P 500, 1Y 1.211.352.08 1.00
Return / volatility, 1Y 0.500.690.58 0.98
Max drawdown, 5Y -82.5%-44.3%-98.7% -25.4%
From 52-week high -1.2%-19.3%-31.1% -0.9%
52-week high $49.01$402.62$14.39 $779.14
52-week low $19.25$267.47$2.82 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleIBTAGOOGLAPPS
P/E now vs peer median -102.3xmedian 16.8x 16.8xmedian 16.8x —median 16.8x
P/S now vs peer median 3.3xmedian 1.4x 8.4xmedian 1.4x —median 1.4x
EV/EBITDA now vs peer median -535.2xmedian 13.9x —median 13.9x —median 13.9x
P/FCF now vs peer median 15.1xmedian 11.4x 77.8xmedian 11.4x —median 11.4x
P/B now vs peer median 4.7xmedian 1.8x 5.8xmedian 1.8x 5.9xmedian 1.8x
PEG now vs peer median —median 0.36 0.29median 0.36 —median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsIBTAGOOGLAPPS
Revenue $343.17M $471.10B –
Gross profit $268.50M – –
Operating income -$11.99M $156.98B –
Net income -$11.02M $235.69B –
Free cash flow $74.46M – –
R&D $57.84M $74.46B –
EPS (diluted) $-0.47 $19.12 –
Cash & equivalents $148.17M $56.33B $37.96M
Total debt – – $360.96M
Shares (diluted) 23.28M 12.31B 120.47M
Enterprise value $417.61M $3.11T $1.06B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricIBTAGOOGLAPPS
P/E -102.3x 16.8x –
P/FCF 15.1x 77.8x –
P/Operating cash flow 12.1x 22.0x –
P/S 3.3x 8.4x –
P/B 4.7x 5.8x 5.9x
P/Tangible book 4.7x 5.9x -69.3x
EV/EBITDA -535.2x – –
EV/EBIT -81.7x – –
EV/Revenue 2.9x 7.8x –
EV/FCF 13.1x – –
EV/Operating cash flow 10.5x 20.5x –
PEG (3Y EPS CAGR) – 0.29 –

Growth

14 metrics
MetricIBTAGOOGLAPPS
Revenue growth (1Y) -6.6% 22.2% –
Revenue CAGR (3Y) – 16.6% –
Gross profit growth (1Y) -12.0% – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) -137.3% 26.5% –
Operating income CAGR (3Y) – 25.8% –
Net income growth (1Y) -111.4% 89.7% –
Net income CAGR (3Y) – 52.3% –
EPS growth (1Y) -114.9% 87.8% –
EPS CAGR (3Y) – 57.2% –
Operating cash flow growth (1Y) -13.1% 18.6% –
Operating cash flow CAGR (3Y) – 19.0% –
Free cash flow growth (1Y) -26.4% – –
Free cash flow CAGR (3Y) – – –

Profitability

14 metrics
MetricIBTAGOOGLAPPS
Gross margin 78.2% – –
EBITDA margin -0.5% – –
Operating margin -3.5% – –
Pretax margin -1.3% – –
Net margin -3.2% – –
FCF margin 21.7% – –
Operating cash flow margin 27.2% 38.1% –
Return on equity -4.5% 35.8% –
Return on assets -2.3% 24.5% –
Return on invested capital – – –
Return on capital employed -4.5% – –
Asset turnover 0.7x 0.5x –
Cash conversion (OCF / net income) -8.5x 0.8x –
Stock comp / revenue 14.1% 6.5% –

Financial Health

11 metrics
MetricIBTAGOOGLAPPS
Debt / assets – – 42.9%
Debt / equity – – 1.8x
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 50.2% 32.5% 76.2%
Equity / assets 49.8% 67.5% 23.8%
Interest coverage – – –
Current ratio 1.7x 2.8x 1.2x
Quick ratio 1.6x 2.0x 1.5x
Cash ratio 0.7x 2.0x 0.1x
Altman Z-score 3.35 – –

Shareholder Returns

7 metrics
MetricIBTAGOOGLAPPS
Dividend yield – 0.3% –
Net buyback yield 13.9% – –
Shareholder yield 13.9% 0.3% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusIBTAGOOGLAPPS
Forward P/E – 15.4xFY2026 13.4xFY2026
EPS, next fiscal year $-0.64FY2026 $21.10FY2026 $0.74FY2026
EPS growth, next FY -633.3%FY2026 +95.2%FY2026 +32.1%FY2026
EPS growth, the year after – -31.6% +32.4%
Revenue, next fiscal year $334.20MFY2026 $528.22BFY2026 $690.88MFY2026
Revenue growth, next FY -2.4%FY2026 +31.1%FY2026 +22.2%FY2026
Revenue growth, the year after +22.9% +21.6% +3.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersIBTAGOOGLAPPS
Held by institutions 69.4% 80.1% 64.5%
Institutions holding 149 5,741 211
Change in shares held, QoQ -1.6% +4.6% +7.1%
Institutions buying 68 2,657 128
Institutions selling 48 2,573 62
Buyers to sellers 1.42 1.03 2.06

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

IBTAGOOGLAPPS
IBTA 1.00 0.07 0.18
GOOGL 0.07 1.00 0.18
APPS 0.18 0.18 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, IBTA, GOOGL and APPS?

Alphabet (GOOGL) is the largest by market capitalisation: Ibotta (IBTA) $1.14B, Alphabet (GOOGL) $3.43T, Digital Turbine (APPS) $1.21B.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Ibotta (IBTA) -6.6%, Alphabet (GOOGL) +22.2%.

Which stock has performed better?

Over the past year Digital Turbine (APPS) returned the most: Ibotta (IBTA) +38.0%, Alphabet (GOOGL) +21.5%, Digital Turbine (APPS) +54.1%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +17.0%/yr, Digital Turbine (APPS) -35.1%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Ibotta (IBTA) 76.7%, Alphabet (GOOGL) 31.3%, Digital Turbine (APPS) 93.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, IBTA, GOOGL and APPS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.