IBM vs AMZN vs BABA Stock Comparison

International Business Machines, Amazon Com and Alibaba Group Holding Prices as of Oct 23, 2026 Peers: Industry group
AMZN Amazon Com Inc
$248.00 -0.5% 1M +12.2% 1Y
Market cap
$2.68T
P/E
20.3x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
7 wins
BABA Alibaba Group Holding Ltd
$99.63 -10.1% 1M -42.0% 1Y
Market cap
$232.58B
P/E
22.1x
Revenue (TTM)
$150.46B
Div. yield
–
Digital Marketplaces Technology
1 win

Head to Head

11 decided of 12

Amazon Com leads on 7 of the 12 questions below (Amazon Com 7, International Business Machines 3, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionIBMAMZNBABALeader
Larger companyMarket capitalisation $238.12B $2.68T $232.58B AMZN
Cheaper on earningsLower P/E, profitable companies only 22.2x 20.3x 22.1x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 19.4x 20.4x 14.3x BABA
Faster revenue growthRevenue growth, trailing twelve months +7.9% +15.8% +8.1% AMZN
More profitableNet margin, trailing twelve months 15.5% 18.1% 7.0% AMZN
Better return on capitalReturn on invested capital 11.3% 11.0% 2.4% IBM
Less leveragedLower net debt / EBITDA 3.3x 0.0x — AMZN
Higher dividend yieldTrailing dividend yield 0.03% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -11.0% +12.2% -42.0% AMZN
Better 5-year returnAnnualised price return, 5 years +15.7%/yr +8.3%/yr -10.9%/yr IBM
Less volatileAnnualised volatility, 1 year 51.3% 34.2% 40.4% AMZN
Higher overall scoreMean of the five percentile scores vs peers 67/100 65/100 46/100 IBM

Percentile Scorecard

IBMAMZNBABA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisIBMAMZNBABA
Valuation 76 #10 of 38 20 #83 of 104 71 #49 of 167
Growth 60 #15 of 36 93 #8 of 99 17 #127 of 153
Profitability 91 #4 of 34 69 #31 of 99 54 #71 of 153
Financial Health 38 #24 of 38 77 #27 of 113 59 #74 of 179
Shareholder Returns 71 #7 of 22 – 30 #66 of 94
Overall 67 65 46
  • IBM ranked among 39 companies in Cloud Computing
  • AMZN ranked among 115 companies in Retail
  • BABA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodIBMAMZNBABASPY
1 month +8.9%-0.5%-10.1% -1.0%
3 months +18.4%+6.8%-11.2% +2.9%
6 months +9.3%-6.1%-26.6% +6.4%
Year to date -14.4%+7.4%-32.0% +11.4%
1 year -11.0%+12.2%-42.0% +13.1%
3 years +84.0%+92.9%+20.2% +79.4%
3 years, per year +22.6%+24.5%+6.3% +21.5%
5 years +107.4%+48.7%-43.9% +67.7%
5 years, per year +15.7%+8.3%-10.9% +10.9%
10 years +77.3%+505.6%-4.1% +255.2%
10 years, per year +5.9%+19.7%-0.4% +13.5%

Risk

MeasureIBMAMZNBABASPY
Volatility, 1Y 51.3%34.2%40.4% 12.7%
Downside volatility, 1Y 59.9%30.1%36.0% 12.7%
Beta vs S&P 500, 1Y 0.881.451.13 1.00
Return / volatility, 1Y -0.210.36-1.04 1.03
Max drawdown, 5Y -37.4%-55.7%-64.2% -25.4%
From 52-week high -23.0%-12.7%-44.6% -2.5%
52-week high $329.23$284.02$179.97 $779.14
52-week low $205.96$198.79$94.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleIBMAMZNBABA
P/E now vs peer median 22.3xmedian 29.1x 20.2xmedian 16.7x 22.0xmedian 17.5x
P/S now vs peer median 3.5xmedian 4.5x 3.7xmedian 0.5x 1.5xmedian 1.4x
EV/EBITDA now vs peer median 17.9xmedian 21.5x 16.9xmedian 9.1x —median 14.9x
P/FCF now vs peer median 17.3xmedian 17.3x -102.0xmedian 16.6x 7.0xmedian 11.2x
P/B now vs peer median 6.9xmedian 3.9x 4.8xmedian 1.7x 1.4xmedian 1.7x
PEG now vs peer median 0.31median 0.33 0.16median 0.73 -15.25median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsIBMAMZNBABA
Revenue $69.10B $730.00B $150.46B
Gross profit $40.15B $377.28B $57.45B
Operating income $11.11B $87.91B $4.39B
Net income $10.73B $132.25B $10.08B
Free cash flow $13.79B -$26.23B $33.19B
R&D $8.75B – $10.68B
EPS (diluted) $11.25 $12.13 $4.38
Cash & equivalents $7.17B $78.21B $21.06B
Total debt $252.72B $128.89B $83.76B
Shares (diluted) 953.30M 10.90B 2.40B
Enterprise value $188.94B $2.20T $46.21B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricIBMAMZNBABA
P/E 22.3x 20.2x 22.0x
P/FCF 17.3x -102.0x 7.0x
P/Operating cash flow 16.0x 19.2x 20.4x
P/S 3.5x 3.7x 1.5x
P/B 6.9x 4.8x 1.4x
P/Tangible book 11.6x 4.8x 1.4x
EV/EBITDA 17.9x 16.9x –
EV/EBIT 26.3x 30.5x 47.7x
EV/Revenue 4.2x 3.7x 1.4x
EV/FCF 21.2x -102.2x 6.3x
EV/Operating cash flow 19.7x 19.2x 18.5x
PEG (3Y EPS CAGR) 0.31 0.16 -15.25

Growth

14 metrics
MetricIBMAMZNBABA
Revenue growth (1Y) 7.9% 15.8% 8.1%
Revenue CAGR (3Y) 4.5% 12.7% 5.6%
Gross profit growth (1Y) 8.9% 18.8% 0.2%
Gross profit CAGR (3Y) 6.7% 16.9% 6.5%
Operating income growth (1Y) 19.6% 26.2% -77.5%
Operating income CAGR (3Y) 13.5% 68.7% -35.9%
Net income growth (1Y) 83.9% 106.3% -50.0%
Net income CAGR (3Y) 74.3% 130.7% -3.6%
EPS growth (1Y) 82.8% 104.5% -47.9%
EPS CAGR (3Y) 72.3% 127.5% -1.4%
Operating cash flow growth (1Y) 12.1% 38.4% -45.8%
Operating cash flow CAGR (3Y) 6.6% 49.6% -27.8%
Free cash flow growth (1Y) 12.7% -885.3% -8.5%
Free cash flow CAGR (3Y) 8.2% -17.6% -0.6%

Profitability

14 metrics
MetricIBMAMZNBABA
Gross margin 58.1% 51.7% 38.2%
EBITDA margin 23.6% 21.8% –
Operating margin 16.1% 12.0% 2.9%
Pretax margin 15.1% 23.2% 9.7%
Net margin 15.5% 18.1% 7.0%
FCF margin 20.0% -3.6% 22.1%
Operating cash flow margin 21.5% 19.1% 7.5%
Return on equity 31.7% 26.6% 6.2%
Return on assets 7.0% 13.2% 3.6%
Return on invested capital 11.3% 11.0% 2.4%
Return on capital employed 9.4% 11.5% 2.1%
Asset turnover 0.4x 0.7x 0.5x
Cash conversion (OCF / net income) 1.4x 1.1x 1.1x
Stock comp / revenue 2.7% 2.9% 1.1%

Financial Health

11 metrics
MetricIBMAMZNBABA
Debt / assets 40.8% 11.8% 7.5%
Debt / equity 1.8x 0.2x 0.1x
Net debt / EBITDA 3.3x 0.0x –
Debt / FCF 4.5x -4.9x 0.6x
Liabilities / assets 77.3% 49.7% 43.6%
Equity / assets 22.7% 50.3% 56.4%
Interest coverage 5.8x 27.7x 3.2x
Current ratio 0.8x 1.0x 1.4x
Quick ratio 0.4x 0.9x 0.6x
Cash ratio 0.2x 0.5x 0.6x
Altman Z-score 3.29 4.33 2.29

Shareholder Returns

7 metrics
MetricIBMAMZNBABA
Dividend yield 2.7% – 1.1%
Net buyback yield -0.3% – –
Shareholder yield 2.4% – 1.1%
Payout ratio (earnings) 58.8% – –
Payout ratio (FCF) 45.8% – –
Dividend growth (1Y) 1.7% – –
Dividend CAGR (3Y) 1.7% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusIBMAMZNBABA
Forward P/E 19.4xFY2026 20.4xFY2026 14.3xFY2026
EPS, next fiscal year $13.05FY2026 $12.15FY2026 $6.97FY2026
EPS growth, next FY +12.6%FY2026 +69.5%FY2026 +79.6%FY2026
EPS growth, the year after -1.8% -14.7% +23.0%
Revenue, next fiscal year $66.19BFY2026 $774.65BFY2026 $173.52BFY2026
Revenue growth, next FY -2.0%FY2026 +8.1%FY2026 +17.0%FY2026
Revenue growth, the year after +15.9% +27.8% +14.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersIBMAMZNBABA
Held by institutions 65.1% 67.0% 10.1%
Institutions holding 3,632 6,141 1,218
Change in shares held, QoQ +3.5% +4.8% -5.4%
Institutions buying 1,973 3,241 555
Institutions selling 1,226 2,411 421
Buyers to sellers 1.61 1.34 1.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

IBMAMZNBABA
IBM 1.00 0.10 0.04
AMZN 0.10 1.00 0.30
BABA 0.04 0.30 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, IBM, AMZN and BABA?

Amazon Com (AMZN) is the largest by market capitalisation: International Business Machines (IBM) $238.12B, Amazon Com (AMZN) $2.68T, Alibaba Group Holding (BABA) $232.58B.

Which stock is cheaper, IBM, AMZN and BABA?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (International Business Machines (IBM) 22.2x, Amazon Com (AMZN) 20.3x, Alibaba Group Holding (BABA) 22.1x). On next year's consensus earnings, Alibaba Group Holding (BABA) is cheapest (International Business Machines (IBM) 19.4x, Amazon Com (AMZN) 20.4x, Alibaba Group Holding (BABA) 14.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Amazon Com (AMZN) grew revenue fastest over the trailing twelve months: International Business Machines (IBM) +7.9%, Amazon Com (AMZN) +15.8%, Alibaba Group Holding (BABA) +8.1%.

Which company is more profitable?

Amazon Com (AMZN) has the highest net margin (International Business Machines (IBM) 15.5%, Amazon Com (AMZN) 18.1%, Alibaba Group Holding (BABA) 7.0%). On return on invested capital, International Business Machines (IBM) leads (International Business Machines (IBM) 11.3%, Amazon Com (AMZN) 11.0%, Alibaba Group Holding (BABA) 2.4%).

Which stock has performed better?

Over the past year Amazon Com (AMZN) returned the most: International Business Machines (IBM) -11.0%, Amazon Com (AMZN) +12.2%, Alibaba Group Holding (BABA) -42.0%. Over five years, International Business Machines (IBM) compounded fastest (International Business Machines (IBM) +15.7%/yr, Amazon Com (AMZN) +8.3%/yr, Alibaba Group Holding (BABA) -10.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: International Business Machines (IBM) 0.03%, Amazon Com (AMZN) 0.00%, Alibaba Group Holding (BABA) 0.00%. Amazon Com (AMZN) and Alibaba Group Holding (BABA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Amazon Com (AMZN) has been the steadiest (International Business Machines (IBM) 51.3%, Amazon Com (AMZN) 34.2%, Alibaba Group Holding (BABA) 40.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, IBM, AMZN and BABA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Amazon Com (AMZN) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.