HUCK vs MSA vs NIQ Stock Comparison

Huckleberry.ai, MSA Safety and NIQ Global Intelligence Prices as of Oct 26, 2026 Peers: Industry group
HUCK Huckleberry.ai, Inc.
$3.11 -7.7% 1M -77.2% 1Y
Market cap
$142.83M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
MSA MSA Safety Inc
$182.59 +0.1% 1M +8.6% 1Y
Market cap
$6.94B
P/E
22.1x
Revenue (TTM)
$1.95B
Div. yield
–
Power Tools Industrials
7 wins

Head to Head

10 decided of 12

MSA Safety leads on 7 of the 12 questions below (MSA Safety 7, NIQ Global Intelligence 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHUCKMSANIQLeader
Larger companyMarket capitalisation $142.83M $6.94B $5.84B MSA
Cheaper on earningsLower P/E, profitable companies only -3.4x 22.1x -22.1x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 44.4x 19.6x 17.9x NIQ
Faster revenue growthRevenue growth, trailing twelve months -1.0% +6.5% +7.5% NIQ
More profitableNet margin, trailing twelve months -13.4% 16.1% -6.1% MSA
Better return on capitalReturn on invested capital — 15.9% 2.8% MSA
Less leveragedLower net debt / EBITDA 67.5x 0.8x 4.0x MSA
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -77.2% +8.6% +46.9% NIQ
Better 5-year returnAnnualised price return, 5 years -48.7%/yr +3.7%/yr — MSA
Less volatileAnnualised volatility, 1 year 101.1% 25.5% 67.4% MSA
Higher overall scoreMean of the five percentile scores vs peers 27/100 77/100 54/100 MSA

Percentile Scorecard

HUCKMSANIQ

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHUCKMSANIQ
Valuation 37 #65 of 102 55 #91 of 203 73 #28 of 102
Growth 36 #63 of 98 86 #27 of 187 72 #28 of 98
Profitability 37 #60 of 95 97 #7 of 185 48 #50 of 95
Financial Health 6 #103 of 109 76 #53 of 219 24 #83 of 109
Shareholder Returns 18 #53 of 64 73 #42 of 153 –
Overall 27 77 54
  • HUCK ranked among 115 companies in Business Applications
  • MSA ranked among 222 companies in Machinery
  • NIQ ranked among 115 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHUCKMSANIQSPY
1 month -7.7%+0.1%+11.7% -0.8%
3 months -12.9%+4.0%+80.1% +3.5%
6 months -12.6%+6.8%+76.3% +7.0%
Year to date -63.1%+14.0%+20.8% +12.2%
1 year -77.2%+8.6%+46.9% +13.0%
3 years -61.2%+15.9%— +86.3%
3 years, per year -27.1%+5.0%— +23.1%
5 years -96.5%+20.0%— +68.6%
5 years, per year -48.7%+3.7%— +11.0%
10 years —+228.8%— +258.0%
10 years, per year —+12.6%— +13.6%

Risk

MeasureHUCKMSANIQSPY
Volatility, 1Y 101.1%25.5%67.4% 12.7%
Downside volatility, 1Y 107.6%24.1%63.1% 12.7%
Beta vs S&P 500, 1Y 2.180.820.45 1.00
Return / volatility, 1Y -0.760.340.70 1.02
Max drawdown, 5Y -97.8%-34.9%-59.6% -25.4%
From 52-week high -77.8%-10.1%-0.6% -1.8%
52-week high $14.01$203.08$20.04 $779.14
52-week low $2.00$152.94$7.97 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHUCKMSANIQ
P/E now vs peer median -3.4xmedian 28.8x 22.5xmedian 26.0x -22.3xmedian 28.8x
P/S now vs peer median 0.4xmedian 2.8x 3.6xmedian 1.9x 1.3xmedian 2.8x
EV/EBITDA now vs peer median 149.4xmedian 17.7x 15.3xmedian 14.0x 11.4xmedian 17.7x
P/FCF now vs peer median -15.5xmedian 15.8x 19.9xmedian 21.4x —median 15.8x
P/B now vs peer median -0.7xmedian 3.2x 5.0xmedian 2.2x 5.1xmedian 3.2x
PEG now vs peer median -0.13median 0.85 0.12median 1.26 —median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHUCKMSANIQ
Revenue $315.21M $1.95B $4.36B
Gross profit $237.80M $925.88M $2.43B
Operating income -$30.85M $413.17M $135.00M
Net income -$42.15M $314.01M -$264.00M
Free cash flow -$8.79M $354.30M –
R&D $74.68M $68.19M –
EPS (diluted) $-0.92 $8.11 $-0.89
Cash & equivalents $25.10M $200.06M $416.60M
Total debt – $599.74M $3.55B
Shares (diluted) 46.00M 38.70M 295.06M
Enterprise value -$12.19M $6.22B $4.20B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHUCKMSANIQ
P/E -3.4x 22.5x -22.3x
P/FCF -15.5x 19.9x –
P/Operating cash flow -228.0x 17.4x –
P/S 0.4x 3.6x 1.3x
P/B -0.7x 5.0x 5.1x
P/Tangible book -0.7x 6.3x -6.8x
EV/EBITDA 149.4x 15.3x 11.4x
EV/EBIT -8.0x 18.0x 66.7x
EV/Revenue 0.8x 3.8x 2.1x
EV/FCF -28.2x 21.0x –
EV/Operating cash flow -415.9x 18.4x –
PEG (3Y EPS CAGR) -0.13 0.12 –

Growth

14 metrics
MetricHUCKMSANIQ
Revenue growth (1Y) -1.0% 6.5% 7.5%
Revenue CAGR (3Y) -0.3% 5.2% –
Gross profit growth (1Y) 0.1% 8.2% 6.6%
Gross profit CAGR (3Y) -0.7% 6.7% –
Operating income growth (1Y) 31.3% 10.8% 577.0%
Operating income CAGR (3Y) 22.0% 34.5% –
Net income growth (1Y) 45.6% 13.4% 55.3%
Net income CAGR (3Y) 20.5% 186.8% –
EPS growth (1Y) 51.9% 15.3% 62.2%
EPS CAGR (3Y) 26.9% 188.5% –
Operating cash flow growth (1Y) -123.5% 26.3% –
Operating cash flow CAGR (3Y) 57.6% 96.0% –
Free cash flow growth (1Y) -17.9% 40.3% –
Free cash flow CAGR (3Y) 22.6% 72.1% –

Profitability

14 metrics
MetricHUCKMSANIQ
Gross margin 75.4% 47.6% 55.7%
EBITDA margin 0.5% 25.1% 18.2%
Operating margin -9.8% 21.2% 3.1%
Pretax margin -12.8% 21.1% -2.4%
Net margin -13.4% 16.1% -6.1%
FCF margin -2.8% 18.2% –
Operating cash flow margin -0.2% 20.9% –
Return on equity – 22.8% -21.5%
Return on assets -22.7% 12.2% -3.8%
Return on invested capital – 15.9% 2.8%
Return on capital employed – 18.0% 2.6%
Asset turnover 1.7x 0.8x 0.6x
Cash conversion (OCF / net income) 0.0x 1.3x –
Stock comp / revenue 16.2% 1.0% –

Financial Health

11 metrics
MetricHUCKMSANIQ
Debt / assets 78.4% 23.1% 52.5%
Debt / equity -0.7x 0.4x 3.1x
Net debt / EBITDA 67.5x 0.8x 4.0x
Debt / FCF -15.6x 1.7x –
Liabilities / assets 207.1% 46.1% 83.0%
Equity / assets -107.1% 53.9% 17.0%
Interest coverage – 12.7x –
Current ratio 0.3x 3.2x 1.1x
Quick ratio 0.2x 1.9x 1.0x
Cash ratio 0.1x 0.7x 0.3x
Altman Z-score -12.86 5.99 0.88

Shareholder Returns

7 metrics
MetricHUCKMSANIQ
Dividend yield – 1.2% –
Net buyback yield -0.7% 1.8% –
Shareholder yield -0.7% 2.9% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHUCKMSANIQ
Forward P/E 44.4xFY2026 19.6xFY2026 17.9xFY2026
EPS, next fiscal year $0.07FY2026 $9.33FY2026 $1.11FY2026
EPS growth, next FY – +17.7%FY2026 +382.6%FY2026
EPS growth, the year after -28.6% +3.4% +19.8%
Revenue, next fiscal year $301.44MFY2026 $1.98BFY2026 $4.21BFY2026
Revenue growth, next FY -5.5%FY2026 +5.2%FY2026 +0.2%FY2026
Revenue growth, the year after -1.9% +19.6% +18.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHUCKMSANIQ
Held by institutions – 91.0% 84.4%
Institutions holding – 457 162
Change in shares held, QoQ – +3.0% +4.0%
Institutions buying – 236 101
Institutions selling – 147 51
Buyers to sellers – 1.61 1.98

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HUCKMSANIQ
HUCK 1.00 0.08 0.20
MSA 0.08 1.00 0.00
NIQ 0.20 0.00 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HUCK, MSA and NIQ?

MSA Safety (MSA) is the largest by market capitalisation: Huckleberry.ai (HUCK) $142.83M, MSA Safety (MSA) $6.94B, NIQ Global Intelligence (NIQ) $5.84B.

Which company is growing faster?

NIQ Global Intelligence (NIQ) grew revenue fastest over the trailing twelve months: Huckleberry.ai (HUCK) -1.0%, MSA Safety (MSA) +6.5%, NIQ Global Intelligence (NIQ) +7.5%.

Which company is more profitable?

MSA Safety (MSA) has the highest net margin (Huckleberry.ai (HUCK) -13.4%, MSA Safety (MSA) 16.1%, NIQ Global Intelligence (NIQ) -6.1%). On return on invested capital, MSA Safety (MSA) leads (MSA Safety (MSA) 15.9%, NIQ Global Intelligence (NIQ) 2.8%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: Huckleberry.ai (HUCK) -77.2%, MSA Safety (MSA) +8.6%, NIQ Global Intelligence (NIQ) +46.9%. Over five years, MSA Safety (MSA) compounded fastest (Huckleberry.ai (HUCK) -48.7%/yr, MSA Safety (MSA) +3.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, MSA Safety (MSA) has been the steadiest (Huckleberry.ai (HUCK) 101.1%, MSA Safety (MSA) 25.5%, NIQ Global Intelligence (NIQ) 67.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HUCK, MSA and NIQ?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, MSA Safety (MSA) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.