HUCK vs GENI vs SMWB Stock Comparison

Huckleberry.ai, Genius Sports and Similarweb Prices as of Oct 27, 2026 Peers: Industry group
HUCK Huckleberry.ai, Inc.
$3.11 -7.7% 1M -77.7% 1Y
Market cap
$136.13M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
GENI Genius Sports Ltd
$6.32 -1.6% 1M -47.4% 1Y
Market cap
$3.20B
P/E
–
Revenue (TTM)
$790.23M
Div. yield
–
Data Infrastructure Technology
4 wins
SMWB Similarweb Ltd.
$9.01 +18.1% 1M -0.7% 1Y
Market cap
$783.53M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology
5 wins

Head to Head

9 decided of 12

Similarweb leads on 5 of the 12 questions below (Similarweb 5, Genius Sports 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHUCKGENISMWBLeader
Larger companyMarket capitalisation $136.13M $3.20B $783.53M GENI
Cheaper on earningsLower P/E, profitable companies only -3.4x -8.9x -35.1x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 44.4x — 41.0x SMWB
Faster revenue growthRevenue growth, trailing twelve months -1.0% +41.5% +10.2% GENI
More profitableNet margin, trailing twelve months -13.4% -23.0% -7.4% SMWB
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA 67.5x -12.0x — GENI
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -77.7% -47.4% -0.7% SMWB
Better 5-year returnAnnualised price return, 5 years -48.7%/yr -19.7%/yr -14.2%/yr SMWB
Less volatileAnnualised volatility, 1 year 100.9% 74.9% 81.1% GENI
Higher overall scoreMean of the five percentile scores vs peers 26/100 35/100 36/100 SMWB

Percentile Scorecard

HUCKGENISMWB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHUCKGENISMWB
Valuation 35 #66 of 101 47 #66 of 124 30 #71 of 101
Growth 35 #63 of 97 31 #78 of 113 63 #37 of 97
Profitability 37 #60 of 94 46 #59 of 109 42 #55 of 94
Financial Health 5 #103 of 108 16 #107 of 127 22 #84 of 108
Shareholder Returns 18 #53 of 64 – 22 #50 of 64
Overall 26 35 36
  • HUCK ranked among 114 companies in Business Applications
  • GENI ranked among 137 companies in Infrastructure Software
  • SMWB ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHUCKGENISMWBSPY
1 month -7.7%-1.6%+18.1% -0.2%
3 months -17.3%-13.5%+25.5% +3.9%
6 months -17.1%+46.3%+233.7% +8.2%
Year to date -63.1%-42.6%+20.3% +12.9%
1 year -77.7%-47.4%-0.7% +12.3%
3 years -61.2%+34.8%+77.0% +87.4%
3 years, per year -27.1%+10.5%+21.0% +23.3%
5 years -96.5%-66.6%-53.6% +67.9%
5 years, per year -48.7%-19.7%-14.2% +10.9%

Risk

MeasureHUCKGENISMWBSPY
Volatility, 1Y 100.9%74.9%81.1% 12.7%
Downside volatility, 1Y 107.6%75.5%89.3% 12.7%
Beta vs S&P 500, 1Y 2.181.681.79 1.00
Return / volatility, 1Y -0.77-0.63-0.01 0.97
Max drawdown, 5Y -97.8%-88.4%-88.4% -25.4%
From 52-week high -77.8%-47.4%-2.8% -1.2%
52-week high $14.01$12.02$9.27 $779.14
52-week low $2.00$3.92$2.33 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHUCKGENISMWB
P/E now vs peer median -3.4xmedian 28.3x -8.9xmedian 38.6x -35.1xmedian 28.3x
P/S now vs peer median 0.4xmedian 2.8x 4.1xmedian 4.4x 2.7xmedian 2.8x
EV/EBITDA now vs peer median 149.4xmedian 17.3x -72.9xmedian 34.5x -308.7xmedian 17.3x
P/FCF now vs peer median -15.5xmedian 15.8x -64.3xmedian 29.4x 50.7xmedian 15.8x
P/B now vs peer median -0.7xmedian 3.2x 4.7xmedian 3.3x 34.4xmedian 3.2x
PEG now vs peer median -0.13median 0.85 -1.42median 1.28 -1.16median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHUCKGENISMWB
Revenue $315.21M $790.23M $295.61M
Gross profit $237.80M $216.86M $235.99M
Operating income -$30.85M -$148.94M -$11.06M
Net income -$42.15M -$181.64M -$21.78M
Free cash flow -$8.79M -$49.83M $15.44M
R&D $74.68M $38.20M $73.83M
EPS (diluted) $-0.92 $-0.71 $-0.26
Cash & equivalents $25.10M $155.08M $73.90M
Total debt – $785.33M –
Shares (diluted) 46.00M 254.76M 84.82M
Enterprise value -$18.89M $2.36B $506.48M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHUCKGENISMWB
P/E -3.4x -8.9x -35.1x
P/FCF -15.5x -64.3x 50.7x
P/Operating cash flow -228.0x -103.0x 55.3x
P/S 0.4x 4.1x 2.7x
P/B -0.7x 4.7x 34.4x
P/Tangible book -0.7x -45.4x 34.4x
EV/EBITDA 149.4x -72.9x -308.7x
EV/EBIT -8.0x -25.7x -64.1x
EV/Revenue 0.8x 4.9x 2.4x
EV/FCF -28.2x -76.9x 46.0x
EV/Operating cash flow -415.9x -123.3x 50.1x
PEG (3Y EPS CAGR) -0.13 -1.42 -1.16

Growth

14 metrics
MetricHUCKGENISMWB
Revenue growth (1Y) -1.0% 41.5% 10.2%
Revenue CAGR (3Y) -0.3% 29.0% 12.5%
Gross profit growth (1Y) 0.1% 64.8% 12.1%
Gross profit CAGR (3Y) -0.7% 71.2% 14.6%
Operating income growth (1Y) 31.3% -30.2% 50.2%
Operating income CAGR (3Y) 22.0% -11.0% 42.5%
Net income growth (1Y) 45.6% -133.3% 25.1%
Net income CAGR (3Y) 20.5% -1.8% 27.5%
EPS growth (1Y) 51.9% -93.2% 28.7%
EPS CAGR (3Y) 26.9% 6.3% 30.2%
Operating cash flow growth (1Y) -123.5% -158.3% -30.9%
Operating cash flow CAGR (3Y) 57.6% -9.0% 33.8%
Free cash flow growth (1Y) -17.9% -211.2% -29.0%
Free cash flow CAGR (3Y) 22.6% -20.2% 33.7%

Profitability

14 metrics
MetricHUCKGENISMWB
Gross margin 75.4% 27.4% 79.8%
EBITDA margin 0.5% -6.7% -0.8%
Operating margin -9.8% -18.8% -3.7%
Pretax margin -12.8% -21.3% -5.9%
Net margin -13.4% -23.0% -7.4%
FCF margin -2.8% -6.3% 5.2%
Operating cash flow margin -0.2% -3.9% 4.8%
Return on equity – -0.1% -108.3%
Return on assets -22.7% -11.0% -8.8%
Return on invested capital – – –
Return on capital employed – -13.6% -19.5%
Asset turnover 1.7x 0.5x 1.1x
Cash conversion (OCF / net income) 0.0x 0.2x -0.7x
Stock comp / revenue 16.2% 11.8% 6.2%

Financial Health

11 metrics
MetricHUCKGENISMWB
Debt / assets 78.4% 37.1% –
Debt / equity -0.7x 1.1x –
Net debt / EBITDA 67.5x -12.0x –
Debt / FCF -15.6x -15.8x –
Liabilities / assets 207.1% 67.7% 91.9%
Equity / assets -107.1% 32.3% 8.1%
Interest coverage – – –
Current ratio 0.3x 1.0x 0.8x
Quick ratio 0.2x 0.8x 0.6x
Cash ratio 0.1x 0.3x 0.3x
Altman Z-score -12.86 0.60 0.49

Shareholder Returns

7 metrics
MetricHUCKGENISMWB
Dividend yield – – –
Net buyback yield -0.7% – -0.3%
Shareholder yield -0.7% – -0.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHUCKGENISMWB
Forward P/E 44.4xFY2026 – 41.0xFY2026
EPS, next fiscal year $0.07FY2026 $-0.31FY2026 $0.22FY2026
EPS growth, next FY – – +266.7%FY2026
EPS growth, the year after -28.6% – +36.4%
Revenue, next fiscal year $301.44MFY2026 $1.05BFY2026 $332.14MFY2026
Revenue growth, next FY -5.5%FY2026 +57.2%FY2026 +17.5%FY2026
Revenue growth, the year after -1.9% +16.9% +0.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHUCKGENISMWB
Held by institutions – 93.6% 45.9%
Institutions holding – 273 68
Change in shares held, QoQ – +7.7% -7.8%
Institutions buying – 179 36
Institutions selling – 70 18
Buyers to sellers – 2.56 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HUCKGENISMWB
HUCK 1.00 0.29 0.33
GENI 0.29 1.00 0.18
SMWB 0.33 0.18 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, HUCK, GENI and SMWB?

Genius Sports (GENI) is the largest by market capitalisation: Huckleberry.ai (HUCK) $136.13M, Genius Sports (GENI) $3.20B, Similarweb (SMWB) $783.53M.

Which company is growing faster?

Genius Sports (GENI) grew revenue fastest over the trailing twelve months: Huckleberry.ai (HUCK) -1.0%, Genius Sports (GENI) +41.5%, Similarweb (SMWB) +10.2%.

Which company is more profitable?

Similarweb (SMWB) has the highest net margin (Huckleberry.ai (HUCK) -13.4%, Genius Sports (GENI) -23.0%, Similarweb (SMWB) -7.4%).

Which stock has performed better?

Over the past year Similarweb (SMWB) returned the most: Huckleberry.ai (HUCK) -77.7%, Genius Sports (GENI) -47.4%, Similarweb (SMWB) -0.7%. Over five years, Similarweb (SMWB) compounded fastest (Huckleberry.ai (HUCK) -48.7%/yr, Genius Sports (GENI) -19.7%/yr, Similarweb (SMWB) -14.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Genius Sports (GENI) has been the steadiest (Huckleberry.ai (HUCK) 100.9%, Genius Sports (GENI) 74.9%, Similarweb (SMWB) 81.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HUCK, GENI and SMWB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Similarweb (SMWB) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.