HUCK vs GENI vs MSTR Stock Comparison

Huckleberry.ai, Genius Sports and Strategy Prices as of Oct 26, 2026 Peers: Industry group
HUCK Huckleberry.ai, Inc.
$3.11 -7.7% 1M -77.2% 1Y
Market cap
$142.60M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
1 win
GENI Genius Sports Ltd
$6.51 +1.4% 1M -45.9% 1Y
Market cap
$1.63B
P/E
–
Revenue (TTM)
$790.23M
Div. yield
–
Data Infrastructure Technology
5 wins
MSTR Strategy Inc
$139.82 -11.8% 1M -51.6% 1Y
Market cap
$49.33B
P/E
–
Revenue (TTM)
$498.35M
Div. yield
–
Analytics and BI Technology
2 wins

Head to Head

8 decided of 12

Genius Sports leads on 5 of the 12 questions below (Genius Sports 5, Strategy 2, Huckleberry.ai 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHUCKGENIMSTRLeader
Larger companyMarket capitalisation $142.60M $1.63B $49.33B MSTR
Cheaper on earningsLower P/E, profitable companies only -3.4x -9.0x -1.6x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 44.4x — — –
Faster revenue growthRevenue growth, trailing twelve months -1.0% +41.5% +7.8% GENI
More profitableNet margin, trailing twelve months -13.4% -23.0% -6,294.3% HUCK
Better return on capitalReturn on invested capital — — -73.9% –
Less leveragedLower net debt / EBITDA 67.5x -12.0x -0.1x GENI
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -77.2% -45.9% -51.6% GENI
Better 5-year returnAnnualised price return, 5 years -48.7%/yr -18.4%/yr +14.4%/yr MSTR
Less volatileAnnualised volatility, 1 year 101.1% 75.0% 81.3% GENI
Higher overall scoreMean of the five percentile scores vs peers 27/100 35/100 21/100 GENI

Percentile Scorecard

HUCKGENIMSTR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHUCKGENIMSTR
Valuation 37 #65 of 102 46 #67 of 124 9 #93 of 102
Growth 36 #63 of 98 31 #78 of 113 7 #91 of 98
Profitability 37 #60 of 95 46 #60 of 110 9 #87 of 95
Financial Health 6 #103 of 109 16 #109 of 129 80 #23 of 109
Shareholder Returns 18 #53 of 64 – 3 #62 of 64
Overall 27 35 21
  • HUCK ranked among 115 companies in Business Applications
  • GENI ranked among 137 companies in Infrastructure Software
  • MSTR ranked among 115 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHUCKGENIMSTRSPY
1 month -7.7%+1.4%-11.8% -0.8%
3 months -12.9%-10.6%+41.7% +3.5%
6 months -12.6%+47.3%-17.4% +7.0%
Year to date -63.1%-40.9%-8.0% +12.2%
1 year -77.2%-45.9%-51.6% +13.0%
3 years -61.2%+38.8%+243.7% +86.3%
3 years, per year -27.1%+11.6%+51.0% +23.1%
5 years -96.5%-63.7%+95.6% +68.6%
5 years, per year -48.7%-18.4%+14.4% +11.0%
10 years ——+713.9% +258.0%
10 years, per year ——+23.3% +13.6%

Risk

MeasureHUCKGENIMSTRSPY
Volatility, 1Y 101.1%75.0%81.3% 12.7%
Downside volatility, 1Y 107.6%75.7%74.6% 12.7%
Beta vs S&P 500, 1Y 2.181.703.14 1.00
Return / volatility, 1Y -0.76-0.61-0.64 1.02
Max drawdown, 5Y -97.8%-88.4%-84.1% -25.4%
From 52-week high -77.8%-45.8%-52.7% -1.8%
52-week high $14.01$12.02$295.63 $779.14
52-week low $2.00$3.92$82.31 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHUCKGENIMSTR
P/E now vs peer median -3.4xmedian 28.8x -9.1xmedian 38.1x -1.6xmedian 28.8x
P/S now vs peer median 0.4xmedian 2.8x 4.2xmedian 4.3x 98.7xmedian 2.8x
EV/EBITDA now vs peer median 149.4xmedian 17.7x -74.7xmedian 35.4x -1.5xmedian 17.7x
P/FCF now vs peer median -15.5xmedian 15.8x -66.2xmedian 27.1x -1,879xmedian 15.8x
P/B now vs peer median -0.7xmedian 3.2x 4.8xmedian 3.4x 1.6xmedian 3.2x
PEG now vs peer median -0.13median 0.85 -1.46median 1.27 0.00median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHUCKGENIMSTR
Revenue $315.21M $790.23M $498.35M
Gross profit $237.80M $216.86M $336.89M
Operating income -$30.85M -$148.94M -$36.36B
Net income -$42.15M -$181.64M -$30.41B
Free cash flow -$8.79M -$49.83M -$26.19M
R&D $74.68M $38.20M $93.13M
EPS (diluted) $-0.92 $-0.71 $-88.98
Cash & equivalents $25.10M $155.08M $1.71B
Total debt – $785.33M $6.71B
Shares (diluted) 46.00M 254.76M 352.53M
Enterprise value -$12.43M $785.76M $42.32B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHUCKGENIMSTR
P/E -3.4x -9.1x -1.6x
P/FCF -15.5x -66.2x -1,879x
P/Operating cash flow -228.0x -106.1x -2,450x
P/S 0.4x 4.2x 98.7x
P/B -0.7x 4.8x 1.6x
P/Tangible book -0.7x -46.8x -2.6x
EV/EBITDA 149.4x -74.7x -1.5x
EV/EBIT -8.0x -26.4x -1.5x
EV/Revenue 0.8x 5.0x 107.3x
EV/FCF -28.2x -78.9x -2,042x
EV/Operating cash flow -415.9x -126.4x -2,662x
PEG (3Y EPS CAGR) -0.13 -1.46 0.00

Growth

14 metrics
MetricHUCKGENIMSTR
Revenue growth (1Y) -1.0% 41.5% 7.8%
Revenue CAGR (3Y) -0.3% 29.0% -0.1%
Gross profit growth (1Y) 0.1% 64.8% 4.0%
Gross profit CAGR (3Y) -0.7% 71.2% -5.0%
Operating income growth (1Y) 31.3% -30.2% -645.8%
Operating income CAGR (3Y) 22.0% -11.0% -437.1%
Net income growth (1Y) 45.6% -133.3% -734.6%
Net income CAGR (3Y) 20.5% -1.8% -430.3%
EPS growth (1Y) 51.9% -93.2% -676.7%
EPS CAGR (3Y) 26.9% 6.3% -314.6%
Operating cash flow growth (1Y) -123.5% -158.3% 79.0%
Operating cash flow CAGR (3Y) 57.6% -9.0% -202.3%
Free cash flow growth (1Y) -17.9% -211.2% 74.1%
Free cash flow CAGR (3Y) 22.6% -20.2% -109.9%

Profitability

14 metrics
MetricHUCKGENIMSTR
Gross margin 75.4% 27.4% 67.6%
EBITDA margin 0.5% -6.7% -7,284%
Operating margin -9.8% -18.8% -7,295%
Pretax margin -12.8% -21.3% -7,280%
Net margin -13.4% -23.0% -6,294%
FCF margin -2.8% -6.3% -5.3%
Operating cash flow margin -0.2% -3.9% -4.0%
Return on equity – -0.1% -90.1%
Return on assets -22.7% -11.0% -56.9%
Return on invested capital – – -73.9%
Return on capital employed – -13.6% -68.7%
Asset turnover 1.7x 0.5x 0.0x
Cash conversion (OCF / net income) 0.0x 0.2x 0.0x
Stock comp / revenue 16.2% 11.8% 10.7%

Financial Health

11 metrics
MetricHUCKGENIMSTR
Debt / assets 78.4% 37.1% 12.8%
Debt / equity -0.7x 1.1x 0.2x
Net debt / EBITDA 67.5x -12.0x -0.1x
Debt / FCF -15.6x -15.8x -256.2x
Liabilities / assets 207.1% 67.7% 41.2%
Equity / assets -107.1% 32.3% 58.8%
Interest coverage – – –
Current ratio 0.3x 1.0x 5.4x
Quick ratio 0.2x 0.8x 5.2x
Cash ratio 0.1x 0.3x 4.9x
Altman Z-score -12.86 0.64 -1.27

Shareholder Returns

7 metrics
MetricHUCKGENIMSTR
Dividend yield – – –
Net buyback yield -0.7% – -53.9%
Shareholder yield -0.7% – -53.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHUCKGENIMSTR
Forward P/E 44.4xFY2026 – –
EPS, next fiscal year $0.07FY2026 $-0.31FY2026 $-18.79FY2026
EPS growth, the year after -28.6% – –
Revenue, next fiscal year $301.44MFY2026 $1.05BFY2026 $465.93MFY2026
Revenue growth, next FY -5.5%FY2026 +57.2%FY2026 -2.4%FY2026
Revenue growth, the year after -1.9% +16.9% +14.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHUCKGENIMSTR
Held by institutions – 93.6% 57.9%
Institutions holding – 273 867
Change in shares held, QoQ – +7.7% +12.5%
Institutions buying – 179 501
Institutions selling – 70 256
Buyers to sellers – 2.56 1.96

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HUCKGENIMSTR
HUCK 1.00 0.29 0.22
GENI 0.29 1.00 0.19
MSTR 0.22 0.19 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, HUCK, GENI and MSTR?

Strategy (MSTR) is the largest by market capitalisation: Huckleberry.ai (HUCK) $142.60M, Genius Sports (GENI) $1.63B, Strategy (MSTR) $49.33B.

Which company is growing faster?

Genius Sports (GENI) grew revenue fastest over the trailing twelve months: Huckleberry.ai (HUCK) -1.0%, Genius Sports (GENI) +41.5%, Strategy (MSTR) +7.8%.

Which company is more profitable?

Huckleberry.ai (HUCK) has the highest net margin (Huckleberry.ai (HUCK) -13.4%, Genius Sports (GENI) -23.0%, Strategy (MSTR) -6,294.3%).

Which stock has performed better?

Over the past year Genius Sports (GENI) returned the most: Huckleberry.ai (HUCK) -77.2%, Genius Sports (GENI) -45.9%, Strategy (MSTR) -51.6%. Over five years, Strategy (MSTR) compounded fastest (Huckleberry.ai (HUCK) -48.7%/yr, Genius Sports (GENI) -18.4%/yr, Strategy (MSTR) +14.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Genius Sports (GENI) has been the steadiest (Huckleberry.ai (HUCK) 101.1%, Genius Sports (GENI) 75.0%, Strategy (MSTR) 81.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HUCK, GENI and MSTR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Genius Sports (GENI) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.