HUCK vs DV vs AMPL Stock Comparison

Huckleberry.ai, DoubleVerify Holdings and Amplitude Prices as of Oct 26, 2026 Peers: Industry group
HUCK Huckleberry.ai, Inc.
$3.11 -7.7% 1M -77.2% 1Y
Market cap
$142.83M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
AMPL Amplitude, Inc.
$17.30 +30.1% 1M +70.6% 1Y
Market cap
$2.23B
P/E
–
Revenue (TTM)
$374.37M
Div. yield
–
Analytics and BI Technology
3 wins

Head to Head

8 decided of 12

DoubleVerify Holdings leads on 5 of the 12 questions below (DoubleVerify Holdings 5, Amplitude 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHUCKDVAMPLLeader
Larger companyMarket capitalisation $142.83M $2.09B $2.23B AMPL
Cheaper on earningsLower P/E, profitable companies only -3.4x 35.4x -22.4x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 44.4x 30.8x 247.1x DV
Faster revenue growthRevenue growth, trailing twelve months -1.0% +7.6% +18.3% AMPL
More profitableNet margin, trailing twelve months -13.4% 7.7% -26.6% DV
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA 67.5x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -77.2% +11.6% +70.6% AMPL
Better 5-year returnAnnualised price return, 5 years -48.7%/yr -18.3%/yr -24.5%/yr DV
Less volatileAnnualised volatility, 1 year 101.1% 44.2% 65.9% DV
Higher overall scoreMean of the five percentile scores vs peers 27/100 68/100 42/100 DV

Percentile Scorecard

HUCKDVAMPL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHUCKDVAMPL
Valuation 37 #65 of 102 59 #69 of 167 16 #86 of 102
Growth 36 #63 of 98 49 #79 of 153 61 #39 of 98
Profitability 37 #60 of 95 75 #39 of 153 30 #67 of 95
Financial Health 6 #103 of 109 90 #18 of 179 59 #45 of 109
Shareholder Returns 18 #53 of 64 68 #31 of 94 46 #35 of 64
Overall 27 68 42
  • HUCK ranked among 115 companies in Business Applications
  • DV ranked among 185 companies in Internet Platforms
  • AMPL ranked among 115 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHUCKDVAMPLSPY
1 month -7.7%+1.1%+30.1% -0.8%
3 months -12.9%+23.7%+99.5% +3.5%
6 months -12.6%+24.1%+146.1% +7.0%
Year to date -63.1%+18.4%+49.4% +12.2%
1 year -77.2%+11.6%+70.6% +13.0%
3 years -61.2%-49.2%+72.7% +86.3%
3 years, per year -27.1%-20.2%+20.0% +23.1%
5 years -96.5%-63.6%-75.5% +68.6%
5 years, per year -48.7%-18.3%-24.5% +11.0%

Risk

MeasureHUCKDVAMPLSPY
Volatility, 1Y 101.1%44.2%65.9% 12.7%
Downside volatility, 1Y 107.6%47.3%64.8% 12.7%
Beta vs S&P 500, 1Y 2.180.551.09 1.00
Return / volatility, 1Y -0.760.261.07 1.02
Max drawdown, 5Y -97.8%-79.7%-93.4% -25.4%
From 52-week high -77.8%-0.1%-0.7% -1.8%
52-week high $14.01$13.56$17.42 $779.14
52-week low $2.00$8.61$5.61 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHUCKDVAMPL
P/E now vs peer median -3.4xmedian 28.8x 35.4xmedian 17.5x -22.5xmedian 28.8x
P/S now vs peer median 0.4xmedian 2.8x 2.7xmedian 1.4x 11.5xmedian 2.8x
EV/EBITDA now vs peer median 149.4xmedian 17.7x 11.8xmedian 14.5x -44.9xmedian 17.7x
P/FCF now vs peer median -15.5xmedian 15.8x 13.1xmedian 12.1x 146.7xmedian 15.8x
P/B now vs peer median -0.7xmedian 3.2x 1.9xmedian 1.7x 31.7xmedian 3.2x
PEG now vs peer median -0.13median 0.85 5.55median 0.41 -5.79median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHUCKDVAMPL
Revenue $315.21M $768.82M $374.37M
Gross profit $237.80M $633.77M $271.11M
Operating income -$30.85M $97.55M -$104.03M
Net income -$42.15M $58.86M -$99.53M
Free cash flow -$8.79M $160.55M $29.44M
R&D $74.68M $178.30M $108.93M
EPS (diluted) $-0.92 $0.37 $-0.77
Cash & equivalents $25.10M $210.17M $73.78M
Shares (diluted) 46.00M 157.89M 129.38M
Enterprise value -$12.19M $1.24B $1.53B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHUCKDVAMPL
P/E -3.4x 35.4x -22.5x
P/FCF -15.5x 13.1x 146.7x
P/Operating cash flow -228.0x 10.3x 136.0x
P/S 0.4x 2.7x 11.5x
P/B -0.7x 1.9x 31.7x
P/Tangible book -0.7x 2.1x 35.8x
EV/EBITDA 149.4x 11.8x -44.9x
EV/EBIT -8.0x 19.4x -40.2x
EV/Revenue 0.8x 2.5x 11.2x
EV/FCF -28.2x 11.8x 141.9x
EV/Operating cash flow -415.9x 9.2x 131.5x
PEG (3Y EPS CAGR) -0.13 5.55 -5.79

Growth

14 metrics
MetricHUCKDVAMPL
Revenue growth (1Y) -1.0% 7.6% 18.3%
Revenue CAGR (3Y) -0.3% 15.3% 12.8%
Gross profit growth (1Y) 0.1% 8.1% 15.4%
Gross profit CAGR (3Y) -0.7% 15.6% 13.1%
Operating income growth (1Y) 31.3% 15.1% 2.6%
Operating income CAGR (3Y) 22.0% 10.2% 1.9%
Net income growth (1Y) 45.6% 11.6% -3.3%
Net income CAGR (3Y) 20.5% 3.3% 0.4%
EPS growth (1Y) 51.9% 17.9% -4.9%
EPS CAGR (3Y) 26.9% 6.4% 3.9%
Operating cash flow growth (1Y) -123.5% 14.0% 48.7%
Operating cash flow CAGR (3Y) 57.6% 26.7% 61.0%
Free cash flow growth (1Y) -17.9% 7.1% 50.1%
Free cash flow CAGR (3Y) 22.6% 34.2% 74.9%

Profitability

14 metrics
MetricHUCKDVAMPL
Gross margin 75.4% 82.4% 72.4%
EBITDA margin 0.5% 20.7% -24.8%
Operating margin -9.8% 12.7% -27.8%
Pretax margin -12.8% 12.2% -25.5%
Net margin -13.4% 7.7% -26.6%
FCF margin -2.8% 20.9% 7.9%
Operating cash flow margin -0.2% 26.6% 8.5%
Return on equity – 5.4% -56.3%
Return on assets -22.7% 4.6% -26.3%
Return on invested capital – – –
Return on capital employed – 8.2% -61.7%
Asset turnover 1.7x 0.6x 1.0x
Cash conversion (OCF / net income) 0.0x 3.5x -0.3x
Stock comp / revenue 16.2% 13.4% 25.1%

Financial Health

11 metrics
MetricHUCKDVAMPL
Debt / assets 78.4% – –
Debt / equity -0.7x – –
Net debt / EBITDA 67.5x – –
Debt / FCF -15.6x – –
Liabilities / assets 207.1% 16.5% 61.8%
Equity / assets -107.1% 83.5% 38.2%
Interest coverage – 55.5x –
Current ratio 0.3x 4.5x 1.0x
Quick ratio 0.2x 4.7x 0.8x
Cash ratio 0.1x 2.0x 0.7x
Altman Z-score -12.86 7.35 9.51

Shareholder Returns

7 metrics
MetricHUCKDVAMPL
Dividend yield – – –
Net buyback yield -0.7% 7.0% 2.6%
Shareholder yield -0.7% 7.0% 2.6%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHUCKDVAMPL
Forward P/E 44.4xFY2026 30.8xFY2026 247.1xFY2026
EPS, next fiscal year $0.07FY2026 $0.44FY2026 $0.07FY2026
EPS growth, next FY – +46.7%FY2026 +16.7%FY2026
EPS growth, the year after -28.6% +36.4% +157.1%
Revenue, next fiscal year $301.44MFY2026 $841.13MFY2026 $430.21MFY2026
Revenue growth, next FY -5.5%FY2026 +12.4%FY2026 +25.3%FY2026
Revenue growth, the year after -1.9% +0.8% +15.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHUCKDVAMPL
Held by institutions – 100.0% 62.1%
Institutions holding – 315 201
Change in shares held, QoQ – +1.2% -3.6%
Institutions buying – 167 115
Institutions selling – 114 62
Buyers to sellers – 1.46 1.85

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HUCKDVAMPL
HUCK 1.00 0.17 0.32
DV 0.17 1.00 0.48
AMPL 0.32 0.48 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HUCK, DV and AMPL?

Amplitude (AMPL) is the largest by market capitalisation: Huckleberry.ai (HUCK) $142.83M, DoubleVerify Holdings (DV) $2.09B, Amplitude (AMPL) $2.23B.

Which company is growing faster?

Amplitude (AMPL) grew revenue fastest over the trailing twelve months: Huckleberry.ai (HUCK) -1.0%, DoubleVerify Holdings (DV) +7.6%, Amplitude (AMPL) +18.3%.

Which company is more profitable?

DoubleVerify Holdings (DV) has the highest net margin (Huckleberry.ai (HUCK) -13.4%, DoubleVerify Holdings (DV) 7.7%, Amplitude (AMPL) -26.6%).

Which stock has performed better?

Over the past year Amplitude (AMPL) returned the most: Huckleberry.ai (HUCK) -77.2%, DoubleVerify Holdings (DV) +11.6%, Amplitude (AMPL) +70.6%. Over five years, DoubleVerify Holdings (DV) compounded fastest (Huckleberry.ai (HUCK) -48.7%/yr, DoubleVerify Holdings (DV) -18.3%/yr, Amplitude (AMPL) -24.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, DoubleVerify Holdings (DV) has been the steadiest (Huckleberry.ai (HUCK) 101.1%, DoubleVerify Holdings (DV) 44.2%, Amplitude (AMPL) 65.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HUCK, DV and AMPL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, DoubleVerify Holdings (DV) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.