HUCK vs CRM vs SMWB Stock Comparison

Huckleberry.ai, Salesforce and Similarweb Prices as of Oct 26, 2026 Peers: Industry group
HUCK Huckleberry.ai, Inc.
$3.11 -7.7% 1M -77.2% 1Y
Market cap
$136.13M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
CRM Salesforce, Inc.
$247.58 +5.8% 1M -2.8% 1Y
Market cap
$203.76B
P/E
21.0x
Revenue (TTM)
$43.94B
Div. yield
0.70%
CRM and Sales Software Technology
8 wins
SMWB Similarweb Ltd.
$8.93 +17.0% 1M +1.4% 1Y
Market cap
$776.57M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology
1 win

Head to Head

9 decided of 12

Salesforce leads on 8 of the 12 questions below (Salesforce 8, Similarweb 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHUCKCRMSMWBLeader
Larger companyMarket capitalisation $136.13M $203.76B $776.57M CRM
Cheaper on earningsLower P/E, profitable companies only -3.4x 21.0x -34.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 44.4x 14.0x 40.6x CRM
Faster revenue growthRevenue growth, trailing twelve months -1.0% +11.2% +10.2% CRM
More profitableNet margin, trailing twelve months -13.4% 22.0% -7.4% CRM
Better return on capitalReturn on invested capital — 9.0% — –
Less leveragedLower net debt / EBITDA 67.5x 1.9x — CRM
Higher dividend yieldTrailing dividend yield — 0.70% — –
Better 1-year returnPrice return, last 12 months -77.2% -2.8% +1.4% SMWB
Better 5-year returnAnnualised price return, 5 years -48.7%/yr -3.5%/yr -13.9%/yr CRM
Less volatileAnnualised volatility, 1 year 101.1% 46.8% 81.3% CRM
Higher overall scoreMean of the five percentile scores vs peers 47/100 84/100 61/100 CRM

Percentile Scorecard

HUCKCRMSMWB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHUCKCRMSMWB
Valuation 58 #18 of 41 83 #8 of 41 63 #16 of 41
Growth 57 #17 of 38 87 #6 of 38 70 #12 of 38
Profitability 60 #15 of 36 91 #4 of 36 66 #13 of 36
Financial Health 13 #42 of 48 57 #21 of 48 47 #26 of 48
Shareholder Returns 46 #8 of 14 100 #1 of 14 62 #6 of 14
Overall 47 84 61
  • HUCK ranked among 51 companies in Business Applications
  • CRM ranked among 51 companies in Business Applications
  • SMWB ranked among 51 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHUCKCRMSMWBSPY
1 month -7.7%+5.8%+17.0% -0.8%
3 months -12.9%+42.7%+30.7% +3.5%
6 months -12.6%+37.4%+232.0% +7.0%
Year to date -63.1%-6.5%+19.2% +12.2%
1 year -77.2%-2.8%+1.4% +13.0%
3 years -61.2%+26.0%+75.4% +86.3%
3 years, per year -27.1%+8.0%+20.6% +23.1%
5 years -96.5%-16.1%-52.8% +68.6%
5 years, per year -48.7%-3.5%-13.9% +11.0%
10 years —+230.3%— +258.0%
10 years, per year —+12.7%— +13.6%

Risk

MeasureHUCKCRMSMWBSPY
Volatility, 1Y 101.1%46.8%81.3% 12.7%
Downside volatility, 1Y 107.6%41.6%89.3% 12.7%
Beta vs S&P 500, 1Y 2.180.401.79 1.00
Return / volatility, 1Y -0.76-0.060.02 1.02
Max drawdown, 5Y -97.8%-59.2%-88.4% -25.4%
From 52-week high -77.8%-7.0%-3.7% -1.8%
52-week high $14.01$266.23$9.27 $779.14
52-week low $2.00$150.12$2.33 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHUCKCRMSMWB
P/E now vs peer median -3.4xmedian 20.8x 21.0xmedian 20.8x -34.8xmedian 20.8x
P/S now vs peer median 0.4xmedian 2.5x 4.6xmedian 2.5x 2.6xmedian 2.5x
EV/EBITDA now vs peer median 149.4xmedian 21.3x 15.5xmedian 21.3x -305.6xmedian 21.3x
P/FCF now vs peer median -15.5xmedian 25.2x 13.4xmedian 25.2x 50.3xmedian 25.2x
P/B now vs peer median -0.7xmedian 2.1x 5.3xmedian 2.1x 34.1xmedian 2.1x
PEG now vs peer median -0.13median 2.04 0.22median 2.04 -1.15median 2.04

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHUCKCRMSMWB
Revenue $315.21M $43.94B $295.61M
Gross profit $237.80M $33.96B $235.99M
Operating income -$30.85M $8.74B -$11.06M
Net income -$42.15M $9.66B -$21.78M
Free cash flow -$8.79M $15.15B $15.44M
R&D $74.68M $6.37B $73.83M
EPS (diluted) $-0.92 $11.77 $-0.26
Cash & equivalents $25.10M $8.31B $73.90M
Total debt – $39.29B –
Shares (diluted) 46.00M 821.00M 84.82M
Enterprise value -$18.89M $159.63B $499.53M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHUCKCRMSMWB
P/E -3.4x 21.0x -34.8x
P/FCF -15.5x 13.4x 50.3x
P/Operating cash flow -228.0x 12.9x 54.8x
P/S 0.4x 4.6x 2.6x
P/B -0.7x 5.3x 34.1x
P/Tangible book -0.7x 6.3x 34.1x
EV/EBITDA 149.4x 15.5x -305.6x
EV/EBIT -8.0x 26.5x -63.5x
EV/Revenue 0.8x 5.3x 2.4x
EV/FCF -28.2x 15.3x 45.5x
EV/Operating cash flow -415.9x 14.7x 49.6x
PEG (3Y EPS CAGR) -0.13 0.22 -1.15

Growth

14 metrics
MetricHUCKCRMSMWB
Revenue growth (1Y) -1.0% 11.2% 10.2%
Revenue CAGR (3Y) -0.3% 9.9% 12.5%
Gross profit growth (1Y) 0.1% 10.7% 12.1%
Gross profit CAGR (3Y) -0.7% 11.3% 14.6%
Operating income growth (1Y) 31.3% 9.4% 50.2%
Operating income CAGR (3Y) 22.0% 47.8% 42.5%
Net income growth (1Y) 45.6% 45.0% 25.1%
Net income CAGR (3Y) 20.5% 82.9% 27.5%
EPS growth (1Y) 51.9% 69.9% 28.7%
EPS CAGR (3Y) 26.9% 94.5% 30.2%
Operating cash flow growth (1Y) -123.5% 19.6% -30.9%
Operating cash flow CAGR (3Y) 57.6% 23.3% 33.8%
Free cash flow growth (1Y) -17.9% 21.3% -29.0%
Free cash flow CAGR (3Y) 22.6% 26.1% 33.7%

Profitability

14 metrics
MetricHUCKCRMSMWB
Gross margin 75.4% 77.3% 79.8%
EBITDA margin 0.5% 34.0% -0.8%
Operating margin -9.8% 19.9% -3.7%
Pretax margin -12.8% 28.2% -5.9%
Net margin -13.4% 22.0% -7.4%
FCF margin -2.8% 34.5% 5.2%
Operating cash flow margin -0.2% 35.8% 4.8%
Return on equity – 26.7% -108.3%
Return on assets -22.7% 8.9% -8.8%
Return on invested capital – 9.0% –
Return on capital employed – 10.7% -19.5%
Asset turnover 1.7x 0.4x 1.1x
Cash conversion (OCF / net income) 0.0x 1.6x -0.7x
Stock comp / revenue 16.2% 8.3% 6.2%

Financial Health

11 metrics
MetricHUCKCRMSMWB
Debt / assets 78.4% 35.8% –
Debt / equity -0.7x 1.0x –
Net debt / EBITDA 67.5x 1.9x –
Debt / FCF -15.6x 2.6x –
Liabilities / assets 207.1% 65.0% 91.9%
Equity / assets -107.1% 35.0% 8.1%
Interest coverage – 9.4x –
Current ratio 0.3x 0.8x 0.8x
Quick ratio 0.2x 0.7x 0.6x
Cash ratio 0.1x 0.4x 0.3x
Altman Z-score -12.86 2.68 0.47

Shareholder Returns

7 metrics
MetricHUCKCRMSMWB
Dividend yield – 0.7% –
Net buyback yield -0.7% 16.8% -0.3%
Shareholder yield -0.7% 17.5% -0.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHUCKCRMSMWB
Forward P/E 44.4xFY2026 14.0xFY2026 40.6xFY2026
EPS, next fiscal year $0.07FY2026 $17.65FY2026 $0.22FY2026
EPS growth, next FY – +41.0%FY2026 +266.7%FY2026
EPS growth, the year after -28.6% -5.3% +36.4%
Revenue, next fiscal year $301.44MFY2026 $43.89BFY2026 $332.14MFY2026
Revenue growth, next FY -5.5%FY2026 +5.7%FY2026 +17.5%FY2026
Revenue growth, the year after -1.9% +11.7% +0.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHUCKCRMSMWB
Held by institutions – 80.7% 45.9%
Institutions holding – 2,471 68
Change in shares held, QoQ – -4.8% -7.8%
Institutions buying – 1,003 36
Institutions selling – 1,270 18
Buyers to sellers – 0.79 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HUCKCRMSMWB
HUCK 1.00 0.27 0.33
CRM 0.27 1.00 0.27
SMWB 0.33 0.27 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, HUCK, CRM and SMWB?

Salesforce (CRM) is the largest by market capitalisation: Huckleberry.ai (HUCK) $136.13M, Salesforce (CRM) $203.76B, Similarweb (SMWB) $776.57M.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Huckleberry.ai (HUCK) -1.0%, Salesforce (CRM) +11.2%, Similarweb (SMWB) +10.2%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Huckleberry.ai (HUCK) -13.4%, Salesforce (CRM) 22.0%, Similarweb (SMWB) -7.4%).

Which stock has performed better?

Over the past year Similarweb (SMWB) returned the most: Huckleberry.ai (HUCK) -77.2%, Salesforce (CRM) -2.8%, Similarweb (SMWB) +1.4%. Over five years, Salesforce (CRM) compounded fastest (Huckleberry.ai (HUCK) -48.7%/yr, Salesforce (CRM) -3.5%/yr, Similarweb (SMWB) -13.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Salesforce (CRM) 0.70%. Huckleberry.ai (HUCK) and Similarweb (SMWB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Huckleberry.ai (HUCK) 101.1%, Salesforce (CRM) 46.8%, Similarweb (SMWB) 81.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HUCK, CRM and SMWB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.