HSY vs PEP vs JBSS Stock Comparison

Hershey, Pepsico and Sanfilippo John B & Son Prices as of Oct 29, 2026 Peers: Industry group
HSY Hershey Co
$160.26 -0.7% 1M -8.6% 1Y
Market cap
$32.24B
P/E
18.0x
Revenue (TTM)
$12.26B
Div. yield
3.57%
Snacks and Confectionery Consumer Staples
4 wins
PEP Pepsico Inc
$133.79 +4.0% 1M -8.5% 1Y
Market cap
$182.32B
P/E
16.7x
Revenue (TTM)
$98.24B
Div. yield
4.34%
Non-Alcoholic Beverages Consumer Staples
2 wins
JBSS Sanfilippo John B & Son Inc
$56.47 -16.1% 1M -5.1% 1Y
Market cap
$661.66M
P/E
11.7x
Revenue (TTM)
$1.17B
Div. yield
6.29%
Snacks and Confectionery Consumer Staples
6 wins

Head to Head

12 decided of 12

Sanfilippo John B & Son leads on 6 of the 12 questions below (Sanfilippo John B & Son 6, Hershey 4, Pepsico 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHSYPEPJBSSLeader
Larger companyMarket capitalisation $32.24B $182.32B $661.66M PEP
Cheaper on earningsLower P/E, profitable companies only 18.0x 16.7x 11.7x JBSS
Cheaper on forward earningsLower price / next fiscal year consensus EPS 18.0x 15.6x 11.1x JBSS
Faster revenue growthRevenue growth, trailing twelve months +6.7% +6.4% +3.1% HSY
More profitableNet margin, trailing twelve months 14.6% 11.1% 4.8% HSY
Better return on capitalReturn on invested capital 19.5% 16.1% 13.0% HSY
Less leveragedLower net debt / EBITDA 1.4x 2.2x 0.9x JBSS
Higher dividend yieldTrailing dividend yield 3.57% 4.34% 6.29% JBSS
Better 1-year returnPrice return, last 12 months -8.6% -8.5% -5.1% JBSS
Better 5-year returnAnnualised price return, 5 years -1.8%/yr -3.7%/yr -7.7%/yr HSY
Less volatileAnnualised volatility, 1 year 27.8% 21.2% 36.1% PEP
Higher overall scoreMean of the five percentile scores vs peers 66/100 64/100 72/100 JBSS

Percentile Scorecard

HSYPEPJBSS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHSYPEPJBSS
Valuation 43 #26 of 45 62 #15 of 38 86 #7 of 45
Growth 68 #14 of 42 53 #16 of 33 54 #20 of 42
Profitability 100 #1 of 40 87 #5 of 31 74 #11 of 40
Financial Health 61 #19 of 47 39 #23 of 37 67 #16 of 47
Shareholder Returns 60 #13 of 31 77 #6 of 23 77 #8 of 31
Overall 66 64 72
  • HSY ranked among 48 companies in Branded Foods
  • PEP ranked among 41 companies in Beverages
  • JBSS ranked among 48 companies in Branded Foods

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHSYPEPJBSSSPY
1 month -0.7%+4.0%-16.1% +0.7%
3 months -9.5%-4.6%-30.8% +3.7%
6 months -13.7%-15.6%-31.0% +7.1%
Year to date -11.9%-6.8%-20.0% +12.8%
1 year -8.6%-8.5%-5.1% +11.9%
3 years -13.8%-17.6%-45.4% +85.2%
3 years, per year -4.8%-6.2%-18.3% +22.8%
5 years -8.6%-17.2%-33.2% +67.6%
5 years, per year -1.8%-3.7%-7.7% +10.9%
10 years +56.5%+25.0%+16.6% +262.0%
10 years, per year +4.6%+2.3%+1.5% +13.7%

Risk

MeasureHSYPEPJBSSSPY
Volatility, 1Y 27.8%21.2%36.1% 12.7%
Downside volatility, 1Y 26.9%20.0%38.1% 12.6%
Beta vs S&P 500, 1Y -0.20-0.19-0.10 1.00
Return / volatility, 1Y -0.31-0.40-0.14 0.94
Max drawdown, 5Y -47.6%-36.9%-55.1% -25.4%
From 52-week high -32.2%-21.5%-37.7% -1.2%
52-week high $236.28$170.49$90.60 $779.14
52-week low $157.59$123.73$56.47 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHSYPEPJBSS
P/E now vs peer median 18.0xmedian 18.4x 16.7xmedian 26.8x 11.7xmedian 18.4x
P/S now vs peer median 2.6xmedian 0.7x 1.9xmedian 1.6x 0.6xmedian 0.7x
EV/EBITDA now vs peer median 11.9xmedian 12.0x 11.9xmedian 18.0x 7.0xmedian 12.0x
P/FCF now vs peer median 15.2xmedian 13.6x 17.4xmedian 18.4x 21.8xmedian 13.6x
P/B now vs peer median 6.6xmedian 1.6x 8.1xmedian 2.6x 1.8xmedian 1.6x
PEG now vs peer median -11.40median 0.55 1.68median 1.89 -2.34median 0.55

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHSYPEPJBSS
Revenue $12.26B $98.24B $1.17B
Gross profit $5.14B $53.22B $205.99M
Operating income $2.55B $15.05B $81.51M
Net income $1.79B $10.97B $56.38M
Free cash flow $2.12B $10.47B $30.41M
EPS (diluted) $7.00 $7.97 $4.76
Cash & equivalents $676.69M $10.68B $2.02M
Total debt $5.13B $208.67B $105.84M
Shares (diluted) 256.31M 1.37B 11.84M
Enterprise value $28.97B $140.28B $654.80M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHSYPEPJBSS
P/E 18.0x 16.7x 11.7x
P/FCF 15.2x 17.4x 21.8x
P/Operating cash flow 12.6x 12.5x 6.5x
P/S 2.6x 1.9x 0.6x
P/B 6.6x 8.1x 1.8x
P/Tangible book 13.1x 21.4x 1.8x
EV/EBITDA 11.9x 11.9x 7.0x
EV/EBIT 14.4x 14.8x 9.4x
EV/Revenue 3.0x 2.3x 0.7x
EV/FCF 17.3x 21.3x 25.2x
EV/Operating cash flow 14.3x 15.3x 7.5x
PEG (3Y EPS CAGR) -11.40 1.68 -2.34

Growth

14 metrics
MetricHSYPEPJBSS
Revenue growth (1Y) 6.7% 6.4% 3.1%
Revenue CAGR (3Y) 3.2% 2.4% 5.9%
Gross profit growth (1Y) 18.6% 6.8% -2.4%
Gross profit CAGR (3Y) 0.8% 2.5% -1.9%
Operating income growth (1Y) 31.5% 47.7% -13.9%
Operating income CAGR (3Y) -1.0% 10.6% -4.1%
Net income growth (1Y) 31.9% 50.8% -14.6%
Net income CAGR (3Y) -2.1% 9.4% -4.6%
EPS growth (1Y) 32.8% 51.4% -15.2%
EPS CAGR (3Y) -1.6% 10.0% -5.0%
Operating cash flow growth (1Y) 11.9% 23.9% 90.3%
Operating cash flow CAGR (3Y) 3.2% 6.3% -4.1%
Free cash flow growth (1Y) 15.3% 54.3% 405.8%
Free cash flow CAGR (3Y) 9.3% 14.7% -31.6%

Profitability

14 metrics
MetricHSYPEPJBSS
Gross margin 41.9% 54.2% 17.7%
EBITDA margin 25.2% 19.1% 9.4%
Operating margin 20.8% 15.3% 7.0%
Pretax margin 18.9% 14.0% 6.5%
Net margin 14.6% 11.1% 4.8%
FCF margin 17.3% 10.7% 2.6%
Operating cash flow margin 20.9% 14.8% 8.8%
Return on equity 38.0% 49.0% 15.0%
Return on assets 12.9% 9.8% 8.5%
Return on invested capital 19.5% 16.1% 13.0%
Return on capital employed 23.5% 19.4% 16.5%
Asset turnover 0.9x 0.9x 1.7x
Cash conversion (OCF / net income) 1.4x 1.3x 1.8x
Stock comp / revenue 0.6% 0.3% 0.3%

Financial Health

11 metrics
MetricHSYPEPJBSS
Debt / assets 36.9% 46.3% 15.7%
Debt / equity 1.1x 2.3x 0.3x
Net debt / EBITDA 1.4x 2.2x 0.9x
Debt / FCF 2.4x 5.0x 3.5x
Liabilities / assets 64.9% 79.9% 44.9%
Equity / assets 35.1% 20.1% 55.1%
Interest coverage – 13.6x 38.3x
Current ratio 1.2x 0.9x 2.0x
Quick ratio 0.6x 0.7x 0.5x
Cash ratio 0.2x 0.3x 0.0x
Altman Z-score 4.31 3.46 4.21

Shareholder Returns

7 metrics
MetricHSYPEPJBSS
Dividend yield 3.6% 4.3% 6.3%
Net buyback yield 1.3% 0.5% –
Shareholder yield 4.9% 4.8% 6.3%
Payout ratio (earnings) 63.0% – –
Payout ratio (FCF) 53.3% – –
Dividend growth (1Y) 4.3% – –
Dividend CAGR (3Y) 9.6% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHSYPEPJBSS
Forward P/E 18.0xFY2026 15.6xFY2026 11.1xFY2027
EPS, next fiscal year $8.92FY2026 $8.59FY2026 $5.07FY2027
EPS growth, next FY +41.4%FY2026 +5.5%FY2026 -3.6%FY2027
EPS growth, the year after +18.0% +3.0% +10.1%
Revenue, next fiscal year $12.55BFY2026 $96.43BFY2026 $1.16BFY2027
Revenue growth, next FY +7.4%FY2026 +2.7%FY2026 -1.8%FY2027
Revenue growth, the year after +6.1% +11.4% +12.3%
HSY estimates →PEP estimates →JBSS estimates →

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHSYPEPJBSS
Held by institutions 64.3% 79.1% 72.9%
Institutions holding 1,414 3,417 211
Change in shares held, QoQ +4.5% +5.8% +1.9%
Institutions buying 662 1,502 111
Institutions selling 507 1,516 58
Buyers to sellers 1.31 0.99 1.91
HSY holders →PEP holders →JBSS holders →

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HSYPEPJBSS
HSY 1.00 0.53 0.35
PEP 0.53 1.00 0.35
JBSS 0.35 0.35 1.00

Add a Peer

Largest companies in the same industry
HSY · Snacks and Confectionery
+MDLZMondelez International +KHCKraft Heinz +GISGeneral Mills +SJMJ M Smucker +TRTootsie Roll Industries +UTZUtz Brands +JJSFJ&J Snack Foods +BRIDBridgford Foods
Plot all 29 Snacks and Confectionery stocks → Plot all 52 Non-Alcoholic Beverages stocks →

Related Comparisons

HSY vs MDLZMondelez International HSY vs KHCKraft Heinz HSY vs GISGeneral Mills HSY vs SJMJ M Smucker

Frequently Asked Questions

Which is bigger, HSY, PEP and JBSS?

Pepsico (PEP) is the largest by market capitalisation: Hershey (HSY) $32.24B, Pepsico (PEP) $182.32B, Sanfilippo John B & Son (JBSS) $661.66M.

Which stock is cheaper, HSY, PEP and JBSS?

Sanfilippo John B & Son (JBSS) trades on the lowest price-to-earnings ratio (Hershey (HSY) 18.0x, Pepsico (PEP) 16.7x, Sanfilippo John B & Son (JBSS) 11.7x). On next year's consensus earnings, Sanfilippo John B & Son (JBSS) is cheapest (Hershey (HSY) 18.0x, Pepsico (PEP) 15.6x, Sanfilippo John B & Son (JBSS) 11.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Hershey (HSY) grew revenue fastest over the trailing twelve months: Hershey (HSY) +6.7%, Pepsico (PEP) +6.4%, Sanfilippo John B & Son (JBSS) +3.1%.

Which company is more profitable?

Hershey (HSY) has the highest net margin (Hershey (HSY) 14.6%, Pepsico (PEP) 11.1%, Sanfilippo John B & Son (JBSS) 4.8%). On return on invested capital, Hershey (HSY) leads (Hershey (HSY) 19.5%, Pepsico (PEP) 16.1%, Sanfilippo John B & Son (JBSS) 13.0%).

Which stock has performed better?

Over the past year Sanfilippo John B & Son (JBSS) returned the most: Hershey (HSY) -8.6%, Pepsico (PEP) -8.5%, Sanfilippo John B & Son (JBSS) -5.1%. Over five years, Hershey (HSY) compounded fastest (Hershey (HSY) -1.8%/yr, Pepsico (PEP) -3.7%/yr, Sanfilippo John B & Son (JBSS) -7.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Sanfilippo John B & Son (JBSS) has the highest dividend yield: Hershey (HSY) 3.57%, Pepsico (PEP) 4.34%, Sanfilippo John B & Son (JBSS) 6.29%.

Which stock is riskier?

By one-year price volatility, Pepsico (PEP) has been the steadiest (Hershey (HSY) 27.8%, Pepsico (PEP) 21.2%, Sanfilippo John B & Son (JBSS) 36.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HSY, PEP and JBSS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sanfilippo John B & Son (JBSS) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.