HSY vs KHC vs JBSS Stock Comparison

Hershey, Kraft Heinz and Sanfilippo John B & Son Prices as of Oct 23, 2026 Peers: Industry group
HSY Hershey Co
$169.63 +0.7% 1M -6.6% 1Y
Market cap
$34.01B
P/E
22.8x
Revenue (TTM)
$12.16B
Div. yield
0.03%
Snacks and Confectionery Consumer Staples
6 wins
KHC Kraft Heinz Co
$24.78 +4.1% 1M -2.5% 1Y
Market cap
$29.28B
P/E
–
Revenue (TTM)
$24.90B
Div. yield
–
Packaged Foods Consumer Staples
2 wins
JBSS Sanfilippo John B & Son Inc
$67.06 -0.9% 1M +9.4% 1Y
Market cap
$787.21M
P/E
12.7x
Revenue (TTM)
$1.18B
Div. yield
–
Snacks and Confectionery Consumer Staples
3 wins

Head to Head

11 decided of 12

Hershey leads on 6 of the 12 questions below (Hershey 6, Sanfilippo John B & Son 3, Kraft Heinz 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHSYKHCJBSSLeader
Larger companyMarket capitalisation $34.01B $29.28B $787.21M HSY
Cheaper on earningsLower P/E, profitable companies only 22.8x -8.6x 12.7x JBSS
Cheaper on forward earningsLower price / next fiscal year consensus EPS 19.0x 11.8x 13.2x KHC
Faster revenue growthRevenue growth, trailing twelve months +7.7% -1.6% +6.2% HSY
More profitableNet margin, trailing twelve months 12.2% -13.6% 5.3% HSY
Better return on capitalReturn on invested capital 16.5% -5.0% 14.4% HSY
Less leveragedLower net debt / EBITDA 1.8x -7.5x 0.7x KHC
Higher dividend yieldTrailing dividend yield 0.03% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -6.6% -2.5% +9.4% JBSS
Better 5-year returnAnnualised price return, 5 years -1.4%/yr -7.4%/yr -4.3%/yr HSY
Less volatileAnnualised volatility, 1 year 27.8% 27.8% 32.3% HSY
Higher overall scoreMean of the five percentile scores vs peers 64/100 52/100 71/100 JBSS

Percentile Scorecard

HSYKHCJBSS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHSYKHCJBSS
Valuation 41 #27 of 45 59 #19 of 45 84 #8 of 45
Growth 61 #17 of 42 46 #23 of 42 66 #15 of 42
Profitability 100 #1 of 40 41 #24 of 40 74 #11 of 40
Financial Health 59 #20 of 47 57 #21 of 47 70 #15 of 47
Shareholder Returns 62 #12 of 31 57 #14 of 31 62 #12 of 31
Overall 64 52 71
  • HSY ranked among 48 companies in Branded Foods
  • KHC ranked among 48 companies in Branded Foods
  • JBSS ranked among 48 companies in Branded Foods

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHSYKHCJBSSSPY
1 month +0.7%+4.1%-0.9% -1.0%
3 months -2.7%-3.5%-17.4% +2.9%
6 months -11.4%+12.9%-17.9% +6.4%
Year to date -6.8%+2.2%-5.0% +11.4%
1 year -6.6%-2.5%+9.4% +13.1%
3 years -10.9%-21.9%-31.8% +79.4%
3 years, per year -3.8%-7.9%-12.0% +21.5%
5 years -6.8%-31.9%-19.7% +67.7%
5 years, per year -1.4%-7.4%-4.3% +10.9%
10 years +77.9%-71.8%+34.1% +255.2%
10 years, per year +5.9%-11.9%+3.0% +13.5%

Risk

MeasureHSYKHCJBSSSPY
Volatility, 1Y 27.8%27.8%32.3% 12.7%
Downside volatility, 1Y 27.0%28.6%30.2% 12.7%
Beta vs S&P 500, 1Y -0.20-0.10-0.14 1.00
Return / volatility, 1Y -0.24-0.090.29 1.03
Max drawdown, 5Y -47.6%-52.1%-53.2% -25.4%
From 52-week high -28.2%-10.3%-26.0% -2.5%
52-week high $236.28$27.62$90.60 $779.14
52-week low $157.59$21.21$59.50 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHSYKHCJBSS
P/E now vs peer median 23.0xmedian 20.7x -8.7xmedian 20.7x 12.7xmedian 20.7x
P/S now vs peer median 2.8xmedian 0.7x 1.2xmedian 0.7x 0.7xmedian 0.7x
EV/EBITDA now vs peer median 14.5xmedian 12.4x -21.0xmedian 12.4x 7.4xmedian 12.4x
P/FCF now vs peer median 15.4xmedian 14.0x 7.7xmedian 14.0x 21.9xmedian 14.0x
P/B now vs peer median 7.5xmedian 1.5x 0.8xmedian 1.5x 2.1xmedian 1.5x
PEG now vs peer median -4.18median 0.42 0.19median 0.42 -14.48median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHSYKHCJBSS
Revenue $12.16B $24.90B $1.18B
Gross profit $4.67B $8.31B $211.18M
Operating income $2.16B -$3.18B $89.20M
Net income $1.49B -$3.40B $61.93M
Free cash flow $2.23B $3.82B $35.75M
EPS (diluted) $5.79 $-2.86 $5.26
Cash & equivalents $791.21M $2.42B $1.15M
Total debt $5.61B $82.54B $83.47M
Shares (diluted) 257.36M 1.19B 11.78M
Enterprise value $30.25B $15.70B $781.66M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHSYKHCJBSS
P/E 23.0x -8.7x 12.7x
P/FCF 15.4x 7.7x 21.9x
P/Operating cash flow 12.9x 6.4x 6.3x
P/S 2.8x 1.2x 0.7x
P/B 7.5x 0.8x 2.1x
P/Tangible book 16.0x 7.8x 2.1x
EV/EBITDA 14.5x -21.0x 7.4x
EV/EBIT 18.1x -14.4x 9.7x
EV/Revenue 3.2x 1.8x 0.7x
EV/FCF 17.6x 12.0x 24.2x
EV/Operating cash flow 14.7x 9.9x 7.0x
PEG (3Y EPS CAGR) -4.18 0.19 -14.48

Growth

14 metrics
MetricHSYKHCJBSS
Revenue growth (1Y) 7.7% -1.6% 6.2%
Revenue CAGR (3Y) 3.9% -2.8% 5.6%
Gross profit growth (1Y) 3.0% -4.3% 3.8%
Gross profit CAGR (3Y) -0.7% -1.1% -0.1%
Operating income growth (1Y) 2.3% 54.1% 5.3%
Operating income CAGR (3Y) -4.0% -39.1% -0.4%
Net income growth (1Y) -2.7% 35.5% 5.1%
Net income CAGR (3Y) -5.9% -45.4% -0.5%
EPS growth (1Y) -2.5% 35.6% 4.6%
EPS CAGR (3Y) -5.5% -46.1% -0.9%
Operating cash flow growth (1Y) 23.8% 5.0% 305.4%
Operating cash flow CAGR (3Y) 5.5% 12.3% -0.2%
Free cash flow growth (1Y) 34.8% 9.2% 277.3%
Free cash flow CAGR (3Y) 10.4% 18.8% -29.9%

Profitability

14 metrics
MetricHSYKHCJBSS
Gross margin 38.4% 33.4% 18.0%
EBITDA margin 22.1% -8.7% 10.0%
Operating margin 17.8% -12.8% 7.6%
Pretax margin 15.8% -14.7% 7.1%
Net margin 12.2% -13.6% 5.3%
FCF margin 18.3% 15.3% 3.0%
Operating cash flow margin 21.8% 18.6% 10.5%
Return on equity 32.0% -8.7% 16.1%
Return on assets 10.7% -4.4% 9.5%
Return on invested capital 16.5% -5.0% 14.4%
Return on capital employed 20.5% -4.6% 18.3%
Asset turnover 0.9x 0.3x 1.8x
Cash conversion (OCF / net income) 1.8x -1.4x 2.0x
Stock comp / revenue 0.6% 0.4% 0.2%

Financial Health

11 metrics
MetricHSYKHCJBSS
Debt / assets 40.2% 26.0% 12.7%
Debt / equity 1.2x 0.5x 0.2x
Net debt / EBITDA 1.8x -7.5x 0.7x
Debt / FCF 2.5x 5.0x 2.3x
Liabilities / assets 67.3% 50.6% 42.3%
Equity / assets 32.7% 49.4% 57.7%
Interest coverage – -4.7x 36.7x
Current ratio 1.2x 1.1x 2.1x
Quick ratio 0.5x 0.6x 0.5x
Cash ratio 0.2x 0.3x 0.0x
Altman Z-score 4.20 0.51 4.76

Shareholder Returns

7 metrics
MetricHSYKHCJBSS
Dividend yield 3.4% 6.5% 5.3%
Net buyback yield 1.2% 0.1% –
Shareholder yield 4.6% 6.6% 5.3%
Payout ratio (earnings) 75.0% – –
Payout ratio (FCF) 50.1% – –
Dividend growth (1Y) 3.1% – –
Dividend CAGR (3Y) 10.5% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHSYKHCJBSS
Forward P/E 19.0xFY2026 11.8xFY2026 13.2xFY2027
EPS, next fiscal year $8.94FY2026 $2.10FY2026 $5.07FY2027
EPS growth, next FY +41.7%FY2026 -19.2%FY2026 -3.6%FY2027
EPS growth, the year after +17.9% -7.1% +10.1%
Revenue, next fiscal year $12.55BFY2026 $23.67BFY2026 $1.16BFY2027
Revenue growth, next FY +7.4%FY2026 -5.1%FY2026 -1.8%FY2027
Revenue growth, the year after +6.1% -1.2% +12.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHSYKHCJBSS
Held by institutions 64.3% 90.1% 72.9%
Institutions holding 1,413 1,114 211
Change in shares held, QoQ +4.5% +7.1% +1.9%
Institutions buying 662 624 111
Institutions selling 506 312 58
Buyers to sellers 1.31 2.00 1.91

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HSYKHCJBSS
HSY 1.00 0.43 0.29
KHC 0.43 1.00 0.26
JBSS 0.29 0.26 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HSY, KHC and JBSS?

Hershey (HSY) is the largest by market capitalisation: Hershey (HSY) $34.01B, Kraft Heinz (KHC) $29.28B, Sanfilippo John B & Son (JBSS) $787.21M.

Which stock is cheaper, HSY, KHC and JBSS?

Sanfilippo John B & Son (JBSS) trades on the lowest price-to-earnings ratio (Hershey (HSY) 22.8x, Kraft Heinz (KHC) -8.6x, Sanfilippo John B & Son (JBSS) 12.7x). On next year's consensus earnings, Kraft Heinz (KHC) is cheapest (Hershey (HSY) 19.0x, Kraft Heinz (KHC) 11.8x, Sanfilippo John B & Son (JBSS) 13.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Hershey (HSY) grew revenue fastest over the trailing twelve months: Hershey (HSY) +7.7%, Kraft Heinz (KHC) -1.6%, Sanfilippo John B & Son (JBSS) +6.2%.

Which company is more profitable?

Hershey (HSY) has the highest net margin (Hershey (HSY) 12.2%, Kraft Heinz (KHC) -13.6%, Sanfilippo John B & Son (JBSS) 5.3%). On return on invested capital, Hershey (HSY) leads (Hershey (HSY) 16.5%, Kraft Heinz (KHC) -5.0%, Sanfilippo John B & Son (JBSS) 14.4%).

Which stock has performed better?

Over the past year Sanfilippo John B & Son (JBSS) returned the most: Hershey (HSY) -6.6%, Kraft Heinz (KHC) -2.5%, Sanfilippo John B & Son (JBSS) +9.4%. Over five years, Hershey (HSY) compounded fastest (Hershey (HSY) -1.4%/yr, Kraft Heinz (KHC) -7.4%/yr, Sanfilippo John B & Son (JBSS) -4.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Hershey (HSY) 0.03%, Kraft Heinz (KHC) 0.00%, Sanfilippo John B & Son (JBSS) 0.00%. Kraft Heinz (KHC) and Sanfilippo John B & Son (JBSS) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Hershey (HSY) has been the steadiest (Hershey (HSY) 27.8%, Kraft Heinz (KHC) 27.8%, Sanfilippo John B & Son (JBSS) 32.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HSY, KHC and JBSS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Hershey (HSY) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.