HSY vs JJSF vs JBSS Stock Comparison

Hershey, J&J Snack Foods and Sanfilippo John B & Son Prices as of Oct 28, 2026 Peers: Industry group
HSY Hershey Co
$163.85 -0.4% 1M -9.1% 1Y
Market cap
$33.13B
P/E
22.2x
Revenue (TTM)
$12.16B
Div. yield
3.49%
Snacks and Confectionery Consumer Staples
6 wins
JJSF J&J Snack Foods Corp
$83.37 +7.2% 1M -7.9% 1Y
Market cap
$1.55B
P/E
31.7x
Revenue (TTM)
$1.52B
Div. yield
3.84%
Snacks and Confectionery Consumer Staples
1 win
JBSS Sanfilippo John B & Son Inc
$66.34 -1.8% 1M +10.2% 1Y
Market cap
$777.30M
P/E
13.8x
Revenue (TTM)
$1.17B
Div. yield
5.35%
Snacks and Confectionery Consumer Staples
5 wins

Head to Head

12 decided of 12

Hershey leads on 6 of the 12 questions below (Hershey 6, Sanfilippo John B & Son 5, J&J Snack Foods 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHSYJJSFJBSSLeader
Larger companyMarket capitalisation $33.13B $1.55B $777.30M HSY
Cheaper on earningsLower P/E, profitable companies only 22.2x 31.7x 13.8x JBSS
Cheaper on forward earningsLower price / next fiscal year consensus EPS 18.4x 19.9x 13.1x JBSS
Faster revenue growthRevenue growth, trailing twelve months +7.7% -4.7% +3.1% HSY
More profitableNet margin, trailing twelve months 12.2% 3.2% 4.8% HSY
Better return on capitalReturn on invested capital 16.5% 5.3% 13.0% HSY
Less leveragedLower net debt / EBITDA 1.8x -0.2x 0.9x JJSF
Higher dividend yieldTrailing dividend yield 3.49% 3.84% 5.35% JBSS
Better 1-year returnPrice return, last 12 months -9.1% -7.9% +10.2% JBSS
Better 5-year returnAnnualised price return, 5 years -1.3%/yr -10.8%/yr -4.7%/yr HSY
Less volatileAnnualised volatility, 1 year 27.8% 35.4% 32.3% HSY
Higher overall scoreMean of the five percentile scores vs peers 66/100 69/100 69/100 JBSS

Percentile Scorecard

HSYJJSFJBSS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHSYJJSFJBSS
Valuation 43 #26 of 45 71 #14 of 45 86 #7 of 45
Growth 66 #15 of 42 42 #25 of 42 54 #20 of 42
Profitability 100 #1 of 40 64 #15 of 40 74 #11 of 40
Financial Health 59 #20 of 47 91 #5 of 47 70 #15 of 47
Shareholder Returns 63 #12 of 31 77 #8 of 31 60 #13 of 31
Overall 66 69 69
  • HSY ranked among 48 companies in Branded Foods
  • JJSF ranked among 48 companies in Branded Foods
  • JBSS ranked among 48 companies in Branded Foods

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHSYJJSFJBSSSPY
1 month -0.4%+7.2%-1.8% +0.9%
3 months -11.0%+5.3%-21.4% +5.9%
6 months -13.4%-4.2%-13.4% +8.5%
Year to date -10.0%-7.7%-6.0% +13.3%
1 year -9.1%-7.9%+10.2% +12.4%
3 years -11.0%-45.3%-34.8% +88.1%
3 years, per year -3.8%-18.2%-13.3% +23.5%
5 years -6.6%-43.5%-21.5% +68.2%
5 years, per year -1.3%-10.8%-4.7% +11.0%
10 years +60.0%-31.1%+37.0% +263.4%
10 years, per year +4.8%-3.7%+3.2% +13.8%

Risk

MeasureHSYJJSFJBSSSPY
Volatility, 1Y 27.8%35.4%32.3% 12.7%
Downside volatility, 1Y 27.1%39.3%30.2% 12.7%
Beta vs S&P 500, 1Y -0.21-0.30-0.14 1.00
Return / volatility, 1Y -0.33-0.220.32 0.98
Max drawdown, 5Y -47.6%-61.0%-53.2% -25.4%
From 52-week high -30.7%-15.3%-26.8% -0.9%
52-week high $236.28$98.44$90.60 $779.14
52-week low $157.59$69.90$59.50 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHSYJJSFJBSS
P/E now vs peer median 22.2xmedian 22.2x 31.7xmedian 22.2x 13.8xmedian 22.2x
P/S now vs peer median 2.7xmedian 0.7x 1.0xmedian 0.7x 0.7xmedian 0.7x
EV/EBITDA now vs peer median 14.1xmedian 12.2x 10.7xmedian 12.2x 8.0xmedian 12.2x
P/FCF now vs peer median 14.9xmedian 13.4x 16.9xmedian 13.4x 25.6xmedian 13.4x
P/B now vs peer median 7.3xmedian 1.6x 1.7xmedian 1.6x 2.1xmedian 1.6x
PEG now vs peer median -4.04median 0.56 -3.83median 0.56 -2.75median 0.56

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHSYJJSFJBSS
Revenue $12.16B $1.52B $1.17B
Gross profit $4.67B $476.55M $205.99M
Operating income $2.16B $60.18M $81.51M
Net income $1.49B $49.27M $56.38M
Free cash flow $2.23B $92.00M $30.41M
EPS (diluted) $5.79 $2.63 $4.76
Cash & equivalents $791.21M $63.10M $2.02M
Total debt $5.61B $28.00M $105.84M
Shares (diluted) 257.36M 18.75M 11.84M
Enterprise value $29.37B $1.26B $770.45M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHSYJJSFJBSS
P/E 22.2x 31.7x 13.8x
P/FCF 14.9x 16.9x 25.6x
P/Operating cash flow 12.5x 9.3x 7.6x
P/S 2.7x 1.0x 0.7x
P/B 7.3x 1.7x 2.1x
P/Tangible book 15.5x 2.0x 2.1x
EV/EBITDA 14.1x 10.7x 8.0x
EV/EBIT 17.5x 25.2x 10.8x
EV/Revenue 3.1x 1.0x 0.8x
EV/FCF 17.0x 16.5x 29.0x
EV/Operating cash flow 14.3x 9.1x 8.6x
PEG (3Y EPS CAGR) -4.04 -3.83 -2.75

Growth

14 metrics
MetricHSYJJSFJBSS
Revenue growth (1Y) 7.7% -4.7% 3.1%
Revenue CAGR (3Y) 3.9% 0.2% 5.9%
Gross profit growth (1Y) 3.0% 0.3% -2.4%
Gross profit CAGR (3Y) -0.7% 2.7% -1.9%
Operating income growth (1Y) 2.3% -46.6% -13.9%
Operating income CAGR (3Y) -4.0% -12.4% -4.1%
Net income growth (1Y) -2.7% -41.2% -14.6%
Net income CAGR (3Y) -5.9% -9.2% -4.6%
EPS growth (1Y) -2.5% -38.8% -15.2%
EPS CAGR (3Y) -5.5% -8.3% -5.0%
Operating cash flow growth (1Y) 23.8% 15.1% 90.3%
Operating cash flow CAGR (3Y) 5.5% 1.1% -4.1%
Free cash flow growth (1Y) 34.8% 38.2% 405.8%
Free cash flow CAGR (3Y) 10.4% 14.0% -31.6%

Profitability

14 metrics
MetricHSYJJSFJBSS
Gross margin 38.4% 31.3% 17.7%
EBITDA margin 22.1% 9.3% 9.4%
Operating margin 17.8% 3.9% 7.0%
Pretax margin 15.8% 4.0% 6.5%
Net margin 12.2% 3.2% 4.8%
FCF margin 18.3% 6.0% 2.6%
Operating cash flow margin 21.8% 10.9% 8.8%
Return on equity 32.0% 5.6% 15.0%
Return on assets 10.7% 3.7% 8.5%
Return on invested capital 16.5% 5.3% 13.0%
Return on capital employed 20.5% 5.3% 16.5%
Asset turnover 0.9x 1.1x 1.7x
Cash conversion (OCF / net income) 1.8x 3.4x 1.8x
Stock comp / revenue 0.6% 0.4% 0.3%

Financial Health

11 metrics
MetricHSYJJSFJBSS
Debt / assets 40.2% 2.1% 15.7%
Debt / equity 1.2x 0.0x 0.3x
Net debt / EBITDA 1.8x -0.2x 0.9x
Debt / FCF 2.5x 0.3x 3.5x
Liabilities / assets 67.3% 34.2% 44.9%
Equity / assets 32.7% 65.8% 55.1%
Interest coverage – 27.8x 38.3x
Current ratio 1.2x 2.3x 2.0x
Quick ratio 0.5x 1.4x 0.5x
Cash ratio 0.2x 0.3x 0.0x
Altman Z-score 4.13 4.37 4.44

Shareholder Returns

7 metrics
MetricHSYJJSFJBSS
Dividend yield 3.5% 3.8% 5.4%
Net buyback yield 1.2% 4.9% –
Shareholder yield 4.7% 8.7% 5.4%
Payout ratio (earnings) 75.0% – –
Payout ratio (FCF) 50.1% – –
Dividend growth (1Y) 3.1% – –
Dividend CAGR (3Y) 10.5% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHSYJJSFJBSS
Forward P/E 18.4xFY2026 19.9xFY2026 13.1xFY2027
EPS, next fiscal year $8.92FY2026 $4.18FY2026 $5.07FY2027
EPS growth, next FY +41.4%FY2026 -2.1%FY2026 -3.6%FY2027
EPS growth, the year after +18.0% +5.3% +10.1%
Revenue, next fiscal year $12.55BFY2026 $1.59BFY2026 $1.16BFY2027
Revenue growth, next FY +7.4%FY2026 +0.9%FY2026 -1.8%FY2027
Revenue growth, the year after +6.1% -6.2% +12.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHSYJJSFJBSS
Held by institutions 64.3% 79.7% 72.9%
Institutions holding 1,413 249 211
Change in shares held, QoQ +4.5% +0.1% +1.9%
Institutions buying 662 135 111
Institutions selling 506 80 58
Buyers to sellers 1.31 1.69 1.91

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HSYJJSFJBSS
HSY 1.00 0.27 0.29
JJSF 0.27 1.00 0.32
JBSS 0.29 0.32 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HSY, JJSF and JBSS?

Hershey (HSY) is the largest by market capitalisation: Hershey (HSY) $33.13B, J&J Snack Foods (JJSF) $1.55B, Sanfilippo John B & Son (JBSS) $777.30M.

Which stock is cheaper, HSY, JJSF and JBSS?

Sanfilippo John B & Son (JBSS) trades on the lowest price-to-earnings ratio (Hershey (HSY) 22.2x, J&J Snack Foods (JJSF) 31.7x, Sanfilippo John B & Son (JBSS) 13.8x). On next year's consensus earnings, Sanfilippo John B & Son (JBSS) is cheapest (Hershey (HSY) 18.4x, J&J Snack Foods (JJSF) 19.9x, Sanfilippo John B & Son (JBSS) 13.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Hershey (HSY) grew revenue fastest over the trailing twelve months: Hershey (HSY) +7.7%, J&J Snack Foods (JJSF) -4.7%, Sanfilippo John B & Son (JBSS) +3.1%.

Which company is more profitable?

Hershey (HSY) has the highest net margin (Hershey (HSY) 12.2%, J&J Snack Foods (JJSF) 3.2%, Sanfilippo John B & Son (JBSS) 4.8%). On return on invested capital, Hershey (HSY) leads (Hershey (HSY) 16.5%, J&J Snack Foods (JJSF) 5.3%, Sanfilippo John B & Son (JBSS) 13.0%).

Which stock has performed better?

Over the past year Sanfilippo John B & Son (JBSS) returned the most: Hershey (HSY) -9.1%, J&J Snack Foods (JJSF) -7.9%, Sanfilippo John B & Son (JBSS) +10.2%. Over five years, Hershey (HSY) compounded fastest (Hershey (HSY) -1.3%/yr, J&J Snack Foods (JJSF) -10.8%/yr, Sanfilippo John B & Son (JBSS) -4.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Sanfilippo John B & Son (JBSS) has the highest dividend yield: Hershey (HSY) 3.49%, J&J Snack Foods (JJSF) 3.84%, Sanfilippo John B & Son (JBSS) 5.35%.

Which stock is riskier?

By one-year price volatility, Hershey (HSY) has been the steadiest (Hershey (HSY) 27.8%, J&J Snack Foods (JJSF) 35.4%, Sanfilippo John B & Son (JBSS) 32.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HSY, JJSF and JBSS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Hershey (HSY) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.