HOLO vs ZBRA vs PL Stock Comparison

MicroCloud Hologram, Zebra Technologies and Planet Labs PBC Prices as of Oct 26, 2026 Peers: Industry group
ZBRA Zebra Technologies Corp
$384.15 +3.8% 1M +24.4% 1Y
Market cap
$18.23B
P/E
33.8x
Revenue (TTM)
$5.85B
Div. yield
–
Electronic Components Technology
5 wins
PL Planet Labs PBC
$13.77 -21.0% 1M +1.2% 1Y
Market cap
$5.29B
P/E
–
Revenue (TTM)
$378.28M
Div. yield
–
Computer Vision Technology
2 wins

Head to Head

7 decided of 12

Zebra Technologies leads on 5 of the 12 questions below (Zebra Technologies 5, Planet Labs PBC 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHOLOZBRAPLLeader
Larger companyMarket capitalisation $16.21M $18.23B $5.29B ZBRA
Cheaper on earningsLower P/E, profitable companies only — 33.8x -14.7x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 17.0x — –
Faster revenue growthRevenue growth, trailing twelve months — +12.7% +44.1% PL
More profitableNet margin, trailing twelve months — 9.2% -95.1% ZBRA
Better return on capitalReturn on invested capital — 10.6% — –
Less leveragedLower net debt / EBITDA — 2.4x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -74.0% +24.4% +1.2% ZBRA
Better 5-year returnAnnualised price return, 5 years -89.2%/yr -5.8%/yr +6.7%/yr PL
Less volatileAnnualised volatility, 1 year 67.2% 47.3% 91.7% ZBRA
Higher overall scoreMean of the five percentile scores vs peers — 61/100 36/100 ZBRA

Percentile Scorecard

HOLOZBRAPL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHOLOZBRAPL
Valuation – 63 #42 of 111 35 #81 of 124
Growth – 48 #57 of 108 46 #62 of 113
Profitability – 85 #17 of 104 38 #69 of 110
Financial Health 99 #2 of 129 18 #95 of 115 45 #71 of 129
Shareholder Returns – 93 #7 of 81 15 #57 of 67
Overall – 61 36
  • HOLO ranked among 137 companies in Infrastructure Software
  • ZBRA ranked among 121 companies in Computer Hardware
  • PL ranked among 137 companies in Infrastructure Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHOLOZBRAPLSPY
1 month -30.5%+3.8%-21.0% -0.8%
3 months -29.7%+45.2%-34.4% +3.5%
6 months -32.9%+73.8%-61.2% +7.0%
Year to date -56.1%+58.2%-30.2% +12.2%
1 year -74.0%+24.4%+1.2% +13.0%
3 years -100.0%+85.4%+565.2% +86.3%
3 years, per year -93.7%+22.9%+88.2% +23.1%
5 years -100.0%-25.8%+38.0% +68.6%
5 years, per year -89.2%-5.8%+6.7% +11.0%
10 years —+472.1%— +258.0%
10 years, per year —+19.1%— +13.6%

Risk

MeasureHOLOZBRAPLSPY
Volatility, 1Y 67.2%47.3%91.7% 12.7%
Downside volatility, 1Y 74.3%42.0%82.3% 12.7%
Beta vs S&P 500, 1Y 2.431.692.64 1.00
Return / volatility, 1Y -1.100.520.01 1.02
Max drawdown, 5Y -100.0%-67.8%-85.7% -25.4%
From 52-week high -74.6%-1.8%-73.2% -1.8%
52-week high $4.57$391.00$51.40 $779.14
52-week low $1.16$199.30$11.16 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHOLOZBRAPL
P/E now vs peer median —median 38.1x 34.0xmedian 32.0x -13.8xmedian 38.1x
P/S now vs peer median —median 4.3x 3.1xmedian 2.8x 13.2xmedian 4.3x
EV/EBITDA now vs peer median —median 35.4x 19.4xmedian 19.4x -68.3xmedian 35.4x
P/FCF now vs peer median —median 27.1x 20.1xmedian 29.0x 203.0xmedian 27.1x
P/B now vs peer median 0.0xmedian 3.4x 5.3xmedian 2.9x 8.9xmedian 3.4x
PEG now vs peer median —median 1.27 -9.00median 1.13 0.62median 1.27

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHOLOZBRAPL
Revenue – $5.85B $378.28M
Gross profit – $2.90B $209.65M
Operating income – $858.00M -$102.74M
Net income – $539.00M -$359.87M
Free cash flow – $904.00M $24.67M
R&D – $622.00M $128.10M
EPS (diluted) – $11.20 $-1.00
Cash & equivalents $110.42M $157.00M $415.13M
Total debt $1.87M $2.77B –
Shares (diluted) 13.18M 48.13M 359.59M
Enterprise value -$2.17B $16.79B $2.38B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHOLOZBRAPL
P/E – 34.0x -13.8x
P/FCF – 20.1x 203.0x
P/Operating cash flow – 18.6x 42.6x
P/S – 3.1x 13.2x
P/B 0.0x 5.3x 8.9x
P/Tangible book 0.0x 6.7x 9.3x
EV/EBITDA – 19.4x -68.3x
EV/EBIT – 24.2x -40.3x
EV/Revenue – 3.6x 11.0x
EV/FCF – 23.0x 167.9x
EV/Operating cash flow – 21.2x 35.2x
PEG (3Y EPS CAGR) – -9.00 0.62

Growth

14 metrics
MetricHOLOZBRAPL
Revenue growth (1Y) – 12.7% 44.1%
Revenue CAGR (3Y) – 2.1% 21.8%
Gross profit growth (1Y) – 14.9% 35.6%
Gross profit CAGR (3Y) – 4.2% 24.6%
Operating income growth (1Y) – 8.1% -24.2%
Operating income CAGR (3Y) – -0.9% 16.0%
Net income growth (1Y) – -1.6% -297.8%
Net income CAGR (3Y) – -6.1% -33.7%
EPS growth (1Y) – 4.8% -236.5%
EPS CAGR (3Y) – -3.8% -22.3%
Operating cash flow growth (1Y) – 5.8% 41.9%
Operating cash flow CAGR (3Y) – 63.5% 55.8%
Free cash flow growth (1Y) – 6.0% -30.0%
Free cash flow CAGR (3Y) – 83.6% 31.4%

Profitability

14 metrics
MetricHOLOZBRAPL
Gross margin – 49.6% 55.4%
EBITDA margin – 18.3% -16.0%
Operating margin – 14.7% -27.2%
Pretax margin – 12.1% -93.8%
Net margin – 9.2% -95.1%
FCF margin – 15.5% 6.5%
Operating cash flow margin – 16.7% 31.1%
Return on equity – 15.6% -71.4%
Return on assets – 6.4% -26.8%
Return on invested capital – 10.6% –
Return on capital employed – 19.1% -10.4%
Asset turnover – 0.7x 0.3x
Cash conversion (OCF / net income) – 1.8x -0.3x
Stock comp / revenue – 3.0% 16.5%

Financial Health

11 metrics
MetricHOLOZBRAPL
Debt / assets 0.0% 32.0% –
Debt / equity 0.0x 0.8x –
Net debt / EBITDA – 2.4x –
Debt / FCF – 3.1x –
Liabilities / assets 2.9% 60.2% 60.6%
Equity / assets 97.1% 39.8% 39.4%
Interest coverage – – -18.7x
Current ratio 34.6x 0.5x 2.8x
Quick ratio 107.3x 0.3x 2.6x
Cash ratio 107.0x 0.0x 2.5x
Altman Z-score – 3.75 2.47

Shareholder Returns

7 metrics
MetricHOLOZBRAPL
Dividend yield – – –
Net buyback yield – 5.0% -5.3%
Shareholder yield – 5.0% -5.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHOLOZBRAPL
Forward P/E – 17.0xFY2026 –
EPS, next fiscal year – $22.59FY2026 $-0.05FY2026
EPS growth, next FY – +42.6%FY2026 –
EPS growth, the year after – -4.5% –
Revenue, next fiscal year – $6.35BFY2026 $413.71MFY2026
Revenue growth, next FY – +17.7%FY2026 +34.4%FY2026
Revenue growth, the year after – +1.2% +41.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHOLOZBRAPL
Held by institutions 3.0% 100.0% 74.2%
Institutions holding 16 644 480
Change in shares held, QoQ +135.7% +4.5% +6.1%
Institutions buying 11 309 270
Institutions selling 0 242 161
Buyers to sellers – 1.28 1.68

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HOLOZBRAPL
HOLO 1.00 0.28 0.32
ZBRA 0.28 1.00 0.13
PL 0.32 0.13 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HOLO, ZBRA and PL?

Zebra Technologies (ZBRA) is the largest by market capitalisation: MicroCloud Hologram (HOLO) $16.21M, Zebra Technologies (ZBRA) $18.23B, Planet Labs PBC (PL) $5.29B.

Which company is growing faster?

Planet Labs PBC (PL) grew revenue fastest over the trailing twelve months: Zebra Technologies (ZBRA) +12.7%, Planet Labs PBC (PL) +44.1%.

Which company is more profitable?

Zebra Technologies (ZBRA) has the highest net margin (Zebra Technologies (ZBRA) 9.2%, Planet Labs PBC (PL) -95.1%).

Which stock has performed better?

Over the past year Zebra Technologies (ZBRA) returned the most: MicroCloud Hologram (HOLO) -74.0%, Zebra Technologies (ZBRA) +24.4%, Planet Labs PBC (PL) +1.2%. Over five years, Planet Labs PBC (PL) compounded fastest (MicroCloud Hologram (HOLO) -89.2%/yr, Zebra Technologies (ZBRA) -5.8%/yr, Planet Labs PBC (PL) +6.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Zebra Technologies (ZBRA) has been the steadiest (MicroCloud Hologram (HOLO) 67.2%, Zebra Technologies (ZBRA) 47.3%, Planet Labs PBC (PL) 91.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HOLO, ZBRA and PL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Zebra Technologies (ZBRA) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.