HIMS vs LIFE Stock Comparison

Hims & Hers Health and Ethos Technologies Prices as of Oct 23, 2026 Peers: Industry group

Head to Head

4 decided of 12

Hims & Hers Health leads on 3 of the 12 questions below (Hims & Hers Health 3, Ethos Technologies 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHIMSLIFELeader
Larger companyMarket capitalisation $6.39B $2.68B HIMS
Cheaper on earningsLower P/E, profitable companies only -45.0x -22.0x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — — –
Faster revenue growthRevenue growth, trailing twelve months +28.0% — –
More profitableNet margin, trailing twelve months -5.5% -21.5% HIMS
Better return on capitalReturn on invested capital — — –
Less leveragedLower net debt / EBITDA — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -42.9% — –
Better 5-year returnAnnualised price return, 5 years +29.6%/yr — –
Less volatileAnnualised volatility, 1 year 86.7% 88.9% HIMS
Higher overall scoreMean of the five percentile scores vs peers 40/100 47/100 LIFE

Percentile Scorecard

HIMSLIFE

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHIMSLIFE
Valuation 33 #63 of 93 30 #65 of 93
Growth 41 #52 of 88 –
Profitability 40 #53 of 87 35 #57 of 87
Financial Health 20 #80 of 100 76 #25 of 100
Shareholder Returns 67 #19 of 56 47 #30 of 56
Overall 40 47
  • HIMS ranked among 103 companies in Healthcare Providers
  • LIFE ranked among 103 companies in Healthcare Providers

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHIMSLIFESPY
1 month -2.5%+27.1% -1.0%
3 months -1.4%+133.0% +2.9%
6 months -9.4%+157.0% +6.4%
Year to date -14.7%— +11.4%
1 year -42.9%— +13.1%
3 years +342.3%— +79.4%
3 years, per year +64.2%— +21.5%
5 years +264.8%— +67.7%
5 years, per year +29.6%— +10.9%

Risk

MeasureHIMSLIFESPY
Volatility, 1Y 86.7%88.9% 12.7%
Downside volatility, 1Y 79.0%82.6% 12.7%
Beta vs S&P 500, 1Y 2.761.86 1.00
Return / volatility, 1Y -0.49— 1.03
Max drawdown, 5Y -78.9%-50.1% -25.4%
From 52-week high -43.2%-2.5% -2.5%
52-week high $48.78$44.22 $779.14
52-week low $14.52$9.85 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHIMSLIFE
P/E now vs peer median -45.2xmedian 25.3x -22.5xmedian 25.3x
P/S now vs peer median 2.5xmedian 1.6x 4.9xmedian 1.6x
EV/EBITDA now vs peer median -93.3xmedian 14.6x -24.5xmedian 14.6x
P/FCF now vs peer median 77.8xmedian 22.7x 30.7xmedian 22.7x
P/B now vs peer median 19.9xmedian 3.3x 5.8xmedian 3.3x
PEG now vs peer median 1.14median 0.66 —median 0.66

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHIMSLIFE
Revenue $2.58B $566.40M
Gross profit $1.76B $556.15M
Operating income -$154.52M -$113.81M
Net income -$142.00M -$116.14M
Free cash flow $83.03M $89.65M
R&D $183.38M –
EPS (diluted) $-0.61 $-1.86
Cash & equivalents $609.81M $112.16M
Shares (diluted) 231.75M 65.65M
Enterprise value $3.59B $2.14B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHIMSLIFE
P/E -45.2x -22.5x
P/FCF 77.8x 30.7x
P/Operating cash flow 24.5x 30.2x
P/S 2.5x 4.9x
P/B 19.9x 5.8x
P/Tangible book -65.4x 5.8x
EV/EBITDA -93.3x -24.5x
EV/EBIT -36.4x -22.7x
EV/Revenue 2.2x 4.6x
EV/FCF 67.7x 28.8x
EV/Operating cash flow 21.3x 28.4x
PEG (3Y EPS CAGR) 1.14 –

Growth

14 metrics
MetricHIMSLIFE
Revenue growth (1Y) 28.0% –
Revenue CAGR (3Y) 53.7% –
Gross profit growth (1Y) 15.0% –
Gross profit CAGR (3Y) 45.7% –
Operating income growth (1Y) -223.0% –
Operating income CAGR (3Y) -43.7% –
Net income growth (1Y) -173.3% –
Net income CAGR (3Y) -44.6% –
EPS growth (1Y) -181.3% –
EPS CAGR (3Y) -39.6% –
Operating cash flow growth (1Y) 0.7% –
Operating cash flow CAGR (3Y) 117.6% –
Free cash flow growth (1Y) -37.3% –
Free cash flow CAGR (3Y) 67.0% –

Profitability

14 metrics
MetricHIMSLIFE
Gross margin 68.4% 98.2%
EBITDA margin -2.3% -18.6%
Operating margin -6.0% -20.1%
Pretax margin -6.3% -19.5%
Net margin -5.5% -21.5%
FCF margin 3.2% 15.8%
Operating cash flow margin 10.2% 16.0%
Return on equity -36.9% -25.3%
Return on assets -4.8% -17.7%
Return on invested capital – –
Return on capital employed -10.5% -24.8%
Asset turnover 0.9x 0.9x
Cash conversion (OCF / net income) -1.9x -0.8x
Stock comp / revenue 6.0% 38.6%

Financial Health

11 metrics
MetricHIMSLIFE
Debt / assets – –
Debt / equity – –
Net debt / EBITDA – –
Debt / FCF – –
Liabilities / assets 91.1% 31.6%
Equity / assets 8.9% 68.4%
Interest coverage – –
Current ratio 0.9x 1.5x
Quick ratio 0.8x 1.1x
Cash ratio 0.6x 0.8x
Altman Z-score 1.60 7.45

Shareholder Returns

7 metrics
MetricHIMSLIFE
Dividend yield – –
Net buyback yield 1.0% -0.1%
Shareholder yield 1.0% -0.1%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHIMSLIFE
EPS, next fiscal year $-0.62FY2026 $-2.23FY2026
EPS growth, next FY -221.6%FY2026 -282.8%FY2026
Revenue, next fiscal year $3.34BFY2026 $773.30MFY2026
Revenue growth, next FY +42.0%FY2026 +99.5%FY2026
Revenue growth, the year after +28.1% +29.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHIMSLIFE
Held by institutions 66.8% 27.7%
Institutions holding 508 72
Change in shares held, QoQ +4.5% -3.8%
Institutions buying 324 37
Institutions selling 129 20
Buyers to sellers 2.51 1.85

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HIMSLIFE
HIMS 1.00 0.20
LIFE 0.20 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, HIMS and LIFE?

Hims & Hers Health (HIMS) is the largest by market capitalisation: Hims & Hers Health (HIMS) $6.39B, Ethos Technologies (LIFE) $2.68B.

Which company is more profitable?

Hims & Hers Health (HIMS) has the highest net margin (Hims & Hers Health (HIMS) -5.5%, Ethos Technologies (LIFE) -21.5%).

Which stock is riskier?

By one-year price volatility, Hims & Hers Health (HIMS) has been the steadiest (Hims & Hers Health (HIMS) 86.7%, Ethos Technologies (LIFE) 88.9%). Volatility measures how widely the price swings, not the risk of the business.

Do HIMS and LIFE move together?

Their daily returns over the past year have a correlation of 0.20, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, HIMS and LIFE?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Hims & Hers Health (HIMS) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.