HELE vs NWL vs COOK Stock Comparison

Helen Of Troy, Newell Brands and Traeger Prices as of Oct 28, 2026 Peers: Industry group
HELE Helen Of Troy Ltd
$29.31 +0.5% 1M +45.5% 1Y
Market cap
$682.85M
P/E
–
Revenue (TTM)
$1.83B
Div. yield
–
Home Appliances Consumer Discretionary
3 wins
NWL Newell Brands Inc.
$5.21 -4.2% 1M +4.2% 1Y
Market cap
$2.22B
P/E
–
Revenue (TTM)
$7.25B
Div. yield
5.37%
Home Appliances Consumer Discretionary
6 wins
COOK Traeger, Inc.
$48.44 +7.0% 1M -2.1% 1Y
Market cap
$135.54M
P/E
–
Revenue (TTM)
$484.98M
Div. yield
–
Home Appliances Consumer Discretionary
1 win

Head to Head

10 decided of 12

Newell Brands leads on 6 of the 12 questions below (Newell Brands 6, Helen Of Troy 3, Traeger 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHELENWLCOOKLeader
Larger companyMarket capitalisation $682.85M $2.22B $135.54M NWL
Cheaper on earningsLower P/E, profitable companies only -6.9x -10.0x -1.2x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.8x 7.2x — NWL
Faster revenue growthRevenue growth, trailing twelve months +0.3% -2.0% -16.3% HELE
More profitableNet margin, trailing twelve months -5.4% -3.0% -23.2% NWL
Better return on capitalReturn on invested capital 1.6% 2.2% -16.6% NWL
Less leveragedLower net debt / EBITDA 8.3x 10.0x -6.9x COOK
Higher dividend yieldTrailing dividend yield — 5.37% — –
Better 1-year returnPrice return, last 12 months +45.5% +4.2% -2.1% HELE
Better 5-year returnAnnualised price return, 5 years -33.5%/yr -25.6%/yr -44.8%/yr NWL
Less volatileAnnualised volatility, 1 year 54.0% 61.9% 92.6% HELE
Higher overall scoreMean of the five percentile scores vs peers 42/100 48/100 40/100 NWL

Percentile Scorecard

HELENWLCOOK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHELENWLCOOK
Valuation 78 #10 of 41 55 #19 of 41 73 #12 of 41
Growth 40 #25 of 41 48 #22 of 41 33 #28 of 41
Profitability 47 #21 of 39 34 #26 of 39 21 #31 of 39
Financial Health 29 #31 of 43 10 #39 of 43 36 #28 of 43
Shareholder Returns 19 #23 of 28 93 #3 of 28 –
Overall 42 48 40
  • HELE ranked among 44 companies in Household Durables
  • NWL ranked among 44 companies in Household Durables
  • COOK ranked among 44 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHELENWLCOOKSPY
1 month +0.5%-4.2%+7.0% +0.9%
3 months +4.1%+0.4%-19.0% +5.9%
6 months +23.0%+32.2%+20.9% +8.5%
Year to date +37.9%+40.1%-10.3% +13.3%
1 year +45.5%+4.2%-2.1% +12.4%
3 years -69.7%-21.8%-63.7% +88.1%
3 years, per year -32.8%-7.9%-28.7% +23.5%
5 years -87.0%-77.2%-94.9% +68.2%
5 years, per year -33.5%-25.6%-44.8% +11.0%
10 years -63.2%-89.5%— +263.4%
10 years, per year -9.5%-20.1%— +13.8%

Risk

MeasureHELENWLCOOKSPY
Volatility, 1Y 54.0%61.9%92.6% 12.7%
Downside volatility, 1Y 48.3%66.5%93.1% 12.7%
Beta vs S&P 500, 1Y 0.971.261.43 1.00
Return / volatility, 1Y 0.840.07-0.02 0.98
Max drawdown, 5Y -94.5%-88.1%-97.8% -25.4%
From 52-week high -3.0%-18.1%-40.9% -0.9%
52-week high $30.22$6.36$82.00 $779.14
52-week low $13.88$3.11$24.42 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHELENWLCOOK
P/E now vs peer median -6.9xmedian 15.7x -10.0xmedian 15.7x -1.2xmedian 15.7x
P/S now vs peer median 0.4xmedian 0.7x 0.3xmedian 0.7x 0.3xmedian 0.7x
EV/EBITDA now vs peer median 17.0xmedian 9.6x 14.7xmedian 9.6x -9.7xmedian 9.6x
P/FCF now vs peer median 4.6xmedian 11.7x 18.8xmedian 11.7x 2.2xmedian 11.7x
P/B now vs peer median 0.8xmedian 1.1x 0.9xmedian 1.1x 0.8xmedian 1.1x
PEG now vs peer median 0.17median 0.62 -0.83median 0.62 -0.04median 0.62

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHELENWLCOOK
Revenue $1.83B $7.25B $484.98M
Gross profit $864.98M $2.57B $193.32M
Operating income $23.94M $164.00M -$97.77M
Net income -$99.23M -$221.00M -$112.65M
Free cash flow $147.21M $118.00M $61.56M
EPS (diluted) $-4.11 $-0.51 $-40.99
Cash & equivalents $22.58M $209.00M $59.69M
Total debt $3.17B $5.01B $1.60B
Shares (diluted) 24.15M 430.20M 2.75M
Enterprise value $592.56M $1.38B $16.68M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHELENWLCOOK
P/E -6.9x -10.0x -1.2x
P/FCF 4.6x 18.8x 2.2x
P/Operating cash flow 3.8x 6.7x 2.0x
P/S 0.4x 0.3x 0.3x
P/B 0.8x 0.9x 0.8x
P/Tangible book 1.4x 2.5x -0.7x
EV/EBITDA 17.0x 14.7x -9.7x
EV/EBIT 55.7x 42.8x -4.9x
EV/Revenue 0.7x 1.0x 1.0x
EV/FCF 9.1x 59.5x 7.7x
EV/Operating cash flow 7.4x 21.2x 7.0x
PEG (3Y EPS CAGR) 0.17 -0.83 -0.04

Growth

14 metrics
MetricHELENWLCOOK
Revenue growth (1Y) 0.3% -2.0% -16.3%
Revenue CAGR (3Y) -3.1% -5.4% -4.5%
Gross profit growth (1Y) 0.5% 1.4% -18.4%
Gross profit CAGR (3Y) -1.7% 2.7% 0.3%
Operating income growth (1Y) 103.7% 105.0% -844.7%
Operating income CAGR (3Y) -52.1% 45.8% 27.1%
Net income growth (1Y) 84.9% 9.1% -222.7%
Net income CAGR (3Y) -39.6% 11.0% 26.3%
EPS growth (1Y) 85.7% 11.0% -213.0%
EPS CAGR (3Y) -39.5% 12.1% 28.9%
Operating cash flow growth (1Y) 97.1% 105.6% 239.1%
Operating cash flow CAGR (3Y) -25.9% -10.1% 3.7%
Free cash flow growth (1Y) 192.7% 213.5% 441.9%
Free cash flow CAGR (3Y) -25.7% -5.8% 10.1%

Profitability

14 metrics
MetricHELENWLCOOK
Gross margin 47.4% 35.5% 39.9%
EBITDA margin 4.3% 6.6% -10.2%
Operating margin 1.3% 2.3% -20.2%
Pretax margin -1.5% -2.5% -23.9%
Net margin -5.4% -3.0% -23.2%
FCF margin 8.1% 1.6% 12.7%
Operating cash flow margin 9.8% 4.6% 14.0%
Return on equity -11.7% -9.2% -65.8%
Return on assets -4.8% -2.0% -17.1%
Return on invested capital 1.6% 2.2% -16.6%
Return on capital employed 1.5% 2.0% -16.4%
Asset turnover 0.9x 0.7x 0.7x
Cash conversion (OCF / net income) -1.8x -1.5x -0.6x
Stock comp / revenue 1.0% 1.0% 2.3%

Financial Health

11 metrics
MetricHELENWLCOOK
Debt / assets 32.1% 45.3% 61.2%
Debt / equity 0.8x 2.0x 2.4x
Net debt / EBITDA 8.3x 10.0x -6.9x
Debt / FCF 4.6x 42.4x 6.5x
Liabilities / assets 59.3% 77.8% 74.4%
Equity / assets 40.7% 22.2% 25.6%
Interest coverage 0.5x – -3.1x
Current ratio 1.7x 1.1x 3.5x
Quick ratio 0.7x 0.5x 2.1x
Cash ratio 0.0x 0.1x 0.9x
Altman Z-score 1.74 0.49 -1.03

Shareholder Returns

7 metrics
MetricHELENWLCOOK
Dividend yield – 5.4% –
Net buyback yield -0.1% – –
Shareholder yield -0.1% 5.4% –
Payout ratio (earnings) – -57.0% –
Payout ratio (FCF) – 106.8% –
Dividend growth (1Y) – 6.8% –
Dividend CAGR (3Y) – -26.4% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHELENWLCOOK
Forward P/E 7.8xFY2026 7.2xFY2026 –
EPS, next fiscal year $3.74FY2026 $0.72FY2026 $-0.05FY2026
EPS growth, next FY +5.4%FY2026 +26.3%FY2026 –
EPS growth, the year after +13.9% -5.6% –
Revenue, next fiscal year $1.76BFY2026 $6.86BFY2026 $432.40MFY2026
Revenue growth, next FY -1.8%FY2026 -4.7%FY2026 -22.7%FY2026
Revenue growth, the year after -2.6% +15.0% +1.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHELENWLCOOK
Held by institutions 96.3% 100.0% 33.8%
Institutions holding 198 421 65
Change in shares held, QoQ +5.7% +9.2% +8.6%
Institutions buying 120 234 39
Institutions selling 46 124 17
Buyers to sellers 2.61 1.89 2.29

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HELENWLCOOK
HELE 1.00 0.35 0.13
NWL 0.35 1.00 0.15
COOK 0.13 0.15 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HELE, NWL and COOK?

Newell Brands (NWL) is the largest by market capitalisation: Helen Of Troy (HELE) $682.85M, Newell Brands (NWL) $2.22B, Traeger (COOK) $135.54M.

Which company is growing faster?

Helen Of Troy (HELE) grew revenue fastest over the trailing twelve months: Helen Of Troy (HELE) +0.3%, Newell Brands (NWL) -2.0%, Traeger (COOK) -16.3%.

Which company is more profitable?

Newell Brands (NWL) has the highest net margin (Helen Of Troy (HELE) -5.4%, Newell Brands (NWL) -3.0%, Traeger (COOK) -23.2%). On return on invested capital, Newell Brands (NWL) leads (Helen Of Troy (HELE) 1.6%, Newell Brands (NWL) 2.2%, Traeger (COOK) -16.6%).

Which stock has performed better?

Over the past year Helen Of Troy (HELE) returned the most: Helen Of Troy (HELE) +45.5%, Newell Brands (NWL) +4.2%, Traeger (COOK) -2.1%. Over five years, Newell Brands (NWL) compounded fastest (Helen Of Troy (HELE) -33.5%/yr, Newell Brands (NWL) -25.6%/yr, Traeger (COOK) -44.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Newell Brands (NWL) 5.37%. Helen Of Troy (HELE) and Traeger (COOK) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Helen Of Troy (HELE) has been the steadiest (Helen Of Troy (HELE) 54.0%, Newell Brands (NWL) 61.9%, Traeger (COOK) 92.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HELE, NWL and COOK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Newell Brands (NWL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.