GTN vs WBD vs VSNT Stock Comparison

Gray Media, Warner Bros. Discovery and Versant Media Prices as of Oct 26, 2026 Peers: Industry group
GTN Gray Media, Inc
$4.36 -5.2% 1M -9.7% 1Y
Market cap
$422.87M
P/E
–
Revenue (TTM)
$3.15B
Div. yield
0.08%
Television Broadcasting Communication Services
4 wins
WBD Warner Bros. Discovery, Inc.
$30.98 +9.7% 1M +62.4% 1Y
Market cap
$77.70B
P/E
–
Revenue (TTM)
$36.12B
Div. yield
–
Television Broadcasting Communication Services
5 wins

Head to Head

10 decided of 12

Warner Bros. Discovery leads on 5 of the 12 questions below (Warner Bros. Discovery 5, Gray Media 4, Versant Media 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGTNWBDVSNTLeader
Larger companyMarket capitalisation $422.87M $77.70B $4.34B WBD
Cheaper on earningsLower P/E, profitable companies only -7.3x -24.6x 20.4x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 1.8x — 7.2x GTN
Faster revenue growthRevenue growth, trailing twelve months -11.3% -6.1% — WBD
More profitableNet margin, trailing twelve months -1.8% -8.8% — GTN
Better return on capitalReturn on invested capital 2.3% -1.6% — GTN
Less leveragedLower net debt / EBITDA 7.2x 7.5x — GTN
Higher dividend yieldTrailing dividend yield 0.08% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -9.7% +62.4% — WBD
Better 5-year returnAnnualised price return, 5 years -28.5%/yr +3.2%/yr — WBD
Less volatileAnnualised volatility, 1 year 62.2% 26.7% 41.5% WBD
Higher overall scoreMean of the five percentile scores vs peers 51/100 31/100 62/100 VSNT

Percentile Scorecard

GTNWBDVSNT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGTNWBDVSNT
Valuation 87 #8 of 54 23 #42 of 54 81 #11 of 54
Growth 9 #41 of 45 25 #34 of 45 –
Profitability 50 #22 of 43 36 #28 of 43 –
Financial Health 31 #43 of 62 41 #37 of 62 84 #11 of 62
Shareholder Returns 80 #6 of 26 – 20 #21 of 26
Overall 51 31 62
  • GTN ranked among 62 companies in Advertising and Media
  • WBD ranked among 62 companies in Advertising and Media
  • VSNT ranked among 62 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGTNWBDVSNTSPY
1 month -5.2%+9.7%-6.6% -0.8%
3 months +9.5%+18.6%-14.6% +3.5%
6 months -23.0%+13.2%-23.2% +7.0%
Year to date -9.9%+7.5%-31.9% +12.2%
1 year -9.7%+62.4%— +13.0%
3 years -28.2%+201.4%— +86.3%
3 years, per year -10.4%+44.5%— +23.1%
5 years -81.2%+17.1%— +68.6%
5 years, per year -28.5%+3.2%— +11.0%
10 years -53.1%+11.3%— +258.0%
10 years, per year -7.3%+1.1%— +13.6%

Risk

MeasureGTNWBDVSNTSPY
Volatility, 1Y 62.2%26.7%41.5% 12.7%
Downside volatility, 1Y 62.6%18.6%46.7% 12.7%
Beta vs S&P 500, 1Y 0.970.500.42 1.00
Return / volatility, 1Y -0.162.34— 1.02
Max drawdown, 5Y -88.2%-78.5%-42.2% -25.4%
From 52-week high -29.7%0.0%-35.4% -1.8%
52-week high $6.20$30.98$47.45 $779.14
52-week low $3.58$17.10$27.42 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGTNWBDVSNT
P/E now vs peer median -7.4xmedian 18.4x -24.6xmedian 18.4x 20.4xmedian 18.4x
P/S now vs peer median 0.2xmedian 0.6x 2.2xmedian 0.6x 2.6xmedian 0.6x
EV/EBITDA now vs peer median 7.8xmedian 11.0x 28.0xmedian 11.0x —median 11.0x
P/FCF now vs peer median 3.4xmedian 9.1x 35.6xmedian 9.1x —median 9.1x
P/B now vs peer median 0.2xmedian 1.6x 2.3xmedian 1.6x 0.5xmedian 1.6x
PEG now vs peer median 0.24median 0.44 -1.04median 0.44 —median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGTNWBDVSNT
Revenue $3.15B $36.12B –
Gross profit $820.00M $17.06B –
Operating income $435.00M -$1.27B –
Net income -$26.00M -$3.15B –
Free cash flow $146.00M $2.18B –
EPS (diluted) $-0.58 $-1.23 –
Cash & equivalents $176.00M $3.37B $1.48B
Total debt $5.81B $32.02B $2.95B
Shares (diluted) 100.00M 2.58B 141.30M
Enterprise value -$562.13M $63.36B $4.34B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGTNWBDVSNT
P/E -7.4x -24.6x 20.4x
P/FCF 3.4x 35.6x –
P/Operating cash flow 2.0x 22.7x –
P/S 0.2x 2.2x 2.6x
P/B 0.2x 2.3x 0.5x
P/Tangible book -0.2x 9.6x 0.6x
EV/EBITDA 7.8x 28.0x –
EV/EBIT 14.1x -83.6x –
EV/Revenue 1.9x 2.9x –
EV/FCF 42.0x 48.8x –
EV/Operating cash flow 24.5x 31.1x –
PEG (3Y EPS CAGR) 0.24 -1.04 –

Growth

14 metrics
MetricGTNWBDVSNT
Revenue growth (1Y) -11.3% -6.1% –
Revenue CAGR (3Y) -4.3% -4.8% –
Gross profit growth (1Y) -28.8% 2.6% –
Gross profit CAGR (3Y) -13.5% 2.2% –
Operating income growth (1Y) -41.9% -675.6% –
Operating income CAGR (3Y) -18.2% 38.8% –
Net income growth (1Y) -113.0% -595.1% –
Net income CAGR (3Y) -28.0% 22.3% –
EPS growth (1Y) -138.0% -500.2% –
EPS CAGR (3Y) -31.1% 23.6% –
Operating cash flow growth (1Y) -69.8% -32.9% –
Operating cash flow CAGR (3Y) -36.1% -7.7% –
Free cash flow growth (1Y) -79.4% -46.4% –
Free cash flow CAGR (3Y) -32.2% -10.9% –

Profitability

14 metrics
MetricGTNWBDVSNT
Gross margin 26.0% 47.2% –
EBITDA margin 24.9% 10.5% –
Operating margin 13.8% -3.5% –
Pretax margin -2.0% -10.4% –
Net margin -1.8% -8.8% –
FCF margin 4.6% 6.0% –
Operating cash flow margin 7.9% 9.5% –
Return on equity -1.2% -9.3% –
Return on assets -0.3% -3.2% –
Return on invested capital 2.3% -1.6% –
Return on capital employed 4.4% -1.6% –
Asset turnover 0.3x 0.4x –
Cash conversion (OCF / net income) -9.6x -1.1x –
Stock comp / revenue 0.7% 2.3% –

Financial Health

11 metrics
MetricGTNWBDVSNT
Debt / assets 55.6% 32.9% 23.2%
Debt / equity 2.7x 0.9x 0.4x
Net debt / EBITDA 7.2x 7.5x –
Debt / FCF 39.8x 14.7x –
Liabilities / assets 79.6% 65.0% 35.4%
Equity / assets 20.4% 35.0% 64.6%
Interest coverage 0.9x -0.6x –
Current ratio 1.0x 0.8x 2.4x
Quick ratio 0.7x 0.5x 2.3x
Cash ratio 0.3x 0.2x 1.2x
Altman Z-score 0.63 0.82 –

Shareholder Returns

7 metrics
MetricGTNWBDVSNT
Dividend yield 7.3% – 3.7%
Net buyback yield – – –
Shareholder yield 7.3% 0.0% 3.7%
Payout ratio (earnings) -130.8% – –
Payout ratio (FCF) 23.3% – –
Dividend growth (1Y) 6.3% – –
Dividend CAGR (3Y) 6.7% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGTNWBDVSNT
Forward P/E 1.8xFY2026 – 7.2xFY2026
EPS, next fiscal year $2.43FY2026 $-1.08FY2026 $4.28FY2026
EPS growth, next FY – -472.4%FY2026 -24.8%FY2026
EPS growth, the year after -130.0% – +64.7%
Revenue, next fiscal year $3.39BFY2026 $34.48BFY2026 $6.65BFY2026
Revenue growth, next FY +9.5%FY2026 -7.6%FY2026 -0.6%FY2026
Revenue growth, the year after +0.3% +11.6% -3.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGTNWBDVSNT
Held by institutions 80.6% 77.8% –
Institutions holding 176 1,319 –
Change in shares held, QoQ -2.7% +10.9% –
Institutions buying 72 628 –
Institutions selling 70 436 –
Buyers to sellers 1.03 1.44 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GTNWBDVSNT
GTN 1.00 0.13 0.28
WBD 0.13 1.00 0.04
VSNT 0.28 0.04 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GTN, WBD and VSNT?

Warner Bros. Discovery (WBD) is the largest by market capitalisation: Gray Media (GTN) $422.87M, Warner Bros. Discovery (WBD) $77.70B, Versant Media (VSNT) $4.34B.

Which company is growing faster?

Warner Bros. Discovery (WBD) grew revenue fastest over the trailing twelve months: Gray Media (GTN) -11.3%, Warner Bros. Discovery (WBD) -6.1%.

Which company is more profitable?

Gray Media (GTN) has the highest net margin (Gray Media (GTN) -1.8%, Warner Bros. Discovery (WBD) -8.8%). On return on invested capital, Gray Media (GTN) leads (Gray Media (GTN) 2.3%, Warner Bros. Discovery (WBD) -1.6%).

Which stock has performed better?

Over the past year Warner Bros. Discovery (WBD) returned the most: Gray Media (GTN) -9.7%, Warner Bros. Discovery (WBD) +62.4%. Over five years, Warner Bros. Discovery (WBD) compounded fastest (Gray Media (GTN) -28.5%/yr, Warner Bros. Discovery (WBD) +3.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Gray Media (GTN) 0.08%, Warner Bros. Discovery (WBD) 0.00%, Versant Media (VSNT) 0.00%. Warner Bros. Discovery (WBD) and Versant Media (VSNT) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Warner Bros. Discovery (WBD) has been the steadiest (Gray Media (GTN) 62.2%, Warner Bros. Discovery (WBD) 26.7%, Versant Media (VSNT) 41.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GTN, WBD and VSNT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Warner Bros. Discovery (WBD) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.