GTN vs VSNT vs NMAX Stock Comparison

Gray Media, Versant Media and Newsmax Prices as of Oct 27, 2026 Peers: Industry group
GTN Gray Media, Inc
$4.30 -6.5% 1M -6.5% 1Y
Market cap
$495.74M
P/E
–
Revenue (TTM)
$3.15B
Div. yield
7.44%
Television Broadcasting Communication Services
4 wins
VSNT Versant Media Group, Inc.
$30.85 -5.9% 1M
Market cap
$4.29B
P/E
20.6x
Revenue (TTM)
—
Div. yield
3.70%
Television Broadcasting Communication Services
3 wins
NMAX Newsmax Inc.
$7.96 -26.7% 1M -22.3% 1Y
Market cap
$1.02B
P/E
–
Revenue (TTM)
$198.07M
Div. yield
–
Television Broadcasting Communication Services
1 win

Head to Head

8 decided of 12

Gray Media leads on 4 of the 12 questions below (Gray Media 4, Versant Media 3, Newsmax 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGTNVSNTNMAXLeader
Larger companyMarket capitalisation $495.74M $4.29B $1.02B VSNT
Cheaper on earningsLower P/E, profitable companies only -7.3x 20.6x -12.9x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 1.8x 7.2x — GTN
Faster revenue growthRevenue growth, trailing twelve months -11.3% — +8.3% NMAX
More profitableNet margin, trailing twelve months -1.8% — -40.1% GTN
Better return on capitalReturn on invested capital 2.3% — — –
Less leveragedLower net debt / EBITDA 7.2x — — –
Higher dividend yieldTrailing dividend yield 7.44% 3.70% — GTN
Better 1-year returnPrice return, last 12 months -6.5% — -22.3% GTN
Better 5-year returnAnnualised price return, 5 years -28.9%/yr — — –
Less volatileAnnualised volatility, 1 year 62.1% 41.4% 77.7% VSNT
Higher overall scoreMean of the five percentile scores vs peers 51/100 65/100 32/100 VSNT

Percentile Scorecard

GTNVSNTNMAX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGTNVSNTNMAX
Valuation 87 #8 of 53 81 #11 of 53 2 #52 of 53
Growth 9 #40 of 44 – 51 #22 of 44
Profitability 49 #22 of 42 – 12 #37 of 42
Financial Health 32 #42 of 61 83 #11 of 61 63 #23 of 61
Shareholder Returns 80 #6 of 26 32 #18 of 26 –
Overall 51 65 32
  • GTN ranked among 61 companies in Advertising and Media
  • VSNT ranked among 61 companies in Advertising and Media
  • NMAX ranked among 61 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGTNVSNTNMAXSPY
1 month -6.5%-5.9%-26.7% -0.2%
3 months +2.4%-17.2%-0.1% +3.9%
6 months -25.3%-21.2%+32.7% +8.2%
Year to date -11.2%-31.4%+3.0% +12.9%
1 year -6.5%—-22.3% +12.3%
3 years -29.2%—— +87.4%
3 years, per year -10.9%—— +23.3%
5 years -81.8%—— +67.9%
5 years, per year -28.9%—— +10.9%
10 years -51.1%—— +261.1%
10 years, per year -6.9%—— +13.7%

Risk

MeasureGTNVSNTNMAXSPY
Volatility, 1Y 62.1%41.4%77.7% 12.7%
Downside volatility, 1Y 62.3%46.7%79.5% 12.7%
Beta vs S&P 500, 1Y 0.970.431.64 1.00
Return / volatility, 1Y -0.10—-0.29 0.97
Max drawdown, 5Y -88.2%-42.2%-97.8% -25.4%
From 52-week high -30.6%-35.0%-30.4% -1.2%
52-week high $6.20$47.45$11.43 $779.14
52-week low $3.58$27.42$5.16 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGTNVSNTNMAX
P/E now vs peer median -7.3xmedian 18.4x 20.6xmedian 18.4x -12.9xmedian 18.4x
P/S now vs peer median 0.2xmedian 0.6x 2.6xmedian 0.6x 5.2xmedian 0.6x
EV/EBITDA now vs peer median 7.8xmedian 10.5x —median 10.5x -12.2xmedian 10.5x
P/FCF now vs peer median 3.4xmedian 9.0x —median 9.0x —median 9.0x
P/B now vs peer median 0.2xmedian 1.5x 0.5xmedian 1.5x 9.0xmedian 1.5x
PEG now vs peer median 0.23median 0.44 —median 0.44 —median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGTNVSNTNMAX
Revenue $3.15B – $198.07M
Gross profit $820.00M – $78.29M
Operating income $435.00M – -$86.98M
Net income -$26.00M – -$79.40M
Free cash flow $146.00M – –
EPS (diluted) $-0.58 – $-0.61
Cash & equivalents $176.00M $1.48B $25.88M
Total debt $5.81B $2.95B –
Shares (diluted) 100.00M 141.30M 129.29M
Enterprise value -$489.26M $2.93B $928.58M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGTNVSNTNMAX
P/E -7.3x 20.6x -12.9x
P/FCF 3.4x – –
P/Operating cash flow 2.0x – –
P/S 0.2x 2.6x 5.2x
P/B 0.2x 0.5x 9.0x
P/Tangible book -0.1x 0.6x 9.0x
EV/EBITDA 7.8x – -12.2x
EV/EBIT 14.1x – -11.5x
EV/Revenue 1.9x – 5.0x
EV/FCF 42.0x – –
EV/Operating cash flow 24.5x – –
PEG (3Y EPS CAGR) 0.23 – –

Growth

14 metrics
MetricGTNVSNTNMAX
Revenue growth (1Y) -11.3% – 8.3%
Revenue CAGR (3Y) -4.3% – –
Gross profit growth (1Y) -28.8% – -4.1%
Gross profit CAGR (3Y) -13.5% – –
Operating income growth (1Y) -41.9% – 14.9%
Operating income CAGR (3Y) -18.2% – –
Net income growth (1Y) -113.0% – 27.2%
Net income CAGR (3Y) -28.0% – –
EPS growth (1Y) -138.0% – 27.7%
EPS CAGR (3Y) -31.1% – –
Operating cash flow growth (1Y) -69.8% – –
Operating cash flow CAGR (3Y) -36.1% – –
Free cash flow growth (1Y) -79.4% – –
Free cash flow CAGR (3Y) -32.2% – –

Profitability

14 metrics
MetricGTNVSNTNMAX
Gross margin 26.0% – 39.5%
EBITDA margin 24.9% – -41.2%
Operating margin 13.8% – -43.9%
Pretax margin -2.0% – -40.1%
Net margin -1.8% – -40.1%
FCF margin 4.6% – –
Operating cash flow margin 7.9% – –
Return on equity -1.2% – -72.4%
Return on assets -0.3% – -33.8%
Return on invested capital 2.3% – –
Return on capital employed 4.4% – -57.8%
Asset turnover 0.3x – 0.8x
Cash conversion (OCF / net income) -9.6x – –
Stock comp / revenue 0.7% – –

Financial Health

11 metrics
MetricGTNVSNTNMAX
Debt / assets 55.6% 23.2% –
Debt / equity 2.7x 0.4x –
Net debt / EBITDA 7.2x – –
Debt / FCF 39.8x – –
Liabilities / assets 79.6% 35.4% 50.9%
Equity / assets 20.4% 64.6% 49.1%
Interest coverage 0.9x – -4,632x
Current ratio 1.0x 2.4x 2.4x
Quick ratio 0.7x 2.3x 0.8x
Cash ratio 0.3x 1.2x 0.3x
Altman Z-score 0.63 – 3.48

Shareholder Returns

7 metrics
MetricGTNVSNTNMAX
Dividend yield 7.4% 3.7% –
Net buyback yield – – –
Shareholder yield 7.4% 3.7% –
Payout ratio (earnings) -130.8% – –
Payout ratio (FCF) 23.3% – –
Dividend growth (1Y) 6.3% – –
Dividend CAGR (3Y) 6.7% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGTNVSNTNMAX
Forward P/E 1.8xFY2026 7.2xFY2026 –
EPS, next fiscal year $2.43FY2026 $4.28FY2026 $-0.01FY2026
EPS growth, next FY – -24.8%FY2026 –
EPS growth, the year after -130.0% +64.7% –
Revenue, next fiscal year $3.39BFY2026 $6.65BFY2026 $203.04MFY2026
Revenue growth, next FY +9.5%FY2026 -0.6%FY2026 +7.3%FY2026
Revenue growth, the year after +0.3% -3.9% +24.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGTNVSNTNMAX
Held by institutions 80.6% 86.7% 28.5%
Institutions holding 176 792 233
Change in shares held, QoQ -2.7% +4.0% +13.5%
Institutions buying 72 302 110
Institutions selling 70 311 37
Buyers to sellers 1.03 0.97 2.97

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GTNVSNTNMAX
GTN 1.00 0.28 0.32
VSNT 0.28 1.00 0.20
NMAX 0.32 0.20 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GTN, VSNT and NMAX?

Versant Media (VSNT) is the largest by market capitalisation: Gray Media (GTN) $495.74M, Versant Media (VSNT) $4.29B, Newsmax (NMAX) $1.02B.

Which company is growing faster?

Newsmax (NMAX) grew revenue fastest over the trailing twelve months: Gray Media (GTN) -11.3%, Newsmax (NMAX) +8.3%.

Which company is more profitable?

Gray Media (GTN) has the highest net margin (Gray Media (GTN) -1.8%, Newsmax (NMAX) -40.1%).

Which stock has performed better?

Over the past year Gray Media (GTN) returned the most: Gray Media (GTN) -6.5%, Newsmax (NMAX) -22.3%. Returns are price only, before dividends.

Which pays a higher dividend?

Gray Media (GTN) has the highest dividend yield: Gray Media (GTN) 7.44%, Versant Media (VSNT) 3.70%. Newsmax (NMAX) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Versant Media (VSNT) has been the steadiest (Gray Media (GTN) 62.1%, Versant Media (VSNT) 41.4%, Newsmax (NMAX) 77.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GTN, VSNT and NMAX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Gray Media (GTN) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.