GTN vs SONY Stock Comparison

Gray Media and Sony Prices as of Oct 28, 2026 Peers: Industry group
GTN Gray Media, Inc
$4.30 -6.3% 1M -4.4% 1Y
Market cap
$495.74M
P/E
–
Revenue (TTM)
$3.15B
Div. yield
7.44%
Television Broadcasting Communication Services
4 wins
SONY Sony Group Corp
$25.23 +8.1% 1M -13.0% 1Y
Market cap
$155.16B
P/E
–
Revenue (TTM)
$82.39B
Div. yield
0.32%
Gaming Hardware Technology
7 wins

Head to Head

11 decided of 12

Sony leads on 7 of the 12 questions below (Sony 7, Gray Media 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGTNSONYLeader
Larger companyMarket capitalisation $495.74M $155.16B SONY
Cheaper on earningsLower P/E, profitable companies only -7.3x -29.5x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 1.8x 19.1x GTN
Faster revenue growthRevenue growth, trailing twelve months -11.3% +2.1% SONY
More profitableNet margin, trailing twelve months -1.8% -6.2% GTN
Better return on capitalReturn on invested capital 2.3% 12.2% SONY
Less leveragedLower net debt / EBITDA 7.2x -0.3x SONY
Higher dividend yieldTrailing dividend yield 7.44% 0.32% GTN
Better 1-year returnPrice return, last 12 months -4.4% -13.0% GTN
Better 5-year returnAnnualised price return, 5 years -28.8%/yr +1.7%/yr SONY
Less volatileAnnualised volatility, 1 year 62.1% 29.3% SONY
Higher overall scoreMean of the five percentile scores vs peers 52/100 56/100 SONY

Percentile Scorecard

GTNSONY

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGTNSONY
Valuation 89 #7 of 53 81 #22 of 111
Growth 9 #40 of 44 22 #85 of 108
Profitability 49 #22 of 42 62 #40 of 104
Financial Health 33 #41 of 61 48 #60 of 115
Shareholder Returns 80 #6 of 26 69 #25 of 78
Overall 52 56
  • GTN ranked among 61 companies in Advertising and Media
  • SONY ranked among 121 companies in Computer Hardware

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGTNSONYSPY
1 month -6.3%+8.1% +0.9%
3 months +0.9%+8.4% +5.9%
6 months -22.2%+27.6% +8.5%
Year to date -11.2%-1.4% +13.3%
1 year -4.4%-13.0% +12.4%
3 years -29.2%+57.6% +88.1%
3 years, per year -10.9%+16.4% +23.5%
5 years -81.7%+8.9% +68.2%
5 years, per year -28.8%+1.7% +11.0%
10 years -52.7%+300.5% +263.4%
10 years, per year -7.2%+14.9% +13.8%

Risk

MeasureGTNSONYSPY
Volatility, 1Y 62.1%29.3% 12.7%
Downside volatility, 1Y 62.5%27.5% 12.7%
Beta vs S&P 500, 1Y 0.970.60 1.00
Return / volatility, 1Y -0.07-0.44 0.98
Max drawdown, 5Y -88.2%-50.9% -25.4%
From 52-week high -30.6%-16.6% -0.9%
52-week high $6.20$30.26 $779.14
52-week low $3.58$19.32 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGTNSONY
P/E now vs peer median -7.3xmedian 18.7x -29.5xmedian 33.5x
P/S now vs peer median 0.2xmedian 0.6x 1.9xmedian 2.8x
EV/EBITDA now vs peer median 7.8xmedian 10.6x 8.4xmedian 19.6x
P/FCF now vs peer median 3.4xmedian 8.9x 14.4xmedian 29.8x
P/B now vs peer median 0.2xmedian 1.6x 2.9xmedian 2.9x
PEG now vs peer median 0.23median 0.49 0.73median 1.10

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGTNSONY
Revenue $3.15B $82.39B
Gross profit $820.00M $26.19B
Operating income $435.00M $10.29B
Net income -$26.00M -$5.01B
Free cash flow $146.00M $10.78B
EPS (diluted) $-0.58 $-0.85
Cash & equivalents $176.00M $13.40B
Total debt $5.81B $36.06B
Shares (diluted) 100.00M 6.01B
Enterprise value -$489.26M $94.93B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGTNSONY
P/E -7.3x -29.5x
P/FCF 3.4x 14.4x
P/Operating cash flow 2.0x 11.4x
P/S 0.2x 1.9x
P/B 0.2x 2.9x
P/Tangible book -0.1x 3.1x
EV/EBITDA 7.8x 8.4x
EV/EBIT 14.1x 14.5x
EV/Revenue 1.9x 1.8x
EV/FCF 42.0x 13.8x
EV/Operating cash flow 24.5x 11.0x
PEG (3Y EPS CAGR) 0.23 0.73

Growth

14 metrics
MetricGTNSONY
Revenue growth (1Y) -11.3% 2.1%
Revenue CAGR (3Y) -4.3% -1.2%
Gross profit growth (1Y) -28.8% 9.0%
Gross profit CAGR (3Y) -13.5% -5.8%
Operating income growth (1Y) -41.9% 12.4%
Operating income CAGR (3Y) -18.2% 6.1%
Net income growth (1Y) -113.0% -168.9%
Net income CAGR (3Y) -28.0% -40.0%
EPS growth (1Y) -138.0% -167.4%
EPS CAGR (3Y) -31.1% -40.2%
Operating cash flow growth (1Y) -69.8% -18.9%
Operating cash flow CAGR (3Y) -36.1% 28.4%
Free cash flow growth (1Y) -79.4% -11.4%
Free cash flow CAGR (3Y) -32.2% 82.7%

Profitability

14 metrics
MetricGTNSONY
Gross margin 26.0% 31.8%
EBITDA margin 24.9% 21.6%
Operating margin 13.8% 12.5%
Pretax margin -2.0% 12.2%
Net margin -1.8% -6.2%
FCF margin 4.6% 13.1%
Operating cash flow margin 7.9% 16.4%
Return on equity -1.2% -9.5%
Return on assets -0.3% -5.1%
Return on invested capital 2.3% 12.2%
Return on capital employed 4.4% 15.1%
Asset turnover 0.3x 0.8x
Cash conversion (OCF / net income) -9.6x -2.7x
Stock comp / revenue 0.7% –

Financial Health

11 metrics
MetricGTNSONY
Debt / assets 55.6% 7.5%
Debt / equity 2.7x 0.1x
Net debt / EBITDA 7.2x -0.3x
Debt / FCF 39.8x 0.7x
Liabilities / assets 79.6% 45.3%
Equity / assets 20.4% 54.7%
Interest coverage 0.9x 12.2x
Current ratio 1.0x 1.2x
Quick ratio 0.7x 0.4x
Cash ratio 0.3x 0.4x
Altman Z-score 0.63 3.82

Shareholder Returns

7 metrics
MetricGTNSONY
Dividend yield 7.4% 0.3%
Net buyback yield – 2.0%
Shareholder yield 7.4% 2.3%
Payout ratio (earnings) -130.8% –
Payout ratio (FCF) 23.3% –
Dividend growth (1Y) 6.3% –
Dividend CAGR (3Y) 6.7% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGTNSONY
Forward P/E 1.8xFY2026 19.1xFY2026
EPS, next fiscal year $2.43FY2026 $1.32FY2026
EPS growth, next FY – +20.0%FY2026
EPS growth, the year after -130.0% +6.8%
Revenue, next fiscal year $3.39BFY2026 $84.17BFY2026
Revenue growth, next FY +9.5%FY2026 +5.6%FY2026
Revenue growth, the year after +0.3% +0.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGTNSONY
Held by institutions 80.6% 7.9%
Institutions holding 176 739
Change in shares held, QoQ -2.7% +2.1%
Institutions buying 72 333
Institutions selling 70 268
Buyers to sellers 1.03 1.24

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GTNSONY
GTN 1.00 0.24
SONY 0.24 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GTN and SONY?

Sony (SONY) is the largest by market capitalisation: Gray Media (GTN) $495.74M, Sony (SONY) $155.16B.

Which company is growing faster?

Sony (SONY) grew revenue fastest over the trailing twelve months: Gray Media (GTN) -11.3%, Sony (SONY) +2.1%.

Which company is more profitable?

Gray Media (GTN) has the highest net margin (Gray Media (GTN) -1.8%, Sony (SONY) -6.2%). On return on invested capital, Sony (SONY) leads (Gray Media (GTN) 2.3%, Sony (SONY) 12.2%).

Which stock has performed better?

Over the past year Gray Media (GTN) returned the most: Gray Media (GTN) -4.4%, Sony (SONY) -13.0%. Over five years, Sony (SONY) compounded fastest (Gray Media (GTN) -28.8%/yr, Sony (SONY) +1.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Gray Media (GTN) has the highest dividend yield: Gray Media (GTN) 7.44%, Sony (SONY) 0.32%.

Which stock is riskier?

By one-year price volatility, Sony (SONY) has been the steadiest (Gray Media (GTN) 62.1%, Sony (SONY) 29.3%). Volatility measures how widely the price swings, not the risk of the business.

Do GTN and SONY move together?

Their daily returns over the past year have a correlation of 0.24, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, GTN and SONY?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sony (SONY) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.