GTN vs RCI vs VSNT Stock Comparison

Gray Media, Rogers Communications and Versant Media Prices as of Oct 29, 2026 Peers: Industry group
GTN Gray Media, Inc
$4.47 -0.9% 1M +1.6% 1Y
Market cap
$437.57M
P/E
–
Revenue (TTM)
$3.15B
Div. yield
0.08%
Television Broadcasting Communication Services
2 wins
RCI Rogers Communications Inc
$31.45 +1.9% 1M -20.9% 1Y
Market cap
$17.56B
P/E
26.1x
Revenue (TTM)
$16.37B
Div. yield
–
Wireless Carriers Communication Services
7 wins

Head to Head

11 decided of 12

Rogers Communications leads on 7 of the 12 questions below (Rogers Communications 7, Versant Media 2, Gray Media 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGTNRCIVSNTLeader
Larger companyMarket capitalisation $437.57M $17.56B $4.39B RCI
Cheaper on earningsLower P/E, profitable companies only -7.5x 26.1x 20.7x VSNT
Cheaper on forward earningsLower price / next fiscal year consensus EPS 1.8x 9.1x 7.2x GTN
Faster revenue growthRevenue growth, trailing twelve months -11.3% +8.8% — RCI
More profitableNet margin, trailing twelve months -1.8% 4.1% — RCI
Better return on capitalReturn on invested capital 2.3% 9.6% — RCI
Less leveragedLower net debt / EBITDA 7.2x 2.7x — RCI
Higher dividend yieldTrailing dividend yield 0.08% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +1.6% -20.9% — GTN
Better 5-year returnAnnualised price return, 5 years -28.2%/yr -7.6%/yr — RCI
Less volatileAnnualised volatility, 1 year 62.2% 29.1% 41.3% RCI
Higher overall scoreMean of the five percentile scores vs peers 52/100 59/100 64/100 VSNT

Percentile Scorecard

GTNRCIVSNT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGTNRCIVSNT
Valuation 87 #8 of 53 85 #8 of 49 77 #13 of 53
Growth 9 #40 of 44 46 #25 of 45 –
Profitability 54 #20 of 42 71 #14 of 45 –
Financial Health 32 #42 of 61 35 #32 of 49 83 #11 of 61
Shareholder Returns 80 #6 of 26 58 #16 of 37 32 #18 of 26
Overall 52 59 64
  • GTN ranked among 61 companies in Advertising and Media
  • RCI ranked among 51 companies in Telecommunications
  • VSNT ranked among 61 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGTNRCIVSNTSPY
1 month -0.9%+1.9%-3.6% +0.7%
3 months +10.1%-7.8%-13.6% +3.7%
6 months -20.7%-13.7%-22.9% +7.1%
Year to date -7.6%-16.6%-31.1% +12.8%
1 year +1.6%-20.9%— +11.9%
3 years -29.7%-15.4%— +85.2%
3 years, per year -11.1%-5.4%— +22.8%
5 years -80.9%-32.5%— +67.6%
5 years, per year -28.2%-7.6%— +10.9%
10 years -50.9%-21.6%— +262.0%
10 years, per year -6.9%-2.4%— +13.7%

Risk

MeasureGTNRCIVSNTSPY
Volatility, 1Y 62.2%29.1%41.3% 12.7%
Downside volatility, 1Y 62.7%28.0%46.5% 12.6%
Beta vs S&P 500, 1Y 0.960.140.42 1.00
Return / volatility, 1Y 0.03-0.72— 0.94
Max drawdown, 5Y -88.2%-61.3%-42.2% -25.4%
From 52-week high -27.9%-23.2%-34.7% -1.2%
52-week high $6.20$40.97$47.45 $779.14
52-week low $3.58$29.79$27.42 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGTNRCIVSNT
P/E now vs peer median -7.6xmedian 18.7x 25.3xmedian 11.5x 20.7xmedian 18.7x
P/S now vs peer median 0.2xmedian 0.6x 1.0xmedian 1.1x 2.6xmedian 0.6x
EV/EBITDA now vs peer median 7.8xmedian 10.6x 4.3xmedian 6.8x —median 10.6x
P/FCF now vs peer median 3.5xmedian 9.0x 2.5xmedian 5.9x —median 9.0x
P/B now vs peer median 0.2xmedian 1.6x 1.5xmedian 1.3x 0.5xmedian 1.6x
PEG now vs peer median 0.24median 0.49 -4.12median 0.25 —median 0.49

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGTNRCIVSNT
Revenue $3.15B $16.37B –
Gross profit $820.00M $7.23B –
Operating income $435.00M $6.95B –
Net income -$26.00M $733.46M –
Free cash flow $146.00M $6.69B –
EPS (diluted) $-0.58 $1.24 –
Cash & equivalents $176.00M $2.22B $1.48B
Total debt $5.81B $120.01B $2.95B
Shares (diluted) 100.00M 541.00M 141.30M
Enterprise value -$547.43M $12.15B $4.39B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGTNRCIVSNT
P/E -7.6x 25.3x 20.7x
P/FCF 3.5x 2.5x –
P/Operating cash flow 2.1x 3.7x –
P/S 0.2x 1.0x 2.6x
P/B 0.2x 1.5x 0.5x
P/Tangible book -0.2x -1.8x 0.6x
EV/EBITDA 7.8x 4.3x –
EV/EBIT 14.1x 6.5x –
EV/Revenue 2.0x 2.8x –
EV/FCF 42.1x 6.8x –
EV/Operating cash flow 24.6x 9.9x –
PEG (3Y EPS CAGR) 0.24 -4.12 –

Growth

14 metrics
MetricGTNRCIVSNT
Revenue growth (1Y) -11.3% 8.8% –
Revenue CAGR (3Y) -4.3% 6.7% –
Gross profit growth (1Y) -28.8% 4.5% –
Gross profit CAGR (3Y) -13.5% 7.1% –
Operating income growth (1Y) -41.9% 5.9% –
Operating income CAGR (3Y) -18.2% 7.2% –
Net income growth (1Y) -113.0% -85.0% –
Net income CAGR (3Y) -28.0% -1.2% –
EPS growth (1Y) -138.0% -86.3% –
EPS CAGR (3Y) -31.1% -6.1% –
Operating cash flow growth (1Y) -69.8% 14.8% –
Operating cash flow CAGR (3Y) -36.1% 7.1% –
Free cash flow growth (1Y) -79.4% 0.3% –
Free cash flow CAGR (3Y) -32.2% 1.0% –

Profitability

14 metrics
MetricGTNRCIVSNT
Gross margin 26.0% 44.2% –
EBITDA margin 24.9% 63.8% –
Operating margin 13.8% 42.4% –
Pretax margin -2.0% 7.8% –
Net margin -1.8% 4.1% –
FCF margin 4.6% 40.9% –
Operating cash flow margin 7.9% 27.8% –
Return on equity -1.2% 6.3% –
Return on assets -0.3% 1.1% –
Return on invested capital 2.3% 9.6% –
Return on capital employed 4.4% 13.3% –
Asset turnover 0.3x 0.3x –
Cash conversion (OCF / net income) -9.6x 6.2x –
Stock comp / revenue 0.7% – –

Financial Health

11 metrics
MetricGTNRCIVSNT
Debt / assets 55.6% 46.7% 23.2%
Debt / equity 2.7x 2.6x 0.4x
Net debt / EBITDA 7.2x 2.7x –
Debt / FCF 39.8x 4.5x –
Liabilities / assets 79.6% 82.1% 35.4%
Equity / assets 20.4% 17.9% 64.6%
Interest coverage 0.9x 4.4x –
Current ratio 1.0x 0.7x 2.4x
Quick ratio 0.7x 0.5x 2.3x
Cash ratio 0.3x 0.2x 1.2x
Altman Z-score 0.63 – –

Shareholder Returns

7 metrics
MetricGTNRCIVSNT
Dividend yield 7.2% 6.4% 3.7%
Net buyback yield – – –
Shareholder yield 7.2% 6.4% 3.7%
Payout ratio (earnings) -130.8% – –
Payout ratio (FCF) 23.3% – –
Dividend growth (1Y) 6.3% – –
Dividend CAGR (3Y) 6.7% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGTNRCIVSNT
Forward P/E 1.8xFY2026 9.1xFY2026 7.2xFY2026
EPS, next fiscal year $2.43FY2026 $3.46FY2026 $4.28FY2026
EPS growth, next FY – -5.5%FY2026 -24.8%FY2026
EPS growth, the year after -130.0% 0.0% +64.7%
Revenue, next fiscal year $3.39BFY2026 $15.02BFY2026 $6.65BFY2026
Revenue growth, next FY +9.5%FY2026 -5.0%FY2026 -0.6%FY2026
Revenue growth, the year after +0.3% +1.2% -3.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGTNRCIVSNT
Held by institutions 80.6% – 86.7%
Institutions holding 177 – 793
Change in shares held, QoQ -2.7% – +4.0%
Institutions buying 73 – 302
Institutions selling 70 – 312
Buyers to sellers 1.04 – 0.97

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GTNRCIVSNT
GTN 1.00 0.09 0.28
RCI 0.09 1.00 0.19
VSNT 0.28 0.19 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GTN, RCI and VSNT?

Rogers Communications (RCI) is the largest by market capitalisation: Gray Media (GTN) $437.57M, Rogers Communications (RCI) $17.56B, Versant Media (VSNT) $4.39B.

Which stock is cheaper, GTN, RCI and VSNT?

Versant Media (VSNT) trades on the lowest price-to-earnings ratio (Gray Media (GTN) -7.5x, Rogers Communications (RCI) 26.1x, Versant Media (VSNT) 20.7x). On next year's consensus earnings, Gray Media (GTN) is cheapest (Gray Media (GTN) 1.8x, Rogers Communications (RCI) 9.1x, Versant Media (VSNT) 7.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Rogers Communications (RCI) grew revenue fastest over the trailing twelve months: Gray Media (GTN) -11.3%, Rogers Communications (RCI) +8.8%.

Which company is more profitable?

Rogers Communications (RCI) has the highest net margin (Gray Media (GTN) -1.8%, Rogers Communications (RCI) 4.1%). On return on invested capital, Rogers Communications (RCI) leads (Gray Media (GTN) 2.3%, Rogers Communications (RCI) 9.6%).

Which stock has performed better?

Over the past year Gray Media (GTN) returned the most: Gray Media (GTN) +1.6%, Rogers Communications (RCI) -20.9%. Over five years, Rogers Communications (RCI) compounded fastest (Gray Media (GTN) -28.2%/yr, Rogers Communications (RCI) -7.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Gray Media (GTN) 0.08%, Rogers Communications (RCI) 0.00%, Versant Media (VSNT) 0.00%. Rogers Communications (RCI) and Versant Media (VSNT) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Rogers Communications (RCI) has been the steadiest (Gray Media (GTN) 62.2%, Rogers Communications (RCI) 29.1%, Versant Media (VSNT) 41.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GTN, RCI and VSNT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Rogers Communications (RCI) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.