GTM vs SAP vs CRM Stock Comparison

ZoomInfo Technologies, Sap Se and Salesforce Prices as of Oct 28, 2026 Peers: Industry group
SAP Sap Se
$237.06 +13.3% 1M -12.2% 1Y
Market cap
$272.23B
P/E
28.6x
Revenue (TTM)
$45.76B
Div. yield
–
ERP Software Technology
5 wins
CRM Salesforce, Inc.
$242.28 +6.6% 1M -4.7% 1Y
Market cap
$189.76B
P/E
19.6x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
4 wins

Head to Head

11 decided of 12

Sap Se leads on 5 of the 12 questions below (Sap Se 5, Salesforce 4, ZoomInfo Technologies 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGTMSAPCRMLeader
Larger companyMarket capitalisation $1.28B $272.23B $189.76B SAP
Cheaper on earningsLower P/E, profitable companies only -2.4x 28.6x 19.6x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 3.8x 27.8x 13.7x GTM
Faster revenue growthRevenue growth, trailing twelve months +2.7% +13.5% +11.2% SAP
More profitableNet margin, trailing twelve months -43.0% 20.8% 22.0% CRM
Better return on capitalReturn on invested capital -18.1% 35.6% 9.0% SAP
Less leveragedLower net debt / EBITDA -4.3x -0.4x 1.9x GTM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -60.7% -12.2% -4.7% CRM
Better 5-year returnAnnualised price return, 5 years -42.0%/yr +10.4%/yr -4.2%/yr SAP
Less volatileAnnualised volatility, 1 year 71.8% 39.3% 46.8% SAP
Higher overall scoreMean of the five percentile scores vs peers 49/100 64/100 69/100 CRM

Percentile Scorecard

GTMSAPCRM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGTMSAPCRM
Valuation 80 #21 of 101 53 #48 of 101 76 #25 of 101
Growth 9 #88 of 97 67 #33 of 97 72 #28 of 97
Profitability 38 #59 of 94 91 #9 of 94 88 #12 of 94
Financial Health 22 #84 of 108 79 #24 of 108 41 #64 of 108
Shareholder Returns 95 #4 of 64 29 #46 of 64 70 #20 of 64
Overall 49 64 69
  • GTM ranked among 114 companies in Business Applications
  • SAP ranked among 114 companies in Business Applications
  • CRM ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGTMSAPCRMSPY
1 month +23.4%+13.3%+6.6% +0.9%
3 months +26.6%+27.4%+28.6% +5.9%
6 months -27.7%+39.4%+33.7% +8.5%
Year to date -56.4%-2.4%-8.5% +13.3%
1 year -60.7%-12.2%-4.7% +12.4%
3 years -71.1%+80.4%+23.3% +88.1%
3 years, per year -33.9%+21.8%+7.2% +23.5%
5 years -93.4%+63.7%-19.2% +68.2%
5 years, per year -42.0%+10.4%-4.2% +11.0%
10 years —+169.7%+222.5% +263.4%
10 years, per year —+10.4%+12.4% +13.8%

Risk

MeasureGTMSAPCRMSPY
Volatility, 1Y 71.8%39.3%46.8% 12.7%
Downside volatility, 1Y 84.1%40.7%41.8% 12.7%
Beta vs S&P 500, 1Y 0.960.630.40 1.00
Return / volatility, 1Y -0.84-0.31-0.10 0.98
Max drawdown, 5Y -96.6%-53.2%-59.2% -25.4%
From 52-week high -62.5%-12.2%-9.0% -0.9%
52-week high $11.80$270.06$266.23 $779.14
52-week low $2.61$146.09$150.12 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGTMSAPCRM
P/E now vs peer median -2.4xmedian 27.6x 29.0xmedian 27.6x 20.6xmedian 27.6x
P/S now vs peer median 1.0xmedian 2.7x 6.4xmedian 2.7x 4.5xmedian 2.7x
EV/EBITDA now vs peer median -9.3xmedian 17.4x 11.9xmedian 17.4x 15.2xmedian 17.4x
P/FCF now vs peer median 3.6xmedian 15.8x 28.0xmedian 15.8x 13.2xmedian 15.8x
P/B now vs peer median 1.6xmedian 3.2x 5.5xmedian 3.2x 5.2xmedian 3.2x
PEG now vs peer median 0.02median 0.84 1.81median 0.84 0.22median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGTMSAPCRM
Revenue $1.26B $45.76B $43.94B
Gross profit $1.05B $33.40B $33.96B
Operating income -$442.40M $22.06B $8.74B
Net income -$541.00M $9.47B $9.66B
Free cash flow $358.30M $10.40B $15.15B
R&D $185.20M $8.26B $6.37B
EPS (diluted) $-1.84 $8.11 $11.77
Cash & equivalents $147.60M $10.62B $8.31B
Total debt $1.26B $9.68B $39.29B
Shares (diluted) 294.50M 1.18B 821.00M
Enterprise value $635.00M $199.63B $145.63B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGTMSAPCRM
P/E -2.4x 29.0x 20.6x
P/FCF 3.6x 28.0x 13.2x
P/Operating cash flow 2.9x 25.3x 12.7x
P/S 1.0x 6.4x 4.5x
P/B 1.6x 5.5x 5.2x
P/Tangible book 2.0x 5.9x 6.2x
EV/EBITDA -9.3x 11.9x 15.2x
EV/EBIT -5.4x 12.7x 26.0x
EV/Revenue 1.9x 6.1x 5.2x
EV/FCF 6.7x 27.0x 15.0x
EV/Operating cash flow 5.5x 24.4x 14.4x
PEG (3Y EPS CAGR) 0.02 1.81 0.22

Growth

14 metrics
MetricGTMSAPCRM
Revenue growth (1Y) 2.7% 13.5% 11.2%
Revenue CAGR (3Y) 1.6% 11.7% 9.9%
Gross profit growth (1Y) 2.2% 12.6% 10.7%
Gross profit CAGR (3Y) 1.3% 12.1% 11.3%
Operating income growth (1Y) -348.0% 30.9% 9.4%
Operating income CAGR (3Y) -57.7% 52.1% 47.8%
Net income growth (1Y) -706.5% 18.5% 45.0%
Net income CAGR (3Y) -85.4% 16.4% 82.9%
EPS growth (1Y) -773.9% 22.0% 69.9%
EPS CAGR (3Y) -99.7% 16.0% 94.5%
Operating cash flow growth (1Y) 23.6% 43.3% 19.6%
Operating cash flow CAGR (3Y) 0.6% 19.0% 23.3%
Free cash flow growth (1Y) 29.1% 43.7% 21.3%
Free cash flow CAGR (3Y) -3.9% 20.9% 26.1%

Profitability

14 metrics
MetricGTMSAPCRM
Gross margin 83.5% 73.0% 77.3%
EBITDA margin -20.6% 51.5% 34.0%
Operating margin -35.2% 48.2% 19.9%
Pretax margin -37.9% 29.2% 28.2%
Net margin -43.0% 20.8% 22.0%
FCF margin 28.5% 22.7% 34.5%
Operating cash flow margin 34.9% 25.1% 35.8%
Return on equity -47.0% 18.5% 26.7%
Return on assets -9.0% 11.2% 8.9%
Return on invested capital -18.1% 35.6% 9.0%
Return on capital employed -8.2% 34.0% 10.7%
Asset turnover 0.2x 0.5x 0.4x
Cash conversion (OCF / net income) -0.8x 1.2x 1.6x
Stock comp / revenue 8.6% 3.9% 8.3%

Financial Health

11 metrics
MetricGTMSAPCRM
Debt / assets 22.3% 11.2% 35.8%
Debt / equity 1.5x 0.2x 1.0x
Net debt / EBITDA -4.3x -0.4x 1.9x
Debt / FCF 3.5x 0.9x 2.6x
Liabilities / assets 85.4% 39.1% 65.0%
Equity / assets 14.6% 60.9% 35.0%
Interest coverage -8.8x 8.3x 9.4x
Current ratio 0.7x 1.2x 0.8x
Quick ratio 0.6x 0.9x 0.7x
Cash ratio 0.2x 0.9x 0.4x
Altman Z-score 0.04 7.51 2.64

Shareholder Returns

7 metrics
MetricGTMSAPCRM
Dividend yield – 1.2% 0.7%
Net buyback yield 22.3% -0.1% 17.2%
Shareholder yield 22.3% 1.1% 17.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGTMSAPCRM
Forward P/E 3.8xFY2026 27.8xFY2026 13.7xFY2026
EPS, next fiscal year $1.17FY2026 $8.52FY2026 $17.65FY2026
EPS growth, next FY +7.3%FY2026 +16.1%FY2026 +41.0%FY2026
EPS growth, the year after -10.3% +4.9% -5.3%
Revenue, next fiscal year $1.24BFY2026 $42.86BFY2026 $43.89BFY2026
Revenue growth, next FY -1.2%FY2026 -2.4%FY2026 +5.7%FY2026
Revenue growth, the year after -8.1% +14.3% +11.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGTMSAPCRM
Held by institutions – 7.2% 80.7%
Institutions holding – 820 2,471
Change in shares held, QoQ – -3.0% -4.8%
Institutions buying – 459 1,003
Institutions selling – 245 1,270
Buyers to sellers – 1.87 0.79

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GTMSAPCRM
GTM 1.00 0.50 0.57
SAP 0.50 1.00 0.67
CRM 0.57 0.67 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GTM, SAP and CRM?

Sap Se (SAP) is the largest by market capitalisation: ZoomInfo Technologies (GTM) $1.28B, Sap Se (SAP) $272.23B, Salesforce (CRM) $189.76B.

Which stock is cheaper, GTM, SAP and CRM?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (ZoomInfo Technologies (GTM) -2.4x, Sap Se (SAP) 28.6x, Salesforce (CRM) 19.6x). On next year's consensus earnings, ZoomInfo Technologies (GTM) is cheapest (ZoomInfo Technologies (GTM) 3.8x, Sap Se (SAP) 27.8x, Salesforce (CRM) 13.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Sap Se (SAP) grew revenue fastest over the trailing twelve months: ZoomInfo Technologies (GTM) +2.7%, Sap Se (SAP) +13.5%, Salesforce (CRM) +11.2%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (ZoomInfo Technologies (GTM) -43.0%, Sap Se (SAP) 20.8%, Salesforce (CRM) 22.0%). On return on invested capital, Sap Se (SAP) leads (ZoomInfo Technologies (GTM) -18.1%, Sap Se (SAP) 35.6%, Salesforce (CRM) 9.0%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: ZoomInfo Technologies (GTM) -60.7%, Sap Se (SAP) -12.2%, Salesforce (CRM) -4.7%. Over five years, Sap Se (SAP) compounded fastest (ZoomInfo Technologies (GTM) -42.0%/yr, Sap Se (SAP) +10.4%/yr, Salesforce (CRM) -4.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sap Se (SAP) has been the steadiest (ZoomInfo Technologies (GTM) 71.8%, Sap Se (SAP) 39.3%, Salesforce (CRM) 46.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GTM, SAP and CRM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sap Se (SAP) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.