GPRO vs MSN vs AXIL Stock Comparison

GoPro, Emerson Radio and Axil Brands Prices as of Oct 27, 2026 Peers: Industry group
GPRO GoPro, Inc.
$1.02 -20.9% 1M -51.9% 1Y
Market cap
$168.10M
P/E
–
Revenue (TTM)
$569.05M
Div. yield
–
Consumer Electronics Consumer Discretionary
1 win
MSN Emerson Radio Corp
$0.32 -25.6% 1M -36.5% 1Y
Market cap
$6.68M
P/E
–
Revenue (TTM)
$5.69M
Div. yield
–
Consumer Electronics Consumer Discretionary
2 wins
AXIL Axil Brands, Inc.
$5.50 -12.8% 1M -11.9% 1Y
Market cap
$36.29M
P/E
13.0x
Revenue (TTM)
$30.08M
Div. yield
–
Consumer Electronics Consumer Discretionary
4 wins

Head to Head

7 decided of 12

Axil Brands leads on 4 of the 12 questions below (Axil Brands 4, Emerson Radio 2, GoPro 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGPROMSNAXILLeader
Larger companyMarket capitalisation $168.10M $6.68M $36.29M GPRO
Cheaper on earningsLower P/E, profitable companies only -1.1x -1.8x 13.0x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — — 8.1x –
Faster revenue growthRevenue growth, trailing twelve months -23.8% -44.6% +10.3% AXIL
More profitableNet margin, trailing twelve months -27.6% -65.5% 9.3% AXIL
Better return on capitalReturn on invested capital -160.2% — — –
Less leveragedLower net debt / EBITDA -0.5x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -51.9% -36.5% -11.9% AXIL
Better 5-year returnAnnualised price return, 5 years -34.9%/yr -23.0%/yr — MSN
Less volatileAnnualised volatility, 1 year 112.8% 62.4% 78.2% MSN
Higher overall scoreMean of the five percentile scores vs peers 11/100 37/100 87/100 AXIL

Percentile Scorecard

GPROMSNAXIL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGPROMSNAXIL
Valuation 15 #36 of 42 44 #24 of 42 76 #11 of 42
Growth 10 #38 of 42 7 #39 of 42 85 #7 of 42
Profitability 13 #35 of 40 3 #39 of 40 92 #4 of 40
Financial Health 9 #40 of 44 93 #4 of 44 95 #3 of 44
Shareholder Returns 7 #26 of 28 – –
Overall 11 37 87
  • GPRO ranked among 45 companies in Household Durables
  • MSN ranked among 45 companies in Household Durables
  • AXIL ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGPROMSNAXILSPY
1 month -20.9%-25.6%-12.8% -0.2%
3 months +41.7%-17.9%-7.9% +3.9%
6 months -32.9%-25.8%-18.5% +8.2%
Year to date -27.7%-15.8%-20.6% +12.9%
1 year -51.9%-36.5%-11.9% +12.3%
3 years -58.0%-42.9%— +87.4%
3 years, per year -25.1%-17.0%— +23.3%
5 years -88.3%-72.9%— +67.9%
5 years, per year -34.9%-23.0%— +10.9%
10 years -92.6%-66.7%— +261.1%
10 years, per year -22.9%-10.4%— +13.7%

Risk

MeasureGPROMSNAXILSPY
Volatility, 1Y 112.8%62.4%78.2% 12.7%
Downside volatility, 1Y 95.6%65.3%62.5% 12.7%
Beta vs S&P 500, 1Y 2.520.200.11 1.00
Return / volatility, 1Y -0.46-0.58-0.15 0.97
Max drawdown, 5Y -95.9%-75.6%-74.3% -25.4%
From 52-week high -51.9%-39.6%-36.7% -1.2%
52-week high $2.12$0.53$8.69 $779.14
52-week low $0.58$0.32$4.75 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGPROMSNAXIL
P/E now vs peer median -1.1xmedian 16.0x -1.8xmedian 16.0x 13.4xmedian 16.0x
P/S now vs peer median 0.3xmedian 0.6x 1.2xmedian 0.6x 1.2xmedian 0.6x
EV/EBITDA now vs peer median -2.0xmedian 9.8x 1.1xmedian 9.8x 9.1xmedian 9.8x
P/FCF now vs peer median -7.2xmedian 11.9x -1.7xmedian 11.9x 8.6xmedian 11.9x
P/B now vs peer median -5.7xmedian 1.2x 0.4xmedian 1.2x 2.7xmedian 1.2x
PEG now vs peer median 0.01median 0.64 0.03median 0.64 0.26median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGPROMSNAXIL
Revenue $569.05M $5.69M $30.08M
Gross profit $157.32M $603.00K $21.78M
Operating income -$120.35M -$4.25M $3.00M
Net income -$157.00M -$3.73M $2.79M
Free cash flow -$23.28M -$4.06M $4.37M
R&D $124.82M – –
EPS (diluted) $-0.92 $-0.18 $0.34
Cash & equivalents – $5.31M $7.93M
Total debt $81.70M – –
Shares (diluted) 171.23M 21.04M 8.25M
Enterprise value $140.84M -$43.95M $13.40M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGPROMSNAXIL
P/E -1.1x -1.8x 13.4x
P/FCF -7.2x -1.7x 8.6x
P/Operating cash flow -8.5x -1.7x 8.4x
P/S 0.3x 1.2x 1.2x
P/B -5.7x 0.4x 2.7x
P/Tangible book -5.7x 0.4x 2.8x
EV/EBITDA -2.0x 1.1x 9.1x
EV/EBIT -1.8x 1.1x 9.9x
EV/Revenue 0.4x -0.8x 1.0x
EV/FCF -9.5x 1.2x 6.8x
EV/Operating cash flow -11.3x 1.2x 6.6x
PEG (3Y EPS CAGR) 0.01 0.03 0.26

Growth

14 metrics
MetricGPROMSNAXIL
Revenue growth (1Y) -23.8% -44.6% 10.3%
Revenue CAGR (3Y) -18.3% -10.4% -5.7%
Gross profit growth (1Y) -39.3% -16.0% 13.9%
Gross profit CAGR (3Y) -23.3% -35.5% -6.9%
Operating income growth (1Y) -13.2% 25.5% 75.2%
Operating income CAGR (3Y) -49.3% -33.0% -2.0%
Net income growth (1Y) -44.7% 24.1% 114.4%
Net income CAGR (3Y) -81.1% -63.8% 15.6%
EPS growth (1Y) -33.3% 24.1% 114.3%
EPS CAGR (3Y) -75.0% -63.8% 51.6%
Operating cash flow growth (1Y) 74.1% -22.3% 1,438%
Operating cash flow CAGR (3Y) -31.4% -180.0% 21.5%
Free cash flow growth (1Y) 70.9% -21.7% 3,108%
Free cash flow CAGR (3Y) -25.5% -158.5% 22.1%

Profitability

14 metrics
MetricGPROMSNAXIL
Gross margin 27.6% 10.6% 72.4%
EBITDA margin -19.3% -73.3% 10.8%
Operating margin -21.1% -74.7% 10.0%
Pretax margin -27.3% -65.5% 10.7%
Net margin -27.6% -65.5% 9.3%
FCF margin -4.1% -71.4% 14.5%
Operating cash flow margin -3.5% -71.4% 14.9%
Return on equity – -22.0% 20.6%
Return on assets -40.3% -20.2% 15.2%
Return on invested capital -160.2% – –
Return on capital employed – -25.0% 21.7%
Asset turnover 1.5x 0.3x 1.6x
Cash conversion (OCF / net income) 0.1x 1.1x 1.6x
Stock comp / revenue 2.8% – 4.8%

Financial Health

11 metrics
MetricGPROMSNAXIL
Debt / assets 20.5% – –
Debt / equity -2.8x – –
Net debt / EBITDA -0.5x – –
Debt / FCF -3.5x – –
Liabilities / assets 107.4% 8.7% 25.3%
Equity / assets -7.4% 91.3% 74.7%
Interest coverage – – –
Current ratio 0.6x 12.1x 3.3x
Quick ratio 0.2x 8.5x 2.1x
Cash ratio 0.1x 7.9x 1.8x
Altman Z-score -3.01 0.57 7.90

Shareholder Returns

7 metrics
MetricGPROMSNAXIL
Dividend yield – – –
Net buyback yield -1.6% – –
Shareholder yield -1.6% 0.0% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGPROMSNAXIL
Forward P/E – – 8.1xFY2026
EPS, next fiscal year $-0.75FY2026 – $0.68FY2026
EPS growth, next FY – – +106.1%FY2026
EPS growth, the year after – – +44.1%
Revenue, next fiscal year $572.94MFY2026 – $40.39MFY2026
Revenue growth, next FY -12.1%FY2026 – +30.9%FY2026
Revenue growth, the year after +22.2% – +18.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGPROMSNAXIL
Held by institutions 35.3% 4.1% 13.2%
Institutions holding 142 11 14
Change in shares held, QoQ +41.9% -2.3% -3.6%
Institutions buying 85 3 8
Institutions selling 23 2 1
Buyers to sellers 3.70 1.50 8.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GPROMSNAXIL
GPRO 1.00 0.00 0.03
MSN 0.00 1.00 0.05
AXIL 0.03 0.05 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GPRO, MSN and AXIL?

GoPro (GPRO) is the largest by market capitalisation: GoPro (GPRO) $168.10M, Emerson Radio (MSN) $6.68M, Axil Brands (AXIL) $36.29M.

Which company is growing faster?

Axil Brands (AXIL) grew revenue fastest over the trailing twelve months: GoPro (GPRO) -23.8%, Emerson Radio (MSN) -44.6%, Axil Brands (AXIL) +10.3%.

Which company is more profitable?

Axil Brands (AXIL) has the highest net margin (GoPro (GPRO) -27.6%, Emerson Radio (MSN) -65.5%, Axil Brands (AXIL) 9.3%).

Which stock has performed better?

Over the past year Axil Brands (AXIL) returned the most: GoPro (GPRO) -51.9%, Emerson Radio (MSN) -36.5%, Axil Brands (AXIL) -11.9%. Over five years, Emerson Radio (MSN) compounded fastest (GoPro (GPRO) -34.9%/yr, Emerson Radio (MSN) -23.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Emerson Radio (MSN) has been the steadiest (GoPro (GPRO) 112.8%, Emerson Radio (MSN) 62.4%, Axil Brands (AXIL) 78.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GPRO, MSN and AXIL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Axil Brands (AXIL) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.