GOOGL vs MGNI vs QCOM Stock Comparison

Alphabet, Magnite and Qualcomm Prices as of Oct 28, 2026 Peers: Industry group
GOOGL Alphabet Inc.
$324.89 -5.2% 1M +21.5% 1Y
Market cap
$3.44T
P/E
14.6x
Revenue (TTM)
$471.10B
Div. yield
–
Digital Advertising Technology
7 wins
MGNI Magnite, Inc.
$21.77 -7.0% 1M +9.5% 1Y
Market cap
$3.16B
P/E
19.0x
Revenue (TTM)
$742.04M
Div. yield
–
Digital Advertising Technology
2 wins
QCOM Qualcomm Inc/De
$182.97 -2.4% 1M +1.1% 1Y
Market cap
$193.83B
P/E
20.9x
Revenue (TTM)
$44.07B
Div. yield
0.02%
Semiconductor Design Technology
2 wins

Head to Head

11 decided of 12

Alphabet leads on 7 of the 12 questions below (Alphabet 7, Magnite 2, Qualcomm 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLMGNIQCOMLeader
Larger companyMarket capitalisation $3.44T $3.16B $193.83B GOOGL
Cheaper on earningsLower P/E, profitable companies only 14.6x 19.0x 20.9x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.4x 19.6x 17.0x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +22.2% +8.3% +1.9% GOOGL
More profitableNet margin, trailing twelve months — 22.5% 21.0% MGNI
Better return on capitalReturn on invested capital — 9.1% 20.5% QCOM
Less leveragedLower net debt / EBITDA — 0.1x 0.4x MGNI
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.02% –
Better 1-year returnPrice return, last 12 months +21.5% +9.5% +1.1% GOOGL
Better 5-year returnAnnualised price return, 5 years +17.0%/yr -4.2%/yr +6.6%/yr GOOGL
Less volatileAnnualised volatility, 1 year 31.3% 58.2% 52.9% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 54/100 58/100 62/100 QCOM

Percentile Scorecard

GOOGLMGNIQCOM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLMGNIQCOM
Valuation 30 #117 of 166 51 #82 of 166 80 #20 of 94
Growth 82 #29 of 152 72 #43 of 152 32 #63 of 92
Profitability 62 #58 of 152 79 #33 of 152 87 #13 of 90
Financial Health 79 #38 of 179 46 #97 of 179 29 #71 of 99
Shareholder Returns 19 #76 of 94 44 #53 of 94 82 #14 of 73
Overall 54 58 62
  • GOOGL ranked among 185 companies in Internet Platforms
  • MGNI ranked among 185 companies in Internet Platforms
  • QCOM ranked among 103 companies in Semiconductors

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLMGNIQCOMSPY
1 month -5.2%-7.0%-2.4% +0.9%
3 months -3.5%+10.3%+17.5% +5.9%
6 months -7.2%+68.5%+17.3% +8.5%
Year to date +3.8%+34.1%+7.0% +13.3%
1 year +21.5%+9.5%+1.1% +12.4%
3 years +165.9%+229.8%+71.9% +88.1%
3 years, per year +38.6%+48.9%+19.8% +23.5%
5 years +119.4%-19.5%+37.5% +68.2%
5 years, per year +17.0%-4.2%+6.6% +11.0%
10 years +692.8%+187.2%+167.5% +263.4%
10 years, per year +23.0%+11.1%+10.3% +13.8%

Risk

MeasureGOOGLMGNIQCOMSPY
Volatility, 1Y 31.3%58.2%52.9% 12.7%
Downside volatility, 1Y 28.9%59.8%52.3% 12.7%
Beta vs S&P 500, 1Y 1.351.072.08 1.00
Return / volatility, 1Y 0.690.160.02 0.98
Max drawdown, 5Y -44.3%-79.2%-45.6% -25.4%
From 52-week high -19.3%-15.2%-27.1% -0.9%
52-week high $402.62$25.67$251.02 $779.14
52-week low $267.47$11.20$124.07 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLMGNIQCOM
P/E now vs peer median 16.8xmedian 16.8x 18.7xmedian 16.8x 20.9xmedian 46.0x
P/S now vs peer median 8.4xmedian 1.4x 4.2xmedian 1.4x 4.4xmedian 7.9x
EV/EBITDA now vs peer median —median 13.9x 18.0xmedian 13.9x 16.8xmedian 28.3x
P/FCF now vs peer median 77.8xmedian 11.4x 14.5xmedian 11.4x 18.6xmedian 41.4x
P/B now vs peer median 5.8xmedian 1.8x 3.3xmedian 1.8x 7.0xmedian 4.6x
PEG now vs peer median 0.29median 0.36 0.48median 0.36 5.02median 2.30

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLMGNIQCOM
Revenue $471.10B $742.04M $44.07B
Gross profit – $480.73M $23.90B
Operating income $156.98B $115.95M $10.22B
Net income $235.69B $166.89M $9.26B
Free cash flow – $215.76M $10.42B
R&D $74.46B $90.15M $9.89B
EPS (diluted) $19.12 $1.13 $8.66
Cash & equivalents $56.33B $332.62M $4.53B
Total debt – $350.40M $12.78B
Shares (diluted) 12.31B 147.17M 1.07B
Enterprise value $3.12T $1.61B $153.75B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLMGNIQCOM
P/E 16.8x 18.7x 20.9x
P/FCF 77.8x 14.5x 18.6x
P/Operating cash flow 22.0x 11.1x 15.6x
P/S 8.4x 4.2x 4.4x
P/B 5.8x 3.3x 7.0x
P/Tangible book 5.9x 3.4x 7.4x
EV/EBITDA – 18.0x 16.8x
EV/EBIT – 27.1x 19.4x
EV/Revenue 7.8x 4.2x 4.5x
EV/FCF – 14.5x 19.0x
EV/Operating cash flow 20.5x 11.2x 16.0x
PEG (3Y EPS CAGR) 0.29 0.48 5.02

Growth

14 metrics
MetricGOOGLMGNIQCOM
Revenue growth (1Y) 22.2% 8.3% 1.9%
Revenue CAGR (3Y) 16.6% 7.1% 4.5%
Gross profit growth (1Y) – 12.6% -0.8%
Gross profit CAGR (3Y) – 42.5% 3.2%
Operating income growth (1Y) 26.5% 52.7% -15.0%
Operating income CAGR (3Y) 25.8% 36.1% 0.6%
Net income growth (1Y) 89.7% 287.0% -20.0%
Net income CAGR (3Y) 52.3% 39.5% 2.4%
EPS growth (1Y) 87.8% 289.8% -17.8%
EPS CAGR (3Y) 57.2% 38.6% 4.2%
Operating cash flow growth (1Y) 18.6% 23.7% -2.1%
Operating cash flow CAGR (3Y) 19.0% 17.8% 12.7%
Free cash flow growth (1Y) – 18.2% -10.4%
Free cash flow CAGR (3Y) – 16.4% 14.9%

Profitability

14 metrics
MetricGOOGLMGNIQCOM
Gross margin – 64.8% 54.2%
EBITDA margin – 23.4% 26.8%
Operating margin – 15.6% 23.2%
Pretax margin – 13.2% 25.4%
Net margin – 22.5% 21.0%
FCF margin – 29.1% 23.6%
Operating cash flow margin 38.1% 37.9% 28.1%
Return on equity 35.8% 18.0% 33.7%
Return on assets 24.5% 5.6% 16.2%
Return on invested capital – 9.1% 20.5%
Return on capital employed – 9.0% 22.3%
Asset turnover 0.5x 0.2x 0.8x
Cash conversion (OCF / net income) 0.8x 1.7x 1.3x
Stock comp / revenue 6.5% 10.1% 7.4%

Financial Health

11 metrics
MetricGOOGLMGNIQCOM
Debt / assets – 11.6% 22.3%
Debt / equity – 0.4x 0.5x
Net debt / EBITDA – 0.1x 0.4x
Debt / FCF – 1.6x 1.2x
Liabilities / assets 32.5% 69.1% 51.8%
Equity / assets 67.5% 30.9% 48.2%
Interest coverage – 5.9x 14.8x
Current ratio 2.8x 1.0x 2.0x
Quick ratio 2.0x 1.0x 1.1x
Cash ratio 2.0x 0.2x 0.7x
Altman Z-score – 1.05 6.17

Shareholder Returns

7 metrics
MetricGOOGLMGNIQCOM
Dividend yield 0.3% – 2.0%
Net buyback yield – 1.6% 4.6%
Shareholder yield 0.3% 1.6% 6.5%
Payout ratio (earnings) – – 41.3%
Payout ratio (FCF) – – 36.7%
Dividend growth (1Y) – – 0.8%
Dividend CAGR (3Y) – – 3.9%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLMGNIQCOM
Forward P/E 15.4xFY2026 19.6xFY2026 17.0xFY2026
EPS, next fiscal year $21.10FY2026 $1.11FY2026 $10.79FY2026
EPS growth, next FY +95.2%FY2026 +27.6%FY2026 -10.3%FY2026
EPS growth, the year after -31.6% +20.7% -3.0%
Revenue, next fiscal year $528.22BFY2026 $743.97MFY2026 $45.55BFY2026
Revenue growth, next FY +31.1%FY2026 +11.1%FY2026 +3.2%FY2026
Revenue growth, the year after +21.6% +10.5% -5.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLMGNIQCOM
Held by institutions 80.1% 98.6% 79.7%
Institutions holding 5,741 308 3,031
Change in shares held, QoQ +4.6% +8.0% +2.8%
Institutions buying 2,657 170 1,417
Institutions selling 2,573 90 1,333
Buyers to sellers 1.03 1.89 1.06

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLMGNIQCOM
GOOGL 1.00 0.16 0.23
MGNI 0.16 1.00 0.11
QCOM 0.23 0.11 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, GOOGL, MGNI and QCOM?

Alphabet (GOOGL) is the largest by market capitalisation: Alphabet (GOOGL) $3.44T, Magnite (MGNI) $3.16B, Qualcomm (QCOM) $193.83B.

Which stock is cheaper, GOOGL, MGNI and QCOM?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Alphabet (GOOGL) 14.6x, Magnite (MGNI) 19.0x, Qualcomm (QCOM) 20.9x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Alphabet (GOOGL) 15.4x, Magnite (MGNI) 19.6x, Qualcomm (QCOM) 17.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Alphabet (GOOGL) +22.2%, Magnite (MGNI) +8.3%, Qualcomm (QCOM) +1.9%.

Which company is more profitable?

Magnite (MGNI) has the highest net margin (Magnite (MGNI) 22.5%, Qualcomm (QCOM) 21.0%). On return on invested capital, Qualcomm (QCOM) leads (Magnite (MGNI) 9.1%, Qualcomm (QCOM) 20.5%).

Which stock has performed better?

Over the past year Alphabet (GOOGL) returned the most: Alphabet (GOOGL) +21.5%, Magnite (MGNI) +9.5%, Qualcomm (QCOM) +1.1%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +17.0%/yr, Magnite (MGNI) -4.2%/yr, Qualcomm (QCOM) +6.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Alphabet (GOOGL) 0.00%, Magnite (MGNI) 0.00%, Qualcomm (QCOM) 0.02%. Alphabet (GOOGL) and Magnite (MGNI) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Alphabet (GOOGL) 31.3%, Magnite (MGNI) 58.2%, Qualcomm (QCOM) 52.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GOOGL, MGNI and QCOM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.