DV vs GOOGL Stock Comparison

DoubleVerify Holdings and Alphabet Prices as of Oct 23, 2026 Peers: Industry group
GOOGL Alphabet Inc.
$320.21 -5.2% 1M +26.5% 1Y
Market cap
$3.85T
P/E
15.8x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
8 wins

Head to Head

9 decided of 12

Alphabet leads on 8 of the 12 questions below (Alphabet 8, DoubleVerify Holdings 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDVGOOGLLeader
Larger companyMarket capitalisation $2.08B $3.85T GOOGL
Cheaper on earningsLower P/E, profitable companies only 35.4x 15.8x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 30.8x 15.2x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +7.6% +20.1% GOOGL
More profitableNet margin, trailing twelve months 7.7% 54.8% GOOGL
Better return on capitalReturn on invested capital — 18.6% –
Less leveragedLower net debt / EBITDA — -0.8x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +13.7% +26.5% GOOGL
Better 5-year returnAnnualised price return, 5 years -17.8%/yr +18.4%/yr GOOGL
Less volatileAnnualised volatility, 1 year 44.2% 31.6% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 69/100 61/100 DV

Percentile Scorecard

DVGOOGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDVGOOGL
Valuation 60 #68 of 167 37 #105 of 167
Growth 49 #79 of 153 73 #42 of 153
Profitability 75 #39 of 153 87 #21 of 153
Financial Health 90 #18 of 179 79 #38 of 179
Shareholder Returns 70 #29 of 94 28 #68 of 94
Overall 69 61
  • DV ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDVGOOGLSPY
1 month +1.2%-5.2% -1.0%
3 months +28.3%+0.1% +2.9%
6 months +24.4%-7.0% +6.4%
Year to date +18.4%+2.3% +11.4%
1 year +13.7%+26.5% +13.1%
3 years -53.0%+130.7% +79.4%
3 years, per year -22.2%+32.2% +21.5%
5 years -62.5%+132.8% +67.7%
5 years, per year -17.8%+18.4% +10.9%
10 years —+677.2% +255.2%
10 years, per year —+22.8% +13.5%

Risk

MeasureDVGOOGLSPY
Volatility, 1Y 44.2%31.6% 12.7%
Downside volatility, 1Y 47.5%28.9% 12.7%
Beta vs S&P 500, 1Y 0.541.38 1.00
Return / volatility, 1Y 0.310.84 1.03
Max drawdown, 5Y -79.7%-44.3% -25.4%
From 52-week high -0.1%-20.5% -2.5%
52-week high $13.56$402.62 $779.14
52-week low $8.61$253.08 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDVGOOGL
P/E now vs peer median 35.4xmedian 17.5x 15.9xmedian 17.5x
P/S now vs peer median 2.7xmedian 1.4x 8.7xmedian 1.4x
EV/EBITDA now vs peer median 11.8xmedian 14.9x 21.7xmedian 14.9x
P/FCF now vs peer median 13.1xmedian 11.2x 73.0xmedian 11.2x
P/B now vs peer median 1.9xmedian 1.7x 6.1xmedian 1.7x
PEG now vs peer median 5.56median 0.42 0.25median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDVGOOGL
Revenue $768.82M $445.87B
Gross profit $633.77M $271.52B
Operating income $97.55M $147.63B
Net income $58.86M $244.21B
Free cash flow $160.55M $53.27B
R&D $178.30M $68.97B
EPS (diluted) $0.37 $19.83
Cash & equivalents $210.17M $55.91B
Total debt – $220.88B
Shares (diluted) 157.89M 12.31B
Enterprise value $1.24B $3.61T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDVGOOGL
P/E 35.4x 15.9x
P/FCF 13.1x 73.0x
P/Operating cash flow 10.3x 21.0x
P/S 2.7x 8.7x
P/B 1.9x 6.1x
P/Tangible book 2.1x 6.2x
EV/EBITDA 11.8x 21.7x
EV/EBIT 19.4x 25.4x
EV/Revenue 2.5x 8.4x
EV/FCF 11.8x 70.3x
EV/Operating cash flow 9.2x 20.2x
PEG (3Y EPS CAGR) 5.56 0.25

Growth

14 metrics
MetricDVGOOGL
Revenue growth (1Y) 7.6% 20.1%
Revenue CAGR (3Y) 15.3% 15.5%
Gross profit growth (1Y) 8.1% 24.0%
Gross profit CAGR (3Y) 15.6% 19.2%
Operating income growth (1Y) 15.1% 21.6%
Operating income CAGR (3Y) 10.2% 25.6%
Net income growth (1Y) 11.6% 111.3%
Net income CAGR (3Y) 3.3% 58.8%
EPS growth (1Y) 17.9% 109.3%
EPS CAGR (3Y) 6.4% 64.3%
Operating cash flow growth (1Y) 14.0% 38.9%
Operating cash flow CAGR (3Y) 26.7% 23.3%
Free cash flow growth (1Y) 7.1% -20.2%
Free cash flow CAGR (3Y) 34.2% -9.2%

Profitability

14 metrics
MetricDVGOOGL
Gross margin 82.4% 60.9%
EBITDA margin 20.7% 38.8%
Operating margin 12.7% 33.1%
Pretax margin 12.2% 67.1%
Net margin 7.7% 54.8%
FCF margin 20.9% 11.9%
Operating cash flow margin 26.6% 41.6%
Return on equity 5.4% 43.6%
Return on assets 4.6% 30.0%
Return on invested capital – 18.6%
Return on capital employed 8.2% 21.5%
Asset turnover 0.6x 0.5x
Cash conversion (OCF / net income) 3.5x 0.8x
Stock comp / revenue 13.4% 6.3%

Financial Health

11 metrics
MetricDVGOOGL
Debt / assets – 10.6%
Debt / equity – 0.2x
Net debt / EBITDA – -0.8x
Debt / FCF – 1.8x
Liabilities / assets 16.5% 30.5%
Equity / assets 83.5% 69.5%
Interest coverage 55.5x –
Current ratio 4.5x 2.7x
Quick ratio 4.7x 2.5x
Cash ratio 2.0x 1.9x
Altman Z-score 7.36 10.34

Shareholder Returns

7 metrics
MetricDVGOOGL
Dividend yield – 0.3%
Net buyback yield 7.0% 0.4%
Shareholder yield 7.0% 0.7%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDVGOOGL
Forward P/E 30.8xFY2026 15.2xFY2026
EPS, next fiscal year $0.44FY2026 $21.09FY2026
EPS growth, next FY +46.7%FY2026 +95.1%FY2026
EPS growth, the year after +36.4% -31.7%
Revenue, next fiscal year $841.13MFY2026 $527.69BFY2026
Revenue growth, next FY +12.4%FY2026 +31.0%FY2026
Revenue growth, the year after +0.8% +21.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDVGOOGL
Held by institutions 100.0% 80.1%
Institutions holding 315 5,738
Change in shares held, QoQ +1.2% +4.6%
Institutions buying 167 2,654
Institutions selling 114 2,573
Buyers to sellers 1.46 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DVGOOGL
DV 1.00 0.18
GOOGL 0.18 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DV and GOOGL?

Alphabet (GOOGL) is the largest by market capitalisation: DoubleVerify Holdings (DV) $2.08B, Alphabet (GOOGL) $3.85T.

Which stock is cheaper, DV and GOOGL?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (DoubleVerify Holdings (DV) 35.4x, Alphabet (GOOGL) 15.8x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (DoubleVerify Holdings (DV) 30.8x, Alphabet (GOOGL) 15.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: DoubleVerify Holdings (DV) +7.6%, Alphabet (GOOGL) +20.1%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (DoubleVerify Holdings (DV) 7.7%, Alphabet (GOOGL) 54.8%).

Which stock has performed better?

Over the past year Alphabet (GOOGL) returned the most: DoubleVerify Holdings (DV) +13.7%, Alphabet (GOOGL) +26.5%. Over five years, Alphabet (GOOGL) compounded fastest (DoubleVerify Holdings (DV) -17.8%/yr, Alphabet (GOOGL) +18.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (DoubleVerify Holdings (DV) 44.2%, Alphabet (GOOGL) 31.6%). Volatility measures how widely the price swings, not the risk of the business.

Do DV and GOOGL move together?

Their daily returns over the past year have a correlation of 0.18, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, DV and GOOGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.