GOOGL vs APP vs APPS Stock Comparison

Alphabet, AppLovin and Digital Turbine Prices as of Oct 23, 2026 Peers: Industry group
GOOGL Alphabet Inc.
$320.21 -5.2% 1M +26.5% 1Y
Market cap
$3.86T
P/E
15.8x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
4 wins
APP AppLovin Corp
$260.25 -17.4% 1M -55.9% 1Y
Market cap
$86.98B
P/E
19.7x
Revenue (TTM)
$6.83B
Div. yield
–
Digital Advertising Technology
5 wins
APPS Digital Turbine, Inc.
$9.86 -14.6% 1M +53.8% 1Y
Market cap
$1.12B
P/E
–
Revenue (TTM)
—
Div. yield
–
Digital Advertising Technology
2 wins

Head to Head

11 decided of 12

AppLovin leads on 5 of the 12 questions below (AppLovin 5, Alphabet 4, Digital Turbine 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLAPPAPPSLeader
Larger companyMarket capitalisation $3.86T $86.98B $1.12B GOOGL
Cheaper on earningsLower P/E, profitable companies only 15.8x 19.7x — GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.2x 15.5x 13.3x APPS
Faster revenue growthRevenue growth, trailing twelve months +20.1% +60.6% — APP
More profitableNet margin, trailing twelve months 54.8% 64.6% — APP
Better return on capitalReturn on invested capital 18.6% 71.3% — APP
Less leveragedLower net debt / EBITDA -0.8x 0.1x — GOOGL
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +26.5% -55.9% +53.8% APPS
Better 5-year returnAnnualised price return, 5 years +18.4%/yr +22.5%/yr -34.9%/yr APP
Less volatileAnnualised volatility, 1 year 31.6% 74.1% 93.4% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 61/100 72/100 — APP

Percentile Scorecard

GOOGLAPPAPPS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLAPPAPPS
Valuation 37 #105 of 167 42 #97 of 167 –
Growth 73 #42 of 153 99 #2 of 153 –
Profitability 87 #21 of 153 100 #1 of 153 –
Financial Health 79 #38 of 179 70 #55 of 179 21 #141 of 179
Shareholder Returns 28 #68 of 94 50 #48 of 94 –
Overall 61 72 –
  • GOOGL ranked among 185 companies in Internet Platforms
  • APP ranked among 185 companies in Internet Platforms
  • APPS ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLAPPAPPSSPY
1 month -5.2%-17.4%-14.6% -1.0%
3 months +0.1%-33.6%+16.7% +2.9%
6 months -7.0%-41.9%+185.0% +6.4%
Year to date +2.3%-61.4%+97.2% +11.4%
1 year +26.5%-55.9%+53.8% +13.1%
3 years +130.7%+576.5%+93.7% +79.4%
3 years, per year +32.2%+89.2%+24.7% +21.5%
5 years +132.8%+176.1%-88.2% +67.7%
5 years, per year +18.4%+22.5%-34.9% +10.9%
10 years +677.2%—+1,088.0% +255.2%
10 years, per year +22.8%—+28.1% +13.5%

Risk

MeasureGOOGLAPPAPPSSPY
Volatility, 1Y 31.6%74.1%93.4% 12.7%
Downside volatility, 1Y 28.9%81.7%76.5% 12.7%
Beta vs S&P 500, 1Y 1.382.282.08 1.00
Return / volatility, 1Y 0.84-0.750.58 1.03
Max drawdown, 5Y -44.3%-91.9%-98.7% -25.4%
From 52-week high -20.5%-64.5%-31.5% -2.5%
52-week high $402.62$733.60$14.39 $779.14
52-week low $253.08$260.25$2.82 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLAPPAPPS
P/E now vs peer median 15.9xmedian 17.5x 19.8xmedian 17.5x —median 17.5x
P/S now vs peer median 8.7xmedian 1.4x 12.8xmedian 1.4x —median 1.4x
EV/EBITDA now vs peer median 21.7xmedian 14.9x 16.2xmedian 14.9x —median 14.9x
P/FCF now vs peer median 73.0xmedian 11.2x 19.3xmedian 11.2x —median 11.2x
P/B now vs peer median 6.1xmedian 1.7x 27.6xmedian 1.7x 5.9xmedian 1.7x
PEG now vs peer median 0.25median 0.42 0.04median 0.42 —median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLAPPAPPS
Revenue $445.87B $6.83B –
Gross profit $271.52B $6.04B –
Operating income $147.63B $5.29B –
Net income $244.21B $4.41B –
Free cash flow $53.27B $4.53B –
R&D $68.97B $320.08M –
EPS (diluted) $19.83 $13.08 –
Cash & equivalents $55.91B $3.05B $37.96M
Total debt $220.88B $14.05B $360.96M
Shares (diluted) 12.31B 337.03M 120.47M
Enterprise value $3.62T $77.01B $972.63M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLAPPAPPS
P/E 15.9x 19.8x –
P/FCF 73.0x 19.3x –
P/Operating cash flow 21.0x 19.3x –
P/S 8.7x 12.8x –
P/B 6.1x 27.6x 5.9x
P/Tangible book 6.2x 31.1x -68.9x
EV/EBITDA 21.7x 16.2x –
EV/EBIT 25.4x 16.6x –
EV/Revenue 8.4x 12.8x –
EV/FCF 70.3x 19.4x –
EV/Operating cash flow 20.2x 19.4x –
PEG (3Y EPS CAGR) 0.25 0.04 –

Growth

14 metrics
MetricGOOGLAPPAPPS
Revenue growth (1Y) 20.1% 60.6% –
Revenue CAGR (3Y) 15.5% 33.3% –
Gross profit growth (1Y) 24.0% 64.6% –
Gross profit CAGR (3Y) 19.2% 52.9% –
Operating income growth (1Y) 21.6% 78.6% –
Operating income CAGR (3Y) 25.6% 188.9% –
Net income growth (1Y) 111.3% 81.5% –
Net income CAGR (3Y) 58.8% 503.2% –
EPS growth (1Y) 109.3% 84.4% –
EPS CAGR (3Y) 64.3% 524.6% –
Operating cash flow growth (1Y) 38.9% 58.5% –
Operating cash flow CAGR (3Y) 23.3% 74.2% –
Free cash flow growth (1Y) -20.2% 58.5% –
Free cash flow CAGR (3Y) -9.2% 74.5% –

Profitability

14 metrics
MetricGOOGLAPPAPPS
Gross margin 60.9% 88.5% –
EBITDA margin 38.8% 79.4% –
Operating margin 33.1% 77.4% –
Pretax margin 67.1% 76.3% –
Net margin 54.8% 64.6% –
FCF margin 11.9% 66.3% –
Operating cash flow margin 41.6% 66.3% –
Return on equity 43.6% 159.6% –
Return on assets 30.0% 55.2% –
Return on invested capital 18.6% 71.3% –
Return on capital employed 21.5% 78.5% –
Asset turnover 0.5x 0.9x –
Cash conversion (OCF / net income) 0.8x 1.0x –
Stock comp / revenue 6.3% 4.1% –

Financial Health

11 metrics
MetricGOOGLAPPAPPS
Debt / assets 10.6% 42.5% 42.9%
Debt / equity 0.2x 1.1x 1.8x
Net debt / EBITDA -0.8x 0.1x –
Debt / FCF 1.8x 0.8x –
Liabilities / assets 30.5% 61.7% 76.2%
Equity / assets 69.5% 38.3% 23.8%
Interest coverage – 25.8x –
Current ratio 2.7x 4.3x 1.2x
Quick ratio 2.5x 4.2x 1.5x
Cash ratio 1.9x 2.4x 0.1x
Altman Z-score 10.34 14.24 –

Shareholder Returns

7 metrics
MetricGOOGLAPPAPPS
Dividend yield 0.3% – –
Net buyback yield 0.4% 2.8% –
Shareholder yield 0.7% 2.8% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLAPPAPPS
Forward P/E 15.2xFY2026 15.5xFY2026 13.3xFY2026
EPS, next fiscal year $21.09FY2026 $16.84FY2026 $0.74FY2026
EPS growth, next FY +95.1%FY2026 +72.7%FY2026 +32.1%FY2026
EPS growth, the year after -31.7% +26.3% +32.4%
Revenue, next fiscal year $527.69BFY2026 $8.60BFY2026 $690.88MFY2026
Revenue growth, next FY +31.0%FY2026 +56.9%FY2026 +22.2%FY2026
Revenue growth, the year after +21.2% +14.2% +3.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLAPPAPPS
Held by institutions 80.1% 67.5% 64.5%
Institutions holding 5,738 1,457 211
Change in shares held, QoQ +4.6% +6.5% +7.1%
Institutions buying 2,654 835 128
Institutions selling 2,573 478 62
Buyers to sellers 1.03 1.75 2.06

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLAPPAPPS
GOOGL 1.00 0.25 0.17
APP 0.25 1.00 0.32
APPS 0.17 0.32 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GOOGL, APP and APPS?

Alphabet (GOOGL) is the largest by market capitalisation: Alphabet (GOOGL) $3.86T, AppLovin (APP) $86.98B, Digital Turbine (APPS) $1.12B.

Which stock is cheaper, GOOGL, APP and APPS?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Alphabet (GOOGL) 15.8x, AppLovin (APP) 19.7x). On next year's consensus earnings, Digital Turbine (APPS) is cheapest (Alphabet (GOOGL) 15.2x, AppLovin (APP) 15.5x, Digital Turbine (APPS) 13.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

AppLovin (APP) grew revenue fastest over the trailing twelve months: Alphabet (GOOGL) +20.1%, AppLovin (APP) +60.6%.

Which company is more profitable?

AppLovin (APP) has the highest net margin (Alphabet (GOOGL) 54.8%, AppLovin (APP) 64.6%). On return on invested capital, AppLovin (APP) leads (Alphabet (GOOGL) 18.6%, AppLovin (APP) 71.3%).

Which stock has performed better?

Over the past year Digital Turbine (APPS) returned the most: Alphabet (GOOGL) +26.5%, AppLovin (APP) -55.9%, Digital Turbine (APPS) +53.8%. Over five years, AppLovin (APP) compounded fastest (Alphabet (GOOGL) +18.4%/yr, AppLovin (APP) +22.5%/yr, Digital Turbine (APPS) -34.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Alphabet (GOOGL) 31.6%, AppLovin (APP) 74.1%, Digital Turbine (APPS) 93.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GOOGL, APP and APPS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, AppLovin (APP) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.