GOOGL vs AMZN Stock Comparison

Alphabet and Amazon Com Prices as of Oct 23, 2026 Peers: Industry group
GOOGL Alphabet Inc.
$320.21 -5.2% 1M +26.5% 1Y
Market cap
$3.85T
P/E
15.8x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
10 wins
AMZN Amazon Com Inc
$248.00 -0.5% 1M +12.2% 1Y
Market cap
$2.68T
P/E
20.2x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
1 win

Head to Head

11 decided of 12

Alphabet leads on 10 of the 12 questions below (Alphabet 10, Amazon Com 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLAMZNLeader
Larger companyMarket capitalisation $3.85T $2.68T GOOGL
Cheaper on earningsLower P/E, profitable companies only 15.8x 20.2x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.2x 20.4x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +20.1% +15.8% GOOGL
More profitableNet margin, trailing twelve months 54.8% 18.1% GOOGL
Better return on capitalReturn on invested capital 18.6% 11.0% GOOGL
Less leveragedLower net debt / EBITDA -0.8x 0.0x GOOGL
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +26.5% +12.2% GOOGL
Better 5-year returnAnnualised price return, 5 years +18.4%/yr +8.3%/yr GOOGL
Less volatileAnnualised volatility, 1 year 31.6% 34.2% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 61/100 65/100 AMZN

Percentile Scorecard

GOOGLAMZN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLAMZN
Valuation 37 #105 of 167 20 #83 of 104
Growth 73 #42 of 153 93 #8 of 99
Profitability 87 #21 of 153 69 #31 of 99
Financial Health 79 #38 of 179 77 #27 of 113
Shareholder Returns 28 #68 of 94 –
Overall 61 65
  • GOOGL ranked among 185 companies in Internet Platforms
  • AMZN ranked among 115 companies in Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLAMZNSPY
1 month -5.2%-0.5% -1.0%
3 months +0.1%+6.8% +2.9%
6 months -7.0%-6.1% +6.4%
Year to date +2.3%+7.4% +11.4%
1 year +26.5%+12.2% +13.1%
3 years +130.7%+92.9% +79.4%
3 years, per year +32.2%+24.5% +21.5%
5 years +132.8%+48.7% +67.7%
5 years, per year +18.4%+8.3% +10.9%
10 years +677.2%+505.6% +255.2%
10 years, per year +22.8%+19.7% +13.5%

Risk

MeasureGOOGLAMZNSPY
Volatility, 1Y 31.6%34.2% 12.7%
Downside volatility, 1Y 28.9%30.1% 12.7%
Beta vs S&P 500, 1Y 1.381.45 1.00
Return / volatility, 1Y 0.840.36 1.03
Max drawdown, 5Y -44.3%-55.7% -25.4%
From 52-week high -20.5%-12.7% -2.5%
52-week high $402.62$284.02 $779.14
52-week low $253.08$198.79 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLAMZN
P/E now vs peer median 15.9xmedian 17.5x 20.2xmedian 16.7x
P/S now vs peer median 8.7xmedian 1.4x 3.7xmedian 0.5x
EV/EBITDA now vs peer median 21.7xmedian 14.9x 16.9xmedian 9.1x
P/FCF now vs peer median 73.0xmedian 11.2x -102.0xmedian 16.6x
P/B now vs peer median 6.1xmedian 1.7x 4.8xmedian 1.7x
PEG now vs peer median 0.25median 0.42 0.16median 0.73

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLAMZN
Revenue $445.87B $730.00B
Gross profit $271.52B $377.28B
Operating income $147.63B $87.91B
Net income $244.21B $132.25B
Free cash flow $53.27B -$26.23B
R&D $68.97B –
EPS (diluted) $19.83 $12.13
Cash & equivalents $55.91B $78.21B
Total debt $220.88B $128.89B
Shares (diluted) 12.31B 10.90B
Enterprise value $3.61T $2.19T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLAMZN
P/E 15.9x 20.2x
P/FCF 73.0x -102.0x
P/Operating cash flow 21.0x 19.2x
P/S 8.7x 3.7x
P/B 6.1x 4.8x
P/Tangible book 6.2x 4.8x
EV/EBITDA 21.7x 16.9x
EV/EBIT 25.4x 30.5x
EV/Revenue 8.4x 3.7x
EV/FCF 70.3x -102.2x
EV/Operating cash flow 20.2x 19.2x
PEG (3Y EPS CAGR) 0.25 0.16

Growth

14 metrics
MetricGOOGLAMZN
Revenue growth (1Y) 20.1% 15.8%
Revenue CAGR (3Y) 15.5% 12.7%
Gross profit growth (1Y) 24.0% 18.8%
Gross profit CAGR (3Y) 19.2% 16.9%
Operating income growth (1Y) 21.6% 26.2%
Operating income CAGR (3Y) 25.6% 68.7%
Net income growth (1Y) 111.3% 106.3%
Net income CAGR (3Y) 58.8% 130.7%
EPS growth (1Y) 109.3% 104.5%
EPS CAGR (3Y) 64.3% 127.5%
Operating cash flow growth (1Y) 38.9% 38.4%
Operating cash flow CAGR (3Y) 23.3% 49.6%
Free cash flow growth (1Y) -20.2% -885.3%
Free cash flow CAGR (3Y) -9.2% -17.6%

Profitability

14 metrics
MetricGOOGLAMZN
Gross margin 60.9% 51.7%
EBITDA margin 38.8% 21.8%
Operating margin 33.1% 12.0%
Pretax margin 67.1% 23.2%
Net margin 54.8% 18.1%
FCF margin 11.9% -3.6%
Operating cash flow margin 41.6% 19.1%
Return on equity 43.6% 26.6%
Return on assets 30.0% 13.2%
Return on invested capital 18.6% 11.0%
Return on capital employed 21.5% 11.5%
Asset turnover 0.5x 0.7x
Cash conversion (OCF / net income) 0.8x 1.1x
Stock comp / revenue 6.3% 2.9%

Financial Health

11 metrics
MetricGOOGLAMZN
Debt / assets 10.6% 11.8%
Debt / equity 0.2x 0.2x
Net debt / EBITDA -0.8x 0.0x
Debt / FCF 1.8x -4.9x
Liabilities / assets 30.5% 49.7%
Equity / assets 69.5% 50.3%
Interest coverage – 27.7x
Current ratio 2.7x 1.0x
Quick ratio 2.5x 0.9x
Cash ratio 1.9x 0.5x
Altman Z-score 10.34 4.33

Shareholder Returns

7 metrics
MetricGOOGLAMZN
Dividend yield 0.3% –
Net buyback yield 0.4% –
Shareholder yield 0.7% –
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLAMZN
Forward P/E 15.2xFY2026 20.4xFY2026
EPS, next fiscal year $21.09FY2026 $12.15FY2026
EPS growth, next FY +95.1%FY2026 +69.5%FY2026
EPS growth, the year after -31.7% -14.7%
Revenue, next fiscal year $527.69BFY2026 $774.65BFY2026
Revenue growth, next FY +31.0%FY2026 +8.1%FY2026
Revenue growth, the year after +21.2% +27.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLAMZN
Held by institutions 80.1% 67.0%
Institutions holding 5,738 6,141
Change in shares held, QoQ +4.6% +4.8%
Institutions buying 2,654 3,241
Institutions selling 2,573 2,411
Buyers to sellers 1.03 1.34

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLAMZN
GOOGL 1.00 0.56
AMZN 0.56 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GOOGL and AMZN?

Alphabet (GOOGL) is the largest by market capitalisation: Alphabet (GOOGL) $3.85T, Amazon Com (AMZN) $2.68T.

Which stock is cheaper, GOOGL and AMZN?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Alphabet (GOOGL) 15.8x, Amazon Com (AMZN) 20.2x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Alphabet (GOOGL) 15.2x, Amazon Com (AMZN) 20.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Alphabet (GOOGL) +20.1%, Amazon Com (AMZN) +15.8%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Alphabet (GOOGL) 54.8%, Amazon Com (AMZN) 18.1%). On return on invested capital, Alphabet (GOOGL) leads (Alphabet (GOOGL) 18.6%, Amazon Com (AMZN) 11.0%).

Which stock has performed better?

Over the past year Alphabet (GOOGL) returned the most: Alphabet (GOOGL) +26.5%, Amazon Com (AMZN) +12.2%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +18.4%/yr, Amazon Com (AMZN) +8.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Alphabet (GOOGL) 31.6%, Amazon Com (AMZN) 34.2%). Volatility measures how widely the price swings, not the risk of the business.

Do GOOGL and AMZN move together?

Their daily returns over the past year have a correlation of 0.56, a moderate positive relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, GOOGL and AMZN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 10. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.