GOOGL vs AMZN vs APPS Stock Comparison

Alphabet, Amazon Com and Digital Turbine Prices as of Oct 23, 2026 Peers: Industry group
GOOGL Alphabet Inc.
$320.21 -5.2% 1M +26.5% 1Y
Market cap
$3.85T
P/E
15.8x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
8 wins
AMZN Amazon Com Inc
$248.00 -0.5% 1M +12.2% 1Y
Market cap
$2.68T
P/E
20.3x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
1 win
APPS Digital Turbine, Inc.
$9.86 -14.6% 1M +53.8% 1Y
Market cap
$1.12B
P/E
–
Revenue (TTM)
—
Div. yield
–
Digital Advertising Technology
2 wins

Head to Head

11 decided of 12

Alphabet leads on 8 of the 12 questions below (Alphabet 8, Digital Turbine 2, Amazon Com 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLAMZNAPPSLeader
Larger companyMarket capitalisation $3.85T $2.68T $1.12B GOOGL
Cheaper on earningsLower P/E, profitable companies only 15.8x 20.3x — GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.2x 20.4x 13.3x APPS
Faster revenue growthRevenue growth, trailing twelve months +20.1% +15.8% — GOOGL
More profitableNet margin, trailing twelve months 54.8% 18.1% — GOOGL
Better return on capitalReturn on invested capital 18.6% 11.0% — GOOGL
Less leveragedLower net debt / EBITDA -0.8x 0.0x — GOOGL
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +26.5% +12.2% +53.8% APPS
Better 5-year returnAnnualised price return, 5 years +18.4%/yr +8.3%/yr -34.9%/yr GOOGL
Less volatileAnnualised volatility, 1 year 31.6% 34.2% 93.4% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 61/100 65/100 — AMZN

Percentile Scorecard

GOOGLAMZNAPPS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLAMZNAPPS
Valuation 37 #105 of 167 20 #83 of 104 –
Growth 73 #42 of 153 93 #8 of 99 –
Profitability 87 #21 of 153 69 #31 of 99 –
Financial Health 79 #38 of 179 77 #27 of 113 21 #141 of 179
Shareholder Returns 28 #68 of 94 – –
Overall 61 65 –
  • GOOGL ranked among 185 companies in Internet Platforms
  • AMZN ranked among 115 companies in Retail
  • APPS ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLAMZNAPPSSPY
1 month -5.2%-0.5%-14.6% -1.0%
3 months +0.1%+6.8%+16.7% +2.9%
6 months -7.0%-6.1%+185.0% +6.4%
Year to date +2.3%+7.4%+97.2% +11.4%
1 year +26.5%+12.2%+53.8% +13.1%
3 years +130.7%+92.9%+93.7% +79.4%
3 years, per year +32.2%+24.5%+24.7% +21.5%
5 years +132.8%+48.7%-88.2% +67.7%
5 years, per year +18.4%+8.3%-34.9% +10.9%
10 years +677.2%+505.6%+1,088.0% +255.2%
10 years, per year +22.8%+19.7%+28.1% +13.5%

Risk

MeasureGOOGLAMZNAPPSSPY
Volatility, 1Y 31.6%34.2%93.4% 12.7%
Downside volatility, 1Y 28.9%30.1%76.5% 12.7%
Beta vs S&P 500, 1Y 1.381.452.08 1.00
Return / volatility, 1Y 0.840.360.58 1.03
Max drawdown, 5Y -44.3%-55.7%-98.7% -25.4%
From 52-week high -20.5%-12.7%-31.5% -2.5%
52-week high $402.62$284.02$14.39 $779.14
52-week low $253.08$198.79$2.82 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLAMZNAPPS
P/E now vs peer median 15.9xmedian 17.5x 20.2xmedian 16.7x —median 17.5x
P/S now vs peer median 8.7xmedian 1.4x 3.7xmedian 0.5x —median 1.4x
EV/EBITDA now vs peer median 21.7xmedian 14.9x 16.9xmedian 9.1x —median 14.9x
P/FCF now vs peer median 73.0xmedian 11.2x -102.0xmedian 16.6x —median 11.2x
P/B now vs peer median 6.1xmedian 1.7x 4.8xmedian 1.7x 5.9xmedian 1.7x
PEG now vs peer median 0.25median 0.42 0.16median 0.73 —median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLAMZNAPPS
Revenue $445.87B $730.00B –
Gross profit $271.52B $377.28B –
Operating income $147.63B $87.91B –
Net income $244.21B $132.25B –
Free cash flow $53.27B -$26.23B –
R&D $68.97B – –
EPS (diluted) $19.83 $12.13 –
Cash & equivalents $55.91B $78.21B $37.96M
Total debt $220.88B $128.89B $360.96M
Shares (diluted) 12.31B 10.90B 120.47M
Enterprise value $3.61T $2.20T $963.94M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLAMZNAPPS
P/E 15.9x 20.2x –
P/FCF 73.0x -102.0x –
P/Operating cash flow 21.0x 19.2x –
P/S 8.7x 3.7x –
P/B 6.1x 4.8x 5.9x
P/Tangible book 6.2x 4.8x -68.9x
EV/EBITDA 21.7x 16.9x –
EV/EBIT 25.4x 30.5x –
EV/Revenue 8.4x 3.7x –
EV/FCF 70.3x -102.2x –
EV/Operating cash flow 20.2x 19.2x –
PEG (3Y EPS CAGR) 0.25 0.16 –

Growth

14 metrics
MetricGOOGLAMZNAPPS
Revenue growth (1Y) 20.1% 15.8% –
Revenue CAGR (3Y) 15.5% 12.7% –
Gross profit growth (1Y) 24.0% 18.8% –
Gross profit CAGR (3Y) 19.2% 16.9% –
Operating income growth (1Y) 21.6% 26.2% –
Operating income CAGR (3Y) 25.6% 68.7% –
Net income growth (1Y) 111.3% 106.3% –
Net income CAGR (3Y) 58.8% 130.7% –
EPS growth (1Y) 109.3% 104.5% –
EPS CAGR (3Y) 64.3% 127.5% –
Operating cash flow growth (1Y) 38.9% 38.4% –
Operating cash flow CAGR (3Y) 23.3% 49.6% –
Free cash flow growth (1Y) -20.2% -885.3% –
Free cash flow CAGR (3Y) -9.2% -17.6% –

Profitability

14 metrics
MetricGOOGLAMZNAPPS
Gross margin 60.9% 51.7% –
EBITDA margin 38.8% 21.8% –
Operating margin 33.1% 12.0% –
Pretax margin 67.1% 23.2% –
Net margin 54.8% 18.1% –
FCF margin 11.9% -3.6% –
Operating cash flow margin 41.6% 19.1% –
Return on equity 43.6% 26.6% –
Return on assets 30.0% 13.2% –
Return on invested capital 18.6% 11.0% –
Return on capital employed 21.5% 11.5% –
Asset turnover 0.5x 0.7x –
Cash conversion (OCF / net income) 0.8x 1.1x –
Stock comp / revenue 6.3% 2.9% –

Financial Health

11 metrics
MetricGOOGLAMZNAPPS
Debt / assets 10.6% 11.8% 42.9%
Debt / equity 0.2x 0.2x 1.8x
Net debt / EBITDA -0.8x 0.0x –
Debt / FCF 1.8x -4.9x –
Liabilities / assets 30.5% 49.7% 76.2%
Equity / assets 69.5% 50.3% 23.8%
Interest coverage – 27.7x –
Current ratio 2.7x 1.0x 1.2x
Quick ratio 2.5x 0.9x 1.5x
Cash ratio 1.9x 0.5x 0.1x
Altman Z-score 10.34 4.33 –

Shareholder Returns

7 metrics
MetricGOOGLAMZNAPPS
Dividend yield 0.3% – –
Net buyback yield 0.4% – –
Shareholder yield 0.7% – –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLAMZNAPPS
Forward P/E 15.2xFY2026 20.4xFY2026 13.3xFY2026
EPS, next fiscal year $21.09FY2026 $12.15FY2026 $0.74FY2026
EPS growth, next FY +95.1%FY2026 +69.5%FY2026 +32.1%FY2026
EPS growth, the year after -31.7% -14.7% +32.4%
Revenue, next fiscal year $527.69BFY2026 $774.65BFY2026 $690.88MFY2026
Revenue growth, next FY +31.0%FY2026 +8.1%FY2026 +22.2%FY2026
Revenue growth, the year after +21.2% +27.8% +3.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLAMZNAPPS
Held by institutions 80.1% 67.0% 64.5%
Institutions holding 5,738 6,141 211
Change in shares held, QoQ +4.6% +4.8% +7.1%
Institutions buying 2,654 3,241 128
Institutions selling 2,573 2,411 62
Buyers to sellers 1.03 1.34 2.06

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLAMZNAPPS
GOOGL 1.00 0.56 0.17
AMZN 0.56 1.00 0.21
APPS 0.17 0.21 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GOOGL, AMZN and APPS?

Alphabet (GOOGL) is the largest by market capitalisation: Alphabet (GOOGL) $3.85T, Amazon Com (AMZN) $2.68T, Digital Turbine (APPS) $1.12B.

Which stock is cheaper, GOOGL, AMZN and APPS?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Alphabet (GOOGL) 15.8x, Amazon Com (AMZN) 20.3x). On next year's consensus earnings, Digital Turbine (APPS) is cheapest (Alphabet (GOOGL) 15.2x, Amazon Com (AMZN) 20.4x, Digital Turbine (APPS) 13.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Alphabet (GOOGL) +20.1%, Amazon Com (AMZN) +15.8%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Alphabet (GOOGL) 54.8%, Amazon Com (AMZN) 18.1%). On return on invested capital, Alphabet (GOOGL) leads (Alphabet (GOOGL) 18.6%, Amazon Com (AMZN) 11.0%).

Which stock has performed better?

Over the past year Digital Turbine (APPS) returned the most: Alphabet (GOOGL) +26.5%, Amazon Com (AMZN) +12.2%, Digital Turbine (APPS) +53.8%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +18.4%/yr, Amazon Com (AMZN) +8.3%/yr, Digital Turbine (APPS) -34.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Alphabet (GOOGL) 31.6%, Amazon Com (AMZN) 34.2%, Digital Turbine (APPS) 93.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GOOGL, AMZN and APPS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.