GO vs KR Stock Comparison

Grocery Outlet Holding and Kroger Prices as of Oct 23, 2026 Peers: Industry group
KR Kroger Co
$66.79 +15.9% 1M -2.7% 1Y
Market cap
$40.48B
P/E
52.1x
Revenue (TTM)
$137.15B
Div. yield
–
Grocery Stores Consumer Staples
8 wins

Head to Head

10 decided of 12

Kroger leads on 8 of the 12 questions below (Kroger 8, Grocery Outlet Holding 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOKRLeader
Larger companyMarket capitalisation $1.30B $40.48B KR
Cheaper on earningsLower P/E, profitable companies only -3.4x 52.1x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 26.1x 12.6x KR
Faster revenue growthRevenue growth, trailing twelve months +5.1% -6.7% GO
More profitableNet margin, trailing twelve months -8.0% 0.6% KR
Better return on capitalReturn on invested capital -27.1% 5.7% KR
Less leveragedLower net debt / EBITDA -1.8x 3.4x GO
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -14.1% -2.7% KR
Better 5-year returnAnnualised price return, 5 years -10.6%/yr +10.7%/yr KR
Less volatileAnnualised volatility, 1 year 56.6% 30.0% KR
Higher overall scoreMean of the five percentile scores vs peers 26/100 33/100 KR

Percentile Scorecard

GOKR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOKR
Valuation 44 #23 of 40 46 #22 of 40
Growth 14 #33 of 38 8 #35 of 38
Profitability 19 #30 of 37 31 #26 of 37
Financial Health 44 #23 of 40 15 #34 of 40
Shareholder Returns 7 #26 of 28 63 #11 of 28
Overall 26 33
  • GO ranked among 41 companies in Staples Retail
  • KR ranked among 41 companies in Staples Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOKRSPY
1 month +19.2%+15.9% -1.0%
3 months +47.6%+17.4% +2.9%
6 months +70.3%-0.7% +6.4%
Year to date +31.7%+6.9% +11.4%
1 year -14.1%-2.7% +13.1%
3 years -51.2%+53.2% +79.4%
3 years, per year -21.3%+15.3% +21.5%
5 years -43.0%+66.0% +67.7%
5 years, per year -10.6%+10.7% +10.9%
10 years —+117.1% +255.2%
10 years, per year —+8.1% +13.5%

Risk

MeasureGOKRSPY
Volatility, 1Y 56.6%30.0% 12.7%
Downside volatility, 1Y 65.2%29.7% 12.7%
Beta vs S&P 500, 1Y 0.45-0.69 1.00
Return / volatility, 1Y -0.25-0.09 1.03
Max drawdown, 5Y -87.3%-31.7% -25.4%
From 52-week high -14.1%-11.7% -2.5%
52-week high $15.49$75.60 $779.14
52-week low $5.79$55.53 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOKR
P/E now vs peer median -3.5xmedian 21.6x 52.1xmedian 21.6x
P/S now vs peer median 0.3xmedian 0.5x 0.3xmedian 0.5x
EV/EBITDA now vs peer median -7.3xmedian 9.7x 12.0xmedian 9.7x
P/FCF now vs peer median 108.8xmedian 17.8x 10.1xmedian 17.8x
P/B now vs peer median 1.6xmedian 3.0x 6.7xmedian 3.0x
PEG now vs peer median 0.04median 1.06 -3.03median 1.06

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOKR
Revenue $4.74B $137.15B
Gross profit $1.42B $31.69B
Operating income -$374.22M $1.54B
Net income -$381.25M $798.00M
Free cash flow $12.11M –
EPS (diluted) $-3.82 $1.28
Cash & equivalents $74.20M $1.68B
Total debt $505.60M $70.53B
Shares (diluted) 99.77M 608.00M
Enterprise value $1.04B $26.63B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOKR
P/E -3.5x 52.1x
P/FCF 108.8x 10.1x
P/Operating cash flow 7.1x –
P/S 0.3x 0.3x
P/B 1.6x 6.7x
P/Tangible book 1.8x 7.9x
EV/EBITDA -7.3x 12.0x
EV/EBIT -4.7x 35.6x
EV/Revenue 0.4x 0.4x
EV/FCF 144.5x –
EV/Operating cash flow 9.4x –
PEG (3Y EPS CAGR) 0.04 -3.03

Growth

14 metrics
MetricGOKR
Revenue growth (1Y) 5.1% -6.7%
Revenue CAGR (3Y) 7.4% -2.5%
Gross profit growth (1Y) 3.7% -6.7%
Gross profit CAGR (3Y) 6.2% -0.7%
Operating income growth (1Y) -992.6% -60.8%
Operating income CAGR (3Y) -72.9% -16.7%
Net income growth (1Y) -4,788% -70.8%
Net income CAGR (3Y) -94.2% -21.3%
EPS growth (1Y) -4,726% -68.6%
EPS CAGR (3Y) -94.6% -17.2%
Operating cash flow growth (1Y) -5.0% –
Operating cash flow CAGR (3Y) -10.4% –
Free cash flow growth (1Y) 146.5% –
Free cash flow CAGR (3Y) -53.4% –

Profitability

14 metrics
MetricGOKR
Gross margin 30.0% 23.1%
EBITDA margin -5.1% 3.3%
Operating margin -7.9% 1.1%
Pretax margin -8.5% 0.7%
Net margin -8.0% 0.6%
FCF margin 0.3% –
Operating cash flow margin 3.9% –
Return on equity -47.0% 13.5%
Return on assets -12.8% 1.6%
Return on invested capital -27.1% 5.7%
Return on capital employed -14.5% 4.9%
Asset turnover 1.6x 2.8x
Cash conversion (OCF / net income) -0.5x –
Stock comp / revenue 0.2% –

Financial Health

11 metrics
MetricGOKR
Debt / assets 16.9% 34.3%
Debt / equity 0.6x 2.9x
Net debt / EBITDA -1.8x 3.4x
Debt / FCF 41.8x –
Liabilities / assets 72.7% 88.2%
Equity / assets 27.3% 11.8%
Interest coverage – 153.9x
Current ratio 1.3x 0.7x
Quick ratio 0.2x 0.2x
Cash ratio 0.2x 0.1x
Altman Z-score 1.57 4.13

Shareholder Returns

7 metrics
MetricGOKR
Dividend yield – 2.2%
Net buyback yield 0.0% –
Shareholder yield 0.0% 2.2%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOKR
Forward P/E 26.1xFY2026 12.6xFY2026
EPS, next fiscal year $0.51FY2026 $5.30FY2026
EPS growth, next FY -32.9%FY2026 +9.3%FY2026
EPS growth, the year after +37.3% +7.5%
Revenue, next fiscal year $4.93BFY2026 $159.97BFY2026
Revenue growth, next FY +5.0%FY2026 +8.3%FY2026
Revenue growth, the year after +2.8% -6.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOKR
Held by institutions 100.0% 85.6%
Institutions holding 243 1,319
Change in shares held, QoQ -2.2% +0.0%
Institutions buying 152 668
Institutions selling 65 473
Buyers to sellers 2.34 1.41

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOKR
GO 1.00 0.14
KR 0.14 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, GO and KR?

Kroger (KR) is the largest by market capitalisation: Grocery Outlet Holding (GO) $1.30B, Kroger (KR) $40.48B.

Which company is growing faster?

Grocery Outlet Holding (GO) grew revenue fastest over the trailing twelve months: Grocery Outlet Holding (GO) +5.1%, Kroger (KR) -6.7%.

Which company is more profitable?

Kroger (KR) has the highest net margin (Grocery Outlet Holding (GO) -8.0%, Kroger (KR) 0.6%). On return on invested capital, Kroger (KR) leads (Grocery Outlet Holding (GO) -27.1%, Kroger (KR) 5.7%).

Which stock has performed better?

Over the past year Kroger (KR) returned the most: Grocery Outlet Holding (GO) -14.1%, Kroger (KR) -2.7%. Over five years, Kroger (KR) compounded fastest (Grocery Outlet Holding (GO) -10.6%/yr, Kroger (KR) +10.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Kroger (KR) has been the steadiest (Grocery Outlet Holding (GO) 56.6%, Kroger (KR) 30.0%). Volatility measures how widely the price swings, not the risk of the business.

Do GO and KR move together?

Their daily returns over the past year have a correlation of 0.14, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, GO and KR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Kroger (KR) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.