GO vs KR vs SBH Stock Comparison

Grocery Outlet Holding, Kroger and Sally Beauty Holdings Prices as of Oct 23, 2026 Peers: Industry group
KR Kroger Co
$66.79 +15.9% 1M -2.7% 1Y
Market cap
$40.48B
P/E
52.1x
Revenue (TTM)
$137.15B
Div. yield
–
Grocery Stores Consumer Staples
3 wins

Head to Head

11 decided of 12

Sally Beauty Holdings leads on 6 of the 12 questions below (Sally Beauty Holdings 6, Kroger 3, Grocery Outlet Holding 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOKRSBHLeader
Larger companyMarket capitalisation $1.30B $40.48B $1.66B KR
Cheaper on earningsLower P/E, profitable companies only -3.4x 52.1x 8.6x SBH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 26.1x 12.6x 8.2x SBH
Faster revenue growthRevenue growth, trailing twelve months +5.1% -6.7% +1.1% GO
More profitableNet margin, trailing twelve months -8.0% 0.6% 5.2% SBH
Better return on capitalReturn on invested capital -27.1% 5.7% 14.1% SBH
Less leveragedLower net debt / EBITDA -1.8x 3.4x 1.5x GO
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -14.1% -2.7% +15.6% SBH
Better 5-year returnAnnualised price return, 5 years -10.6%/yr +10.7%/yr +1.7%/yr KR
Less volatileAnnualised volatility, 1 year 56.6% 30.0% 42.8% KR
Higher overall scoreMean of the five percentile scores vs peers 26/100 33/100 74/100 SBH

Percentile Scorecard

GOKRSBH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOKRSBH
Valuation 44 #23 of 40 46 #22 of 40 95 #3 of 40
Growth 14 #33 of 38 8 #35 of 38 38 #24 of 38
Profitability 19 #30 of 37 31 #26 of 37 89 #5 of 37
Financial Health 44 #23 of 40 15 #34 of 40 62 #16 of 40
Shareholder Returns 7 #26 of 28 63 #11 of 28 85 #5 of 28
Overall 26 33 74
  • GO ranked among 41 companies in Staples Retail
  • KR ranked among 41 companies in Staples Retail
  • SBH ranked among 41 companies in Staples Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOKRSBHSPY
1 month +19.2%+15.9%+3.9% -1.0%
3 months +47.6%+17.4%+18.9% +2.9%
6 months +70.3%-0.7%+18.0% +6.4%
Year to date +31.7%+6.9%+22.1% +11.4%
1 year -14.1%-2.7%+15.6% +13.1%
3 years -51.2%+53.2%+119.8% +79.4%
3 years, per year -21.3%+15.3%+30.0% +21.5%
5 years -43.0%+66.0%+8.7% +67.7%
5 years, per year -10.6%+10.7%+1.7% +10.9%
10 years —+117.1%-33.9% +255.2%
10 years, per year —+8.1%-4.1% +13.5%

Risk

MeasureGOKRSBHSPY
Volatility, 1Y 56.6%30.0%42.8% 12.7%
Downside volatility, 1Y 65.2%29.7%43.3% 12.7%
Beta vs S&P 500, 1Y 0.45-0.690.75 1.00
Return / volatility, 1Y -0.25-0.090.36 1.03
Max drawdown, 5Y -87.3%-31.7%-66.6% -25.4%
From 52-week high -14.1%-11.7%-1.2% -2.5%
52-week high $15.49$75.60$17.62 $779.14
52-week low $5.79$55.53$11.82 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOKRSBH
P/E now vs peer median -3.5xmedian 21.6x 52.1xmedian 21.6x 8.6xmedian 21.6x
P/S now vs peer median 0.3xmedian 0.5x 0.3xmedian 0.5x 0.4xmedian 0.5x
EV/EBITDA now vs peer median -7.3xmedian 9.7x 12.0xmedian 9.7x 5.5xmedian 9.7x
P/FCF now vs peer median 108.8xmedian 17.8x 10.1xmedian 17.8x 6.8xmedian 17.8x
P/B now vs peer median 1.6xmedian 3.0x 6.7xmedian 3.0x 1.9xmedian 3.0x
PEG now vs peer median 0.04median 1.06 -3.03median 1.06 0.89median 1.06

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOKRSBH
Revenue $4.74B $137.15B $3.73B
Gross profit $1.42B $31.69B $1.94B
Operating income -$374.22M $1.54B $314.21M
Net income -$381.25M $798.00M $192.27M
Free cash flow $12.11M – $241.21M
EPS (diluted) $-3.82 $1.28 $1.96
Cash & equivalents $74.20M $1.68B $173.10M
Total debt $505.60M $70.53B $807.57M
Shares (diluted) 99.77M 608.00M 97.91M
Enterprise value $1.04B $26.63B $1.02B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOKRSBH
P/E -3.5x 52.1x 8.6x
P/FCF 108.8x 10.1x 6.8x
P/Operating cash flow 7.1x – 4.4x
P/S 0.3x 0.3x 0.4x
P/B 1.6x 6.7x 1.9x
P/Tangible book 1.8x 7.9x 2.0x
EV/EBITDA -7.3x 12.0x 5.5x
EV/EBIT -4.7x 35.6x 7.2x
EV/Revenue 0.4x 0.4x 0.6x
EV/FCF 144.5x – 9.4x
EV/Operating cash flow 9.4x – 6.2x
PEG (3Y EPS CAGR) 0.04 -3.03 0.89

Growth

14 metrics
MetricGOKRSBH
Revenue growth (1Y) 5.1% -6.7% 1.1%
Revenue CAGR (3Y) 7.4% -2.5% -0.4%
Gross profit growth (1Y) 3.7% -6.7% 2.5%
Gross profit CAGR (3Y) 6.2% -0.7% 0.8%
Operating income growth (1Y) -992.6% -60.8% -4.8%
Operating income CAGR (3Y) -72.9% -16.7% 3.0%
Net income growth (1Y) -4,788% -70.8% -0.9%
Net income CAGR (3Y) -94.2% -21.3% 5.6%
EPS growth (1Y) -4,726% -68.6% 4.5%
EPS CAGR (3Y) -94.6% -17.2% 9.6%
Operating cash flow growth (1Y) -5.0% – 39.2%
Operating cash flow CAGR (3Y) -10.4% – 15.3%
Free cash flow growth (1Y) 146.5% – 43.6%
Free cash flow CAGR (3Y) -53.4% – 18.7%

Profitability

14 metrics
MetricGOKRSBH
Gross margin 30.0% 23.1% 52.1%
EBITDA margin -5.1% 3.3% 11.1%
Operating margin -7.9% 1.1% 8.4%
Pretax margin -8.5% 0.7% 6.9%
Net margin -8.0% 0.6% 5.2%
FCF margin 0.3% – 6.5%
Operating cash flow margin 3.9% – 9.9%
Return on equity -47.0% 13.5% 22.5%
Return on assets -12.8% 1.6% 6.7%
Return on invested capital -27.1% 5.7% 14.1%
Return on capital employed -14.5% 4.9% 13.6%
Asset turnover 1.6x 2.8x 1.3x
Cash conversion (OCF / net income) -0.5x – 1.9x
Stock comp / revenue 0.2% – 0.6%

Financial Health

11 metrics
MetricGOKRSBH
Debt / assets 16.9% 34.3% 28.0%
Debt / equity 0.6x 2.9x 0.9x
Net debt / EBITDA -1.8x 3.4x 1.5x
Debt / FCF 41.8x – 3.3x
Liabilities / assets 72.7% 88.2% 69.8%
Equity / assets 27.3% 11.8% 30.2%
Interest coverage – 153.9x –
Current ratio 1.3x 0.7x 2.4x
Quick ratio 0.2x 0.2x 0.5x
Cash ratio 0.2x 0.1x 0.3x
Altman Z-score 1.57 4.13 2.93

Shareholder Returns

7 metrics
MetricGOKRSBH
Dividend yield – 2.2% –
Net buyback yield 0.0% – 5.5%
Shareholder yield 0.0% 2.2% 5.5%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOKRSBH
Forward P/E 26.1xFY2026 12.6xFY2026 8.2xFY2026
EPS, next fiscal year $0.51FY2026 $5.30FY2026 $2.13FY2026
EPS growth, next FY -32.9%FY2026 +9.3%FY2026 +12.1%FY2026
EPS growth, the year after +37.3% +7.5% +3.3%
Revenue, next fiscal year $4.93BFY2026 $159.97BFY2026 $3.87BFY2026
Revenue growth, next FY +5.0%FY2026 +8.3%FY2026 +4.6%FY2026
Revenue growth, the year after +2.8% -6.9% -0.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOKRSBH
Held by institutions 100.0% 85.6% 100.0%
Institutions holding 243 1,319 248
Change in shares held, QoQ -2.2% +0.0% +13.4%
Institutions buying 152 668 125
Institutions selling 65 473 83
Buyers to sellers 2.34 1.41 1.51

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOKRSBH
GO 1.00 0.14 0.24
KR 0.14 1.00 0.08
SBH 0.24 0.08 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GO, KR and SBH?

Kroger (KR) is the largest by market capitalisation: Grocery Outlet Holding (GO) $1.30B, Kroger (KR) $40.48B, Sally Beauty Holdings (SBH) $1.66B.

Which stock is cheaper, GO, KR and SBH?

Sally Beauty Holdings (SBH) trades on the lowest price-to-earnings ratio (Grocery Outlet Holding (GO) -3.4x, Kroger (KR) 52.1x, Sally Beauty Holdings (SBH) 8.6x). On next year's consensus earnings, Sally Beauty Holdings (SBH) is cheapest (Grocery Outlet Holding (GO) 26.1x, Kroger (KR) 12.6x, Sally Beauty Holdings (SBH) 8.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Grocery Outlet Holding (GO) grew revenue fastest over the trailing twelve months: Grocery Outlet Holding (GO) +5.1%, Kroger (KR) -6.7%, Sally Beauty Holdings (SBH) +1.1%.

Which company is more profitable?

Sally Beauty Holdings (SBH) has the highest net margin (Grocery Outlet Holding (GO) -8.0%, Kroger (KR) 0.6%, Sally Beauty Holdings (SBH) 5.2%). On return on invested capital, Sally Beauty Holdings (SBH) leads (Grocery Outlet Holding (GO) -27.1%, Kroger (KR) 5.7%, Sally Beauty Holdings (SBH) 14.1%).

Which stock has performed better?

Over the past year Sally Beauty Holdings (SBH) returned the most: Grocery Outlet Holding (GO) -14.1%, Kroger (KR) -2.7%, Sally Beauty Holdings (SBH) +15.6%. Over five years, Kroger (KR) compounded fastest (Grocery Outlet Holding (GO) -10.6%/yr, Kroger (KR) +10.7%/yr, Sally Beauty Holdings (SBH) +1.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Kroger (KR) has been the steadiest (Grocery Outlet Holding (GO) 56.6%, Kroger (KR) 30.0%, Sally Beauty Holdings (SBH) 42.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GO, KR and SBH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sally Beauty Holdings (SBH) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.