GIS vs STCB vs SJM Stock Comparison

General Mills, Starco Brands and J M Smucker Prices as of Oct 27, 2026 Peers: Industry group
GIS General Mills Inc
$33.47 -0.5% 1M -30.7% 1Y
Market cap
$17.79B
P/E
–
Revenue (TTM)
$18.30B
Div. yield
0.07%
Packaged Foods Consumer Staples
2 wins
STCB Starco Brands, Inc.
$0.03 0.0% 1M 0.0% 1Y
Market cap
$22.74M
P/E
–
Revenue (TTM)
$35.93M
Div. yield
–
Packaged Foods Consumer Staples
2 wins
SJM J M SMUCKER Co
$127.40 +5.4% 1M +21.6% 1Y
Market cap
$13.37B
P/E
58.3x
Revenue (TTM)
$9.16B
Div. yield
0.03%
Packaged Foods Consumer Staples
7 wins

Head to Head

11 decided of 12

J M Smucker leads on 7 of the 12 questions below (J M Smucker 7, General Mills 2, Starco Brands 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGISSTCBSJMLeader
Larger companyMarket capitalisation $17.79B $22.74M $13.37B GIS
Cheaper on earningsLower P/E, profitable companies only -19.9x -1.0x 58.3x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.5x 0.2x 11.2x STCB
Faster revenue growthRevenue growth, trailing twelve months -4.5% -28.6% +5.1% SJM
More profitableNet margin, trailing twelve months -4.9% -64.5% 2.5% SJM
Better return on capitalReturn on invested capital -1.0% — 3.6% SJM
Less leveragedLower net debt / EBITDA 37.7x -0.4x 4.9x STCB
Higher dividend yieldTrailing dividend yield 0.07% 0.00% 0.03% GIS
Better 1-year returnPrice return, last 12 months -30.7% 0.0% +21.6% SJM
Better 5-year returnAnnualised price return, 5 years -11.6%/yr -42.3%/yr +0.4%/yr SJM
Less volatileAnnualised volatility, 1 year 30.2% 280.5% 28.7% SJM
Higher overall scoreMean of the five percentile scores vs peers 32/100 15/100 56/100 SJM

Percentile Scorecard

GISSTCBSJM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGISSTCBSJM
Valuation 40 #27 of 44 14 #38 of 44 58 #19 of 44
Growth 3 #39 of 40 0 #40 of 40 95 #3 of 40
Profitability 43 #22 of 38 14 #33 of 38 76 #10 of 38
Financial Health 18 #38 of 46 31 #32 of 46 29 #33 of 46
Shareholder Returns 55 #14 of 30 – 24 #23 of 30
Overall 32 15 56
  • GIS ranked among 47 companies in Branded Foods
  • STCB ranked among 47 companies in Branded Foods
  • SJM ranked among 47 companies in Branded Foods

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGISSTCBSJMSPY
1 month -0.5%0.0%+5.4% -0.2%
3 months -11.1%0.0%+3.6% +3.9%
6 months -3.7%-40.0%+29.9% +8.2%
Year to date -28.0%-25.0%+30.3% +12.9%
1 year -30.7%0.0%+21.6% +12.3%
3 years -48.7%-78.6%+13.0% +87.4%
3 years, per year -20.0%-40.2%+4.2% +23.3%
5 years -46.1%-93.6%+2.2% +67.9%
5 years, per year -11.6%-42.3%+0.4% +10.9%
10 years -44.9%-99.5%-1.5% +261.1%
10 years, per year -5.8%-41.1%-0.1% +13.7%

Risk

MeasureGISSTCBSJMSPY
Volatility, 1Y 30.2%280.5%28.7% 12.7%
Downside volatility, 1Y 30.9%571.3%25.1% 12.7%
Beta vs S&P 500, 1Y -0.38-0.99-0.31 1.00
Return / volatility, 1Y -1.020.000.75 0.97
Max drawdown, 5Y -65.1%-97.9%-44.9% -25.4%
From 52-week high -31.7%-57.1%-4.5% -1.2%
52-week high $49.01$0.07$133.40 $779.14
52-week low $31.66$0.02$89.53 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGISSTCBSJM
P/E now vs peer median -20.1xmedian 22.3x -1.0xmedian 22.3x 59.3xmedian 22.3x
P/S now vs peer median 1.0xmedian 0.7x 0.7xmedian 0.7x 1.5xmedian 0.7x
EV/EBITDA now vs peer median 88.8xmedian 12.3x -1.6xmedian 12.3x 14.8xmedian 12.3x
P/FCF now vs peer median 11.6xmedian 13.8x -29.1xmedian 13.8x 8.6xmedian 13.8x
P/B now vs peer median 2.4xmedian 1.5x 1.9xmedian 1.5x 2.4xmedian 1.5x
PEG now vs peer median 0.59median 0.57 0.04median 0.57 0.30median 0.57

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGISSTCBSJM
Revenue $18.30B $35.93M $9.16B
Gross profit $6.15B $14.09M $3.54B
Operating income -$206.40M -$21.80M $826.20M
Net income -$893.70M -$23.09M $229.50M
Free cash flow $1.55B -$808.95K $1.59B
EPS (diluted) $-1.66 $-0.03 $2.14
Cash & equivalents $433.10M $901.13K $43.20M
Total debt $55.73B $28.09M $6.74B
Shares (diluted) 537.90M 784.19M 107.10M
Enterprise value $15.43B $17.56M $13.15B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGISSTCBSJM
P/E -20.1x -1.0x 59.3x
P/FCF 11.6x -29.1x 8.6x
P/Operating cash flow 8.7x -29.1x 7.1x
P/S 1.0x 0.7x 1.5x
P/B 2.4x 1.9x 2.4x
P/Tangible book 23.7x 28.4x 108.2x
EV/EBITDA 88.8x -1.6x 14.8x
EV/EBIT -150.6x -1.4x 24.6x
EV/Revenue 1.7x 0.9x 2.2x
EV/FCF 20.1x -38.2x 12.8x
EV/Operating cash flow 15.0x -38.2x 10.6x
PEG (3Y EPS CAGR) 0.59 0.04 0.30

Growth

14 metrics
MetricGISSTCBSJM
Revenue growth (1Y) -4.5% -28.6% 5.1%
Revenue CAGR (3Y) -3.4% 1.5% 2.7%
Gross profit growth (1Y) -6.5% -18.6% 15.6%
Gross profit CAGR (3Y) -3.6% -6.9% 6.8%
Operating income growth (1Y) -104.9% -1,279% 184.5%
Operating income CAGR (3Y) -27.3% -48.3% 43.2%
Net income growth (1Y) -130.6% -1,579% 115.7%
Net income CAGR (3Y) -33.2% -49.9% 147.2%
EPS growth (1Y) -130.9% -1,224% 131.3%
EPS CAGR (3Y) -33.9% -25.0% 200.5%
Operating cash flow growth (1Y) -23.2% -165.7% 86.0%
Operating cash flow CAGR (3Y) -9.3% -40.7% 9.6%
Free cash flow growth (1Y) -26.3% -196.4% 136.2%
Free cash flow CAGR (3Y) -8.6% -40.7% 20.3%

Profitability

14 metrics
MetricGISSTCBSJM
Gross margin 33.6% 39.2% 38.7%
EBITDA margin 1.9% -54.2% 15.0%
Operating margin -1.1% -60.7% 9.0%
Pretax margin -3.8% -64.3% 4.6%
Net margin -4.9% -64.5% 2.5%
FCF margin 8.5% -2.3% 17.3%
Operating cash flow margin 11.3% -2.3% 20.9%
Return on equity -12.0% -177.7% 4.1%
Return on assets -3.0% -66.0% 1.4%
Return on invested capital -1.0% – 3.6%
Return on capital employed -0.9% -101.1% 5.9%
Asset turnover 0.6x 1.0x 0.6x
Cash conversion (OCF / net income) -2.3x 0.0x 8.3x
Stock comp / revenue 0.5% 1.8% 0.3%

Financial Health

11 metrics
MetricGISSTCBSJM
Debt / assets 45.0% 24.3% 41.6%
Debt / equity 1.8x 0.7x 1.2x
Net debt / EBITDA 37.7x -0.4x 4.9x
Debt / FCF 8.8x -10.3x 4.2x
Liabilities / assets 75.3% 63.8% 64.5%
Equity / assets 24.7% 36.2% 35.5%
Interest coverage – – –
Current ratio 0.7x 0.8x 0.9x
Quick ratio 0.3x 0.3x 0.3x
Cash ratio 0.1x 0.1x 0.0x
Altman Z-score 1.92 -4.78 1.50

Shareholder Returns

7 metrics
MetricGISSTCBSJM
Dividend yield 7.3% – 3.5%
Net buyback yield – – 0.0%
Shareholder yield 7.3% – 3.5%
Payout ratio (earnings) -147.1% – 203.5%
Payout ratio (FCF) 85.0% – 29.4%
Dividend growth (1Y) – – 2.1%
Dividend CAGR (3Y) – – 2.8%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGISSTCBSJM
Forward P/E 10.5xFY2026 0.2xFY2026 11.2xFY2026
EPS, next fiscal year $3.19FY2026 $0.17FY2026 $11.33FY2026
EPS growth, next FY -10.1%FY2026 – +23.8%FY2026
EPS growth, the year after -4.7% – -8.3%
Revenue, next fiscal year $18.94BFY2026 $34.84MFY2026 $9.52BFY2026
Revenue growth, next FY +2.8%FY2026 -13.9%FY2026 +5.2%FY2026
Revenue growth, the year after -11.0% – -2.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGISSTCBSJM
Held by institutions 87.2% – 43.8%
Institutions holding 1,331 – 887
Change in shares held, QoQ +3.7% – -2.8%
Institutions buying 724 – 493
Institutions selling 427 – 260
Buyers to sellers 1.70 – 1.90

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GISSTCBSJM
GIS 1.00 0.05 0.60
STCB 0.05 1.00 0.02
SJM 0.60 0.02 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GIS, STCB and SJM?

General Mills (GIS) is the largest by market capitalisation: General Mills (GIS) $17.79B, Starco Brands (STCB) $22.74M, J M Smucker (SJM) $13.37B.

Which company is growing faster?

J M Smucker (SJM) grew revenue fastest over the trailing twelve months: General Mills (GIS) -4.5%, Starco Brands (STCB) -28.6%, J M Smucker (SJM) +5.1%.

Which company is more profitable?

J M Smucker (SJM) has the highest net margin (General Mills (GIS) -4.9%, Starco Brands (STCB) -64.5%, J M Smucker (SJM) 2.5%). On return on invested capital, J M Smucker (SJM) leads (General Mills (GIS) -1.0%, J M Smucker (SJM) 3.6%).

Which stock has performed better?

Over the past year J M Smucker (SJM) returned the most: General Mills (GIS) -30.7%, Starco Brands (STCB) 0.0%, J M Smucker (SJM) +21.6%. Over five years, J M Smucker (SJM) compounded fastest (General Mills (GIS) -11.6%/yr, Starco Brands (STCB) -42.3%/yr, J M Smucker (SJM) +0.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

General Mills (GIS) has the highest dividend yield: General Mills (GIS) 0.07%, Starco Brands (STCB) 0.00%, J M Smucker (SJM) 0.03%. Starco Brands (STCB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, J M Smucker (SJM) has been the steadiest (General Mills (GIS) 30.2%, Starco Brands (STCB) 280.5%, J M Smucker (SJM) 28.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GIS, STCB and SJM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, J M Smucker (SJM) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.