GIS vs STCB vs KHC Stock Comparison

General Mills, Starco Brands and Kraft Heinz Prices as of Oct 26, 2026 Peers: Industry group
GIS General Mills Inc
$33.69 +0.1% 1M -28.9% 1Y
Market cap
$17.98B
P/E
–
Revenue (TTM)
$18.30B
Div. yield
0.07%
Packaged Foods Consumer Staples
2 wins
STCB Starco Brands, Inc.
$0.02 -33.3% 1M -33.3% 1Y
Market cap
$23.45M
P/E
–
Revenue (TTM)
$35.93M
Div. yield
–
Packaged Foods Consumer Staples
1 win
KHC Kraft Heinz Co
$24.73 +4.7% 1M -2.1% 1Y
Market cap
$28.56B
P/E
–
Revenue (TTM)
$24.90B
Div. yield
–
Packaged Foods Consumer Staples
7 wins

Head to Head

10 decided of 12

Kraft Heinz leads on 7 of the 12 questions below (Kraft Heinz 7, General Mills 2, Starco Brands 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGISSTCBKHCLeader
Larger companyMarket capitalisation $17.98B $23.45M $28.56B KHC
Cheaper on earningsLower P/E, profitable companies only -20.1x -1.0x -8.4x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.6x 0.1x 11.8x STCB
Faster revenue growthRevenue growth, trailing twelve months -4.5% -28.6% -1.6% KHC
More profitableNet margin, trailing twelve months -4.9% -64.5% -13.6% GIS
Better return on capitalReturn on invested capital -1.0% — -5.0% GIS
Less leveragedLower net debt / EBITDA 37.7x -0.4x -7.5x KHC
Higher dividend yieldTrailing dividend yield 0.07% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -28.9% -33.3% -2.1% KHC
Better 5-year returnAnnualised price return, 5 years -11.3%/yr -47.7%/yr -7.4%/yr KHC
Less volatileAnnualised volatility, 1 year 30.3% 278.1% 27.8% KHC
Higher overall scoreMean of the five percentile scores vs peers 31/100 16/100 52/100 KHC

Percentile Scorecard

GISSTCBKHC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGISSTCBKHC
Valuation 39 #28 of 45 21 #36 of 45 59 #19 of 45
Growth 2 #41 of 42 0 #42 of 42 46 #23 of 42
Profitability 44 #23 of 40 13 #35 of 40 41 #24 of 40
Financial Health 17 #39 of 47 30 #33 of 47 57 #21 of 47
Shareholder Returns 53 #15 of 31 – 57 #14 of 31
Overall 31 16 52
  • GIS ranked among 48 companies in Branded Foods
  • STCB ranked among 48 companies in Branded Foods
  • KHC ranked among 48 companies in Branded Foods

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGISSTCBKHCSPY
1 month +0.1%-33.3%+4.7% -0.8%
3 months -8.0%-33.3%-5.7% +3.5%
6 months -3.0%-60.0%+12.8% +7.0%
Year to date -27.5%-50.0%+2.0% +12.2%
1 year -28.9%-33.3%-2.1% +13.0%
3 years -48.4%-85.7%-21.3% +86.3%
3 years, per year -19.8%-47.7%-7.7% +23.1%
5 years -45.0%-96.1%-32.1% +68.6%
5 years, per year -11.3%-47.7%-7.4% +11.0%
10 years -44.6%-99.7%-71.9% +258.0%
10 years, per year -5.7%-43.5%-11.9% +13.6%

Risk

MeasureGISSTCBKHCSPY
Volatility, 1Y 30.3%278.1%27.8% 12.7%
Downside volatility, 1Y 31.0%571.3%28.6% 12.7%
Beta vs S&P 500, 1Y -0.38-1.13-0.11 1.00
Return / volatility, 1Y -0.96-0.12-0.07 1.02
Max drawdown, 5Y -65.1%-97.9%-52.1% -25.4%
From 52-week high -31.3%-71.4%-10.5% -1.8%
52-week high $49.01$0.07$27.62 $779.14
52-week low $31.66$0.02$21.21 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGISSTCBKHC
P/E now vs peer median -20.2xmedian 20.5x -0.7xmedian 20.5x -8.6xmedian 20.5x
P/S now vs peer median 1.0xmedian 0.8x 0.4xmedian 0.8x 1.2xmedian 0.8x
EV/EBITDA now vs peer median 89.2xmedian 12.3x -1.2xmedian 12.3x -21.0xmedian 12.3x
P/FCF now vs peer median 11.7xmedian 14.0x -19.4xmedian 14.0x 7.7xmedian 14.0x
P/B now vs peer median 2.4xmedian 1.4x 1.3xmedian 1.4x 0.8xmedian 1.4x
PEG now vs peer median 0.60median 0.42 0.03median 0.42 0.19median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGISSTCBKHC
Revenue $18.30B $35.93M $24.90B
Gross profit $6.15B $14.09M $8.31B
Operating income -$206.40M -$21.80M -$3.18B
Net income -$893.70M -$23.09M -$3.40B
Free cash flow $1.55B -$808.95K $3.82B
EPS (diluted) $-1.66 $-0.03 $-2.86
Cash & equivalents $433.10M $901.13K $2.42B
Total debt $55.73B $28.09M $19.00B
Shares (diluted) 537.90M 784.19M 1.19B
Enterprise value $15.62B $18.26M $14.98B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGISSTCBKHC
P/E -20.2x -0.7x -8.6x
P/FCF 11.7x -19.4x 7.7x
P/Operating cash flow 8.7x -19.4x 6.3x
P/S 1.0x 0.4x 1.2x
P/B 2.4x 1.3x 0.8x
P/Tangible book 23.9x 18.9x 7.8x
EV/EBITDA 89.2x -1.2x -21.0x
EV/EBIT -151.1x -1.1x -14.4x
EV/Revenue 1.7x 0.6x 1.8x
EV/FCF 20.2x -28.5x 12.0x
EV/Operating cash flow 15.1x -28.5x 9.9x
PEG (3Y EPS CAGR) 0.60 0.03 0.19

Growth

14 metrics
MetricGISSTCBKHC
Revenue growth (1Y) -4.5% -28.6% -1.6%
Revenue CAGR (3Y) -3.4% 1.5% -2.8%
Gross profit growth (1Y) -6.5% -18.6% -4.3%
Gross profit CAGR (3Y) -3.6% -6.9% -1.1%
Operating income growth (1Y) -104.9% -1,279% 54.1%
Operating income CAGR (3Y) -27.3% -48.3% -39.1%
Net income growth (1Y) -130.6% -1,579% 35.5%
Net income CAGR (3Y) -33.2% -49.9% -45.4%
EPS growth (1Y) -130.9% -1,224% 35.6%
EPS CAGR (3Y) -33.9% -25.0% -46.1%
Operating cash flow growth (1Y) -23.2% -165.7% 5.0%
Operating cash flow CAGR (3Y) -9.3% -40.7% 12.3%
Free cash flow growth (1Y) -26.3% -196.4% 9.2%
Free cash flow CAGR (3Y) -8.6% -40.7% 18.8%

Profitability

14 metrics
MetricGISSTCBKHC
Gross margin 33.6% 39.2% 33.4%
EBITDA margin 1.9% -54.2% -8.7%
Operating margin -1.1% -60.7% -12.8%
Pretax margin -3.8% -64.3% -14.7%
Net margin -4.9% -64.5% -13.6%
FCF margin 8.5% -2.3% 15.3%
Operating cash flow margin 11.3% -2.3% 18.6%
Return on equity -12.0% -177.7% -8.7%
Return on assets -3.0% -66.0% -4.4%
Return on invested capital -1.0% – -5.0%
Return on capital employed -0.9% -101.1% -4.6%
Asset turnover 0.6x 1.0x 0.3x
Cash conversion (OCF / net income) -2.3x 0.0x -1.4x
Stock comp / revenue 0.5% 1.8% 0.4%

Financial Health

11 metrics
MetricGISSTCBKHC
Debt / assets 45.0% 24.3% 26.0%
Debt / equity 1.8x 0.7x 0.5x
Net debt / EBITDA 37.7x -0.4x -7.5x
Debt / FCF 8.8x -10.3x 5.0x
Liabilities / assets 75.3% 63.8% 50.6%
Equity / assets 24.7% 36.2% 49.4%
Interest coverage – – -4.7x
Current ratio 0.7x 0.8x 1.1x
Quick ratio 0.3x 0.3x 0.6x
Cash ratio 0.1x 0.1x 0.3x
Altman Z-score 1.93 -5.00 0.50

Shareholder Returns

7 metrics
MetricGISSTCBKHC
Dividend yield 7.2% – 6.5%
Net buyback yield – – 0.1%
Shareholder yield 7.2% – 6.6%
Payout ratio (earnings) -147.1% – –
Payout ratio (FCF) 85.0% – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGISSTCBKHC
Forward P/E 10.6xFY2026 0.1xFY2026 11.8xFY2026
EPS, next fiscal year $3.19FY2026 $0.17FY2026 $2.10FY2026
EPS growth, next FY -10.1%FY2026 – -19.2%FY2026
EPS growth, the year after -4.7% – -7.1%
Revenue, next fiscal year $18.94BFY2026 $34.84MFY2026 $23.68BFY2026
Revenue growth, next FY +2.8%FY2026 -13.9%FY2026 -5.1%FY2026
Revenue growth, the year after -11.0% – -1.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGISSTCBKHC
Held by institutions 87.2% – 90.1%
Institutions holding 1,331 – 1,114
Change in shares held, QoQ +3.7% – +7.1%
Institutions buying 724 – 624
Institutions selling 427 – 312
Buyers to sellers 1.70 – 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GISSTCBKHC
GIS 1.00 0.05 0.73
STCB 0.05 1.00 0.05
KHC 0.73 0.05 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GIS, STCB and KHC?

Kraft Heinz (KHC) is the largest by market capitalisation: General Mills (GIS) $17.98B, Starco Brands (STCB) $23.45M, Kraft Heinz (KHC) $28.56B.

Which company is growing faster?

Kraft Heinz (KHC) grew revenue fastest over the trailing twelve months: General Mills (GIS) -4.5%, Starco Brands (STCB) -28.6%, Kraft Heinz (KHC) -1.6%.

Which company is more profitable?

General Mills (GIS) has the highest net margin (General Mills (GIS) -4.9%, Starco Brands (STCB) -64.5%, Kraft Heinz (KHC) -13.6%). On return on invested capital, General Mills (GIS) leads (General Mills (GIS) -1.0%, Kraft Heinz (KHC) -5.0%).

Which stock has performed better?

Over the past year Kraft Heinz (KHC) returned the most: General Mills (GIS) -28.9%, Starco Brands (STCB) -33.3%, Kraft Heinz (KHC) -2.1%. Over five years, Kraft Heinz (KHC) compounded fastest (General Mills (GIS) -11.3%/yr, Starco Brands (STCB) -47.7%/yr, Kraft Heinz (KHC) -7.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: General Mills (GIS) 0.07%, Starco Brands (STCB) 0.00%, Kraft Heinz (KHC) 0.00%. Starco Brands (STCB) and Kraft Heinz (KHC) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Kraft Heinz (KHC) has been the steadiest (General Mills (GIS) 30.3%, Starco Brands (STCB) 278.1%, Kraft Heinz (KHC) 27.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GIS, STCB and KHC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Kraft Heinz (KHC) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.