GIS vs MKC vs STCB Stock Comparison

General Mills, Mccormick and Starco Brands Prices as of Oct 26, 2026 Peers: Industry group
GIS General Mills Inc
$33.69 +0.1% 1M -28.9% 1Y
Market cap
$17.98B
P/E
–
Revenue (TTM)
$18.30B
Div. yield
0.07%
Packaged Foods Consumer Staples
3 wins
MKC Mccormick & Co Inc
$48.00 +0.1% 1M -28.2% 1Y
Market cap
$12.81B
P/E
8.6x
Revenue (TTM)
$7.69B
Div. yield
0.04%
Packaged Foods Consumer Staples
6 wins
STCB Starco Brands, Inc.
$0.02 -33.3% 1M -33.3% 1Y
Market cap
$23.45M
P/E
–
Revenue (TTM)
$35.93M
Div. yield
–
Packaged Foods Consumer Staples
2 wins

Head to Head

11 decided of 12

Mccormick leads on 6 of the 12 questions below (Mccormick 6, General Mills 3, Starco Brands 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGISMKCSTCBLeader
Larger companyMarket capitalisation $17.98B $12.81B $23.45M GIS
Cheaper on earningsLower P/E, profitable companies only -20.1x 8.6x -1.0x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.6x 16.4x 0.1x STCB
Faster revenue growthRevenue growth, trailing twelve months -4.5% +13.2% -28.6% MKC
More profitableNet margin, trailing twelve months -4.9% 19.4% -64.5% MKC
Better return on capitalReturn on invested capital -1.0% 6.0% — MKC
Less leveragedLower net debt / EBITDA 37.7x 3.6x -0.4x STCB
Higher dividend yieldTrailing dividend yield 0.07% 0.04% 0.00% GIS
Better 1-year returnPrice return, last 12 months -28.9% -28.2% -33.3% MKC
Better 5-year returnAnnualised price return, 5 years -11.3%/yr -9.8%/yr -47.7%/yr MKC
Less volatileAnnualised volatility, 1 year 30.3% 31.4% 278.1% GIS
Higher overall scoreMean of the five percentile scores vs peers 31/100 72/100 16/100 MKC

Percentile Scorecard

GISMKCSTCB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGISMKCSTCB
Valuation 39 #28 of 45 61 #18 of 45 21 #36 of 45
Growth 2 #41 of 42 83 #8 of 42 0 #42 of 42
Profitability 44 #23 of 40 92 #4 of 40 13 #35 of 40
Financial Health 17 #39 of 47 52 #23 of 47 30 #33 of 47
Shareholder Returns 53 #15 of 31 70 #10 of 31 –
Overall 31 72 16
  • GIS ranked among 48 companies in Branded Foods
  • MKC ranked among 48 companies in Branded Foods
  • STCB ranked among 48 companies in Branded Foods

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGISMKCSTCBSPY
1 month +0.1%+0.1%-33.3% -0.8%
3 months -8.0%-5.2%-33.3% +3.5%
6 months -3.0%-4.8%-60.0% +7.0%
Year to date -27.5%-29.5%-50.0% +12.2%
1 year -28.9%-28.2%-33.3% +13.0%
3 years -48.4%-23.8%-85.7% +86.3%
3 years, per year -19.8%-8.7%-47.7% +23.1%
5 years -45.0%-40.4%-96.1% +68.6%
5 years, per year -11.3%-9.8%-47.7% +11.0%
10 years -44.6%+0.6%-99.7% +258.0%
10 years, per year -5.7%+0.1%-43.5% +13.6%

Risk

MeasureGISMKCSTCBSPY
Volatility, 1Y 30.3%31.4%278.1% 12.7%
Downside volatility, 1Y 31.0%34.4%571.3% 12.7%
Beta vs S&P 500, 1Y -0.38-0.34-1.13 1.00
Return / volatility, 1Y -0.96-0.90-0.12 1.02
Max drawdown, 5Y -65.1%-57.7%-97.9% -25.4%
From 52-week high -31.3%-33.0%-71.4% -1.8%
52-week high $49.01$71.65$0.07 $779.14
52-week low $31.66$44.15$0.02 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGISMKCSTCB
P/E now vs peer median -20.2xmedian 20.5x 8.7xmedian 20.5x -0.7xmedian 20.5x
P/S now vs peer median 1.0xmedian 0.8x 1.7xmedian 0.8x 0.4xmedian 0.8x
EV/EBITDA now vs peer median 89.2xmedian 12.3x 13.5xmedian 12.3x -1.2xmedian 12.3x
P/FCF now vs peer median 11.7xmedian 14.0x 14.0xmedian 14.0x -19.4xmedian 14.0x
P/B now vs peer median 2.4xmedian 1.4x 1.7xmedian 1.4x 1.3xmedian 1.4x
PEG now vs peer median 0.60median 0.42 0.27median 0.42 0.03median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGISMKCSTCB
Revenue $18.30B $7.69B $35.93M
Gross profit $6.15B $3.00B $14.09M
Operating income -$206.40M $1.03B -$21.80M
Net income -$893.70M $1.51B -$23.09M
Free cash flow $1.55B $925.90M -$808.95K
EPS (diluted) $-1.66 $5.53 $-0.03
Cash & equivalents $433.10M $331.10M $901.13K
Total debt $55.73B $5.02B $28.09M
Shares (diluted) 537.90M 269.40M 784.19M
Enterprise value $15.62B $11.87B $18.26M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGISMKCSTCB
P/E -20.2x 8.7x -0.7x
P/FCF 11.7x 14.0x -19.4x
P/Operating cash flow 8.7x 11.3x -19.4x
P/S 1.0x 1.7x 0.4x
P/B 2.4x 1.7x 1.3x
P/Tangible book 23.9x 4.9x 18.9x
EV/EBITDA 89.2x 13.5x -1.2x
EV/EBIT -151.1x 17.1x -1.1x
EV/Revenue 1.7x 2.3x 0.6x
EV/FCF 20.2x 19.0x -28.5x
EV/Operating cash flow 15.1x 15.4x -28.5x
PEG (3Y EPS CAGR) 0.60 0.27 0.03

Growth

14 metrics
MetricGISMKCSTCB
Revenue growth (1Y) -4.5% 13.2% -28.6%
Revenue CAGR (3Y) -3.4% 5.2% 1.5%
Gross profit growth (1Y) -6.5% 15.7% -18.6%
Gross profit CAGR (3Y) -3.6% 7.4% -6.9%
Operating income growth (1Y) -104.9% -3.2% -1,279%
Operating income CAGR (3Y) -27.3% 3.5% -48.3%
Net income growth (1Y) -130.6% 93.3% -1,579%
Net income CAGR (3Y) -33.2% 32.7% -49.9%
EPS growth (1Y) -130.9% 91.5% -1,224%
EPS CAGR (3Y) -33.9% 32.2% -25.0%
Operating cash flow growth (1Y) -23.2% 29.8% -165.7%
Operating cash flow CAGR (3Y) -9.3% 2.4% -40.7%
Free cash flow growth (1Y) -26.3% 41.3% -196.4%
Free cash flow CAGR (3Y) -8.6% 5.9% -40.7%

Profitability

14 metrics
MetricGISMKCSTCB
Gross margin 33.6% 39.1% 39.2%
EBITDA margin 1.9% 17.0% -54.2%
Operating margin -1.1% 13.4% -60.7%
Pretax margin -3.8% 10.8% -64.3%
Net margin -4.9% 19.4% -64.5%
FCF margin 8.5% 12.0% -2.3%
Operating cash flow margin 11.3% 14.8% -2.3%
Return on equity -12.0% 19.0% -177.7%
Return on assets -3.0% 8.7% -66.0%
Return on invested capital -1.0% 6.0% –
Return on capital employed -0.9% 8.5% -101.1%
Asset turnover 0.6x 0.5x 1.0x
Cash conversion (OCF / net income) -2.3x 0.8x 0.0x
Stock comp / revenue 0.5% 0.6% 1.8%

Financial Health

11 metrics
MetricGISMKCSTCB
Debt / assets 45.0% 30.1% 24.3%
Debt / equity 1.8x 0.7x 0.7x
Net debt / EBITDA 37.7x 3.6x -0.4x
Debt / FCF 8.8x 5.4x -10.3x
Liabilities / assets 75.3% 54.4% 63.8%
Equity / assets 24.7% 45.6% 36.2%
Interest coverage – 4.6x –
Current ratio 0.7x 0.7x 0.8x
Quick ratio 0.3x 0.3x 0.3x
Cash ratio 0.1x 0.1x 0.1x
Altman Z-score 1.93 1.82 -5.00

Shareholder Returns

7 metrics
MetricGISMKCSTCB
Dividend yield 7.2% 4.0% –
Net buyback yield – -0.1% –
Shareholder yield 7.2% 3.9% –
Payout ratio (earnings) -147.1% 33.6% –
Payout ratio (FCF) 85.0% 54.8% –
Dividend growth (1Y) – 6.9% –
Dividend CAGR (3Y) – 7.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGISMKCSTCB
Forward P/E 10.6xFY2026 16.4xFY2026 0.1xFY2026
EPS, next fiscal year $3.19FY2026 $2.93FY2026 $0.17FY2026
EPS growth, next FY -10.1%FY2026 -2.3%FY2026 –
EPS growth, the year after -4.7% +11.9% –
Revenue, next fiscal year $18.94BFY2026 $7.53BFY2026 $34.84MFY2026
Revenue growth, next FY +2.8%FY2026 +10.1%FY2026 -13.9%FY2026
Revenue growth, the year after -11.0% +12.6% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGISMKCSTCB
Held by institutions 87.2% 88.9% –
Institutions holding 1,331 948 –
Change in shares held, QoQ +3.7% +4.8% –
Institutions buying 724 478 –
Institutions selling 427 342 –
Buyers to sellers 1.70 1.40 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GISMKCSTCB
GIS 1.00 0.59 0.05
MKC 0.59 1.00 0.06
STCB 0.05 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GIS, MKC and STCB?

General Mills (GIS) is the largest by market capitalisation: General Mills (GIS) $17.98B, Mccormick (MKC) $12.81B, Starco Brands (STCB) $23.45M.

Which company is growing faster?

Mccormick (MKC) grew revenue fastest over the trailing twelve months: General Mills (GIS) -4.5%, Mccormick (MKC) +13.2%, Starco Brands (STCB) -28.6%.

Which company is more profitable?

Mccormick (MKC) has the highest net margin (General Mills (GIS) -4.9%, Mccormick (MKC) 19.4%, Starco Brands (STCB) -64.5%). On return on invested capital, Mccormick (MKC) leads (General Mills (GIS) -1.0%, Mccormick (MKC) 6.0%).

Which stock has performed better?

Over the past year Mccormick (MKC) returned the most: General Mills (GIS) -28.9%, Mccormick (MKC) -28.2%, Starco Brands (STCB) -33.3%. Over five years, Mccormick (MKC) compounded fastest (General Mills (GIS) -11.3%/yr, Mccormick (MKC) -9.8%/yr, Starco Brands (STCB) -47.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

General Mills (GIS) has the highest dividend yield: General Mills (GIS) 0.07%, Mccormick (MKC) 0.04%, Starco Brands (STCB) 0.00%. Starco Brands (STCB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, General Mills (GIS) has been the steadiest (General Mills (GIS) 30.3%, Mccormick (MKC) 31.4%, Starco Brands (STCB) 278.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GIS, MKC and STCB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Mccormick (MKC) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.