GIS vs KHC vs STCB Stock Comparison

General Mills, Kraft Heinz and Starco Brands Prices as of Oct 27, 2026 Peers: Industry group
GIS General Mills Inc
$33.47 -0.5% 1M -30.7% 1Y
Market cap
$17.90B
P/E
–
Revenue (TTM)
$18.30B
Div. yield
7.29%
Packaged Foods Consumer Staples
3 wins
KHC Kraft Heinz Co
$24.09 +1.9% 1M -5.9% 1Y
Market cap
$28.57B
P/E
–
Revenue (TTM)
$24.90B
Div. yield
6.64%
Packaged Foods Consumer Staples
6 wins
STCB Starco Brands, Inc.
$0.03 0.0% 1M 0.0% 1Y
Market cap
$23.53M
P/E
–
Revenue (TTM)
$35.93M
Div. yield
–
Packaged Foods Consumer Staples
2 wins

Head to Head

11 decided of 12

Kraft Heinz leads on 6 of the 12 questions below (Kraft Heinz 6, General Mills 3, Starco Brands 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGISKHCSTCBLeader
Larger companyMarket capitalisation $17.90B $28.57B $23.53M KHC
Cheaper on earningsLower P/E, profitable companies only -20.1x -8.4x -1.0x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.5x 11.5x 0.2x STCB
Faster revenue growthRevenue growth, trailing twelve months -4.5% -1.6% -28.6% KHC
More profitableNet margin, trailing twelve months -4.9% -13.6% -64.5% GIS
Better return on capitalReturn on invested capital -1.0% -5.0% — GIS
Less leveragedLower net debt / EBITDA 37.7x -7.5x -0.4x KHC
Higher dividend yieldTrailing dividend yield 7.29% 6.64% — GIS
Better 1-year returnPrice return, last 12 months -30.7% -5.9% 0.0% STCB
Better 5-year returnAnnualised price return, 5 years -11.6%/yr -8.0%/yr -42.3%/yr KHC
Less volatileAnnualised volatility, 1 year 30.2% 27.9% 280.5% KHC
Higher overall scoreMean of the five percentile scores vs peers 32/100 53/100 15/100 KHC

Percentile Scorecard

GISKHCSTCB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGISKHCSTCB
Valuation 40 #27 of 44 61 #18 of 44 14 #38 of 44
Growth 3 #39 of 40 46 #22 of 40 0 #40 of 40
Profitability 43 #22 of 38 41 #23 of 38 14 #33 of 38
Financial Health 18 #38 of 46 58 #20 of 46 31 #32 of 46
Shareholder Returns 55 #14 of 30 59 #13 of 30 –
Overall 32 53 15
  • GIS ranked among 47 companies in Branded Foods
  • KHC ranked among 47 companies in Branded Foods
  • STCB ranked among 47 companies in Branded Foods

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGISKHCSTCBSPY
1 month -0.5%+1.9%0.0% -0.2%
3 months -11.1%-11.8%0.0% +3.9%
6 months -3.7%+7.2%-40.0% +8.2%
Year to date -28.0%-0.7%-25.0% +12.9%
1 year -30.7%-5.9%0.0% +12.3%
3 years -48.7%-23.4%-78.6% +87.4%
3 years, per year -20.0%-8.5%-40.2% +23.3%
5 years -46.1%-34.0%-93.6% +67.9%
5 years, per year -11.6%-8.0%-42.3% +10.9%
10 years -44.9%-72.5%-99.5% +261.1%
10 years, per year -5.8%-12.1%-41.1% +13.7%

Risk

MeasureGISKHCSTCBSPY
Volatility, 1Y 30.2%27.9%280.5% 12.7%
Downside volatility, 1Y 30.9%28.7%571.3% 12.7%
Beta vs S&P 500, 1Y -0.38-0.11-0.99 1.00
Return / volatility, 1Y -1.02-0.210.00 0.97
Max drawdown, 5Y -65.1%-52.1%-97.9% -25.4%
From 52-week high -31.7%-12.8%-57.1% -1.2%
52-week high $49.01$27.62$0.07 $779.14
52-week low $31.66$21.21$0.02 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGISKHCSTCB
P/E now vs peer median -20.1xmedian 22.3x -8.4xmedian 22.3x -1.0xmedian 22.3x
P/S now vs peer median 1.0xmedian 0.7x 1.1xmedian 0.7x 0.7xmedian 0.7x
EV/EBITDA now vs peer median 88.8xmedian 12.3x -20.6xmedian 12.3x -1.6xmedian 12.3x
P/FCF now vs peer median 11.6xmedian 13.8x 7.5xmedian 13.8x -29.1xmedian 13.8x
P/B now vs peer median 2.4xmedian 1.5x 0.8xmedian 1.5x 1.9xmedian 1.5x
PEG now vs peer median 0.59median 0.57 0.18median 0.57 0.04median 0.57

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGISKHCSTCB
Revenue $18.30B $24.90B $35.93M
Gross profit $6.15B $8.31B $14.09M
Operating income -$206.40M -$3.18B -$21.80M
Net income -$893.70M -$3.40B -$23.09M
Free cash flow $1.55B $3.82B -$808.95K
EPS (diluted) $-1.66 $-2.86 $-0.03
Cash & equivalents $433.10M $2.42B $901.13K
Total debt $55.73B $19.00B $28.09M
Shares (diluted) 537.90M 1.19B 784.19M
Enterprise value $15.55B $15.10B $27.36M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGISKHCSTCB
P/E -20.1x -8.4x -1.0x
P/FCF 11.6x 7.5x -29.1x
P/Operating cash flow 8.7x 6.2x -29.1x
P/S 1.0x 1.1x 0.7x
P/B 2.4x 0.8x 1.9x
P/Tangible book 23.7x 7.6x 28.4x
EV/EBITDA 88.8x -20.6x -1.6x
EV/EBIT -150.6x -14.1x -1.4x
EV/Revenue 1.7x 1.8x 0.9x
EV/FCF 20.1x 11.8x -38.2x
EV/Operating cash flow 15.0x 9.7x -38.2x
PEG (3Y EPS CAGR) 0.59 0.18 0.04

Growth

14 metrics
MetricGISKHCSTCB
Revenue growth (1Y) -4.5% -1.6% -28.6%
Revenue CAGR (3Y) -3.4% -2.8% 1.5%
Gross profit growth (1Y) -6.5% -4.3% -18.6%
Gross profit CAGR (3Y) -3.6% -1.1% -6.9%
Operating income growth (1Y) -104.9% 54.1% -1,279%
Operating income CAGR (3Y) -27.3% -39.1% -48.3%
Net income growth (1Y) -130.6% 35.5% -1,579%
Net income CAGR (3Y) -33.2% -45.4% -49.9%
EPS growth (1Y) -130.9% 35.6% -1,224%
EPS CAGR (3Y) -33.9% -46.1% -25.0%
Operating cash flow growth (1Y) -23.2% 5.0% -165.7%
Operating cash flow CAGR (3Y) -9.3% 12.3% -40.7%
Free cash flow growth (1Y) -26.3% 9.2% -196.4%
Free cash flow CAGR (3Y) -8.6% 18.8% -40.7%

Profitability

14 metrics
MetricGISKHCSTCB
Gross margin 33.6% 33.4% 39.2%
EBITDA margin 1.9% -8.7% -54.2%
Operating margin -1.1% -12.8% -60.7%
Pretax margin -3.8% -14.7% -64.3%
Net margin -4.9% -13.6% -64.5%
FCF margin 8.5% 15.3% -2.3%
Operating cash flow margin 11.3% 18.6% -2.3%
Return on equity -12.0% -8.7% -177.7%
Return on assets -3.0% -4.4% -66.0%
Return on invested capital -1.0% -5.0% –
Return on capital employed -0.9% -4.6% -101.1%
Asset turnover 0.6x 0.3x 1.0x
Cash conversion (OCF / net income) -2.3x -1.4x 0.0x
Stock comp / revenue 0.5% 0.4% 1.8%

Financial Health

11 metrics
MetricGISKHCSTCB
Debt / assets 45.0% 26.0% 24.3%
Debt / equity 1.8x 0.5x 0.7x
Net debt / EBITDA 37.7x -7.5x -0.4x
Debt / FCF 8.8x 5.0x -10.3x
Liabilities / assets 75.3% 50.6% 63.8%
Equity / assets 24.7% 49.4% 36.2%
Interest coverage – -4.7x –
Current ratio 0.7x 1.1x 0.8x
Quick ratio 0.3x 0.6x 0.3x
Cash ratio 0.1x 0.3x 0.1x
Altman Z-score 1.92 0.49 -4.78

Shareholder Returns

7 metrics
MetricGISKHCSTCB
Dividend yield 7.3% 6.6% –
Net buyback yield – 0.1% –
Shareholder yield 7.3% 6.7% –
Payout ratio (earnings) -147.1% – –
Payout ratio (FCF) 85.0% – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGISKHCSTCB
Forward P/E 10.5xFY2026 11.5xFY2026 0.2xFY2026
EPS, next fiscal year $3.19FY2026 $2.10FY2026 $0.17FY2026
EPS growth, next FY -10.1%FY2026 -19.2%FY2026 –
EPS growth, the year after -4.7% -7.1% –
Revenue, next fiscal year $18.94BFY2026 $23.68BFY2026 $34.84MFY2026
Revenue growth, next FY +2.8%FY2026 -5.1%FY2026 -13.9%FY2026
Revenue growth, the year after -11.0% -1.2% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGISKHCSTCB
Held by institutions 87.2% 90.1% –
Institutions holding 1,331 1,114 –
Change in shares held, QoQ +3.7% +7.1% –
Institutions buying 724 624 –
Institutions selling 427 312 –
Buyers to sellers 1.70 2.00 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GISKHCSTCB
GIS 1.00 0.73 0.05
KHC 0.73 1.00 0.03
STCB 0.05 0.03 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GIS, KHC and STCB?

Kraft Heinz (KHC) is the largest by market capitalisation: General Mills (GIS) $17.90B, Kraft Heinz (KHC) $28.57B, Starco Brands (STCB) $23.53M.

Which company is growing faster?

Kraft Heinz (KHC) grew revenue fastest over the trailing twelve months: General Mills (GIS) -4.5%, Kraft Heinz (KHC) -1.6%, Starco Brands (STCB) -28.6%.

Which company is more profitable?

General Mills (GIS) has the highest net margin (General Mills (GIS) -4.9%, Kraft Heinz (KHC) -13.6%, Starco Brands (STCB) -64.5%). On return on invested capital, General Mills (GIS) leads (General Mills (GIS) -1.0%, Kraft Heinz (KHC) -5.0%).

Which stock has performed better?

Over the past year Starco Brands (STCB) returned the most: General Mills (GIS) -30.7%, Kraft Heinz (KHC) -5.9%, Starco Brands (STCB) 0.0%. Over five years, Kraft Heinz (KHC) compounded fastest (General Mills (GIS) -11.6%/yr, Kraft Heinz (KHC) -8.0%/yr, Starco Brands (STCB) -42.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

General Mills (GIS) has the highest dividend yield: General Mills (GIS) 7.29%, Kraft Heinz (KHC) 6.64%. Starco Brands (STCB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Kraft Heinz (KHC) has been the steadiest (General Mills (GIS) 30.2%, Kraft Heinz (KHC) 27.9%, Starco Brands (STCB) 280.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GIS, KHC and STCB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Kraft Heinz (KHC) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.