FICO vs MKTW Stock Comparison

Fair Isaac and Marketwise Prices as of Oct 27, 2026 Peers: Industry group
FICO Fair Isaac Corp
$691.94 -19.8% 1M -58.9% 1Y
Market cap
$15.70B
P/E
19.3x
Revenue (TTM)
$2.39B
Div. yield
–
Analytics and BI Technology
7 wins
MKTW Marketwise, Inc.
$19.70 -3.1% 1M +35.3% 1Y
Market cap
$52.83M
P/E
23.7x
Revenue (TTM)
$317.50M
Div. yield
0.08%
Analytics and BI Technology
2 wins

Head to Head

9 decided of 12

Fair Isaac leads on 7 of the 12 questions below (Fair Isaac 7, Marketwise 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionFICOMKTWLeader
Larger companyMarket capitalisation $15.70B $52.83M FICO
Cheaper on earningsLower P/E, profitable companies only 19.3x 23.7x FICO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.8x 61.6x FICO
Faster revenue growthRevenue growth, trailing twelve months +24.1% -11.3% FICO
More profitableNet margin, trailing twelve months 34.1% 0.7% FICO
Better return on capitalReturn on invested capital 62.6% — –
Less leveragedLower net debt / EBITDA 4.3x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.08% –
Better 1-year returnPrice return, last 12 months -58.9% +35.3% MKTW
Better 5-year returnAnnualised price return, 5 years +11.9%/yr -32.8%/yr FICO
Less volatileAnnualised volatility, 1 year 67.2% 53.8% MKTW
Higher overall scoreMean of the five percentile scores vs peers 76/100 54/100 FICO

Percentile Scorecard

FICOMKTW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisFICOMKTW
Valuation 68 #33 of 101 99 #2 of 101
Growth 81 #19 of 97 14 #84 of 97
Profitability 100 #1 of 94 80 #20 of 94
Financial Health 33 #73 of 108 10 #97 of 108
Shareholder Returns 98 #2 of 64 65 #23 of 64
Overall 76 54
  • FICO ranked among 114 companies in Business Applications
  • MKTW ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodFICOMKTWSPY
1 month -19.8%-3.1% -0.2%
3 months -48.2%-3.9% +3.9%
6 months -31.5%+13.1% +8.2%
Year to date -59.1%+31.2% +12.9%
1 year -58.9%+35.3% +12.3%
3 years -18.4%-48.4% +87.4%
3 years, per year -6.6%-19.8% +23.3%
5 years +75.0%-86.2% +67.9%
5 years, per year +11.9%-32.8% +10.9%
10 years +477.5%— +261.1%
10 years, per year +19.2%— +13.7%

Risk

MeasureFICOMKTWSPY
Volatility, 1Y 67.2%53.8% 12.7%
Downside volatility, 1Y 81.5%47.4% 12.7%
Beta vs S&P 500, 1Y 0.360.20 1.00
Return / volatility, 1Y -0.880.66 0.97
Max drawdown, 5Y -75.1%-94.2% -25.4%
From 52-week high -62.5%-7.7% -1.2%
52-week high $1,844.98$21.34 $779.14
52-week low $592.49$13.65 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleFICOMKTW
P/E now vs peer median 19.2xmedian 28.3x 23.3xmedian 28.3x
P/S now vs peer median 6.2xmedian 2.8x 1.0xmedian 2.8x
EV/EBITDA now vs peer median 16.2xmedian 17.3x 9.9xmedian 17.3x
P/FCF now vs peer median 15.0xmedian 15.8x 6.7xmedian 15.8x
P/B now vs peer median -3.6xmedian 3.2x -1.2xmedian 3.2x
PEG now vs peer median 0.65median 0.85 -2.57median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsFICOMKTW
Revenue $2.39B $317.50M
Gross profit $2.04B $273.79M
Operating income $1.24B $25.65M
Net income $815.02M $28.69M
Free cash flow $996.02M $45.87M
R&D $208.49M $9.37M
EPS (diluted) $35.90 $0.84
Cash & equivalents $248.44M $32.91M
Total debt $5.58B –
Shares (diluted) 22.70M 2.64M
Enterprise value $14.93B -$153.42M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricFICOMKTW
P/E 19.2x 23.3x
P/FCF 15.0x 6.7x
P/Operating cash flow 14.9x 6.6x
P/S 6.2x 1.0x
P/B -3.6x -1.2x
P/Tangible book -3.6x -1.1x
EV/EBITDA 16.2x 9.9x
EV/EBIT 16.4x 10.7x
EV/Revenue 8.5x 0.9x
EV/FCF 20.4x 6.0x
EV/Operating cash flow 20.2x 5.9x
PEG (3Y EPS CAGR) 0.65 -2.57

Growth

14 metrics
MetricFICOMKTW
Revenue growth (1Y) 24.1% -11.3%
Revenue CAGR (3Y) 17.6% -12.7%
Gross profit growth (1Y) 29.2% -12.1%
Gross profit CAGR (3Y) 20.6% -13.2%
Operating income growth (1Y) 39.7% -67.0%
Operating income CAGR (3Y) 26.5% -33.2%
Net income growth (1Y) 28.8% -64.7%
Net income CAGR (3Y) 24.9% -30.2%
EPS growth (1Y) 39.5% -65.9%
EPS CAGR (3Y) 29.5% -9.1%
Operating cash flow growth (1Y) 28.1% 136.8%
Operating cash flow CAGR (3Y) 30.6% -4.3%
Free cash flow growth (1Y) 28.5% 135.7%
Free cash flow CAGR (3Y) 30.7% -4.9%

Profitability

14 metrics
MetricFICOMKTW
Gross margin 85.1% 86.2%
EBITDA margin 52.3% 8.8%
Operating margin 51.7% 8.1%
Pretax margin 44.5% 9.3%
Net margin 34.1% 0.7%
FCF margin 41.6% 14.4%
Operating cash flow margin 41.8% 14.7%
Return on equity – –
Return on assets 39.9% 14.8%
Return on invested capital 62.6% –
Return on capital employed 95.3% –
Asset turnover 1.2x 1.6x
Cash conversion (OCF / net income) 1.2x 1.6x
Stock comp / revenue 7.3% 3.3%

Financial Health

11 metrics
MetricFICOMKTW
Debt / assets 274.0% –
Debt / equity -1.4x –
Net debt / EBITDA 4.3x –
Debt / FCF 5.6x –
Liabilities / assets 301.1% 243.8%
Equity / assets -201.1% -143.8%
Interest coverage 6.6x –
Current ratio 1.2x 0.4x
Quick ratio 1.5x 0.1x
Cash ratio 0.3x 0.1x
Altman Z-score 8.30 0.67

Shareholder Returns

7 metrics
MetricFICOMKTW
Dividend yield – 5.3%
Net buyback yield 23.9% 0.6%
Shareholder yield 23.9% 5.9%
Payout ratio (earnings) – 15.2%
Payout ratio (FCF) – 9.5%
Dividend growth (1Y) – 22.8%
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusFICOMKTW
Forward P/E 15.8xFY2026 61.6xFY2026
EPS, next fiscal year $43.69FY2026 $0.32FY2026
EPS growth, next FY +46.2%FY2026 -86.1%FY2026
EPS growth, the year after +11.1% +425.0%
Revenue, next fiscal year $2.41BFY2026 $327.52MFY2026
Revenue growth, next FY +21.0%FY2026 -0.2%FY2026
Revenue growth, the year after +18.5% +2.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersFICOMKTW
Held by institutions 95.7% 5.7%
Institutions holding 842 53
Change in shares held, QoQ +1.9% +8.7%
Institutions buying 381 33
Institutions selling 343 12
Buyers to sellers 1.11 2.75

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

FICOMKTW
FICO 1.00 0.11
MKTW 0.11 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, FICO and MKTW?

Fair Isaac (FICO) is the largest by market capitalisation: Fair Isaac (FICO) $15.70B, Marketwise (MKTW) $52.83M.

Which stock is cheaper, FICO and MKTW?

Fair Isaac (FICO) trades on the lowest price-to-earnings ratio (Fair Isaac (FICO) 19.3x, Marketwise (MKTW) 23.7x). On next year's consensus earnings, Fair Isaac (FICO) is cheapest (Fair Isaac (FICO) 15.8x, Marketwise (MKTW) 61.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Fair Isaac (FICO) grew revenue fastest over the trailing twelve months: Fair Isaac (FICO) +24.1%, Marketwise (MKTW) -11.3%.

Which company is more profitable?

Fair Isaac (FICO) has the highest net margin (Fair Isaac (FICO) 34.1%, Marketwise (MKTW) 0.7%).

Which stock has performed better?

Over the past year Marketwise (MKTW) returned the most: Fair Isaac (FICO) -58.9%, Marketwise (MKTW) +35.3%. Over five years, Fair Isaac (FICO) compounded fastest (Fair Isaac (FICO) +11.9%/yr, Marketwise (MKTW) -32.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Fair Isaac (FICO) 0.00%, Marketwise (MKTW) 0.08%. Fair Isaac (FICO) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Marketwise (MKTW) has been the steadiest (Fair Isaac (FICO) 67.2%, Marketwise (MKTW) 53.8%). Volatility measures how widely the price swings, not the risk of the business.

Do FICO and MKTW move together?

Their daily returns over the past year have a correlation of 0.11, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, FICO and MKTW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Fair Isaac (FICO) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.