FCFS vs TAAG vs SYF Stock Comparison

FirstCash Holdings, Awareness and Synchrony Financial Prices as of Oct 29, 2026 Peers: Industry group
FCFS FirstCash Holdings, Inc.
$187.82 -11.7% 1M +26.8% 1Y
Market cap
$7.95B
P/E
19.6x
Revenue (TTM)
$4.29B
Div. yield
–
Consumer Lending Financial Services
3 wins
TAAG Awareness Group, Inc.
$0.01 0.0% 1M -66.7% 1Y
Market cap
$584.09K
P/E
1.0x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
1 win
SYF Synchrony Financial
$76.96 +7.3% 1M +5.1% 1Y
Market cap
$24.01B
P/E
7.4x
Revenue (TTM)
$19.31B
Div. yield
0.02%
Consumer Lending Financial Services
7 wins

Head to Head

11 decided of 12

Synchrony Financial leads on 7 of the 12 questions below (Synchrony Financial 7, FirstCash Holdings 3, Awareness 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionFCFSTAAGSYFLeader
Larger companyMarket capitalisation $7.95B $584.09K $24.01B SYF
Cheaper on earningsLower P/E, profitable companies only 19.6x 1.0x 7.4x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 16.4x — 7.8x SYF
Faster revenue growthRevenue growth, trailing twelve months +22.9% -65.3% +2.6% FCFS
More profitableNet margin, trailing twelve months 9.5% 10.7% 16.8% SYF
Better return on capitalReturn on invested capital 8.7% — 25.7% SYF
Less leveragedLower net debt / EBITDA 3.3x — -0.9x SYF
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.02% –
Better 1-year returnPrice return, last 12 months +26.8% -66.7% +5.1% FCFS
Better 5-year returnAnnualised price return, 5 years +16.3%/yr -42.6%/yr +10.6%/yr FCFS
Less volatileAnnualised volatility, 1 year 36.6% 327.0% 31.6% SYF
Higher overall scoreMean of the five percentile scores vs peers 58/100 53/100 80/100 SYF

Percentile Scorecard

FCFSTAAGSYF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisFCFSTAAGSYF
Valuation 46 #92 of 169 79 #36 of 169 94 #11 of 169
Growth 78 #36 of 159 48 #84 of 159 52 #77 of 159
Profitability 76 #36 of 146 72 #41 of 146 91 #14 of 146
Financial Health 64 #56 of 153 14 #132 of 153 78 #35 of 153
Shareholder Returns 29 #96 of 135 – 85 #21 of 135
Overall 58 53 80
  • FCFS ranked among 174 companies in Lending and Credit
  • TAAG ranked among 174 companies in Lending and Credit
  • SYF ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodFCFSTAAGSYFSPY
1 month -11.7%0.0%+7.3% +0.7%
3 months -7.0%0.0%-0.3% +3.7%
6 months -13.9%0.0%+1.0% +7.1%
Year to date +17.8%-50.0%-7.8% +12.8%
1 year +26.8%-66.7%+5.1% +11.9%
3 years +72.4%-95.0%+171.7% +85.2%
3 years, per year +19.9%-63.2%+39.6% +22.8%
5 years +112.3%-93.8%+65.7% +67.6%
5 years, per year +16.3%-42.6%+10.6% +10.9%
10 years +298.8%-98.0%+164.5% +262.0%
10 years, per year +14.8%-32.4%+10.2% +13.7%

Risk

MeasureFCFSTAAGSYFSPY
Volatility, 1Y 36.6%327.0%31.6% 12.7%
Downside volatility, 1Y 40.8%899.8%36.3% 12.6%
Beta vs S&P 500, 1Y 0.712.601.18 1.00
Return / volatility, 1Y 0.73-0.200.16 0.94
Max drawdown, 5Y -31.6%-99.2%-46.7% -25.4%
From 52-week high -20.6%-80.0%-13.0% -1.2%
52-week high $236.43$0.05$88.47 $779.14
52-week low $148.05$0.01$63.78 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleFCFSTAAGSYF
P/E now vs peer median 19.9xmedian 11.7x 1.0xmedian 11.7x 7.6xmedian 11.7x
P/S now vs peer median 1.9xmedian 2.7x 0.1xmedian 2.7x 1.2xmedian 2.7x
EV/EBITDA now vs peer median 15.0xmedian 13.1x —median 13.1x 1.8xmedian 13.1x
P/FCF now vs peer median 15.5xmedian 6.5x 0.0xmedian 6.5x 2.5xmedian 6.5x
P/B now vs peer median 3.5xmedian 0.7x -0.7xmedian 0.7x 1.4xmedian 0.7x
PEG now vs peer median 0.87median 0.33 —median 0.33 0.35median 0.33

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsFCFSTAAGSYF
Revenue $4.29B $5.41M $19.31B
Gross profit $2.15B $2.73M –
Operating income $553.59M $1.51M –
Net income $406.49M $1.32M $3.33B
Free cash flow $518.18M $17.35M $9.56B
EPS (diluted) $9.38 $0.01 $10.06
Cash & equivalents $203.16M $217.29K $15.90B
Total debt $2.45B – $8.11B
Shares (diluted) 43.34M 59.61M 322.40M
Enterprise value $7.32B $289.71K -$43.61B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricFCFSTAAGSYF
P/E 19.9x 1.0x 7.6x
P/FCF 15.5x 0.0x 2.5x
P/Operating cash flow 11.9x -2.7x 2.5x
P/S 1.9x 0.1x 1.2x
P/B 3.5x -0.7x 1.4x
P/Tangible book 3.9x -0.7x 1.5x
EV/EBITDA 15.0x – 1.8x
EV/EBIT 18.6x 0.2x 2.0x
EV/Revenue 2.4x 0.1x 0.8x
EV/FCF 19.9x 0.0x 1.7x
EV/Operating cash flow 15.2x -1.7x 1.7x
PEG (3Y EPS CAGR) 0.87 – 0.35

Growth

14 metrics
MetricFCFSTAAGSYF
Revenue growth (1Y) 22.9% -65.3% 2.6%
Revenue CAGR (3Y) 12.0% – 4.6%
Gross profit growth (1Y) 23.3% -66.7% –
Gross profit CAGR (3Y) 14.4% – –
Operating income growth (1Y) 33.6% -77.9% –
Operating income CAGR (3Y) 22.3% 80.7% –
Net income growth (1Y) 31.2% -81.0% -6.8%
Net income CAGR (3Y) 20.9% 89.3% 12.0%
EPS growth (1Y) 34.7% -91.5% 6.5%
EPS CAGR (3Y) 22.8% – 21.7%
Operating cash flow growth (1Y) 17.6% 69.3% -2.0%
Operating cash flow CAGR (3Y) 13.8% -64.9% 5.6%
Free cash flow growth (1Y) 14.7% 2,159% -2.0%
Free cash flow CAGR (3Y) 8.8% 613.9% 5.6%

Profitability

14 metrics
MetricFCFSTAAGSYF
Gross margin 50.2% 50.5% –
EBITDA margin 16.0% – 45.8%
Operating margin 12.9% 27.9% –
Pretax margin 12.9% 24.2% 22.6%
Net margin 9.5% 10.7% 16.8%
FCF margin 12.1% 320.6% 49.5%
Operating cash flow margin 15.8% -4.0% 49.5%
Return on equity 17.7% – 19.9%
Return on assets 7.4% 4.2% 2.7%
Return on invested capital 8.7% – 25.7%
Return on capital employed 10.9% 8.0% –
Asset turnover 0.8x 0.2x 0.2x
Cash conversion (OCF / net income) 1.7x -0.2x 2.9x
Stock comp / revenue 0.5% – –

Financial Health

11 metrics
MetricFCFSTAAGSYF
Debt / assets 44.0% – 6.6%
Debt / equity 1.1x – 0.5x
Net debt / EBITDA 3.3x – -0.9x
Debt / FCF 4.7x – 0.8x
Liabilities / assets 59.1% 102.6% 86.5%
Equity / assets 40.9% -2.6% 13.5%
Interest coverage 3.9x – 2.1x
Current ratio 4.8x 0.3x –
Quick ratio 0.5x 0.3x –
Cash ratio 0.5x 0.0x –
Altman Z-score 3.41 -0.03 –

Shareholder Returns

7 metrics
MetricFCFSTAAGSYF
Dividend yield 0.9% – 1.6%
Net buyback yield 3.4% – 16.0%
Shareholder yield 4.3% 0.0% 17.7%
Payout ratio (earnings) – – 12.6%
Payout ratio (FCF) – – 4.4%
Dividend growth (1Y) – – 0.5%
Dividend CAGR (3Y) – – 1.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusFCFSTAAGSYF
Forward P/E 16.4xFY2026 – 7.8xFY2026
EPS, next fiscal year $11.43FY2026 – $9.82FY2026
EPS growth, next FY +30.5%FY2026 – +5.8%FY2026
EPS growth, the year after +8.7% – +10.3%
Revenue, next fiscal year $4.25BFY2026 – $15.69BFY2026
Revenue growth, next FY +16.2%FY2026 – +4.7%FY2026
Revenue growth, the year after +2.9% – +7.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersFCFSTAAGSYF
Held by institutions 97.2% – 100.0%
Institutions holding 501 – 1,003
Change in shares held, QoQ +2.9% – -0.8%
Institutions buying 254 – 527
Institutions selling 166 – 345
Buyers to sellers 1.53 – 1.53

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

FCFSTAAGSYF
FCFS 1.00 0.03 0.21
TAAG 0.03 1.00 -0.13
SYF 0.21 -0.13 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, FCFS, TAAG and SYF?

Synchrony Financial (SYF) is the largest by market capitalisation: FirstCash Holdings (FCFS) $7.95B, Awareness (TAAG) $584.09K, Synchrony Financial (SYF) $24.01B.

Which stock is cheaper, FCFS, TAAG and SYF?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (FirstCash Holdings (FCFS) 19.6x, Awareness (TAAG) 1.0x, Synchrony Financial (SYF) 7.4x). On next year's consensus earnings, Synchrony Financial (SYF) is cheapest (FirstCash Holdings (FCFS) 16.4x, Synchrony Financial (SYF) 7.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

FirstCash Holdings (FCFS) grew revenue fastest over the trailing twelve months: FirstCash Holdings (FCFS) +22.9%, Awareness (TAAG) -65.3%, Synchrony Financial (SYF) +2.6%.

Which company is more profitable?

Synchrony Financial (SYF) has the highest net margin (FirstCash Holdings (FCFS) 9.5%, Awareness (TAAG) 10.7%, Synchrony Financial (SYF) 16.8%). On return on invested capital, Synchrony Financial (SYF) leads (FirstCash Holdings (FCFS) 8.7%, Synchrony Financial (SYF) 25.7%).

Which stock has performed better?

Over the past year FirstCash Holdings (FCFS) returned the most: FirstCash Holdings (FCFS) +26.8%, Awareness (TAAG) -66.7%, Synchrony Financial (SYF) +5.1%. Over five years, FirstCash Holdings (FCFS) compounded fastest (FirstCash Holdings (FCFS) +16.3%/yr, Awareness (TAAG) -42.6%/yr, Synchrony Financial (SYF) +10.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: FirstCash Holdings (FCFS) 0.00%, Awareness (TAAG) 0.00%, Synchrony Financial (SYF) 0.02%. FirstCash Holdings (FCFS) and Awareness (TAAG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Synchrony Financial (SYF) has been the steadiest (FirstCash Holdings (FCFS) 36.6%, Awareness (TAAG) 327.0%, Synchrony Financial (SYF) 31.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, FCFS, TAAG and SYF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.