FCFS vs AFRM vs BFH Stock Comparison

FirstCash Holdings, Affirm Holdings and Bread Financial Holdings Prices as of Oct 26, 2026 Peers: Industry group
FCFS FirstCash Holdings, Inc.
$175.27 -19.4% 1M +13.7% 1Y
Market cap
$7.98B
P/E
19.6x
Revenue (TTM)
$4.29B
Div. yield
–
Consumer Lending Financial Services
2 wins
AFRM Affirm Holdings, Inc.
$69.49 -2.8% 1M -7.8% 1Y
Market cap
$24.36B
P/E
12.6x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
3 wins

Head to Head

11 decided of 12

Bread Financial Holdings leads on 6 of the 12 questions below (Bread Financial Holdings 6, Affirm Holdings 3, FirstCash Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionFCFSAFRMBFHLeader
Larger companyMarket capitalisation $7.98B $24.36B $4.10B AFRM
Cheaper on earningsLower P/E, profitable companies only 19.6x 12.6x 7.3x BFH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.3x 37.2x 8.3x BFH
Faster revenue growthRevenue growth, trailing twelve months +22.9% +32.2% +3.9% AFRM
More profitableNet margin, trailing twelve months 9.5% 45.3% 14.3% AFRM
Better return on capitalReturn on invested capital 8.7% 5.6% 20.2% BFH
Less leveragedLower net debt / EBITDA 3.3x 2.3x -0.8x BFH
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.01% –
Better 1-year returnPrice return, last 12 months +13.7% -7.8% +55.4% BFH
Better 5-year returnAnnualised price return, 5 years +13.4%/yr -14.4%/yr +7.6%/yr FCFS
Less volatileAnnualised volatility, 1 year 36.1% 59.7% 39.9% FCFS
Higher overall scoreMean of the five percentile scores vs peers 59/100 54/100 81/100 BFH

Percentile Scorecard

FCFSAFRMBFH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisFCFSAFRMBFH
Valuation 49 #88 of 170 34 #113 of 170 96 #7 of 170
Growth 74 #42 of 160 99 #3 of 160 67 #53 of 160
Profitability 76 #36 of 149 65 #53 of 149 86 #22 of 149
Financial Health 66 #55 of 158 61 #63 of 158 73 #43 of 158
Shareholder Returns 29 #96 of 135 13 #118 of 135 84 #23 of 135
Overall 59 54 81
  • FCFS ranked among 175 companies in Lending and Credit
  • AFRM ranked among 175 companies in Lending and Credit
  • BFH ranked among 175 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodFCFSAFRMBFHSPY
1 month -19.4%-2.8%-1.1% -0.8%
3 months -15.2%-4.9%-4.0% +3.5%
6 months -19.4%+6.7%+15.7% +7.0%
Year to date +10.0%-6.6%+37.5% +12.2%
1 year +13.7%-7.8%+55.4% +13.0%
3 years +63.7%+310.5%+280.3% +86.3%
3 years, per year +17.9%+60.2%+56.1% +23.1%
5 years +87.8%-54.0%+44.1% +68.6%
5 years, per year +13.4%-14.4%+7.6% +11.0%
10 years +269.8%—-37.1% +258.0%
10 years, per year +14.0%—-4.5% +13.6%

Risk

MeasureFCFSAFRMBFHSPY
Volatility, 1Y 36.1%59.7%39.9% 12.7%
Downside volatility, 1Y 40.6%58.3%45.6% 12.7%
Beta vs S&P 500, 1Y 0.682.601.18 1.00
Return / volatility, 1Y 0.38-0.131.39 1.02
Max drawdown, 5Y -35.7%-94.7%-70.4% -25.4%
From 52-week high -25.9%-19.0%-10.2% -1.8%
52-week high $236.43$85.78$113.40 $779.14
52-week low $148.05$42.53$59.98 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleFCFSAFRMBFH
P/E now vs peer median 18.6xmedian 11.0x 12.1xmedian 11.0x 7.2xmedian 11.0x
P/S now vs peer median 1.8xmedian 2.6x 5.5xmedian 2.6x 1.0xmedian 2.6x
EV/EBITDA now vs peer median 14.2xmedian 13.1x 33.6xmedian 13.1x 1.7xmedian 13.1x
P/FCF now vs peer median 14.5xmedian 6.9x 23.6xmedian 6.9x 1.8xmedian 6.9x
P/B now vs peer median 3.3xmedian 0.7x 4.3xmedian 0.7x 1.2xmedian 0.7x
PEG now vs peer median 0.81median 0.32 0.22median 0.32 0.62median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsFCFSAFRMBFH
Revenue $4.29B $4.26B $3.96B
Gross profit $2.15B – –
Operating income $553.59M $416.98M –
Net income $406.49M $1.93B $569.00M
Free cash flow $518.18M $992.63M $2.19B
EPS (diluted) $9.38 $5.53 $13.88
Cash & equivalents $203.16M $1.63B $3.68B
Total debt $2.45B $10.58B $2.45B
Shares (diluted) 43.34M 348.85M 40.70M
Enterprise value $7.35B $18.05B -$10.59B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricFCFSAFRMBFH
P/E 18.6x 12.1x 7.2x
P/FCF 14.5x 23.6x 1.8x
P/Operating cash flow 11.1x 19.0x 1.8x
P/S 1.8x 5.5x 1.0x
P/B 3.3x 4.3x 1.2x
P/Tangible book 3.6x 4.3x 1.2x
EV/EBITDA 14.2x 33.6x 1.7x
EV/EBIT 17.6x 60.3x 1.8x
EV/Revenue 2.3x 5.9x 0.7x
EV/FCF 18.8x 25.3x 1.2x
EV/Operating cash flow 14.4x 20.4x 1.2x
PEG (3Y EPS CAGR) 0.81 0.22 0.62

Growth

14 metrics
MetricFCFSAFRMBFH
Revenue growth (1Y) 22.9% 32.2% 3.9%
Revenue CAGR (3Y) 12.0% 39.0% -2.4%
Gross profit growth (1Y) 23.3% – –
Gross profit CAGR (3Y) 14.4% – –
Operating income growth (1Y) 33.6% 577.8% –
Operating income CAGR (3Y) 22.3% 32.9% –
Net income growth (1Y) 31.2% 3,598% 99.0%
Net income CAGR (3Y) 20.9% 58.2% 4.2%
EPS growth (1Y) 34.7% 3,515% 129.1%
EPS CAGR (3Y) 22.8% 54.1% 11.6%
Operating cash flow growth (1Y) 17.6% 55.1% 18.3%
Operating cash flow CAGR (3Y) 13.8% 365.8% 5.9%
Free cash flow growth (1Y) 14.7% 65.0% 18.3%
Free cash flow CAGR (3Y) 8.8% 123.3% 6.4%

Profitability

14 metrics
MetricFCFSAFRMBFH
Gross margin 50.2% – –
EBITDA margin 16.0% 17.6% 39.7%
Operating margin 12.9% 9.8% –
Pretax margin 12.9% 11.6% 17.3%
Net margin 9.5% 45.3% 14.3%
FCF margin 12.1% 23.3% 55.4%
Operating cash flow margin 15.8% 28.9% 55.4%
Return on equity 17.7% 41.6% 17.0%
Return on assets 7.4% 13.3% 2.5%
Return on invested capital 8.7% 5.6% 20.2%
Return on capital employed 10.9% – –
Asset turnover 0.8x 0.3x 0.2x
Cash conversion (OCF / net income) 1.7x 0.6x 3.9x
Stock comp / revenue 0.5% 7.2% 1.5%

Financial Health

11 metrics
MetricFCFSAFRMBFH
Debt / assets 44.0% 21.1% 10.9%
Debt / equity 1.1x 0.6x 0.7x
Net debt / EBITDA 3.3x 2.3x -0.8x
Debt / FCF 4.7x 3.4x 1.1x
Liabilities / assets 59.1% 65.3% 85.0%
Equity / assets 40.9% 34.7% 15.0%
Interest coverage 3.9x 0.9x 1.9x
Current ratio 4.8x – –
Quick ratio 0.5x – –
Cash ratio 0.5x – –
Altman Z-score 3.31 – –

Shareholder Returns

7 metrics
MetricFCFSAFRMBFH
Dividend yield 1.0% – 0.9%
Net buyback yield 3.7% -0.7% 14.2%
Shareholder yield 4.6% -0.7% 15.1%
Payout ratio (earnings) – – 7.9%
Payout ratio (FCF) – – 2.1%
Dividend growth (1Y) – – 4.7%
Dividend CAGR (3Y) – – 1.5%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusFCFSAFRMBFH
Forward P/E 15.3xFY2026 37.2xFY2027 8.3xFY2026
EPS, next fiscal year $11.43FY2026 $1.87FY2027 $12.23FY2026
EPS growth, next FY +30.5%FY2026 -66.2%FY2027 +0.6%FY2026
EPS growth, the year after +8.7% +44.4% +7.8%
Revenue, next fiscal year $4.25BFY2026 $5.23BFY2027 $3.93BFY2026
Revenue growth, next FY +16.2%FY2026 +22.7%FY2027 +2.2%FY2026
Revenue growth, the year after +2.9% +24.0% +11.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersFCFSAFRMBFH
Held by institutions 97.2% 77.1% 98.3%
Institutions holding 500 658 421
Change in shares held, QoQ +2.9% +8.1% -14.5%
Institutions buying 253 401 205
Institutions selling 166 173 155
Buyers to sellers 1.52 2.32 1.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

FCFSAFRMBFH
FCFS 1.00 0.08 0.20
AFRM 0.08 1.00 0.46
BFH 0.20 0.46 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, FCFS, AFRM and BFH?

Affirm Holdings (AFRM) is the largest by market capitalisation: FirstCash Holdings (FCFS) $7.98B, Affirm Holdings (AFRM) $24.36B, Bread Financial Holdings (BFH) $4.10B.

Which stock is cheaper, FCFS, AFRM and BFH?

Bread Financial Holdings (BFH) trades on the lowest price-to-earnings ratio (FirstCash Holdings (FCFS) 19.6x, Affirm Holdings (AFRM) 12.6x, Bread Financial Holdings (BFH) 7.3x). On next year's consensus earnings, Bread Financial Holdings (BFH) is cheapest (FirstCash Holdings (FCFS) 15.3x, Affirm Holdings (AFRM) 37.2x, Bread Financial Holdings (BFH) 8.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: FirstCash Holdings (FCFS) +22.9%, Affirm Holdings (AFRM) +32.2%, Bread Financial Holdings (BFH) +3.9%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (FirstCash Holdings (FCFS) 9.5%, Affirm Holdings (AFRM) 45.3%, Bread Financial Holdings (BFH) 14.3%). On return on invested capital, Bread Financial Holdings (BFH) leads (FirstCash Holdings (FCFS) 8.7%, Affirm Holdings (AFRM) 5.6%, Bread Financial Holdings (BFH) 20.2%).

Which stock has performed better?

Over the past year Bread Financial Holdings (BFH) returned the most: FirstCash Holdings (FCFS) +13.7%, Affirm Holdings (AFRM) -7.8%, Bread Financial Holdings (BFH) +55.4%. Over five years, FirstCash Holdings (FCFS) compounded fastest (FirstCash Holdings (FCFS) +13.4%/yr, Affirm Holdings (AFRM) -14.4%/yr, Bread Financial Holdings (BFH) +7.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: FirstCash Holdings (FCFS) 0.00%, Affirm Holdings (AFRM) 0.00%, Bread Financial Holdings (BFH) 0.01%. FirstCash Holdings (FCFS) and Affirm Holdings (AFRM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, FirstCash Holdings (FCFS) has been the steadiest (FirstCash Holdings (FCFS) 36.1%, Affirm Holdings (AFRM) 59.7%, Bread Financial Holdings (BFH) 39.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, FCFS, AFRM and BFH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Bread Financial Holdings (BFH) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.