FAF vs RKT vs PHM Stock Comparison

First American Financial, Rocket Companies and Pultegroup Prices as of Oct 23, 2026 Peers: Industry group
RKT Rocket Companies, Inc.
$11.73 -3.3% 1M -33.4% 1Y
Market cap
$32.55B
P/E
69.1x
Revenue (TTM)
$10.02B
Div. yield
–
Mortgage Lending Financial Services
2 wins
PHM Pultegroup Inc/Mi/
$121.16 +2.1% 1M +0.2% 1Y
Market cap
$22.63B
P/E
12.6x
Revenue (TTM)
$15.98B
Div. yield
–
Homebuilders Consumer Discretionary
3 wins

Head to Head

11 decided of 12

First American Financial leads on 6 of the 12 questions below (First American Financial 6, Pultegroup 3, Rocket Companies 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionFAFRKTPHMLeader
Larger companyMarket capitalisation $6.58B $32.55B $22.63B RKT
Cheaper on earningsLower P/E, profitable companies only 9.0x 69.1x 12.6x FAF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 9.8x 18.9x 12.7x FAF
Faster revenue growthRevenue growth, trailing twelve months +14.1% +101.7% -9.3% RKT
More profitableNet margin, trailing twelve months 9.1% 4.7% 11.2% PHM
Better return on capitalReturn on invested capital 12.3% 2.4% 14.1% PHM
Less leveragedLower net debt / EBITDA -0.5x 10.8x 0.1x FAF
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +1.8% -33.4% +0.2% FAF
Better 5-year returnAnnualised price return, 5 years -2.6%/yr -6.6%/yr +19.5%/yr PHM
Less volatileAnnualised volatility, 1 year 30.2% 58.8% 33.1% FAF
Higher overall scoreMean of the five percentile scores vs peers 64/100 41/100 64/100 FAF

Percentile Scorecard

FAFRKTPHM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisFAFRKTPHM
Valuation 84 #20 of 119 17 #142 of 170 45 #12 of 21
Growth 72 #34 of 117 90 #17 of 165 65 #8 of 21
Profitability 51 #58 of 117 34 #103 of 155 78 #5 of 19
Financial Health 66 #41 of 118 47 #87 of 163 89 #3 of 19
Shareholder Returns 50 #55 of 108 17 #114 of 137 41 #11 of 18
Overall 64 41 64
  • FAF ranked among 126 companies in Insurance
  • RKT ranked among 175 companies in Lending and Credit
  • PHM ranked among 24 companies in Homebuilding

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodFAFRKTPHMSPY
1 month -5.0%-3.3%+2.1% -1.0%
3 months -13.9%-10.2%-6.0% +2.9%
6 months -8.7%-24.8%-5.0% +6.4%
Year to date +5.3%-39.4%+3.3% +11.4%
1 year +1.8%-33.4%+0.2% +13.1%
3 years +27.3%+59.8%+69.1% +79.4%
3 years, per year +8.4%+16.9%+19.2% +21.5%
5 years -12.4%-29.0%+143.7% +67.7%
5 years, per year -2.6%-6.6%+19.5% +10.9%
10 years +65.6%—+535.7% +255.2%
10 years, per year +5.2%—+20.3% +13.5%

Risk

MeasureFAFRKTPHMSPY
Volatility, 1Y 30.2%58.8%33.1% 12.7%
Downside volatility, 1Y 31.3%57.9%30.0% 12.7%
Beta vs S&P 500, 1Y 0.372.260.88 1.00
Return / volatility, 1Y 0.06-0.570.01 1.03
Max drawdown, 5Y -45.1%-64.8%-38.3% -25.4%
From 52-week high -18.3%-50.0%-15.0% -2.5%
52-week high $79.13$23.44$142.56 $779.14
52-week low $56.85$10.53$109.38 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleFAFRKTPHM
P/E now vs peer median 9.1xmedian 10.5x 70.6xmedian 11.0x 12.6xmedian 12.7x
P/S now vs peer median 0.8xmedian 1.4x 4.4xmedian 2.6x 1.4xmedian 0.6x
EV/EBITDA now vs peer median 4.4xmedian 8.0x 30.3xmedian 13.1x 8.2xmedian 9.5x
P/FCF now vs peer median 8.2xmedian 8.4x -57.1xmedian 6.9x 17.2xmedian 15.9x
P/B now vs peer median 1.2xmedian 1.5x 1.9xmedian 0.7x 1.7xmedian 1.1x
PEG now vs peer median 0.20median 0.47 0.45median 0.31 -1.42median 1.06

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsFAFRKTPHM
Revenue $8.09B $10.02B $15.98B
Gross profit – – $4.21B
Operating income – – $2.66B
Net income $733.90M $471.36M $1.80B
Free cash flow $805.80M -$772.00M $1.30B
EPS (diluted) $7.10 $0.17 $9.56
Cash & equivalents $1.73B $3.10B $1.41B
Total debt $1.55B $92.61B $7.08B
Shares (diluted) 103.20M 2.84B 187.84M
Enterprise value -$3.55B $18.22B $16.00B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricFAFRKTPHM
P/E 9.1x 70.6x 12.6x
P/FCF 8.2x -57.1x 17.2x
P/Operating cash flow 6.8x -69.5x 15.8x
P/S 0.8x 4.4x 1.4x
P/B 1.2x 1.9x 1.7x
P/Tangible book 1.2x 9.5x 1.7x
EV/EBITDA 4.4x 30.3x 8.2x
EV/EBIT 5.2x 39.5x 8.5x
EV/Revenue 0.7x 6.8x 1.4x
EV/FCF 7.3x -88.5x 17.5x
EV/Operating cash flow 6.1x -107.8x 16.1x
PEG (3Y EPS CAGR) 0.20 0.45 -1.42

Growth

14 metrics
MetricFAFRKTPHM
Revenue growth (1Y) 14.1% 101.7% -9.3%
Revenue CAGR (3Y) 8.9% 39.7% -1.8%
Gross profit growth (1Y) – – -16.2%
Gross profit CAGR (3Y) – – -6.5%
Operating income growth (1Y) – – -27.0%
Operating income CAGR (3Y) – – -11.2%
Net income growth (1Y) 51.4% 4,530% -31.7%
Net income CAGR (3Y) 46.0% 39.3% -13.5%
EPS growth (1Y) 51.7% 5,670% -28.0%
EPS CAGR (3Y) 46.1% 157.4% -8.8%
Operating cash flow growth (1Y) 7.0% 70.4% -15.6%
Operating cash flow CAGR (3Y) 14.8% -30.9% -21.2%
Free cash flow growth (1Y) 14.4% 65.1% -16.3%
Free cash flow CAGR (3Y) 30.1% -32.0% -22.5%

Profitability

14 metrics
MetricFAFRKTPHM
Gross margin – – 26.3%
EBITDA margin 16.8% 22.5% 17.3%
Operating margin – – 16.6%
Pretax margin 11.9% 6.6% 16.6%
Net margin 9.1% 4.7% 11.2%
FCF margin 10.0% -7.7% 8.1%
Operating cash flow margin 12.0% -6.3% 8.8%
Return on equity 13.3% 2.0% 16.1%
Return on assets 4.0% 0.8% 11.4%
Return on invested capital 12.3% 2.4% 14.1%
Return on capital employed – – –
Asset turnover 0.4x 0.2x 0.9x
Cash conversion (OCF / net income) 1.3x -1.3x 0.8x
Stock comp / revenue 0.7% 4.3% 0.4%

Financial Health

11 metrics
MetricFAFRKTPHM
Debt / assets 8.6% 45.0% 9.8%
Debt / equity 0.3x 1.2x 0.1x
Net debt / EBITDA -0.5x 10.8x 0.1x
Debt / FCF 1.9x -35.5x 1.4x
Liabilities / assets 69.9% 61.4% 29.2%
Equity / assets 30.1% 38.6% 70.8%
Interest coverage 6.4x 1.6x –
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricFAFRKTPHM
Dividend yield 3.5% – 0.9%
Net buyback yield 0.8% -0.2% 6.0%
Shareholder yield 4.3% -0.2% 6.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusFAFRKTPHM
Forward P/E 9.8xFY2026 18.9xFY2026 12.7xFY2026
EPS, next fiscal year $6.60FY2026 $0.62FY2026 $9.52FY2026
EPS growth, next FY +10.0%FY2026 +121.4%FY2026 -14.4%FY2026
EPS growth, the year after +13.9% +24.2% +8.6%
Revenue, next fiscal year $7.82BFY2026 $11.29BFY2026 $16.75BFY2026
Revenue growth, next FY +5.0%FY2026 +68.5%FY2026 -3.2%FY2026
Revenue growth, the year after +2.8% +6.7% +6.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersFAFRKTPHM
Held by institutions 97.0% 50.4% 94.3%
Institutions holding 472 793 1,042
Change in shares held, QoQ +3.7% +16.2% +1.7%
Institutions buying 246 429 485
Institutions selling 142 259 403
Buyers to sellers 1.73 1.66 1.20

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

FAFRKTPHM
FAF 1.00 0.32 0.34
RKT 0.32 1.00 0.62
PHM 0.34 0.62 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, FAF, RKT and PHM?

Rocket Companies (RKT) is the largest by market capitalisation: First American Financial (FAF) $6.58B, Rocket Companies (RKT) $32.55B, Pultegroup (PHM) $22.63B.

Which stock is cheaper, FAF, RKT and PHM?

First American Financial (FAF) trades on the lowest price-to-earnings ratio (First American Financial (FAF) 9.0x, Rocket Companies (RKT) 69.1x, Pultegroup (PHM) 12.6x). On next year's consensus earnings, First American Financial (FAF) is cheapest (First American Financial (FAF) 9.8x, Rocket Companies (RKT) 18.9x, Pultegroup (PHM) 12.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Rocket Companies (RKT) grew revenue fastest over the trailing twelve months: First American Financial (FAF) +14.1%, Rocket Companies (RKT) +101.7%, Pultegroup (PHM) -9.3%.

Which company is more profitable?

Pultegroup (PHM) has the highest net margin (First American Financial (FAF) 9.1%, Rocket Companies (RKT) 4.7%, Pultegroup (PHM) 11.2%). On return on invested capital, Pultegroup (PHM) leads (First American Financial (FAF) 12.3%, Rocket Companies (RKT) 2.4%, Pultegroup (PHM) 14.1%).

Which stock has performed better?

Over the past year First American Financial (FAF) returned the most: First American Financial (FAF) +1.8%, Rocket Companies (RKT) -33.4%, Pultegroup (PHM) +0.2%. Over five years, Pultegroup (PHM) compounded fastest (First American Financial (FAF) -2.6%/yr, Rocket Companies (RKT) -6.6%/yr, Pultegroup (PHM) +19.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, First American Financial (FAF) has been the steadiest (First American Financial (FAF) 30.2%, Rocket Companies (RKT) 58.8%, Pultegroup (PHM) 33.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, FAF, RKT and PHM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, First American Financial (FAF) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.