EXPE vs BABA vs JMIA Stock Comparison

Expedia, Alibaba Group Holding and Jumia Technologies AG Prices as of Oct 27, 2026 Peers: Industry group
EXPE Expedia Group, Inc.
$278.08 +5.3% 1M +25.0% 1Y
Market cap
$31.83B
P/E
16.4x
Revenue (TTM)
$15.70B
Div. yield
0.66%
Digital Marketplaces Technology
8 wins
BABA Alibaba Group Holding Ltd
$100.23 -8.7% 1M -44.1% 1Y
Market cap
$232.79B
P/E
22.1x
Revenue (TTM)
$150.46B
Div. yield
1.05%
Digital Marketplaces Technology
3 wins
JMIA Jumia Technologies AG
$5.56 -19.2% 1M -50.9% 1Y
Market cap
$688.62M
P/E
–
Revenue (TTM)
$209.58M
Div. yield
–
Digital Marketplaces Technology
1 win

Head to Head

12 decided of 12

Expedia leads on 8 of the 12 questions below (Expedia 8, Alibaba Group Holding 3, Jumia Technologies AG 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionEXPEBABAJMIALeader
Larger companyMarket capitalisation $31.83B $232.79B $688.62M BABA
Cheaper on earningsLower P/E, profitable companies only 16.4x 22.1x -11.9x EXPE
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.8x 14.3x — EXPE
Faster revenue growthRevenue growth, trailing twelve months +12.0% +8.1% +27.8% JMIA
More profitableNet margin, trailing twelve months 13.0% 7.0% -27.5% EXPE
Better return on capitalReturn on invested capital 29.5% 2.4% -293.2% EXPE
Less leveragedLower net debt / EBITDA -0.5x — 0.7x EXPE
Higher dividend yieldTrailing dividend yield 0.66% 1.05% — BABA
Better 1-year returnPrice return, last 12 months +25.0% -44.1% -50.9% EXPE
Better 5-year returnAnnualised price return, 5 years +11.1%/yr -10.0%/yr -20.8%/yr EXPE
Less volatileAnnualised volatility, 1 year 51.0% 40.3% 64.4% BABA
Higher overall scoreMean of the five percentile scores vs peers 63/100 46/100 26/100 EXPE

Percentile Scorecard

EXPEBABAJMIA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisEXPEBABAJMIA
Valuation 65 #59 of 167 68 #55 of 167 10 #151 of 167
Growth 77 #36 of 153 17 #127 of 153 65 #55 of 153
Profitability 96 #7 of 153 54 #71 of 153 20 #123 of 153
Financial Health 33 #121 of 179 59 #74 of 179 12 #158 of 179
Shareholder Returns 44 #53 of 94 30 #66 of 94 –
Overall 63 46 26
  • EXPE ranked among 185 companies in Internet Platforms
  • BABA ranked among 185 companies in Internet Platforms
  • JMIA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodEXPEBABAJMIASPY
1 month +5.3%-8.7%-19.2% -0.2%
3 months -6.0%-13.0%-7.2% +3.9%
6 months +14.8%-23.4%-18.7% +8.2%
Year to date -1.8%-31.6%-55.5% +12.9%
1 year +25.0%-44.1%-50.9% +12.3%
3 years +198.8%+21.0%+140.7% +87.4%
3 years, per year +44.1%+6.6%+34.0% +23.3%
5 years +69.3%-41.0%-68.9% +67.9%
5 years, per year +11.1%-10.0%-20.8% +10.9%
10 years +120.0%-2.1%— +261.1%
10 years, per year +8.2%-0.2%— +13.7%

Risk

MeasureEXPEBABAJMIASPY
Volatility, 1Y 51.0%40.3%64.4% 12.7%
Downside volatility, 1Y 50.4%35.9%61.4% 12.7%
Beta vs S&P 500, 1Y 0.951.112.44 1.00
Return / volatility, 1Y 0.49-1.10-0.79 0.97
Max drawdown, 5Y -60.9%-62.9%-91.0% -25.4%
From 52-week high -18.0%-44.3%-61.9% -1.2%
52-week high $339.12$179.97$14.60 $779.14
52-week low $188.51$94.81$5.56 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleEXPEBABAJMIA
P/E now vs peer median 16.4xmedian 17.3x 22.1xmedian 17.3x -11.9xmedian 17.3x
P/S now vs peer median 2.0xmedian 1.4x 1.5xmedian 1.4x 3.3xmedian 1.4x
EV/EBITDA now vs peer median 8.9xmedian 14.2x —median 14.2x -14.2xmedian 14.2x
P/FCF now vs peer median 7.1xmedian 11.5x 7.0xmedian 11.5x -19.3xmedian 11.5x
P/B now vs peer median 12.9xmedian 1.8x 1.4xmedian 1.8x 775.5xmedian 1.8x
PEG now vs peer median 0.40median 0.40 -15.35median 0.40 -0.36median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsEXPEBABAJMIA
Revenue $15.70B $150.46B $209.58M
Gross profit $14.20B $57.45B $118.07M
Operating income $2.51B $4.39B -$54.28M
Net income $2.04B $10.08B -$56.93M
Free cash flow $4.46B $33.19B -$35.67M
R&D $1.28B $10.68B $36.06M
EPS (diluted) $16.61 $4.38 $-0.47
Cash & equivalents $6.68B $21.06B $47.43M
Total debt $5.46B $83.76B $47.84M
Shares (diluted) 122.55M 2.40B 123.48M
Enterprise value $7.01B $54.86B $416.89M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricEXPEBABAJMIA
P/E 16.4x 22.1x -11.9x
P/FCF 7.1x 7.0x -19.3x
P/Operating cash flow 6.1x 20.6x -18.0x
P/S 2.0x 1.5x 3.3x
P/B 12.9x 1.4x 775.5x
P/Tangible book 20.0x 1.4x -237.0x
EV/EBITDA 8.9x – -14.2x
EV/EBIT 12.0x 48.0x -12.1x
EV/Revenue 1.9x 1.4x 3.1x
EV/FCF 6.8x 6.3x -18.3x
EV/Operating cash flow 5.8x 18.6x -17.1x
PEG (3Y EPS CAGR) 0.40 -15.35 -0.36

Growth

14 metrics
MetricEXPEBABAJMIA
Revenue growth (1Y) 12.0% 8.1% 27.8%
Revenue CAGR (3Y) 8.6% 5.6% 3.2%
Gross profit growth (1Y) 13.0% 0.2% 30.3%
Gross profit CAGR (3Y) 10.3% 6.5% 1.2%
Operating income growth (1Y) 80.0% -77.5% 25.3%
Operating income CAGR (3Y) 27.9% -35.9% 25.9%
Net income growth (1Y) 83.5% -50.0% 16.9%
Net income CAGR (3Y) 31.4% -3.6% 28.7%
EPS growth (1Y) 98.2% -47.9% 26.3%
EPS CAGR (3Y) 41.0% -1.4% 33.4%
Operating cash flow growth (1Y) 87.8% -45.8% 56.0%
Operating cash flow CAGR (3Y) 18.6% -27.8% 35.8%
Free cash flow growth (1Y) 123.3% -8.5% 57.7%
Free cash flow CAGR (3Y) 24.3% -0.6% 36.4%

Profitability

14 metrics
MetricEXPEBABAJMIA
Gross margin 90.4% 38.2% 56.3%
EBITDA margin 21.7% – -22.0%
Operating margin 16.0% 2.9% -25.9%
Pretax margin 15.5% 9.7% -26.7%
Net margin 13.0% 7.0% -27.5%
FCF margin 28.4% 22.1% -17.0%
Operating cash flow margin 33.2% 7.5% -18.3%
Return on equity 94.7% 6.2% -859.2%
Return on assets 7.3% 3.6% -52.4%
Return on invested capital 29.5% 2.4% -293.2%
Return on capital employed 33.9% 2.1% -430.0%
Asset turnover 0.6x 0.5x 1.9x
Cash conversion (OCF / net income) 2.6x 1.1x 0.7x
Stock comp / revenue 2.6% 1.1% 2.6%

Financial Health

11 metrics
MetricEXPEBABAJMIA
Debt / assets 18.8% 7.5% 12.9%
Debt / equity 2.2x 0.1x 15.7x
Net debt / EBITDA -0.5x – 0.7x
Debt / FCF 1.2x 0.6x -0.4x
Liabilities / assets 91.5% 43.6% 99.2%
Equity / assets 8.5% 56.4% 0.8%
Interest coverage 7.1x 3.2x -7.1x
Current ratio 0.8x 1.4x 0.9x
Quick ratio 0.6x 0.6x 0.7x
Cash ratio 0.4x 0.6x 0.5x
Altman Z-score 1.49 2.30 -25.25

Shareholder Returns

7 metrics
MetricEXPEBABAJMIA
Dividend yield 0.7% 1.0% –
Net buyback yield 5.9% – –
Shareholder yield 6.5% 1.0% –
Payout ratio (earnings) 10.5% – –
Payout ratio (FCF) 4.8% – –
Dividend growth (1Y) 109.8% – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusEXPEBABAJMIA
Forward P/E 13.8xFY2026 14.3xFY2026 –
EPS, next fiscal year $20.20FY2026 $7.02FY2026 $-0.23FY2026
EPS growth, next FY +27.4%FY2026 +80.9%FY2026 –
EPS growth, the year after +16.4% +22.8% –
Revenue, next fiscal year $16.58BFY2026 $174.00BFY2026 $239.17MFY2026
Revenue growth, next FY +12.5%FY2026 +17.3%FY2026 +26.6%FY2026
Revenue growth, the year after +1.5% +14.7% +23.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersEXPEBABAJMIA
Held by institutions 100.0% 10.1% 25.3%
Institutions holding 1,118 1,218 134
Change in shares held, QoQ +7.8% -5.4% -12.9%
Institutions buying 602 555 70
Institutions selling 361 421 35
Buyers to sellers 1.67 1.32 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

EXPEBABAJMIA
EXPE 1.00 0.10 0.25
BABA 0.10 1.00 0.19
JMIA 0.25 0.19 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, EXPE, BABA and JMIA?

Alibaba Group Holding (BABA) is the largest by market capitalisation: Expedia (EXPE) $31.83B, Alibaba Group Holding (BABA) $232.79B, Jumia Technologies AG (JMIA) $688.62M.

Which stock is cheaper, EXPE, BABA and JMIA?

Expedia (EXPE) trades on the lowest price-to-earnings ratio (Expedia (EXPE) 16.4x, Alibaba Group Holding (BABA) 22.1x, Jumia Technologies AG (JMIA) -11.9x). On next year's consensus earnings, Expedia (EXPE) is cheapest (Expedia (EXPE) 13.8x, Alibaba Group Holding (BABA) 14.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Jumia Technologies AG (JMIA) grew revenue fastest over the trailing twelve months: Expedia (EXPE) +12.0%, Alibaba Group Holding (BABA) +8.1%, Jumia Technologies AG (JMIA) +27.8%.

Which company is more profitable?

Expedia (EXPE) has the highest net margin (Expedia (EXPE) 13.0%, Alibaba Group Holding (BABA) 7.0%, Jumia Technologies AG (JMIA) -27.5%). On return on invested capital, Expedia (EXPE) leads (Expedia (EXPE) 29.5%, Alibaba Group Holding (BABA) 2.4%, Jumia Technologies AG (JMIA) -293.2%).

Which stock has performed better?

Over the past year Expedia (EXPE) returned the most: Expedia (EXPE) +25.0%, Alibaba Group Holding (BABA) -44.1%, Jumia Technologies AG (JMIA) -50.9%. Over five years, Expedia (EXPE) compounded fastest (Expedia (EXPE) +11.1%/yr, Alibaba Group Holding (BABA) -10.0%/yr, Jumia Technologies AG (JMIA) -20.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Alibaba Group Holding (BABA) has the highest dividend yield: Expedia (EXPE) 0.66%, Alibaba Group Holding (BABA) 1.05%. Jumia Technologies AG (JMIA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Alibaba Group Holding (BABA) has been the steadiest (Expedia (EXPE) 51.0%, Alibaba Group Holding (BABA) 40.3%, Jumia Technologies AG (JMIA) 64.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, EXPE, BABA and JMIA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Expedia (EXPE) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.