ETSY vs PDD vs BKNG Stock Comparison

Etsy, PDD Holdings and Booking Holdings Prices as of Oct 28, 2026 Peers: Industry group
ETSY Etsy Inc
$92.38 +34.0% 1M +23.5% 1Y
Market cap
$8.12B
P/E
8.5x
Revenue (TTM)
$3.01B
Div. yield
–
Digital Marketplaces Technology
2 wins
PDD PDD Holdings Inc.
$77.46 -1.3% 1M -43.9% 1Y
Market cap
$110.26B
P/E
8.0x
Revenue (TTM)
$64.89B
Div. yield
–
Digital Marketplaces Technology
5 wins
BKNG Booking Holdings Inc.
$147.94 -9.7% 1M -27.8% 1Y
Market cap
$111.16B
P/E
15.8x
Revenue (TTM)
$28.24B
Div. yield
0.84%
Digital Marketplaces Technology
4 wins

Head to Head

11 decided of 12

PDD Holdings leads on 5 of the 12 questions below (PDD Holdings 5, Booking Holdings 4, Etsy 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionETSYPDDBKNGLeader
Larger companyMarket capitalisation $8.12B $110.26B $111.16B BKNG
Cheaper on earningsLower P/E, profitable companies only 8.5x 8.0x 15.8x PDD
Cheaper on forward earningsLower price / next fiscal year consensus EPS 29.1x 7.2x 13.6x PDD
Faster revenue growthRevenue growth, trailing twelve months +10.8% +13.8% +12.9% PDD
More profitableNet margin, trailing twelve months 32.8% 20.7% 25.5% ETSY
Better return on capitalReturn on invested capital 17.7% — 75.5% BKNG
Less leveragedLower net debt / EBITDA 1.3x — 0.3x BKNG
Higher dividend yieldTrailing dividend yield — 0.00% 0.84% –
Better 1-year returnPrice return, last 12 months +23.5% -43.9% -27.8% ETSY
Better 5-year returnAnnualised price return, 5 years -18.1%/yr -2.7%/yr +8.9%/yr BKNG
Less volatileAnnualised volatility, 1 year 51.4% 33.5% 37.9% PDD
Higher overall scoreMean of the five percentile scores vs peers 66/100 79/100 60/100 PDD

Percentile Scorecard

ETSYPDDBKNG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisETSYPDDBKNG
Valuation 73 #46 of 166 89 #19 of 166 65 #59 of 166
Growth 56 #68 of 152 59 #63 of 152 38 #95 of 152
Profitability 88 #19 of 152 86 #22 of 152 100 #1 of 152
Financial Health 37 #114 of 179 81 #35 of 179 40 #107 of 179
Shareholder Returns 79 #21 of 94 – 57 #41 of 94
Overall 66 79 60
  • ETSY ranked among 185 companies in Internet Platforms
  • PDD ranked among 185 companies in Internet Platforms
  • BKNG ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodETSYPDDBKNGSPY
1 month +34.0%-1.3%-9.7% +0.9%
3 months +7.9%-12.3%-26.5% +5.9%
6 months +32.7%-20.7%-15.0% +8.5%
Year to date +66.6%-31.7%-30.9% +13.3%
1 year +23.5%-43.9%-27.8% +12.4%
3 years +47.9%-28.5%+34.7% +88.1%
3 years, per year +13.9%-10.6%+10.4% +23.5%
5 years -63.1%-12.9%+52.8% +68.2%
5 years, per year -18.1%-2.7%+8.9% +11.0%
10 years +643.2%—+150.8% +263.4%
10 years, per year +22.2%—+9.6% +13.8%

Risk

MeasureETSYPDDBKNGSPY
Volatility, 1Y 51.4%33.5%37.9% 12.7%
Downside volatility, 1Y 54.5%35.5%38.0% 12.7%
Beta vs S&P 500, 1Y 1.060.860.84 1.00
Return / volatility, 1Y 0.46-1.31-0.73 0.98
Max drawdown, 5Y -86.3%-73.1%-39.5% -25.4%
From 52-week high 0.0%-43.9%-32.7% -0.9%
52-week high $92.38$138.13$219.68 $779.14
52-week low $44.05$73.30$147.94 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleETSYPDDBKNG
P/E now vs peer median 8.5xmedian 16.8x 8.0xmedian 16.8x 15.8xmedian 16.8x
P/S now vs peer median 2.7xmedian 1.4x 1.7xmedian 1.4x 3.9xmedian 1.4x
EV/EBITDA now vs peer median 16.8xmedian 13.9x —median 13.9x 11.6xmedian 13.9x
P/FCF now vs peer median 10.1xmedian 11.4x 6.9xmedian 11.4x 11.7xmedian 11.4x
P/B now vs peer median -12.0xmedian 1.8x 1.7xmedian 1.8x -10.3xmedian 1.8x
PEG now vs peer median 0.16median 0.36 0.26median 0.36 -0.27median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsETSYPDDBKNG
Revenue $3.01B $64.89B $28.24B
Gross profit $2.15B $36.55B –
Operating income $421.53M $14.41B $9.28B
Net income $987.28M $13.45B $7.21B
Free cash flow $804.21M $16.02B $9.54B
R&D $461.04M $2.64B –
EPS (diluted) $8.42 $9.08 $9.36
Cash & equivalents $2.07B $19.00B $17.21B
Total debt $2.99B – $20.18B
Shares (diluted) 117.24M 1.48B 770.00M
Enterprise value $1.68B -$133.80B $44.21B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricETSYPDDBKNG
P/E 8.5x 8.0x 15.8x
P/FCF 10.1x 6.9x 11.7x
P/Operating cash flow 10.0x 6.9x 11.3x
P/S 2.7x 1.7x 3.9x
P/B -12.0x 1.7x -10.3x
P/Tangible book -11.8x 1.7x -9.6x
EV/EBITDA 16.8x – 11.6x
EV/EBIT 20.9x 3.0x 12.3x
EV/Revenue 2.9x 0.7x 4.0x
EV/FCF 10.9x 2.7x 12.0x
EV/Operating cash flow 10.9x 2.7x 11.6x
PEG (3Y EPS CAGR) 0.16 0.26 -0.27

Growth

14 metrics
MetricETSYPDDBKNG
Revenue growth (1Y) 10.8% 13.8% 12.9%
Revenue CAGR (3Y) 3.5% 40.4% 13.4%
Gross profit growth (1Y) 7.4% 11.6% –
Gross profit CAGR (3Y) 3.9% 29.3% –
Operating income growth (1Y) 18.3% 12.7% 12.9%
Operating income CAGR (3Y) 11.5% 37.4% 15.3%
Net income growth (1Y) 442.0% -1.4% 49.8%
Net income CAGR (3Y) 43.5% 32.0% 17.4%
EPS growth (1Y) 477.7% -1.6% -93.7%
EPS CAGR (3Y) 51.9% 30.8% -57.3%
Operating cash flow growth (1Y) 14.1% 22.0% 2.9%
Operating cash flow CAGR (3Y) 4.9% 21.6% 13.2%
Free cash flow growth (1Y) 16.2% 22.0% 3.2%
Free cash flow CAGR (3Y) 5.1% 21.6% 13.9%

Profitability

14 metrics
MetricETSYPDDBKNG
Gross margin 71.3% 56.3% –
EBITDA margin 17.4% – 34.9%
Operating margin 14.0% 22.2% 32.9%
Pretax margin 15.5% 28.4% 32.9%
Net margin 32.8% 20.7% 25.5%
FCF margin 26.7% 24.7% 33.8%
Operating cash flow margin 26.9% 24.7% 34.9%
Return on equity – 21.1% –
Return on assets 33.0% 14.1% 25.1%
Return on invested capital 17.7% – 75.5%
Return on capital employed 47.5% 22.6% 121.7%
Asset turnover 1.1x 0.7x 1.0x
Cash conversion (OCF / net income) 0.8x 1.2x 1.4x
Stock comp / revenue 7.7% – 2.1%

Financial Health

11 metrics
MetricETSYPDDBKNG
Debt / assets 94.3% – 68.0%
Debt / equity -4.4x – -1.9x
Net debt / EBITDA 1.3x – 0.3x
Debt / FCF 3.7x – 2.1x
Liabilities / assets 121.4% 32.5% 136.3%
Equity / assets -21.4% 67.5% -36.3%
Interest coverage 18.7x – 8.4x
Current ratio 1.4x 2.6x 1.1x
Quick ratio 1.3x 2.1x 1.0x
Cash ratio 1.2x 2.1x 0.8x
Altman Z-score 1.89 4.54 5.74

Shareholder Returns

7 metrics
MetricETSYPDDBKNG
Dividend yield – – 0.8%
Net buyback yield 11.1% – 9.5%
Shareholder yield 11.1% 0.0% 10.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusETSYPDDBKNG
Forward P/E 29.1xFY2026 7.2xFY2026 13.6xFY2026
EPS, next fiscal year $3.18FY2026 $10.78FY2026 $10.90FY2026
EPS growth, next FY +128.8%FY2026 +4.2%FY2026 +19.5%FY2026
EPS growth, the year after +34.6% +19.6% +16.7%
Revenue, next fiscal year $2.94BFY2026 $72.21BFY2026 $27.56BFY2026
Revenue growth, next FY +2.0%FY2026 +17.0%FY2026 +2.4%FY2026
Revenue growth, the year after -3.2% +9.4% +11.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersETSYPDDBKNG
Held by institutions 100.0% 30.3% 92.9%
Institutions holding 556 507 1,916
Change in shares held, QoQ +0.0% +4.8% -9.6%
Institutions buying 282 213 892
Institutions selling 184 234 828
Buyers to sellers 1.53 0.91 1.08

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ETSYPDDBKNG
ETSY 1.00 0.15 0.36
PDD 0.15 1.00 0.21
BKNG 0.36 0.21 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ETSY, PDD and BKNG?

Booking Holdings (BKNG) is the largest by market capitalisation: Etsy (ETSY) $8.12B, PDD Holdings (PDD) $110.26B, Booking Holdings (BKNG) $111.16B.

Which stock is cheaper, ETSY, PDD and BKNG?

PDD Holdings (PDD) trades on the lowest price-to-earnings ratio (Etsy (ETSY) 8.5x, PDD Holdings (PDD) 8.0x, Booking Holdings (BKNG) 15.8x). On next year's consensus earnings, PDD Holdings (PDD) is cheapest (Etsy (ETSY) 29.1x, PDD Holdings (PDD) 7.2x, Booking Holdings (BKNG) 13.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

PDD Holdings (PDD) grew revenue fastest over the trailing twelve months: Etsy (ETSY) +10.8%, PDD Holdings (PDD) +13.8%, Booking Holdings (BKNG) +12.9%.

Which company is more profitable?

Etsy (ETSY) has the highest net margin (Etsy (ETSY) 32.8%, PDD Holdings (PDD) 20.7%, Booking Holdings (BKNG) 25.5%). On return on invested capital, Booking Holdings (BKNG) leads (Etsy (ETSY) 17.7%, Booking Holdings (BKNG) 75.5%).

Which stock has performed better?

Over the past year Etsy (ETSY) returned the most: Etsy (ETSY) +23.5%, PDD Holdings (PDD) -43.9%, Booking Holdings (BKNG) -27.8%. Over five years, Booking Holdings (BKNG) compounded fastest (Etsy (ETSY) -18.1%/yr, PDD Holdings (PDD) -2.7%/yr, Booking Holdings (BKNG) +8.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: PDD Holdings (PDD) 0.00%, Booking Holdings (BKNG) 0.84%. Etsy (ETSY) and PDD Holdings (PDD) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, PDD Holdings (PDD) has been the steadiest (Etsy (ETSY) 51.4%, PDD Holdings (PDD) 33.5%, Booking Holdings (BKNG) 37.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ETSY, PDD and BKNG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, PDD Holdings (PDD) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.